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<div class="post-3352 post type-post hentry category-bing category-google category-internet-news category-pay-per-click category-search-engine-optimisation category-yahoo tag-bing tag-engine tag-google tag-optimisation tag-ppc tag-search tag-seo tag-yahoo" id="post-3352">
<h2><a href="https://www.seopositiveltd.com/blog/yahoo-and-bing-search-alliance/" rel="bookmark" title="Permanent Link to Yahoo and Bing, Search Alliance">Yahoo and Bing, Search Alliance</a></h2>
<hr/>
<p><small>January 13th, 2012 <!-- by admin --></small></p>
<div class="entry">
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<p><a href="#"></a>Yahoo and Bing have created a search alliance together. This new found partnership enables web masters to manage their <a href="../../pay-per-click">PPC</a> campaigns on both search engines, but only from one site. This means that running a campaign on both websites is more convenient than ever.</p>
<h2>Step Up</h2>
<p>Google is the search giant; there is no dispute about that. However, we all know that Yahoo have been slowly declining and have been in need of a comeback. This alliance could be exactly what Yahoo needs to begin to bring back higher user activity on their site. Especially since Yahoo site explorer went down, which was a tool that displayed incoming links, this tool was heavily used by <a href="/">SEO</a> ‘s around the world. Now the alliance has been formed, this could be Yahoo’s big break.</p>
<h2>What The Bing?</h2>
<p>The question must be raised, what is in it for Bing? Well the most obvious reason would be a higher volume of search. Although Yahoo is on a downhill slope right now so the search volume required would not be that great. I think there are other reasons for this Alliance. Possibly Yahoo’s tech heads are better with PPC or may have a more technical algorithm than Bing.</p>
<h2>Taking On The G!</h2>
<p>Since Google is the king of search, I believe this is an attempt for the two engines (Y! + Bing) to team up and group together their current volumes of traffic and make an attempt to beat Google, this will be tough to accomplish straight away, any search engine to take on Google will not receive an instant win. So unless an awesome advance in the industry is made by Yahoo and Bing, then it will be difficult for them to overcome Google and become the top source of information on the web.</p>
<h2>Conclusion</h2>
<p>It is unlikely that we will be informed the true reason for this alliance. It is most likely an attempt to combat Google but the reason why they are teaming up is much more than we know. Yahoo are most likely part of this to bring themselves back from their decline. However the reasons for Bing to be a part of this alliance are unclear.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Bing</a>, <a href="../../blog/tag/engine" rel="tag">engine</a>, <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/optimisation" rel="tag">optimisation</a>, <a href="../../blog/tag/ppc" rel="tag">ppc</a>, <a href="../../blog/tag/search" rel="tag">search</a>, <a href="../../blog/tag/seo" rel="tag">seo</a>, <a href="../../blog/tag/yahoo" rel="tag">Yahoo</a><br/> Posted in <a href="../../blog/category/bing" title="View all posts in Bing" rel="category tag">Bing</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/internet-news" title="View all posts in Internet News" rel="category tag">Internet News</a>, <a href="../../blog/category/pay-per-click" title="View all posts in Pay Per Click" rel="category tag">Pay Per Click</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/yahoo" title="View all posts in Yahoo" rel="category tag">Yahoo</a></p>
</div>
<div class="post-3347 post type-post hentry category-google category-internet-news tag-app tag-device tag-google tag-iphone tag-mobile tag-plus" id="post-3347">
<h2><a href="https://www.seopositiveltd.com/blog/google-app-review/" rel="bookmark" title="Permanent Link to Google + App Review">Google + App Review</a></h2>
<hr/>
<p><small>January 12th, 2012 <!-- by admin --></small></p>
<div class="entry">
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<p>Google Plus may be the new kid on the block, but it has everything other social networks have and maybe even more. Google have had their social network not only available to the public for a while, but now also a mobile app.</p>
<p>Potentially copy catting Facebook and Twitter, but the famous saying of Apple is that they have an app for that. Google cannot be blamed for jumping on the mobile band wagon, every social network should be available on a mobile device and now they are.</p>
<h2>Features</h2>
<p>Google Plus has five main sections to the platform (not including games). These areas are the stream, messenger, photos, profile and circles. All of these factors are available on both the web on a desktop computer, and the mobile app. Notifications are also displayed at the bottom of the screen which is great when you would like to be instantly notified.</p>
<h2>Downside</h2>
<p>One downside about + for mobile devices is that hangouts is not really available as there would be some compatibility issues which would just cause a bad user experience. For example, the iPhone 3GS would not be able to hangout via video because it only has a back camera available so the face would not be able to be seen so it would be pointless.</p>
<h2>Conclusion</h2>
<p>All features that are available on the web are also available on the Google Plus app, which makes this app an ideal tool for <a href="https://www.socialmediaoptimisation.com/">social media marketing</a> which goes great with <a href="/">SEO</a> campaigns and other various internet marketing activities.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">app</a>, <a href="/" rel="tag">device</a>, <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/iphone" rel="tag">iPhone</a>, <a href="/" rel="tag">mobile</a>, <a href="../../blog/tag/plus" rel="tag">plus</a><br/> Posted in <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/internet-news" title="View all posts in Internet News" rel="category tag">Internet News</a></p>
</div>
<div class="post-3342 post type-post hentry category-search-engine-optimisation category-youtube tag-engine tag-optimisation tag-search tag-seo tag-strategy tag-video tag-youtube-2" id="post-3342">
<h2><a href="https://www.seopositiveltd.com/blog/optimising-strategy-for-youtube" rel="bookmark" title="Permanent Link to Optimising Strategy for YouTube">Optimising Strategy for YouTube</a></h2>
<hr/>
<p><small>January 11th, 2012 <!-- by admin --></small></p>
<div class="entry">
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<h2>A Brief Overview of YouTube:</h2>
<p>YouTube is one of the biggest social networks online today; in fact it is the second largest search engine in the world. Although it seems like a video sharing platform it has a huge social aspect which can be overlooked. Primarily YouTube’s success for your business stems from the ability to share your video content with your target audience which in turn will bring in a huge amount of views of your content and awareness of your brand.</p>
<h2>What To Expect From YouTube Optimisation</h2>
<p>The quality of your video content will have a great impact the numbers of people who wish to view your video. For example, if your video was about a contest your company is running, then buzz about that contest would be generated which could turn into potential sales as curiosity would be created about the business and product.</p>
<p>However, if you were to create an instructional video, possibly a tutorial of <a href="/">SEO</a>, one which your customers have asked about in the past, then this will help customers to feel more tended too and generate positive feedback.</p>
<p>Promotional videos are a hit and miss. Depending on how interesting the video is, it could go viral or just be forgotten about. If the video does go viral, them sales will not be generated instantly, they will become more of a brand awareness exercise leading to potential sales.</p>
<h2>How We Measure Success</h2>
<p>YouTube has its own insights available for each video which will show exactly where the videos views are coming from, this is helpful to find out what sources are the most beneficial. Regular checks of the video’s positions will be recorded for the keywords and phrases that are being targeted plus the amount of views.</p>
<h2>Key Factors Of YouTube Optimisation</h2>
<p>Optimising a YouTube video is very similar to a website. Title, description and tags must be filled out precisely to generate the best outcome. Views, likes and comments are also important for the videos success but these factors are down to the quality of your original Video content. Therefore it is vital to create the best video content within your budget as this will ultimately decide the success of the campaign.</p>
<h2>Exposure Of Your Video Content</h2>
<p>We would recommend using the share option on YouTube as this is simple way to add your video with other <a href="https://www.socialmediaoptimisation.com/">social network</a> sites. This is a great way to generate further exposure for your video content. Suggested sites would include Twitter, Facebook, Google+ and other social bookmarking sites.</p>
<p>One of the important things to do is to embed this video content on your own website. This will help traffic flow from YouTube to your site and vice versa. This approach will also benefit your videos performance directly and increase the number of views</p>
<p>Once your video channel is in place further advanced activities for your business would be the interaction with the YouTube community. For example, by adding Video Responses to popular videos that are relevant to your content will generate further views of your own video content.<strong></strong></p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/engine" rel="tag">engine</a>, <a href="../../blog/tag/optimisation" rel="tag">optimisation</a>, <a href="../../blog/tag/search" rel="tag">search</a>, <a href="../../blog/tag/seo" rel="tag">seo</a>, <a href="/" rel="tag">strategy</a>, <a href="/" rel="tag">video</a>, <a href="../../blog/tag/youtube-2" rel="tag">youtube</a><br/> Posted in <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/youtube" title="View all posts in YouTube" rel="category tag">YouTube</a></p>
</div>
<div class="post-3338 post type-post hentry category-facebook category-internet-news category-pay-per-click category-search-engine-optimisation category-social-media category-website-design tag-business-cards tag-facebook-2 tag-free tag-internet tag-ppc tag-seo-glossary tag-social-media tag-webdesign" id="post-3338">
<h2><a href="../../blog/50-free-business-cards" rel="bookmark" title="Permanent Link to 50 FREE Business Cards">50 FREE Business Cards</a></h2>
<hr/>
<p><small>January 11th, 2012 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2F50-free-business-cards&style=normal&b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<h2>For the first 200,000 UK Facebook users – 5 simple steps</h2>
<p>Hi and welcome to my Blog at <a href="/">SEO </a>Positive, each week I will be providing you with my digital marketing Top Tips on how your online business can stay ahead of your competitors! We manage online marketing campaigns (SEO, <a href="../../pay-per-click">PPC</a>, Social Media and <a href="https://www.webdesignpositive.co.uk/">Website Design</a>) for some of the biggest clients on the internet providing them with a healthy ROI (Return on Investment) here’s a few of them: promocodes.co.uk, luggagesuperstore.co.uk, voijeans.co.uk, partybritain.co.uk and spabreak.co.uk for more examples please see our <a href="../../seo-testimonials">case studies</a>.</p>
<p>So you’re a Facebook user and would like to know how to get 50 FREE Business cards that costs you absolutely nothing that’s right not a penny just 5 minutes of your time!</p>
<p><strong>Follow these 5 simple steps and receive 50 FREE Facebook Business Cards: </strong></p>
<p><a href="#"></a></p>
<p>1. Log into your account.</p>
<p>2. You will need to be using the new Timeline profile for this to work, if not you will have to convert it.</p>
<p>3. Go onto your contact info in the about section in your Timeline profile.</p>
<p>4. Click on the Business Card logo.</p>
<ol></ol>
<p>5. Allow MOO Business Cards access to your information and then follow the simple steps.</p>
<p>Facebook has launched this to coincide with the new Timeline profile, allowing everyone to integrate more with each other’s details. So if you are considering starting up a business or already have a business and would like to take advantage of 50 Free Business Cards then why not it’s FREE!</p>
<p>And yes I can confirm it’s 100% free as I received mine today!</p>
<p>Written By</p>
<p><a href="https://plus.google.com/110429157363775807408">+ Dave Damhar</a></p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">business cards</a>, <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="/" rel="tag">free</a>, <a href="../../blog/tag/internet" rel="tag">internet</a>, <a href="../../blog/tag/ppc" rel="tag">ppc</a>, <a href="/" rel="tag">SEO Glossary</a>, <a href="../../blog/tag/social-media" rel="tag">Social Media</a>, <a href="/" rel="tag">webdesign</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/internet-news" title="View all posts in Internet News" rel="category tag">Internet News</a>, <a href="../../blog/category/pay-per-click" title="View all posts in Pay Per Click" rel="category tag">Pay Per Click</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a>, <a href="../../blog/category/website-design" title="View all posts in Website Design" rel="category tag">Website Design</a></p>
</div>
<div class="post-3325 post type-post hentry category-search-engine-optimisation tag-2012 tag-media tag-seo tag-social tag-trends" id="post-3325">
<h2><a href="../../blog/three-seo-trends-to-scout-for-in-2012" rel="bookmark" title="Permanent Link to Three SEO Trends to Scout for in 2012">Three SEO Trends to Scout for in 2012</a></h2>
<hr/>
<p><small>January 10th, 2012 <!-- by admin --></small></p>
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<p>If 2011 was the year of quality website content, thanks to the upheaval caused by Google’s Panda update, 2012 is not going to be any different. However, this year, seo trends will branch out into three more avenues, if not more.</p>
<p>In essence, seo in 2012 is going be more personified. This means that seo will depend more significantly on social signals derived from social media. While this is not something out of the blue, it is just that this time social media strategy is going to be an extension to all SEO strategies. So, till now if seo could do without social signals, it won’t, from now on. This appendage to seo has largely been facilitated by Google giving more leverage to social signals when it comes to rankings. In fact, after Google+ was rolled out last year, it indicated Google’s growing inclination towards adapting the social aspect into its algorithm. Google+ roughly translates into what people will find more relevant to them. And at the end of the day, the search engine giant will look to these very social stimulants, to determine what people find relevant to them and churn out personalised search results. This is not some farfetched idea, nor is it looking doom seo in any way. By lodging cookies or acknowledging logged in users, users will see search results more relative to their online behaviour. Add to this the element of ‘share’ and social signals may just rule the day for seo. This in no way indicates the death of seo. If anything, it is an opportunity to expand its scope into impacting a user’s social sensibilities which will in turn reflect strong social signals for improved ranking.</p>
<p>A second trend to play a more serious role in search rankings will be mobile search. Blame it on mitosis qualities of android and iOS smartphones, internet enabled communication devices are beginning to take the centre stage as far as search engine use is concerned. Almost 90 per cent of the smartphone users have internet enabled on their devices and more than 70 per cent are likely to search for a query using their smartphones and tablet PCs, while 53 per cent are likely to opt for online retailing. While search results generated on a mobile device are not much different from those on a regular computer, a website that works well across different mobile phones, loads easily, is properly coded and renders well on the platform is the one which is given preference over others. This calls on seo strategies to diversify into mobile search more strongly than ever.</p>
<p>Lastly, quality content will continue to hold fort. If you were required to regularly put up quality content, now you can expect to be penalised for not doing so.</p>
<p>Convonix is India’s leading internet marketing firm and offers SEO & <a href="https://www.socialmediaoptimisation.com/">social media marketing</a> to over 400 clients. Based in Mumbai, its thorough research & expertise enables it to establish a perfect synergy between <a href="/">SEO</a> analysis & <a href="https://www.convonix.com/social-media-strategy/" target="_blank">social media strategy</a>.</p>
</div>
<p class="postmetadata">Tags: <a href="https://www.seopositiveltd.com/blog/tag/2012" rel="tag">2012</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/seo" rel="tag">seo</a>, <a href="../../blog/tag/social" rel="tag">social</a>, <a href="../../blog/tag/trends" rel="tag">trends</a><br/> Posted in <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
</div>
<div class="post-3328 post type-post hentry category-search-engine-optimisation tag-internet-marketing tag-search-engine-optimisation tag-seo tag-seo-marketing" id="post-3328">
<h2><a href="../../blog/choosing-an-seo-agency" rel="bookmark" title="Permanent Link to Choosing an SEO Agency">Choosing an SEO Agency</a></h2>
<hr/>
<p><small>January 10th, 2012 <!-- by admin --></small></p>
<div class="entry">
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<h2>Everyone needs SEO</h2>
<p>In a world where we are bombarded with more and more choice, how do you get your message heard above the din of clamoring advertising on the television with annoying theme tunes like, “we buy any car” or who can forget “its’ fun to shop at confused.com”. Well the simple answer is online marketing. From a business point of view <a href="../../search-engine-optimisation">Search Engine Optimisation</a> or SEO has to be the answer.</p>
<p><a href="/">SEO</a> is one route to market that has no boarders or class distinctions, it offers a democratic approach to any size business weather you’ve a small start-up or a multimillion pound corporate giant. The only pre-requisite is good quality compliant practices from your marketing agency. So as a business what should you be looking for when trying to find an agency to work on your behalf?</p>
<h2>Quality Agencies</h2>
<p>It can be a mine field out there when picking an agency so what are the elements that indicate a Quality agency that offers the best chance of success for your business? The first place to start is in the Google listings themselves, if an agency is worth their salt in the <a href="../../seo-marketing">SEO marketing</a> sphere they should rank highly in the natural listings of Google specifically. Being No.1 in Bing or Yahoo has very little real Kudos, as whilst this is impressive to a new comer; in reality this is quite an easy win compared to Google.co.uk. Currently Google accounts for around 86% of all searches on the internet in the United Kingdom and therefore represents the best chance of success from any single search engine.</p>
<p>So what are the key indicators to look for when choosing an agency to trust your business to? Once you have established a short list of agencies highly ranking in Google’s natural listings, it is worth spending some time reviewing their web offerings. Look for good clear language (beware of agencies that use highly technical language to baffle you with) and website that have clear service offerings. If these elements start to make sense to you then review their client list (Testimonials & Case studies). See what they actually do for these clients and measure the success they bring them. Remember anybody can add a logo to their website just because they printed a batch of business cards for the prestigious client.</p>
<h2>Agency Short List</h2>
<p>Once you’ve establish two or three agencies you like the look of, give them a call and ask some practical questions to test their level of expertise. You can use a number of online forums to establish the top line questions you wish to ask, as new comers to <a href="../../internet-marketing">Internet marketing</a> don’t be surprised at the apparent costs of this service. Remember the professionals working on your campaign come from a development background and are highly qualified individuals who have an immense knowledge of Google’s algorithm and how it performs.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/internet-marketing" rel="tag">internet marketing</a>, <a href="../../blog/tag/search-engine-optimisation" rel="tag">Search Engine Optimisation</a>, <a href="../../blog/tag/seo" rel="tag">seo</a>, <a href="../../blog/tag/seo-marketing" rel="tag">seo marketing</a><br/> Posted in <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
</div>
<div class="post-3311 post type-post hentry category-social-media tag-facebook-2 tag-media tag-seo tag-social" id="post-3311">
<h2><a href="../../blog/deleting-facebook-timeline-4" rel="bookmark" title="Permanent Link to Deleting Facebook Timeline">Deleting Facebook Timeline</a></h2>
<hr/>
<p><small>January 9th, 2012 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Fdeleting-facebook-timeline-4&style=normal&b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p><a href="#"></a>Not many people actually like the new feature known as Facebook timeline. A lot of users see this as a step back in social media and Facebook as a whole. If anything it shows off a profiles past which, 9 times out of ten people don’t like.</p>
<p>Because so many users have taken a disliking to it, this has created a lot of scam apps and so on. It’s also given me a great linkbait title. We can take from this and pretty much every change in social media history that whenever there is a change, there are users who are dissatisfied and marketers/scammers will take this opportunity and use it for their own benefit.</p>
<h2>Who is to blame?</h2>
<p>It’s easy to point the finger, but when you actually think about it, who can really be blamed? Let’s take Facebook and their Timeline as an example. Facebook are doing their best to stay ahead of the social networking game, which is basically Twitter and Google +. They are trying to show their users that they have a tonne of features and can be perceived as the best network around.</p>
<p>Scammers are using an opportunity. If anything they are being very clever about their actions. Ok, they are exploiting people’s dissatisfaction, but they are using an opportunity created by Facebook. Agreed that this is unethical and can piss a lot of people off, but ask yourself this, would you do it if you had thought of it first?</p>
<h2>Conclusion</h2>
<p>There have always been these sorts of scams on social networks, but also with <a href="../../pay-per-click">PPC </a>and <a href="/">SEO</a> campaigns. There is nothing new here. What is new is the features that are being exploited. We as users need to accept that social networks are going to keep changing, that is simply a part of life and we must learn to change with it or fall behind.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/seo" rel="tag">seo</a>, <a href="../../blog/tag/social" rel="tag">social</a><br/> Posted in <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
</div>
<div class="post-3302 post type-post hentry category-content category-search-engine-optimisation tag-press-release tag-press-releases tag-writing-for-seo" id="post-3302">
<h2><a href="../../blog/the-pros-cons-of-press-releases-in-seo" rel="bookmark" title="Permanent Link to The Pros & Cons Of Press Releases In SEO">The Pros & Cons Of Press Releases In SEO</a></h2>
<hr/>
<p><small>January 9th, 2012 <!-- by danielle --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Fthe-pros-cons-of-press-releases-in-seo&style=normal&b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>Press releases are often considered the secret weapon of SEO companies. While there are many things businesses can do to raise the profile of their website (marketers can, for example, set up a regularly-updated blog to encourage interest in the site and add a unique sense of interactivity to the platform), press releases remain a sure-fire way of increasing the exposure of your firm and cementing its reputation within your business sector.</p>
<p>However, it’s important that marketing directors assess the impact and implications of purchasing the service and pick a package that suits their exact requirements. Many companies may choose to write these articles themselves, but here at SEO Positive we believe that employing professional writers to create your releases remains the most economical way to utilise this advertising approach, as you may find that your own marketing team may struggle to find the time and resources to distribute <a href="../../copywriting/press-releases" target="_blank">press releases</a> regularly. Producing press releases for the online arena is different to writing for traditional outlets such as newspapers and magazines, after all.</p>
<p>Below we’ve listed the pros and cons associated with press release writing and distribution. These points will help you decide whether this service will suit the vision (and budget!) of your business.</p>
<p><strong>Pros: </strong></p>
<p>- Writing and distributing press releases boosts link juice and is notoriously good for <a href="/">SEO</a> because many PR sites are authoritative and have a high PageRank. Remember that making use of anchor text links in the articles is especially beneficial for your campaign.</p>
<p>- Press articles can be distributed at the click of a button to relevant industry sectors, encouraging quality traffic to your website. Although many consider the typical press release format to be a more traditional form of marketing, this template remains an age-old favourite with the media, which means that editors are more likely to take a look at what you have to offer as all the information they need is easily identifiable and in one place.</p>
<p>- If written well, press releases can help with the corporate branding of your company. These kinds of articles add credibility to your firm and signal to your competitors that you’re a force to be reckoned with in your industry.</p>
<p>- These kinds of articles can support your online reputation management strategy, too. Well-distributed press releases will often appear high in the search engine results, pushing down unflattering entries and making your company appear in complete control of its image.</p>
<p><strong>Cons:</strong></p>
<p>- Competition for distribution is high and there is no guarantee that your article will be successful.</p>
<p>- Finding newsworthy topics can be difficult. Standard, run-of-the-mill press releases are unlikely to be picked up by online editors and journalists. However, if companies choose to partner with professional press release writers, they are able to leave this side of the process to creative individuals who will be able to provide a fresh take on the news story.</p>
<p>- Press releases will only remain in prominent positions on associated PR sites for a short amount of time. This means that if the approach is going to remain worthwhile for your business, you need to be writing regularly.</p>
<p>Put simply, writing and publishing press releases will dramatically improve the image and standing of your company on the web, but you will need to review whether press releases are as valuable as other marketing channels. Investing in an on-going service can be daunting for small to medium sized firms who are used to running similar projects in-house but with the knowledge and support of the right provider, you can save your team time and money by choosing to outsource the work to the professionals.</p>
<p>Our expert copywriting team at SEO Positive are able to tailor their press release packages to your needs, so we recommend you get in touch today to learn a little more about what we can do for you.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/press-release" rel="tag">press release</a>, <a href="../../blog/tag/press-releases" rel="tag">press releases</a>, <a href="../../blog/tag/writing-for-seo" rel="tag">writing for seo</a><br/> Posted in <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-3296 post type-post hentry category-blog category-content category-google category-social-media tag-author tag-google tag-media tag-plus tag-social" id="post-3296">
<h2><a href="../../blog/that-article-is-mine" rel="bookmark" title="Permanent Link to That Article Is Mine!">That Article Is Mine!</a></h2>
<hr/>
<p><small>January 6th, 2012 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Fthat-article-is-mine&style=normal&b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>For bloggers using <a href="https://www.socialmediaoptimisation.com/">social media</a> networks know as Google Plus, there is a way, it has been available for a few months, to claim an article as your own. Having authorship of an article has a few benefits.</p>
<h2>What’s The Point?</h2>
<p>The first and most obvious when seen is that your Google+ photo appears in search results. This is more of a vanity feature but it is a cool one and makes blogging a real form of writing. Very similar to a hard copy book In the way that the author is given a lot of credit for it.</p>
<p>Another benefit is that it makes all content written by an author easier to find, when you find the author icon on a search result then there will be a link for more by that author. So this makes finding content by a specific blogger easier than ever.</p>
<p>One of the biggest points is that it puts your name on your own articles, which means that the problem of having articles stolen is finally combatted. This problem will no doubt continue, but if someone is stealing an article, it is easy to prove who the content really belongs to, which will make it embarrassing to be proved wrong and that you are stealing articles.</p>
<h2>How To Do It</h2>
<p>Matt Cutts has made a few videos explaining how to add authorship to content and this can be found easily on Youtube. The simpler way is to add HTML code. I will show an example, for your reference “URL” would be the URL of your Google Plus profile. <a href=”URL”?rel=author> +You</a>. The text within the link can say whatever you want but its best to say +”your name” but it really isn’t essential.</p>
<p>According to the instructional videos, the next step is to share the article on your Google + profile, this seems simple enough and if you are an active Google + user you are most likely already doing this.</p>
<h2>Conclusion</h2>
<p>The benefits of having authorship are definitely worth the effort of inserting a small chunk of HTML code, and if you’re a heavy Google + user then the only thing you will have to do differently is add the HTML code which can be copied and pasted.</p>
<p>Written by <a href="https://plus.google.com/102988949852481814739">+ Lewis Austin</a></p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/author" rel="tag">author</a>, <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/plus" rel="tag">plus</a>, <a href="../../blog/tag/social" rel="tag">social</a><br/> Posted in <a href="../../blog/category/blog" title="View all posts in Blog" rel="category tag">Blog</a>, <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
</div>
<div class="post-3286 post type-post hentry category-google category-reputation-management tag-google tag-management tag-plus tag-reputation" id="post-3286">
<h2><a href="../../blog/using-google-plus-for-reputation-management" rel="bookmark" title="Permanent Link to Using Google Plus For Reputation Management">Using Google Plus For Reputation Management</a></h2>
<hr/>
<p><small>January 5th, 2012 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Fusing-google-plus-for-reputation-management&style=normal&b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>Reputation can be a very important factor for a lot of businesses and maybe even people. When running an <a href="/">SEO </a>campaign, reputation management goes hand in hand to make sure that your company does not get any bad publicity.</p>
<p>One great way of doing this is by having an active Google Plus account. When your account is indexed, this can take a few days or even weeks. Once it is finally crawled then your profile or page will rank high for the title or name it has been given. If you use your company name, then this will help it to appear in the results for your company name.</p>
<p>Another benefit of using Google Plus is that all posts you make that are public, also get crawled by G. so that means that providing they contain enough information about your business, your posts will also appear in the listings for your company name.</p>
<p>If you are already running a reputation management campaign, then your Google + profile will take longer to rank, especially if you are having press releases written and so on. The one thing you could do is send links towards your + page/profile. This can be done in loads of ways, the best would be an anchor link with your company name as the text, although you can use widgets and buttons.</p>
<p>If you are not running a reputation management campaign then you can use the techniques above however it is not necessary, this is because the profile will have less competition so will show higher. <a href="../../link-building">Link building</a> to this profile will secure its position and if you would like your page to have a solid rank then this is recommended.</p>
<h2>Conclusion</h2>
<p>Google Plus is a great tool to use when it comes to <a href="../../reputation-management">reputation management</a> as it naturally ranks higher and gives you full control of what is displayed about your company to the public. This can help increase sales and your general reputation.</p>
<p><a href"https: plus.google.com u 0 102988949852481814739"?rel="author">+ Lewis Austin </a></p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/management" rel="tag">management</a>, <a href="../../blog/tag/plus" rel="tag">plus</a>, <a href="../../blog/tag/reputation" rel="tag">reputation</a><br/> Posted in <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/reputation-management" title="View all posts in Reputation Management" rel="category tag">Reputation Management</a></p>
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