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<div class="post-2902 post type-post hentry category-blog tag-blog tag-blogging tag-tip" id="post-2902">
<h2>Five Top Tips for Guest Blogging</h2>
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<p>Guest blogging is the link building technique everyone’s talking about. Thanks to the <a href="../blog/category/google">Google </a>Panda update, the undeniably spammy ‘article marketing’ has taken a backseat and right now, it’s content that’s king.</p>
<p>If you’re looking to utilise guest blogging as a link building tool, here are five top tips to bear in mind.</p>
<h3>Think quality</h3>
<p>While this might seem obvious, there are hoards of writers with less than perfect English skills spitting out articles at every opportunity. If this is you, take a minute to think if writing your own content is likely to yield the best results. The truth is good quality blogs will only take content that matches or exceeds their own standards. If your writing is poor, only poor blogs will publish it. While practice makes perfect and over time, you should see your writing skills improve, it might be beneficial to simply employ an online marketing company or SEO agency to do the work for you.</p>
<h3>Be original</h3>
<p>Okay I know this is easier said than done, but in general, the more unique your content, the higher quality blogs it will attract. The best blogs don’t want recycled articles that every man and his dog’s blog are sporting. This doesn’t mean you have to come up with something completely new, original or untouched – you just need to look at things from a different angle. Read, read and read some more. Not only will your own writing skills improve, but you should also gain lots of inspiration. If you read something that you don’t quite agree with, why not write on the same topic from your own perspective? Again, if you’re struggling to come up with unique and engaging content, seek professional assistance from an online marketing company or SEO agency. There’s no shame in seeking help; you’re simply doing what’s best for your business.</p>
<h3>Listen to what the bloggers want</h3>
<p>If a blogger has guidelines, read them. If it’s obvious you haven’t bothered, or have but simply chosen to ignore them, it’s highly likely the blogger will reject your article. Not because it’s bad, but simply because you’ve demonstrated a lack of respect by ignoring their requests. In fact, take the time to read the <a href="../blog">blog </a>in question. Bloggers love to receive complements on their work, and they’ll be much more receptive to writers who demonstrate a common interest than those who care for nothing more than a free link.</p>
<h3>Give the blogger a reason to listen to you</h3>
<p>The best blogs are run by busy people and if you want them to sit up and pay attention to your pitch; give them a reason to. Tell them you work for an established online marketing company and regularly write <a href="/">SEO </a>related material. Or explain your love of fashion or experience working in the restaurant industry. Basically, whichever niche you’re pitching in; think how you relate to that industry and demonstrate why you’re the person to write on it.</p>
<h3>Format properly</h3>
<p>Bloggers like content that’s easy to read, since if a visitor to their blog is faced with large blocks of text they are unlikely to read it and may well leave the blog altogether. Take this post as an example of good formatting. The article is split into sections and the header to each section is clearly marked in bold. In addition, none of the paragraphs are too long. In fact, studies have shown that when reading material on the internet, paragraphs of no more than three lines are optimal.</p>
<p style="font-style: italic;"><span style="font-style: normal;">This article was written by Amy Fowler on behalf of <a href="https://www.boom-online.co.uk/services/search-engine-optimisation">SEO agency</a>, Boom Online Marketing. Amy is passionate about all aspects of online marketing, but has a particular aficionado for guest blogging.</span></p>
<p>Tags: <a href="../blog/tag/blog" rel="tag">Blog</a>, <a href="../blog/tag/blogging" rel="tag">Blogging</a>, <a href="../blog/tag/tip" rel="tag">tip</a></p>
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