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									<a href="../cat_1_wordpress/">Uncategorized</a> <span class="raquo">&raquo;</span> The Importance of Digital Marketing Training					</div> <!-- end #breadcrumbs -->			<div class="entry post clearfix">
								
														
													
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					<h1 class="title">The Importance of Digital Marketing Training</h1>
					
					
										
										
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					<p><span style="color: #000000;"><span style="color: #f63308;"><b>Survey reports marketers unhappy with their new marketing skills</b></span><br/>
In a recent Adobe <span style="color: #f72407;"><a href="http://goo.gl/k5RYrB"><span style="color: #f72407;">survey</span></a></span>, marketers reported “Lack of training in new marketing skills (30%) and organizational inability to adapt (30%) are cited as key obstacles to becoming the marketers they aspire to be�?<b><br/>
</b><br/>
<span style="color: #f63308;"><b>Digital marketing becoming more complex </b></span><br/>
As digital marketing becomes more complex in terms of the options of technology and channels, the complexity of campaigns and integrated digital marketing approaches, so the greater need for digital marketing training.</span></p>
<p><span style="color: #000000;"><strong><span style="color: #f53309;">Other good reasons for investing in digital marketing training:</span><br/>
<span style="color: #ffffff;">.</span><br/>
</strong><strong style="line-height: 1.5em;">- The Client Can Be the Best at Digital Marketing<br/>
</strong><span style="line-height: 1.5em;">Increasingly, the expertise and input of the client is becoming more and more important in digital marketing. It&#8217;s possible to be over-dependent on an agency when you could be doing much of the work yourself and better. Better because so much of digital marketing requires knowledge of a particular brand or business. Some areas of digital marketing, often, require agency expertise, in particular, development, design and coming up with creative concepts and ideas. And agencies can offer real value in consultancy work, overall. But not to be over-dependent on agencies. There are so many digital marketing channels and techniques and integration of channels and techniques that the input of brands and businesses is becoming, increasingly, crucial in figuring out digital marketing strategy and tactics overall.<br/>
<strong>- The growth of digital marketing<br/>
</strong>According to this <a href="https://econsultancy.com/blog/64248-71-of-businesses-plan-to-increase-digital-marketing-budgets-this-year-report-2">report</a>, 71% of businesses plan to increase digital marketing budgets this year.<br/>
<strong>- Other reasons</strong><br/>
<span style="text-decoration: underline;">New business opportunities in digital</span><br/>
</span><span style="line-height: 1.5em;">With an increased knowledge of digital marketing, directors can discover new opportunities in the digital sector to develop their business model or a new business connected to what they do.<br/>
</span><span style="text-decoration: underline;">Everyone plays a part in enhancing the digital reputation of the company</span><strong style="line-height: 1.5em; color: #000000;"><br/>
</strong><span style="line-height: 1.5em;">That everyone in the company has an idea about what the digital marketing strategy / digital branding strategy of the company is, and how they can contribute to it in whichever part of the business they’re involved in.<br/>
<span style="text-decoration: underline;">Save Money<strong><br/>
</strong></span>And, of course, by investing in digital marketing training, you&#8217;re saving money on not having to use agencies in the future so much.<br/>
</span></span></p>
<p><span style="color: #f63308;"><strong>Most Popular Digital Marketing Courses:</strong></span></p>
<ul>
<li><span style="color: #000000;">Strategy &amp; Operations </span></li>
<li><span style="color: #000000;">Social Media </span></li>
<li><span style="color: #000000;">Search marketing</span></li>
<li><span style="color: #000000;">Content marketing </span></li>
<li><span style="color: #000000;">Data and analytics</span></li>
<li><span style="color: #000000;">Mobile marketing &amp; advertising </span></li>
<li><span style="color: #000000;">Advertising </span></li>
<li><span style="color: #000000;">Customer experience</span></li>
<li><span style="color: #000000;">Email marketing </span></li>
<li><span style="color: #000000;">Online PR</span></li>
</ul>
<p><span style="color: #f63308;"><b>Things to consider before selecting a training programme</b></span><br/>
<span style="color: #000000;"> A few things to consider before selecting a training programme. What are your goals? Can the trainers asses your current skills, and can they offer a programme to fill the gaps in them? How up-to-date is their training? How much (and recent) hands-on experience do they have? To what degree will they customize the programme or a part of it to your organization? Do they view digital marketing as an artificial add-on to marketing, overall, or an integral part of it?<br/>
<span style="color: #ffffff;">.</span></span></p>
<p><span style="color: #000000;"> <strong><a href="../p_3896_wordpress/">&gt; 50 top digital marketing topics</a></strong><br/>
<span style="color: #ffffff;">.</span><br/>
<span style="color: #ffffff;">.</span></span></p>
<p><span style="color: #ffffff;"> </span></p>
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