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<div class="post-3142 post type-post hentry category-google category-internet-news category-social-media tag-1231 tag-business tag-google tag-media tag-page tag-plus tag-social" id="post-3142">
<h2><a href="../../blog/google-plus-page-released" rel="bookmark" title="Permanent Link to Google Plus Page Released">Google Plus Page Released</a></h2>
<hr/>
<p><small>November 8th, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p><a href="#"></a><a href="../../blog/category/google">Google </a>Plus has finally released the ability to create pages! The long awaited moment is finally here and now Google Plus can be used for businesses.</p>
<p>G+ released a video, as they religiously do whenever something is released, showing how having your business on Google Plus can be beneficial. It explains that it enables you to connect more with your customers, or even potential customers and build a relationship with them, creating one of the best possible customers to brand relationships available.</p>
<p>Tools like Hangouts and Circles can still be used even for the pages, which means that businesses can actually hang out with their customers. This is a great opportunity and has an endless list of possibilities, for example a question and answer session online, or an instructional video where customers can ask for help there and then.</p>
<p>This hangout feature creates convenience with customer service and provides a platform where it can be as close to real life as possible.</p>
<p>In the next few days I will be optimizing a Google Plus page for <a href="/">SEO </a>Positive and oversee how my efforts have increased positions and so on. From what I have seen so far, Google Pages are put together very well in the sense that they are extremely similar to the Google + profiles, however they can represent a business and in my opinion they are better than Facebook pages because of the possibilities that are available currently.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/1231" rel="tag">+</a>, <a href="../../blog/tag/business" rel="tag">business</a>, <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/page" rel="tag">page</a>, <a href="../../blog/tag/plus" rel="tag">plus</a>, <a href="../../blog/tag/social" rel="tag">social</a><br/> Posted in <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/internet-news" title="View all posts in Internet News" rel="category tag">Internet News</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
</div>
<div class="post-3139 post type-post hentry category-facebook category-in-the-press tag-anonymous tag-facebook-2 tag-media tag-network tag-social" id="post-3139">
<h2><a href="../../blog/facebook-hacked-by-anonymous" rel="bookmark" title="Permanent Link to Facebook Hacked By Anonymous?">Facebook Hacked By Anonymous?</a></h2>
<hr/>
<p><small>November 7th, 2011 <!-- by admin --></small></p>
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<p><a href="#"></a>Early this year we were all made aware that Facebook was going to be hacked and destroyed by the hacktivist group called Anonymous. The attack was to happen on the 5<sup>th</sup> of November, significantly symbolising with Guy Fawkes. However, as many <a href="../../blog/category/facebook">Facebook </a>users watched their screens for signs of Anonymous activity, they were relieved of their worries, or were they disappointed?</p>
<p>The many <a href="../../blog/category/youtube">YouTube </a>videos informing its’ viewers about the “attack” amassed roughly 600,000 views. Needless to say that there are definitely more than that, but the question must be raised, did we actually want Facebook to be taken down? After we heard about all of the data mining and the many flaws of the privacy policy which includes the inability to delete your account, did we want it all to be deleted? I did to an extent. In fact, OpFacebook pushed me to delete my Facebook account because it brought awareness to the many flaws.</p>
<p>Anonymous stated that they were not attacking Facebook, and nobody believed them. We have to keep in mind that Anonymous do not have a “leader”, and the group consist of Hackers from around the world with different views and beliefs. It is without a doubt that some members of the group wanted to take down the social network, but the majority did not. On the official Anonymous twitter account, there was no mention of the Facebook plot, and OpFacebook’s <a href="../../blog/category/twitter">Twitter </a>account has not tweeted for a long time. So it is fair enough to say that the rumoured attack had no affiliation with Anonymous.</p>
<p>The fact that the operation had no affiliation to Anonymous really doesn’t matter. Facebook is still running, and it is still online. What did we expect? Facebook is Mark Zuckerbergs’ baby and I would imagine that it is practically impossible to hack into. Although I cannot say that for sure because I know nothing of hacking, regardless Facebook did not go down and it is very unlikely that it will.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/anonymous" rel="tag">anonymous</a>, <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/network" rel="tag">network</a>, <a href="../../blog/tag/social" rel="tag">social</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/in-the-press" title="View all posts in In The Press" rel="category tag">In The Press</a></p>
</div>
<div class="post-3137 post type-post hentry category-google category-youtube tag-google tag-youtube-2" id="post-3137">
<h2><a href="../../blog/youtube-plus-google" rel="bookmark" title="Permanent Link to YouTube Plus Google">YouTube Plus Google</a></h2>
<hr/>
<p><small>November 4th, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p><a href="#"></a>Google has just updated their social network, <a href="../../blog/category/google">Google </a>+, and they have heavily integrated YouTube into plus.</p>
<p>They have added, what they like to call a slider, which is a small <a href="../../blog/category/youtube">YouTube</a> icon that sticks to the top right of the page, once you click on the icon it “slides” out and asks what you would like to play. You can type in a word and it will bring you up a playlist of relevant videos and you can listen or watch videos whilst networking on Google Plus.</p>
<p>One problem I would point out is that it pops out in another window and obviously if your using Google + then the YouTube window disappears behind the window. So you have to resize all of the windows and it just gets complicated and downright annoying.</p>
<h2>Conclusion</h2>
<p>I think what Google have done isn’t necessarily a bad thing but there is no doubt that there is room for improvement.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/youtube-2" rel="tag">youtube</a><br/> Posted in <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/youtube" title="View all posts in YouTube" rel="category tag">YouTube</a></p>
</div>
<div class="post-3135 post type-post hentry category-link-building tag-building tag-link tag-seo" id="post-3135">
<h2><a href="../../blog/link-building-process-in-seo-how-to-get-it-right" rel="bookmark" title="Permanent Link to Link building process in SEO – How to get it right">Link building process in SEO - How to get it right</a></h2>
<hr/>
<p><small>November 2nd, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p>One of the best and most popular ways of marketing your website or online business over the Internet is using SEO. However, since <a href="https://www.homeloansdebt.info/seo/tips-seo.html">search engine optimization</a> (SEO) is such a common tool today, you need to incorporate something special in order to make SEO work for you. An essential part of <a href="/">SEO </a>is link building and it is widely used. This process involves generation of links through blogs, forum posting and directory submission but not limited to this. If you establish several inbound links leading to your main website then your page will be ranked higher in search engines depending on the keywords that you are optimizing for. The links that are one way are much more helpful in boosting the rank of your page as compared to reciprocal or multi-way links.</p>
<p>The targeted traffic of a website is a main consideration before the starting of link building activities. This determines where you would want to place the links that are leading to your website so that you can ensure that the users who are directed to your profile are interested in your products and services. The chance of your profits rising increases with the amount of relevant traffic that you drive in. the most effective method to build links is by establishing one way links that directs to your website according to SEO experts. This would be an inbound link that would point to only one direction. This kind of a link is given the highest recognition by search engine bots while defining the relevancy of your pages. You can build one-way links by sending articles to article directories and content sites that are related to your website. Usually such sites have a resource box where you can type the link that points to the resource website.</p>
<p>A second method of link building is multi-way link building. This involves the creation of several non-reciprocal links among websites that have at least three partners. These links go only one way. You can also use other ways of link building such as posting videos, images, RSS feeds on the websites of your partners. You can start a link campaign with the help of professional <a href="https://plus.google.com/108919010703043112939/posts">SEO services</a>. Such services will offer to do your link building campaign in exchange of specific rates. The professional link-building services manage to increase the relevancy of your page by planting permanent and inbound links that point to your website.</p>
<p>You should be aware of not doing overlinking. This means you should not have too many hyperlinks. The search engine bots that are for the main search engines like Google and Yahoo have the capacity of recognizing whether certain links are relevant or not. Excessive links on a page makes these bots disregard them in determining the rank of your page.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/building" rel="tag">building</a>, <a href="../../blog/tag/link" rel="tag">link</a>, <a href="../../blog/tag/seo" rel="tag">seo</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a></p>
</div>
<div class="post-3125 post type-post hentry category-google category-pay-per-click tag-ad tag-adwords tag-click tag-geo tag-geographical tag-google tag-lockation tag-pay tag-per tag-ppc" id="post-3125">
<h2><a href="../../blog/location-location-location-adwords-update" rel="bookmark" title="Permanent Link to Location, Location, Location – Adwords Update">Location, Location, Location - Adwords Update</a></h2>
<hr/>
<p><small>October 31st, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p><a href="#"></a>Google has released an update inside <a href="../../pay-per-click">Adwords</a>, and it is all to do with location targeting. The update makes it possibly to target specific towns and even counties with your <a href="../../pay-per-click">PPC </a>campaign, this is a great feature and allows Google users to be as specific as they can with their campaigns.</p>
<p>Before <a href="../../blog/category/google">Google </a>released this update, there were two choices, you could choose a radius, or you could attempt to draw the area that you want to cover. Obviously there are a lot of issues with this because it is fairly inaccurate because at the end of the day it is all down to guess work. Guessing is the last thing you should be doing with PPC and Google has finally recognized that.</p>
<p>With the new update, just simply type in the town or county you want to target and it will come up with something like this:</p>
<p><img class="aligncenter" title="Google Adwords" src="../../-5road5Jd_qg/TqsYmuNodDI/AAAAAAAAACU/Ms0_e9wUyNQ/s400/lc1.png" alt="Google Adwords" width="400" height="292"/></p>
<p>It shows variations of what you have searched for, so you can get exactly where your targeting. Not only that, but it also provides you with how many people are in that area, so you can see how many potential customers you are reaching out to.</p>
<p>Once you have selected your area, it will show up like this.</p>
<p><img class="aligncenter" title="Google Adwords" src="../../-aCW2zUlbOZo/TqsYmTpeLsI/AAAAAAAAACM/L92Fb6Lt-tk/s400/lc2.png" alt="Google Adwords" width="400" height="215"/></p>
<p>As you can see this is a very detailed outline of the area, which is essential to targeting the right locations.</p>
<h2>Conclusion</h2>
<p>This update to Adwords is brilliant for PPC managers because it allows for precise targeting, this isn’t just something for the PPC ninjas out there, it can be used by the average Joe due to its’ simplicity in how it is set up. The only problem I have found is that it cannot target the smaller areas, like an area within a city. I found this by searching for Broomfield, which is in Chelmsford, and Chelmsford does show up on the precise targeting locations, but due to Broomfields’ small population (when compared to areas like London) it does not show. Google has obviously targeted the areas that are worth targeting and I think the problem I found will rarely pop up. All in all, great job on the update Google, this will give Adwords an easier usability by far.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/ad" rel="tag">Ad</a>, <a href="../../blog/tag/adwords" rel="tag">Adwords</a>, <a href="../../blog/tag/click" rel="tag">click</a>, <a href="../../blog/tag/geo" rel="tag">geo</a>, <a href="../../blog/tag/geographical" rel="tag">geographical</a>, <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/lockation" rel="tag">lockation</a>, <a href="../../blog/tag/pay" rel="tag">pay</a>, <a href="../../blog/tag/per" rel="tag">per</a>, <a href="../../blog/tag/ppc" rel="tag">ppc</a><br/> Posted in <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/pay-per-click" title="View all posts in Pay Per Click" rel="category tag">Pay Per Click</a></p>
</div>
<div class="post-3120 post type-post hentry category-social-media tag-analytics-2 tag-klout tag-media tag-network tag-networking tag-social" id="post-3120">
<h2><a href="../../blog/what-the-klout-happened-to-my-score" rel="bookmark" title="Permanent Link to What the Klout Happened to my Score?">What the Klout Happened to my Score?</a></h2>
<hr/>
<p><small>October 28th, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p><a href="#"></a>Heavy users of Klout would have noticed the update on the K! system and from what I have seen, the majority are not impressed. I however am neither dissatisfied but I am not overjoyed. It has been raised that people don’t love Klout, they love their scores. Of course there is a certain amount of truth to this statement, it is a vanity feature to some and it makes those with a higher score feel important and so on.</p>
<p>My score was 60 and after the update I “dropped” to 51. That, however is just my K! score, my true reached shot up from roughly 150 to 1769! and I only have 220 followers on <a href="../../blog/category/twitter">Twitter </a>that to me is an insane increase. The rest of the fields stayed at the same sort of level.</p>
<p>My K! score should have a huge descent on the graph, but it hasn’t. It has remained at a steady increase, in fact, I have got +2 in 10 days, which is a whole lot better than dropping 9 marks in just a few days.</p>
<p>A lot of Klout users are declaring the analytics scores’ end, but is it? Klout is still in its’ beta stages and this is just another update that every beta has. They have made changes to their algorithm to make their score more accurate because previously one of the biggest questions about Klout was its’ accuracy. Fingers crossed this will fix the situation.</p>
<p>I have always used Klout as a way to track and measure my <a href="../../blog/category/social-media">social media</a> efforts, and now that it is “more” accurate, I will continue to use it because it is one of few systems that takes a wide variety of social networks and measures important statistics, for example true reach and influence.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/analytics-2" rel="tag">analytics</a>, <a href="../../blog/tag/klout" rel="tag">klout</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/network" rel="tag">network</a>, <a href="../../blog/tag/networking" rel="tag">networking</a>, <a href="../../blog/tag/social" rel="tag">social</a><br/> Posted in <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
</div>
<div class="post-3117 post type-post hentry category-social-media category-twitter tag-competition tag-contest tag-contests tag-follower tag-followers tag-gain tag-media tag-network tag-social tag-twitter" id="post-3117">
<h2><a href="../../blog/make-the-decision-to-use-competwition" rel="bookmark" title="Permanent Link to Make the Decision to Use Competwition!">Make the Decision to Use Competwition!</a></h2>
<hr/>
<p><small>October 27th, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p>Competwition is a brilliant website that is heavily dependent on the social networking phenomenon that is <a href="../../blog/category/twitter">Twitter</a>. Competwition, for those who haven’t guessed already, is an integration of competition and Twitter, which is Competwition in a nutshell.</p>
<p>Running contests on social media has always been one method of earning followers, and it most likely always will be. There is only one problem with running contests and that is for the <a href="../../blog/category/social-media">social media</a> campaigns that have just started, these contests go unnoticed. Competwition is a great site that displays your contest.</p>
<h2>So How Does It Work?</h2>
<p>Competwition allows different text to be entered, such as a description and even a tweet out message, also there is a legality section. You can add an image of the prize too! Once you create your contest, you send it off to be reviewed, now I had some trouble with this but one of the employees (Mark Bowering) responded to my submission and really helped me. He even submitted a new and improved version of the contest for me.</p>
<p>When your contest is live it will appear in the list of running contests on the competwition site, sometimes they will even tweet that you have been added to the listings. The contests that end soonest will appear on the first page and the competitions with a longer wait time will be towards the end.</p>
<p>If someone does enter your contest, they automatically follow your twitter account (you can choose any account you want), they also follow the Competwition Twitter account, AND they tweet a message of your choice, including a link to the contest.</p>
<h2>The Results</h2>
<p>Using this service really proved fruitful for my Twitter account, I ran the contest for a month and it still has four days left, in that space of time, Competwition has brought me 232 followers. There is no question that using Competwition has been an extremely beneficial process, and I will definitely continue to run contests through this site.</p>
<p>Just for comparison, before I started using Competwition, I had roughly 30 followers, but now, I have 234. Not to mention that there is still four days left on my contest, so I expect the numbers to creep up a little more.</p>
<h2>Conclusion</h2>
<p>Competwition is a great tool for increasing your following, it is something that everyone who is running a competition for their social media campaign should not only be aware of, but become a user of Competwition. It is a free service and if you’re running a contest, it will help massively to get the ball rolling, so without further ado, here is the link to Competwition <a href="https://competwition.com/">https://competwition.com</a>.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/competition" rel="tag">competition</a>, <a href="../../blog/tag/contest" rel="tag">contest</a>, <a href="../../blog/tag/contests" rel="tag">contests</a>, <a href="../../blog/tag/follower" rel="tag">follower</a>, <a href="../../blog/tag/followers" rel="tag">followers</a>, <a href="../../blog/tag/gain" rel="tag">gain</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/network" rel="tag">network</a>, <a href="../../blog/tag/social" rel="tag">social</a>, <a href="../../blog/tag/twitter" rel="tag">Twitter</a><br/> Posted in <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a>, <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
</div>
<div class="post-3113 post type-post hentry category-reputation-management tag-management tag-reputation tag-reputation-strategy" id="post-3113">
<h2><a href="../../blog/when-do-i-need-reputation-management" rel="bookmark" title="Permanent Link to When Do I Need Reputation Management?">When Do I Need Reputation Management?</a></h2>
<hr/>
<p><small>October 24th, 2011 <!-- by admin --></small></p>
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<p>In response to recent demand from clients, SEO Positive is proud to announce the launch of our brand new affordable reputation management packages. But what is reputation management, and when will you need to take advantage of the service now on offer from the UK’s leading SEO and PPC company?</p>
<p>Companies can achieve fantastic exposure by exploring the potential of the web. The internet offers up a vast catalogue of data to anyone searching for a bit of information about a company or product, which means that in order to be successful, business owners need to control their online reputation and take charge of their unique brand – normally, with a little bit of clever <a href="../../search-engine-optimisation">SEO</a>, this can be achieved in only a few months. First impressions count for everything, and generating positive feedback about your products or services reassures your potential customers and establishes your company as reputable and trustworthy.</p>
<p>But remember, within this catalogue of data there is likely to be less-than-flattering opinions about your business. Just as consumers are able to post a positive review about your business, there are plenty of people out there who won’t think twice about tarnishing your name, and unfortunately there are a number of ways they can attack your brand.</p>
<p><strong>So When Do I Need Help?</strong></p>
<p>The best way to find out whether you require our reputation management services is by searching for your company, brand name, main products or most recognisable employees in the major search engines (namely Google, Yahoo! and Bing). Take a look at the results that appear underneath your search query. Users will look at everything they find and are specifically hunting to see if you’ve left a positive impression on customers (or anyone else, for that matter). Your website’s URL should come up, but what other sites, articles or reviews are associated with your name?</p>
<p><strong>If You’ve Been Savvy:</strong></p>
<p>There will be a diverse number of results returned and nearly all of these will be within your control. You’ll see social profiles, registered business listings, press releases and even internal web pages from your site, all of which will show your company in a good light. There are no obvious negative comments and potential customers will be able to find all the information they need (quickly and easily) that will convince them to choose your company over your competitors.</p>
<p><strong>If You’ve Been Lucky:</strong></p>
<p>There will still be a credible number of results returned for your search, but they won’t be well-crafted or particularly impressive, and in some cases may even be completely irrelevant. Users will immediately recognise that you’ve made no attempt to present yourself properly within the search engines, even if it’s a subliminal realisation, and while they won’t necessarily be turned off by your efforts, they may decide that a rival company will do a better job.</p>
<p><strong>If You’ve Neglected Your Online Reputation: </strong></p>
<p>You may have been unlucky in the sense that you’ve suffered negative press recently, or a particular patron has gone out of their way to post scathing reviews of your company online and the article or post is ranking highly and therefore extremely visible. Your brand name may have popped up one time too many amongst complaint sites, or perhaps it is other industry professionals that have been publishing a lacklustre opinion of your business. Even one prominently displayed public slating of your service can ruin your opportunities. This could include a Facebook group dedicated to negative feedback about your company or even an entire hate site built around a bad experience. Basically, if you don’t like what you see within the search engines, it’s time to employ a credible reputation management company to set things right.</p>
<p><strong>What Can I Do To Improve My Online Reputation?</strong></p>
<p>Businesses can, of course, attempt to boost their online rep themselves, but in doing so run the risk of damaging their campaign even further. We would always recommend getting in touch with a reliable reputation management company (such as SEO Positive) to discuss your options and to make sure you don’t end up making any costly mistakes.</p>
<p>Make sure consumers, businesses, employees and journalists take you seriously by establishing a clear reputation management strategy straightaway. Remember, if any type of negative review has been posted, it’s going to be discoverable for years to come if users are prepared to search deep enough – it’s just up to you and your chosen <a href="../../search-engine-optimisation">reputation management company</a> to control what your audience sees from the offset to prevent a bad feeling materialising around your brand.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/management" rel="tag">management</a>, <a href="../../blog/tag/reputation" rel="tag">reputation</a>, <a href="/" rel="tag">reputation strategy</a><br/> Posted in <a href="../../blog/category/reputation-management" title="View all posts in Reputation Management" rel="category tag">Reputation Management</a></p>
</div>
<div class="post-3106 post type-post hentry category-seo-tools category-search-engine-optimisation category-uncategorized tag-android tag-apps tag-iphone tag-seo" id="post-3106">
<h2><a href="../../blog/be-seo-mobile-stay-on-top-of-your-site-s-ranking-on-the-go2" rel="bookmark" title="Permanent Link to Be SEO mobile! Stay on Top of Your Site’s Ranking on the Go">Be SEO mobile! Stay on Top of Your Site’s Ranking on the Go</a></h2>
<hr/>
<p><small>October 21st, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p>Do you need an <a href="/">SEO </a>app that goes the extra mile for you and your business? With these iPhone apps, it won’t matter if you’re an amateur or a veteran to SEO – they’ll have you covered! Make your daily business tasks easier, bring in more profit and online visibility with fully functional SEO tools right on your iPhone. Stay connected with these functional SEO apps on the go and you’ll always be on top of your site’s ranking.<br/>
1. ProSEO. For $9.99, ProSEO makes this app a handy one for any business owner to have. Keep tabs on your site’s tags, meta tags and code listings. Check for the most used phrases with this awesome SEO app.<br/>
2. iSEO. Do you want to have SERP analyzer and web dictionary at your disposal in between business meetings, on the subway or will just a random moment in time to kill? Discover how high you rank in SEO and keep one step ahead of everyone else!<br/>
3. SEO Ranking. Stay on top of your <a href="../../blog/category/google">Google </a>ranking at all times with this wonderful app installed on your iPhone. Admire the graph design that illustrates where your site’s ranking is over specific periods of time.<br/>
4. SEM. Ever dream about having multiple calculators to figure out search engine marketing equations? Want to bump up your ranking but need a campaign per action cost or want to figure out how much an email or banner campaign will cost you? Use the SEM app for all of your direct marketing needs!<br/>
5. Domainer. As the first SEO app for the iPhone, it’s the perfect basic app for anyone of all SEO level to have. Simple to use and in concept but free to iPhone users, it checks your page rank within minutes and gives you the confidence or information you need to improve your site’s SEO.<br/>
6. Domain Tracker. Check available domain names and get notified on which ones are taken, which ones are available, etc. Free.<br/>
7. Link Juice. Link Juice is another great app to have for anyone who wants to keep tabs on their page rankings. Stay in touch with backlink data, page authority and URL’s on the domain page that you enter. Whether you’re a specialist in SEO or not, Link Juice helps you to improve to Bing or Google ranking.<br/>
8. WebFight. Useful in both your personal and professional life, Web Fight is all about discovering which site of the two has more traffic, leads, etc. As a bonus it provides images of each searchable phrase.<br/>
9. Analytics Agent. Manage multiple websites by having access to traffic sources, visitor information and graphs illustrating page visits.<br/>
10. Website SEO Audit. As another free iPhone app that’s loaded with convenience, you really can’t go wrong. This app checks all the necessary ingredients of your website to ensure its as SEO friendly as it can be, including backlinks, Google page rank, age of domain and server location.<br/>
E. Steadman writes for Amazing Domains, a virtual marketplace for <a href=”<a href="https://www.amazingdomains.co.uk/">https://www.amazingdomains.co.uk</a>“>UK domain</a> names of high quality.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/android" rel="tag">android</a>, <a href="../../blog/tag/apps" rel="tag">apps</a>, <a href="../../blog/tag/iphone" rel="tag">iPhone</a>, <a href="../../blog/tag/seo" rel="tag">seo</a><br/> Posted in <a href="../../blog/category/seo-tools" title="View all posts in SEO Tools" rel="category tag">SEO Tools</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/uncategorized" title="View all posts in Uncategorized" rel="category tag">Uncategorized</a></p>
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<div class="post-3096 post type-post hentry category-social-media tag-marketing tag-measure tag-roi tag-social-media" id="post-3096">
<h2><a href="../../blog/social-media-marketing-–-how-to-measure-roi" rel="bookmark" title="Permanent Link to Social Media Marketing – How To Measure ROI">Social Media Marketing – How To Measure ROI</a></h2>
<hr/>
<p><small>October 20th, 2011 <!-- by admin --></small></p>
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<p>Social medias are great when it comes to raising brand awareness or connecting with a huge amount of potential customers for free. <a href="../../blog/category/social-media">Social media</a> marketing is getting more and more popular with websites like Facebook, Twitter and Google Plus. Anyone can sign up, log in and start creating their campaign and not pay any money at all. However, there is something else at stake here – time and effort. How do you know you are getting the right value for the time you have invested in marketing your business?</p>
<p>The return of investment is a factor which everyone is concerned about and it is logical that people would like to see measurable results. If your goal is to drive more traffic to your website, then you might want to know if your efforts actually result in sales (conversions).</p>
<p>There are two metrics which you should consider when it comes to measuring your social media marketing involvement and the results you get from it:</p>
<p>Klout Score – Klout is a website that gives you a “Klout Score” based on how influential you are on Facebook and Twitter. Your influence is mostly measured by how many friends/followers you have and how many each one of them has. Some critics say that the Klout Score is a useless metric because followers on Twitter can be bought easily and friends can be added effortlessly even if you don’t know them. However, considering how hard it is to measure something like online influence in the first place, Klout is actually helpful if you know your friends and you didn’t add them just to get a higher score (the same thing goes for Twitter).</p>
<p>Google Alerts – This tools is a bit more useful than the previous one. Google Alerts basically lets you know when your brand (or as specific keyword) has been mentioned online. You can easily find out if your popularity online increases with the number of alerts you receive. The more it grows the better.</p>
<p>Google Analytics – <a href="../../blog/category/google">Google </a>Analytics will actually help you find out if the visitors you get from your social media marketing campaigns are actually turning into sales. Recently, that wasn’t very easy to do but thanks to the new version of Google Analytics getting this kind of data is much easier. The most important thing you need to know about getting that data is how Google can find out if a visitor has actually bought anything from your website. You will need what is known as a “qualifying event”. A good idea is to tell Google that a sale has been made if the visitor lands on your “Thank you” page which only happens after a purchase. Google Analytics also offers a lot more helpful options you can play with.</p>
<p>As you can see, tracking your ROI and influence online is becoming easier than ever. The social media data is not so hard to get anymore and with improved tools like Google Analytics you can find out what your conversion rate is and if it is increasing or declining.</p>
<p style="font-style: italic;">
<p>Atanas Valchev works for one of the leading <a href="/">SEO </a>companies in Bulgaria - <a href="https://www.seopal.bg/" target="_blank">SEO PAL</a>. You can read some of his other interesting posts at the official SEO PAL Blog.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/marketing" rel="tag">marketing</a>, <a href="../../blog/tag/measure" rel="tag">measure</a>, <a href="../../blog/tag/roi" rel="tag">ROI</a>, <a href="../../blog/tag/social-media" rel="tag">Social Media</a><br/> Posted in <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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