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20 Top Virals / Video Marketing Case Studies </div> <!-- end #breadcrumbs --> <div class="entry post clearfix">
<h1 class="title">20 Top Virals / Video Marketing Case Studies</h1>
<p>Top Virals / Video Marketing case studies from the leading digital agencies and brands – UK and worldwide<br/>
Compiled by Will Brown of eyeconomy.co.uk, 2018<br/>
<strong><span style="color: #ff0000;">Click on red text to visit case study</span><br/>
</strong><span style="color: #ffffff;">..</span><strong><br/>
<img alt="" src="../casestudies/thumbs/609_mom.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.thisisdare.com/work/case-studies/product-testing-institute"><span style="color: #ff0000;">Xperia X10 – Product launch in US. </span></a></span><br/>
</strong><span style="color: #000000;">Viral. Created the fictional ‘Product Testing Institute’ with each mobile user reflecting the mobile manufacturer. Awards: Cannes Lions</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/417_jamie.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.pokelondon.com/portfolio/bacon-dont-buffer/"><span style="color: #ff0000;">4GEE – Bacon Dont Buffer. How watching YouTube is even better with 4GEE</span></a></span><br/>
</strong><span style="color: #000000;">Created an episode of Jamie Olivers Food Tube featuring Kevin Bacon, a bacon sarnie battle and a rather special 4GEE twist</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/423_dogf.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.pokelondon.com/portfolio/diesel-eyewear/"><span style="color: #ff0000;">Diesel: Eyewear. Make a video to promote Diesels new range </span></a></span><br/>
</strong><span style="color: #000000;">A shoot with four top dogs who showed off the sunglasses character with aplomb, hanging out just as human models would on a high-concept fashion shoot</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/485_gooo.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.codecomputerlove.com/work/refuge-support-a-friend/"><span style="color: #ff0000;">Refuge: Support a friend</span></a></span><br/>
</strong><span style="color: #000000;">Creating a thought-provoking interactive video campaign that combines engaging content with practical advice</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/759_purves.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.thebioagency.com/#/work/purves"><span style="color: #ff0000;">Purves.co.uk (furniture). Viral online awareness campaign </span></a></span><br/>
</strong><span style="color: #000000;">Spook interactive gameshow shot in HD. Russel Brand type character. Showcasing some of Purves products with discounts. More you remember, greater the discount. </span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/449_SMART.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.weapon7.com/case-studies/smart-for-two/"><span style="color: #ff0000;">Smart (two-seater car) – Skate ForTwo</span></a></span><br/>
</strong><span style="color: #000000;">Asked world class skaters Kilian Martin and Alfredo Urbon if it was possible for two people to perform tricks on the same board simultaneously. And captured the astonishing result</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/447_catch_20catch.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.weapon7.com/case-studies/the-catch/"><span style="color: #ff0000;">Mercedes Benz – The Catch. Appeal to a younger audience</span></a></span><br/>
</strong><span style="color: #000000;">Using an ex-F1 racing driver, a pro golfer and the laws of physics, attempted a stunt never done before. And achieved an official Guinness World Record in the process</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/446_CVVVV.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.weapon7.com/case-studies/c63-amg/"><span style="color: #ff0000;">Mercedes Benz C63 AMG. Wishes to attract a younger audience</span></a></span><br/>
</strong><span style="color: #000000;">Created a partnership with amazon.co.uk, taking over not just their website, but an entire warehouse. And filmed the original Top Gear Stig trying to fulfill an order in the car at breakneck speed</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/787_vodafone.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://tbgdigital.com/work/project/?project=vodafone-evolution-of-mobile"><span style="color: #ff0000;">Vodafone – Evolution of Mobile. Video</span></a></span><br/>
</strong><span style="color: #000000;">Used multi-projector small-scale projection mapping installation use to tell the history of Vodafone and mobile phones</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/716_coke_20coke.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.thisiszone.com/work/coca-cola-artic-brand-love/"><span style="color: #ff0000;">Coca-Cola Arctic. Brand engagement with Ridley Scott’s polar bear animation film</span></a></span><br/>
</strong><span style="color: #000000;">6 minute animated short, distributed on digital channels only, taking a closer look at the family dynamics. Other content marketing. Also, Facebook and Twitter.</span><strong><br/>
</strong></p>
<hr/>
<p><strong><a href="../casestudies/_filter_1_industry__objectives__country__category_106_keywords__start_10/"><img alt="" src="../casestudies/thumbs/584_pink_20pink.png" width="80" height="60"/><br/>
</a><span style="color: #ff0000;"><a href="http://www.iris-worldwide.com/latam/our-work/case-studies/sony-moc/"><span style="color: #ff0000;">Sony – audio products. Launch audio products across South America for Gen-Y</span></a></span><br/>
</strong><span style="color: #000000;">The moments right before something amazing is about to happen. Shot with a top director and photographer, we also drafted in DJ prodigy Madeon to delivery a killer soundtrack</span><strong><br/>
</strong></p>
<hr/>
<p><strong><a href="../casestudies/_filter_1_industry__objectives__country__category_106_keywords__start_10/"><img alt="" src="../casestudies/thumbs/662_broc.png" width="80" height="60"/><br/>
</a><span style="color: #ff0000;"><a href="http://www.possible.com/work/brocade"><span style="color: #ff0000;">Brocade (systems support). Help promote sales of support contracts </span></a></span><br/>
</strong><span style="color: #000000;">Built a MyBrocade microsite that hosted a series of impressive tutorial videos that we conceptualized, animated, and narrated. These videos completely explained the capabilities of MyBrocade’s Online Support Tools</span><strong><br/>
</strong></p>
<hr/>
<p><strong><a href="../casestudies/_filter_1_industry__objectives__country__category_106_keywords__start_10/"><img alt="" src="../casestudies/thumbs/481_brg.png" width="80" height="60"/><br/>
</a><span style="color: #ff0000;"><a href="http://www.codecomputerlove.com/work/brother/"><span style="color: #ff0000;">Brother. Get people talking, smiling, and sharing</span></a></span><br/>
</strong><span style="color: #000000;">Brigitte is a loveable labelling obsessive. In the video, we experience a day in her life; a humour-filled yet heart-warming slice of life that uses her obsession to comic effect</span><strong><br/>
</strong></p>
<hr/>
<p><strong><a href="../casestudies/_filter_1_industry__objectives__country__category_106_keywords__start_10/"><img alt="" src="../casestudies/thumbs/606_stand.png" width="80" height="60"/><br/>
</a><span style="color: #ff0000;"><a href="http://www.thisisdare.com/work/case-studies/the-stand-up-kid"><span style="color: #ff0000;">The Stand Up Kid. Make aware of teenagers with mental health issues</span></a></span><br/>
</strong><span style="color: #000000;">Three minute film</span><br/>
<span style="color: #000000;">Awards: British Arrows</span><strong><br/>
</strong></p>
<hr/>
<p><strong><a href="../casestudies/_filter_1_industry__objectives__country__category_106_keywords__start_10/"><img alt="" src="../casestudies/thumbs/754_water_20aid.png" width="80" height="60"/><br/>
</a><span style="color: #ff0000;"><a href="http://www.thebioagency.com/#/work/wateraid"><span style="color: #ff0000;">Water Aid – Raise awareness of terrible conditions. Video </span></a></span><br/>
</strong><span style="color: #000000;">Animation and photography. Created 2.5D video to show difference that Water Aid is making in Bangladesh.</span><strong><br/>
</strong></p>
<hr/>
<p><strong><a href="../casestudies/_filter_1_industry__objectives__country__category_106_keywords__start_10/"><img alt="" src="../casestudies/thumbs/690_drama.png" width="80" height="60"/><br/>
</a><span style="color: #ff0000;"><a href="http://www.profero.com/works/en/seoul/windsor"><span style="color: #ff0000;">Widsor (whiskey) – Diageo. To get Koreans to really like the brand </span></a></span><br/>
</strong><span style="color: #000000;">Video. Used drama, something of great cultural importance in Korea, and at centre stage would be a new legend, the Diamond Jubilee Club, Korea’s new and exclusive ‘secret’ society</span><strong><br/>
</strong></p>
<hr/>
<p><strong><a href="../casestudies/_filter_1_industry__objectives__country__category_106_keywords__start_10/"><img alt="" src="../casestudies/thumbs/626_xxxxxxxxxxxxxxx.png" width="80" height="60"/><br/>
</a><span style="color: #ff0000;"><a href="http://www.amaze.com/case-studies/Lexus_IS_Movie/Lexus_IS_Movie.aspx"><span style="color: #ff0000;">Lexus Is. Support the launch of the new generation IS</span></a></span><br/>
</strong><span style="color: #000000;">Two-minute movie. Filmed IS driving through different landscapes and teamed up with high-end, Munich-based, 3D visualisation experts, RTT, to scan and take 360 degree imagery of environment </span><strong><br/>
</strong></p>
<hr/>
<p><strong><a href="../casestudies/_filter_1_industry__objectives__country__category_106_keywords__start_10/"><img alt="" src="../casestudies/thumbs/581_mes.png" width="80" height="60"/><br/>
</a><span style="color: #ff0000;"><a href="http://www.iris-worldwide.com/europe/our-work/case-studies/messi-new-speed-of-light/"><span style="color: #ff0000;">Adidas – Messi film</span></a></span><br/>
</strong><span style="color: #000000;">The film leads viewers through to the adidas e-commerce page where they can purchase the boot</span><strong><br/>
</strong></p>
<hr/>
<p><strong><a href="../casestudies/_filter_1_industry__objectives__country__category_106_keywords__start_10/"><img alt="" src="../casestudies/thumbs/621_3.png" width="80" height="60"/><br/>
</a><span style="color: #ff0000;"><a href="/"><span style="color: #ff0000;">Intel – Bass Jump</span></a></span><br/>
</strong><span style="color: #000000;">Bass Jump again aims to demonstrate Intel’s pioneering spirit in a humorous way. This time around, five Romanian Intel employees dive from a rooftop onto inflatable</span> <span style="color: #000000;">cushions</span><strong><br/>
</strong></p>
<hr/>
<p><strong><a href="../casestudies/_filter_1_industry__objectives__country__category_106_keywords__start_10/"><img alt="" src="../casestudies/thumbs/654_star.png" width="80" height="60"/><br/>
</a><span style="color: #ff0000;"><a href="http://www.possible.com/work/starwood-hotels-made-for-china"><span style="color: #ff0000;">Starwood Hotels ‘Made for China’ – online booking engine to drive sales</span></a></span><br/>
</strong><span style="color: #000000;">Created the ‘Made for China’ online campaign to drive brand awareness and online booking traffic. We developed an online romantic drama series </span><strong><br/>
</strong></p>
<hr/>
<p><strong><span style="color: #ff0000;">MORE TOP DIGITAL MARKETING CASE STUDIES:</span></strong></p>
<ul>
<li><span style="color: #000000;"><strong><a href="../page_id_4719_wordpress/"><span style="color: #000000;">500 Top Digital Marketing Case Studies by Media / Channel. </span></a></strong></span></li>
<li><span style="color: #000000;"><strong></strong><strong><a href="../casestudies/"><span style="color: #000000;">500 Top Digital Marketing Case Studies by Media / Channel, Industry, Objectives and Country</span></a></strong></span></li>
</ul>
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