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<p style="text-align: left;"><span style="line-height: 1.5em; color: #000000;">By </span><strong><span style="color: #ff0000;"><a href="../p_10076_wordpress/"><span style="color: #ff0000;">Will Brown</span></a></span></strong><span style="line-height: 1.5em; color: #000000;"> of eyeconomy.co.uk, May 2018</span></p>
<p><span style="color: #000000;"><span style="line-height: 1.5em;"> Tags:<br/>
</span><span style="line-height: 1.5em;">- digital marketing resource / stats / strategies / tactics / topics /trends / definitions / and more<br/>
</span><span style="line-height: 1.5em;">- digital marketing reports / studies / guides / articles / presentations / infographics / and more</span></span></p>
<p><strong><span style="line-height: 1.5em; color: #000000;"><span style="color: #ffffff;">.</span><br/>
<a href="../wordpress/wp-content/uploads/2010/05/DIG-GENERAL.png"><img class="alignleft size-full wp-image-11576" alt="DIG GENERAL" src="../wordpress/wp-content/uploads/2010/05/DIG-GENERAL.png" width="292" height="26"/></a><span style="color: #ffffff;">.. </span></span></strong></p>
<p><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;">A/B Testing </span></strong><span style="color: #f72407;"><span style="color: #000000;">- 11 A/B Tests You Should Try – Slideshare <a href="http://www.slideshare.net/kissmetrics/2014-123-neil-patel-11-obvious-ab-tests-you-should-try">presentation</a> KISSmetrics</span></span><strong><span style="color: #f72407;"><br/>
<span style="color: #ff0000;">Algorithms Are The New Gatekeepers </span></span></strong><span style="color: #f72407;"><span style="color: #000000;">- Slideshare <a href="http://www.slideshare.net/socialisten/algorithms-are-the-new-gatekeepers">presentation</a> - Die Socialisten<br/>
</span></span><strong><span style="color: #ff0000;">Agile creativity</span> </strong><span style="color: #f72407;"><span style="color: #000000;">- getting creatives to focus on speed and flexibility in their creative work. Google focusing on this with <a href="http://www.thinkwithgoogle.com/">Think With Google</a>. </span></span><strong><span style="color: #f72407;"><br/>
<span style="color: #ff0000;">Augmented reality </span></span></strong></span><span style="line-height: 1.5em; color: #000000;">– where physical real-world is blended with digitally-generated virtual world. Mobile developers are doing, particularly, exciting things with augmented reality (see these</span><span style="line-height: 1.5em;"><strong><span style="color: #f72407;"><strong> </strong></span></strong></span><span style="color: #000000; line-height: 1.5em;"><span style="color: #f72407;"><a href="/">case studies</a></span>). Also, “Augmented Reality Most Helpful Tool for CPG Shoppers” <a href="http://www.emarketer.com/Article/Augmented-Reality-Most-Helpful-Tool-CPG-Shoppers/1010785">via</a> Emarketer, and <a href="https://econsultancy.com/blog/64168-three-reasons-why-digital-marketers-should-revisit-augmented-reality-in-2014#i.cxoiujhfme6fq1">article</a> - Econsultancy. <strong><span style="color: #f72407;"><strong><br/>
</strong></span><span style="color: #f92305;"><span style="color: #ff0000;">Accurate, high-quality data</span> </span></strong></span><span style="color: #f72407;"><span style="color: #000000;">– With digital marketing requiring ever more channel-planning and audience targeting, accurate, high quality data is becoming increasingly important. “Can I Trust My Marketing Data” – <a href="http://digitalmarketingmagazine.co.uk/digital-marketing-data/can-i-trust-my-marketing-data/350">article</a> - Digital Marketing Magazine. </span></span><strong><span style="color: #f72407;"><strong><br/>
</strong></span><span style="color: #ff0000;">Behavioural Targetting</span></strong><span style="line-height: 1.5em;"><span style="color: #f72407;"><span style="color: #ff0000;"> </span><span style="color: #000000;">– capturing website visitor data for targetted advertising / marketing. “The Death of Behavioral Targetting” – <a href="http://www.huffingtonpost.com/anthony-iacovone/the-death-of-behavioral-t_b_3990465.html">article</a> - Huff Post.<br/>
</span></span></span><strong><span style="color: #ff0000;">Big data</span></strong><span style="color: #f72407;"><span style="color: #000000;"> - Enormous value in data, companies are now focused on how to capture it, use it, curate it and so on. Major challenges, however, on how to handle it see <a href="http://www.emarketer.com/Article/UK-Key-Trends-2014-Big-DatamdashMuch-Talk-Little-Action/1010768">eMarketer</a>. See more on big data from Experian’s <a href="http://www.experian.com/marketing-services/2014-digital-marketer-benchmark-and-trend-report.html">report</a>. But ”What Data-obsessed Marketers Don’t Understand.” – <a href="http://blogs.hbr.org/2014/02/what-data-obsessed-marketers-dont-understand/">article</a> - Harvard Business Review<br/>
<strong><span style="color: #ff0000;">Brand Utility</span></strong><span style="line-height: 1.5em;"><span style="color: #ff0000;"><strong> </strong>-</span> “A Useful Guide to Brand Utility” </span><span style="line-height: 1.5em;">Slideshare</span><a style="line-height: 1.5em;" href="http://www.slideshare.net/idelange/a-useful-guide-to-the-brand-utility-2014-version"> presentation</a><span style="line-height: 1.5em;"> by Ingmar de Lange<br/>
</span></span></span><strong><span style="color: #ff0000;">Branded content / brand publishing</span></strong><span style="color: #f72407;"> </span><span style="color: #f72407;"><span style="color: #000000;">– brands seeing themselves as publishers with a team of content creators. “The Rise and Rise of Video Content” – <a href="http://www.theguardian.com/media-network/media-network-blog/video/2014/mar/26/rise-branded-content-marketing">video</a> - The Guardian.<br/>
</span></span><strong><span style="color: #ff0000;">Brands acting smaller </span></strong><span style="color: #f72407;"><span style="color: #000000;">– brands focusing on being more local and meeting particular demands of audiences instead of just being big and all-encompassing. “Why Small is the New Big” – <a href="http://www.linkedin.com/today/post/article/20140415161838-27099625-why-small-is-the-new-big">article</a> by Laura Ciocia of wcgworld.com<br/>
<strong><span style="color: #ff0000;">Collaborative economy</span></strong><span style="line-height: 1.5em;"> – consumers co-creating content and products. “The Collaborative Economy Will Double This Year” – <a href="http://blogs.wsj.com/accelerators/2014/04/23/jeremiah-owyang-the-collaborative-economy-will-double-this-year/">article</a> by Jeremiah Owyang in the Wall Street Journal.<br/>
</span></span></span><strong><span style="color: #ff0000;">Conversion rate optimization</span></strong><strong style="color: #000000; line-height: 1.5em;"> </strong><span style="color: #000000; line-height: 1.5em;">– doing more with your traffic. “What is Conversion Rate Optimization” – <a href="http://blog.hubspot.com/marketing/what-is-conversion-rate-optimization-faqs">article</a> - Hubspot. “Conversion Rate Optimization – Stacking The Odds For Growth” – </span><span style="line-height: 1.5em;">Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/seanellis/cro-preso-for-growth-hackers-conf-nov-2013-ellis-updated-28050686">presentation</a><span style="color: #000000; line-height: 1.5em;"> by Sean Ellis. “100 Conversation Optimization Case Studies” – <a href="http://blog.kissmetrics.com/100-conversion-optimization-case-studies/">article</a> - KISSmetrics.<br/>
</span><span style="color: #f82d06;"><strong><span style="color: #ff0000;">Crowdsourcing</span></strong> </span><span style="line-height: 1.5em; color: #000000;">– obtaining services, ideas or content from the online community as opposed rather than from traditional employers or suppliers. <a href="http://en.wikipedia.org/wiki/Crowdsourcing">Wikipedia</a>.<br/>
<strong><span style="color: #ff0000;">Customer Acquisition Barometer 2018</span></strong><span style="color: #333333; line-height: 1.5em;"> – <span style="color: #000000;">A new annual </span></span><a style="line-height: 1.5em;" href="http://dma.org.uk/sites/default/files/tookit_files/customer_aquisition_barometer_2014_report.pdf">survey</a></span><span style="line-height: 1.5em; color: #000000;"><span style="line-height: 1.5em;"> of marketers and consumers about acquisition practices </span></span><span style="line-height: 1.5em;"><span style="color: #000000; line-height: 1.5em;"><span style="color: #000000;">by DMA with Mcdowall </span><br/>
</span></span><strong><span style="color: #ff0000;">Customer experience opportunities for marketers</span></strong><span style="color: #000000; line-height: 1.5em;"> – “Customer experience is the most exciting opportunity for marketers [</span><a style="line-height: 1.5em;" href="https://econsultancy.com/blog/64324-customer-experience-is-the-most-exciting-opportunity-for-marketers-infographic#i.cxoiujhfme6fq1">infographic</a><span style="color: #000000; line-height: 1.5em;">] by Econsultancy. “Why The Secret of Customer Loyalty is Customer Experience” – </span><span style="line-height: 1.5em;">Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/Eloqua/what-drives-customer-loyalty-29506475">presentation</a><span style="color: #000000; line-height: 1.5em;"> - Eloqua<br/>
</span><strong><span style="color: #ff0000;">Desktops to tablets and mobile</span> </strong><span style="color: #000000; line-height: 1.5em;">- as users experience more content on mobile, so marketers and designers, in general, focusing more and more on mobile over desktop. See “Tablets Challenge PCs as Leading Digital Video Channel in the US” – </span><a style="line-height: 1.5em;" href="http://www.emarketer.com/Article/Tablets-Challenge-PCs-Leading-Digital-Video-Channel-US/1010807">eMarketer</a><span style="color: #000000; line-height: 1.5em;">.<br/>
</span><strong><span style="color: #ff0000;">Digital Business</span></strong><span style="color: #000000; line-height: 1.5em;"> – Are You Ready For Digital Business? </span><a style="line-height: 1.5em;" href="http://blogs.forrester.com/martin_gill/14-03-10-are_you_ready_for_digital_business">article</a><span style="color: #000000; line-height: 1.5em;"> (based on report) – Forrester<br/>
</span><strong><span style="color: #ff0000;">Digital Campaigns</span></strong><span style="color: #000000; line-height: 1.5em;"> – “2017′s Best Digital Campaigns” – </span><span style="line-height: 1.5em;">Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/gregfromparis/2013s-best-digital-campaigns">presenation</a><span style="color: #000000; line-height: 1.5em;"> by Gregory Pouy<br/>
</span><strong><span style="color: #ff0000;">Digital Creativity Report</span></strong><span style="color: #000000; line-height: 1.5em;"> – </span><span style="line-height: 1.5em; color: #000000;">Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/wcie/digital-creativity-report-100-inspiring-case-studies-for-2014">presentation</a><span style="color: #000000; line-height: 1.5em;"> - W&CIE – Designing Territories<br/>
</span><strong><span style="color: #ff0000;">Digital Marketing Case Studies</span></strong> <span style="color: #000000; line-height: 1.5em;">- 500 Top Digital Marketing Case Studies – </span><a style="line-height: 1.5em;" href="../page_id_4719_wordpress/">list</a><span style="color: #000000; line-height: 1.5em;"> by NDD – eyeconomy.co.uk<br/>
</span><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;">Digital marketing training </span></strong>–</span><span style="line-height: 1.5em; color: #000000;"> increase in demand because of growth of channel and increased complexity of digital marketing in general. <a href="../p_7830_wordpress/">Article</a> - NDD<br/>
</span><strong><span style="color: #ff0000;">Digital Trends (B2B and B2C) </span></strong><span style="color: #000000; line-height: 1.5em;">- “Key Digital Trends for B2B and in 2018″ [</span><a style="line-height: 1.5em;" href="https://econsultancy.com/blog/64324-customer-experience-is-the-most-exciting-opportunity-for-marketers-infographic#i.cxoiujhfme6fq1">Iinfographic</a><span style="color: #000000; line-height: 1.5em;">] – Econsultancy<br/>
</span><strong><span style="color: #ff0000;">Digital Marketing Trends (General)</span></strong><span style="color: #000000; line-height: 1.5em;"> – “21 Digital Marketing Trends & Predictions for 2015″ – </span><a style="line-height: 1.5em;" href="http://www.toprankblog.com/2014/05/digital-marketing-2015/">article</a><span style="color: #000000; line-height: 1.5em;"> - Top Rank Blog<br/>
<strong><span style="color: #ff0000;">Digital Stats</span> </strong>- “Digital Stats for 2018″ [<a href="http://www.bell-pottinger.com/newsroom/2014/01/2014-digital-stats">Infographic</a>] Bell Pottinger<br/>
</span><strong><span style="color: #ff0000;">Digital Marketing Quotes</span></strong><span style="color: #000000; line-height: 1.5em;"> – “17 awesome no fluff marketing digital marketing quotes” – </span><span style="line-height: 1.5em;">Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/Responsys/17-awesome-nofluff-digital-marketing-quotes">presentation</a><span style="color: #000000; line-height: 1.5em;"> - Oracle / Responsys<br/>
</span><strong><span style="color: #ff0000;">Email and content integration</span></strong><span style="color: #000000; line-height: 1.5em;"> – Search Engine Journal </span><a style="line-height: 1.5em;" href="http://www.searchenginejournal.com/using-email-content-marketing-tandem-interview-jon-oleaga/91571/">interview</a><span style="color: #000000; line-height: 1.5em;"> with Jon Oleaga of visualbox.net<br/>
</span><strong><span style="color: #ff0000;">Employee advocacy</span></strong><strong style="color: #000000; line-height: 1.5em;"> </strong><span style="color: #000000; line-height: 1.5em;">– giving employees more freedom and confidence to talk about and promote the brand. “5 keys to a successful employee advocacy program” – <a href="http://www.imediaconnection.com/content/36352.asp">article</a> - iMedia Connection.</span><span style="color: #000000; line-height: 1.5em;"><a href="http://en.wikipedia.org/wiki/Green_marketing"><br/>
</a></span><strong><span style="color: #ff0000;">Experiential marketing</span></strong><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;"> </span></strong>– sensory/emotional brand interaction with customers. “What is Experiential Marketing” – <a href="http://www.creativeguerrillamarketing.com/guerrilla-marketing/experiential-101-experiential-marketing/">article</a> - Creative Guerilla Marketing.<br/>
</span><strong><span style="color: #f82d06;"><span style="color: #ff0000;">Funnel</span> </span></strong><span style="color: #000000; line-height: 1.5em;">- “Marketing Can No Longer Rely on the Funnel” – </span><a style="line-height: 1.5em;" href="http://blogs.hbr.org/2014/05/marketing-can-no-longer-rely-on-the-funnel/">article</a><span style="color: #000000; line-height: 1.5em;"> by Harvard Business Review<br/>
<strong><span style="color: #ff0000;">Gamification</span> </strong>- “Gartner Redefines Gamification” – <a href="http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/">article</a> – Gartner<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #f82d06;"><span style="color: #ff0000;">Geolocation</span></span></strong><strong style="color: #000000; line-height: 1.5em;"><span style="color: #f82d06;"> </span></strong><span style="color: #000000; line-height: 1.5em;">– most typically used for describing the process of tracking the location of audiences in a digital environment. <a href="http://en.wikipedia.org/wiki/Geolocation">Wikipedia<br/>
</a></span><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;">Green / Environmental marketing.</span></strong> </span><span style="line-height: 1.5em;"><span style="color: #000000;">Not just how businesses in general follow green issues but, also, how their digital efforts affect the environment (i.e. the amount of energy that is required to load web pages and so on).</span> </span><span style="color: #000000; line-height: 1.5em;"><a href="http://en.wikipedia.org/wiki/Green_marketing">Wikipedia<br/>
</a></span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Growth hacking</span> </strong><span style="color: #000000; line-height: 1.5em;">– marketing technique, focusing on creativity, analytical thinking and social metrics, used by start-ups and entrepreneurs to gain quick growth. ”Is Growth Hacking Right for Your Company” – <a href="http://www.entrepreneur.com/article/233468">article</a> - Entrepreneur.com. “Growth-Hack Your Business With $0″ – <a href="http://www.marketingprofs.com/articles/2014/24712/growth-hack-your-business-with-0">article</a> – Marketing Profs. </span><span style="color: #000000; line-height: 1.5em;">“Definitive Guide to Growth Hacking” – <a href="http://www.quicksprout.com/the-definitive-guide-to-growth-hacking/">Guide</a> - QuickSprout. </span><span style="color: #000000; line-height: 1.5em;">“35 Resources to Help You Become a Growth Hacker” – <a href="http://blog.kissmetrics.com/learn-growth-hacking/">List</a> - KISSmetrics.<br/>
<strong><span style="color: #ff0000;">Guide</span> </strong>- Beginners Guide to Online Marketing – <a href="http://www.quicksprout.com/the-beginners-guide-to-online-marketing-chapter-8/">Guide</a> QuickSprout<br/>
</span><strong style="color: #000000; line-height: 1.5em;"><span style="color: #ff0000;">Influencer marketing</span></strong><strong style="line-height: 1.5em;"><span style="color: #f82d06;"> </span></strong><span style="line-height: 1.5em; color: #000000;">– appealing to audiences most effective in influencing others. See some industry stats from this </span><a style="line-height: 1.5em;" href="http://www.augure.com/blog/influencers-marketing-status-2014-survey-20140226">survey – </a><span style="line-height: 1.5em;"><span style="color: #000000;">Augure. And</span> </span><a style="line-height: 1.5em;" href="http://www.toprankblog.com/2014/02/9-influencer-discovery-tools/">article</a><span style="line-height: 1.5em;"><span style="color: #000000;"> “9 Tools to Discover Influenencers in Your Industry” by Top Rank Blog. “9 Principles for Influencer Marketing” – Slideshare</span> </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/TRAACKR/9-tipsforinfluencermarketing">presentation</a><span style="line-height: 1.5em;"> - <span style="color: #000000;">Traacker.</span><br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Internet radio – popular.</span></strong><span style="color: #000000; line-height: 1.5em;"> “The Internet Revolution Has Arrived” <a href="http://www.biakelsey.com/Company/Press-Releases/140416-New-Report-Examines-How-Platforms,-Services,-Audiences-and-Advertisers-are-Reinventing-Audio.asp">research</a> by </span><span style="line-height: 1.5em;">BIA Kelsey<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Instore-shopping with Smart Phones </span></strong><span style="color: #000000; line-height: 1.5em;">– More details </span><a style="line-height: 1.5em;" href="http://www.emarketer.com/blog/index.php/instore-shoppers-smartphones-reality-retailers/" target="_blank" rel="nofollow">here<br/>
</a><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Integrated Marketing – rise of / importance of.</span></strong><span style="color: #000000; line-height: 1.5em;"> Great <a href="https://econsultancy.com/blog/62830-seven-top-challenges-to-integrated-marketing#i.1iv3g3u1ei0ffb">article</a> on this here (</span><span style="line-height: 1.5em; color: #000000;">Econsultancy</span><span style="color: #000000; line-height: 1.5em;">) and “Only 12% of businesses take an integrated approach to all marketing activities” – </span><span style="line-height: 1.5em; color: #000000;">intelligence </span><a style="line-height: 1.5em;" href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-integrated-marketing">briefing</a><span style="color: #000000; line-height: 1.5em;"> by Econsultancy.<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Integrated Online Marketing Strategy</span></strong><span style="color: #000000; line-height: 1.5em;"> – <a href="http://moz.com/blog/integrated-online-marketing-strategy">article</a> -</span><span style="line-height: 1.5em;"> </span><span style="line-height: 1.5em; color: #000000;">Moz<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Interactive media – increase in importance of </span></strong><span style="color: #000000; line-height: 1.5em;">- <a href="http://go.sizmek.com/EB04-2014GlobalBenchmarks_Registration.html">report</a> -</span><a style="line-height: 1.5em;" href="http://go.sizmek.com/EB04-2014GlobalBenchmarks_Registration.html"> </a><span style="line-height: 1.5em; color: #000000;">Sizmek<br/>
</span><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;">Local marketing – increase in importance of in general.</span></strong> “National and regional businesses see local – advertising, marketing, promotions and services – as an opportunity to drive more relevant engagement with their customers” <a href="http://www.bia.com/Research-and-Analysis/Reports/Sponsored-Research/national-to-local-marketing.asp">research</a> by BIA </span><span style="color: #000000; line-height: 1.5em;">Kelsey<br/>
</span><strong style="line-height: 1.5em;"><span style="line-height: 1.5em; color: #ff0000;">Local marketing – increase in </span></strong><span style="line-height: 1.5em;"><strong><span style="color: #ff0000;">Loyalty & Transaction Marketing</span></strong> <span style="color: #000000;">in local marketing -</span> <a href="http://www.bia.com/Research-and-Analysis/Coverage-Areas/Loyalty-and-Transactions/insight-report.asp">report</a> <span style="color: #000000;">by BIA Kelsey.<br/>
</span></span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Luxury branding (going wrong online)</span></strong><span style="line-height: 1.5em; color: #000000;"> – “Where are luxury brands going wrong online”? – </span><a style="line-height: 1.5em;" href="https://econsultancy.com/blog?page=6#i.1iv3g3u1ei0ffb">article</a><span style="line-height: 1.5em; color: #000000;"> by Econsultancy. “Is digital the end of luxury brands” – <a href="http://sethgodin.typepad.com/seths_blog/2014/04/is-digital-the-end-of-luxury.html">article</a> – Seth Godin<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Marketing analytics – lack of talent</span></strong><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;">. </span></strong>“New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics” – </span><a style="line-height: 1.5em;" href="http://www.convinceandconvert.com/social-media-research/new-research-most-companies-do-not-have-the-talent-to-leverage-marketing-analytics/">article</a><span style="color: #000000; line-height: 1.5em;"> by Convince & Convert.<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Marketing automation </span></strong><span style="color: #000000; line-height: 1.5em;">– software platforms and technologies to more effectively run marketing processes. Useful for certain marketing processes but with limits – shouldn’t be ubiquitous at the cost of human marketing research, interaction, strategy and so on. “What is Marketing Automation” – <a href="http://www.hubspot.com/marketing-automation-information">article </a>- Hubspot. Marketing Automation Resources – <a href="http://uk.marketo.com/marketing-automation/">Resource</a> – Marketo.<br/>
</span><strong style="color: #000000; line-height: 1.5em;"><span style="color: #ff0000;">Marketing stats</span></strong><span style="color: #000000; line-height: 1.5em;"> – “20 Marketing Statistics that Will Influence Decisions in 2018 [</span><a style="line-height: 1.5em;" href="http://www.webdam.com/2014-marketing-statistics-infographic/">Infographic</a><span style="color: #000000; line-height: 1.5em;">] WebDam<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Media not social</span></strong><span style="color: #000000; line-height: 1.5em;"> – “Wake up – Why It’s Now About the Media not the Social” -</span><a style="line-height: 1.5em;" href="http://www.convinceandconvert.com/social-media-tools/wake-up-why-its-now-about-the-media-not-the-social"> article</a><span style="color: #000000; line-height: 1.5em;"> by Convince & Convert looking at how the major social networks want to be media platforms over social networks.<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Meta marketing </span></strong><span style="color: #000000; line-height: 1.5em;">- ”the synthesis of all managerial, traditional, scientific, social and historical foundations of” (</span><a style="line-height: 1.5em;" href="http://en.wikipedia.org/wiki/Meta_marketing">via</a><span style="color: #000000; line-height: 1.5em;"> Wikipedia). </span><a style="line-height: 1.5em;" href="http://www.nytimes.com/2014/03/02/magazine/the-brilliant-unnerving-meta-marketing-of-the-lego-movie.html?_r=1">Article</a><span style="color: #000000; line-height: 1.5em;"> on Lego movie meta marketing in the New York Times.<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Multi-channel Marketing </span></strong><span style="color: #000000; line-height: 1.5em;">– using multiple channels to reach audiences. “What is Multi-channel Marketing?” – <a href="http://blog.hubspot.com/marketing/what-is-multi-channel-marketing-faqs-ht">Article</a> – Hubspot.<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Narrowcasting</span></strong><strong style="color: #000000; line-height: 1.5em;"> </strong><span style="color: #000000; line-height: 1.5em;">– targetted marketing – increase of. <a href="http://en.wikipedia.org/wiki/Narrowcasting">Wikipedia</a>.<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Online / offline marketing integration</span></strong><strong style="color: #000000; line-height: 1.5em;"> </strong><span style="color: #000000; line-height: 1.5em;">– that digital isn’t a separate discipline to traditional marketing, but that both can work well together. “How to Bridge the Gap Between Online and Offline Marketing” -<a href="http://mashable.com/2014/03/12/online-irl-marketing/"> article</a> – Mashable.<br/>
</span><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;">Online Engagement </span></strong>- “Better measurement, metrics needed for engagement. Nearly nine in 10 say online engagement is a priority, but just 45.8% are actively managing this” – <a href="http://www.emarketer.com/Article/Better-Measurement-Metrics-Needed-Engagement/1010684">via </a></span><span style="line-height: 1.5em; color: #000000;">eMarketer</span><span style="color: #000000; line-height: 1.5em;">.<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Personalized marketing – demand for</span></strong><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;">.</span></strong> Marketers Respond to Consumer Demand for Personalization – study</span><span style="color: #000000; line-height: 1.5em;"> <a href="http://www.emarketer.com/Article/Marketers-Respond-Consumer-Demand-Personalization/1010618">via </a></span><span style="line-height: 1.5em; color: #000000;">eMarketer</span><span style="color: #000000; line-height: 1.5em;">. “How Online Personalization Can Create Compelling Customer Experiences and Build a Better Business” – <a href="http://blog.kissmetrics.com/online-personalization/">article</a> – KISSmetrics.<br/>
</span><span style="color: #f82d06;"><strong><span style="color: #ff0000;">Proximity Marketing</span></strong> </span><span style="line-height: 1.5em;">- localized, wireless content advertising. <a href="http://en.wikipedia.org/wiki/Proximity_marketing">Wikipedia</a>.<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Real-time marketing</span></strong><strong style="color: #000000; line-height: 1.5em;"> </strong><span style="color: #000000; line-height: 1.5em;">– getting the right message to the right person at the right moment. “Real-time marketing about more than social marketers – Marketers define real-time marketing as personalizing content when responding to consumers” – <a href="http://www.emarketer.com/Article/Real-Time-Marketing-About-More-than-Social/1010722">via </a></span><span style="line-height: 1.5em;">eMarketer</span><span style="color: #000000; line-height: 1.5em;">.<br/>
</span><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;">Rich media – increase in engagement </span></strong>-<a href="http://go.sizmek.com/EB04-2014GlobalBenchmarks_Registration.html"> report</a> by Sizmek<a href="http://go.sizmek.com/EB04-2014GlobalBenchmarks_Registration.html"> </a> </span><span style="color: #000000;"><span style="line-height: 1.5em;">“</span>Rich Media The Building Blocks of Branding” – <a href="http://www.sizmek.com/assets/images/uploads/Sizmek_Rich_Media_Building_Blocks_Whitepaper_NAM.pdf">white paper</a> - </span><span style="line-height: 1.5em;">Sizmek</span><span style="line-height: 1.5em;">.<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">ROI – lack of training </span></strong><span style="color: #000000;">- 90% of marketers are not trained in marketing performance and marketing ROI – <a href="http://www.digitalfire.co.za/blog/90-of-all-marketers-fail-to-understand-roi/">study</a> by The Fournaise Group.<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">ROI Tips</span></strong><span style="color: #000000; line-height: 1.5em;"> – “10 Marketing Tips that will increase your ROI in 30 Days” – </span><span style="line-height: 1.5em; color: #000000;">Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/most-liked/media/presentations/language/en/category/Marketing/year">presenation</a><span style="color: #000000; line-height: 1.5em;"> by NicoleElmore.com<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">SEO, Social Media and Content Convergence</span></strong><span style="color: #000000; line-height: 1.5em;"> – </span><a style="line-height: 1.5em;" href="http://dannybrown.me/2014/01/09/a-conversation-about-seo-social-and-content-convergence/">article</a><span style="color: #000000; line-height: 1.5em;"> by Danny Brown. “ROI Measurement – Online Measurement” </span><span style="line-height: 1.5em; color: #000000;">Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/odigma/roi-from-online-marketing-a-simple-approach">presentation</a><span style="color: #000000; line-height: 1.5em;"> - ODigMa<br/>
</span><strong style="color: #000000; line-height: 1.5em;"><span style="color: #ff0000;">Social, Digital & Mobile Landscape (Europe)</span></strong><span style="line-height: 1.5em;"> – </span><a style="line-height: 1.5em;" href="http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/">report</a><span style="line-height: 1.5em;"> by We Are Social.<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Social, Digital & Mobile Landscape (Worldwide)</span></strong><span style="color: #000000; line-height: 1.5em;"> – </span><a style="line-height: 1.5em;" href="http://wearesocial.net/blog/2014/01/social-digital-mobile-worldwide-2014/">report</a><span style="color: #000000; line-height: 1.5em;"> by We Are Social<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Startup Marketing</span></strong><span style="color: #000000; line-height: 1.5em;"> – “The Ultimate Guide to Startup Marketing” -</span><span style="line-height: 1.5em; color: #000000;">Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/Onboardly/the-ultimate-guide-to-startup-marketing">presentation</a><span style="color: #000000; line-height: 1.5em;"> by Onboardly<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Storytelling in 2018</span></strong><span style="color: #000000; line-height: 1.5em;"> – Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/vaynerchuk/storytelling-slideshare-finalpdf">presentation</a><span style="color: #000000; line-height: 1.5em;"> by Gary Vaynerchuk<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">The Internet of Things (IoT).</span></strong><span style="color: #000000; line-height: 1.5em;">Where an object or person is equipped with an electronic device connected to the internet. “The Internet of Everything” – <a href="http://www.businessinsider.com/the-internet-of-everything-2014-slide-deck-sai-2014-2?op=1">Slideshow</a> – Business Insider and <a href="../p_11363_wordpress/">Internet of Things</a> – intro by NDD.<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Target market</span></strong><span style="color: #000000; line-height: 1.5em;"> – “Finding Your Target Market” – </span><span style="line-height: 1.5em; color: #000000;">Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/stephendaviscxo/finding-your-target-market">presentation</a><span style="color: #000000; line-height: 1.5em;"> by Stephen Davis<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Video advertising </span></strong><span style="color: #000000; line-height: 1.5em;">– increase in visual advertising - </span><a style="line-height: 1.5em;" href="http://blog.adap.tv/2013/10/22/adap-tvs-q4-2013-state-of-video-industry-report-video-grows-programmatically-across-screens/">Adap.tv<br/>
</a><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Wearable technology</span></strong><strong style="color: #000000; line-height: 1.5em;"> </strong><span style="color: #000000; line-height: 1.5em;">- i.e. Google Glass and Nike Fuelband. “Between 2017 and 2018, wearable device connections to jump more than 704.5%” – <a href="http://www.emarketer.com/Article/Wearable-Devices-Shift-Accessories-Ad-Platforms/1010743">via </a></span><span style="line-height: 1.5em; color: #000000;">eMarketer</span><span style="color: #000000; line-height: 1.5em;">.<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Word-of-mouth marketing more effective than traditional marketing</span></strong><span style="color: #000000; line-height: 1.5em;">- <a href="http://www.womma.org/posts/2014/04/the-state-of-womm-2014">survey</a> </span><span style="color: #000000;"><span style="line-height: 1.5em;">by </span><span style="line-height: 1.5em;">WOMMA</span><span style="line-height: 1.5em;"> and </span><span style="line-height: 1.5em;">American Marketing Association</span></span></p>
<p><a href="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/SOCIAL-MEDIA.png"><img class="alignleft size-full wp-image-11582" alt="SOCIAL MEDIA" src="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/SOCIAL-MEDIA.png" width="294" height="26"/></a></p>
<p><span style="color: #ffffff;"> ..</span></p>
<p><strong><span style="color: #ff0000;">Blog post / article length </span></strong>– <span style="color: #000000;">creating longer blog posts with in-depth knowledge. See this econsultancy <a href="https://econsultancy.com/blog/64505-which-type-of-blog-post-is-best-for-ongoing-traffic#i.cxoiujhfme6fq1">article</a> here for more on this (and related blogging) topic. </span><br/>
<strong><span style="color: #ff0000;">Blogging </span></strong>– <span style="color: #000000;">still important despite many reports, in the past, of its demise, with blogging adding trust and kudos to a business / brand. “Does It Still Make Sense For Companies To Blog” – <a href="http://www.toprankblog.com/2014/02/business-blogging-make-sense/">article</a> by Top Rank Blog.<br/>
<strong><span style="color: #ff0000;">Facebook Ads </span></strong>- “Facebook Fraud Response: Are Facebook Ads a Waste of Money?” – <a href="http://www.jonloomer.com/2014/02/11/facebook-fraud-response/">article</a> by Jon Loomer. “Are Facebook Ads a Failure?” – <a href="http://www.convinceandconvert.com/social-media-tools/are-facebook-ads-a-failure/">article</a> – Convince & Convert. “30+ Resources To Help You Excel at Facebook Advertising in 2018″ – <a href="http://blog.kissmetrics.com/30-facebook-advertising-resources/">article</a> – KISSmetrics<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Facebook Apps</span></strong><span style="color: #000000; line-height: 1.5em;"> – “Top 25 Facebook apps: March 2018″ – </span><a style="line-height: 1.5em;" href="http://www.insidefacebook.com/2014/03/03/top-25-facebook-apps-march-2014-inside-candy-crush-sagas-dominance/">article</a><span style="color: #000000; line-height: 1.5em;"> by Inside Facebook<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Facebook – Branding Tactics</span></strong><span style="color: #000000; line-height: 1.5em;"> – “10 Big Brand Facebook Tactics Any Business Can Use” – </span><a style="line-height: 1.5em;" href="http://www.socialmediaexaminer.com/10-facebook-tactics-by-top-brands/">article</a><span style="color: #000000; line-height: 1.5em;"> by Social Media Examiner. “Brands Screwing up Facebook” (“Facebook Did Something and Marketers Will Screw It Up”) – </span><a style="line-height: 1.5em;" href="http://www.jonloomer.com/2014/03/03/facebook-marketers-screw-it-up/">article</a><span style="color: #000000; line-height: 1.5em;"> by Jon Loomer. “26 Creative Ways Brands Use Facebook Status Updates” – </span><a style="line-height: 1.5em;" href="http://www.socialmediaexaminer.com/brands-using-facebook-status-updates/">article</a><span style="color: #000000; line-height: 1.5em;"> by Social Media Examiner.<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Facebook Case Studies</span></strong><span style="color: #000000; line-height: 1.5em;"> – “44 Top Facebook Case Studies” – </span><a style="line-height: 1.5em;" href="../page_id_9717_wordpress/">List</a><span style="color: #000000; line-height: 1.5em;"> by NDD – eyeconomy.co.uk<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Facebook for Marketing?</span></strong><span style="color: #000000; line-height: 1.5em;"> “Facebook Is Still Failing Marketers” -</span><a style="line-height: 1.5em;" href="http://blogs.forrester.com/nate_elliott/14-03-17-facebook_is_still_failing_marketers"> article</a><span style="color: #000000; line-height: 1.5em;"> - Forrester. “The Great Facebook Swindle And What To Do About It” – </span><a style="line-height: 1.5em;" href="http://www.socialmediaexplorer.com/social-media-marketing/the-great-facebook-swindle-and-what-to-do-about-it/">article</a><span style="color: #000000; line-height: 1.5em;"> - Social Media Explorer. “Will Facebook Marketing Be Relevant In 2015?” -<a href="http://www.forbes.com/sites/jaysondemers/2014/04/24/will-facebook-marketing-be-relevant-in-2015/"> article</a> – Forbes.<br/>
</span><strong><span style="color: #ff0000;">Facebook highest conversion rate for social media ecommerce traffic</span></strong><span style="color: #000000; line-height: 1.5em;"> – at 1.85% – <a href="http://www.shopify.co.uk/blog/12731545-which-social-media-platforms-drive-the-most-sales-infographic">Report</a> </span><span style="color: #000000;"><span style="line-height: 1.5em;">by </span><span style="line-height: 1.5em;">Shopify<br/>
</span></span><strong><span style="color: #ff0000;">Facebook mobile company</span></strong><span style="color: #000000; line-height: 1.5em;"> – “Facebook … Now a Mobile Company?” </span><a style="line-height: 1.5em;" href="http://socialfresh.com/facebook-now-a-mobile-company/">article</a><span style="color: #000000; line-height: 1.5em;"> by SocialFresh<br/>
</span><strong><span style="color: #ff0000;">Facebook organic reach declining</span></strong><span style="line-height: 1.5em;"> – </span><span style="color: #000000;"><a href="http://edgerankchecker.com/blog/2014/04/providing-stats-metrics-to-the-eat24-facebook-discussion/">stats</a> from Edgerank Checker. “Facebook Zero – Considering Life After The Demise of Organic Reach” – Slideshare <a href="http://www.slideshare.net/socialogilvy/facebook-zero-white-paper-31934430">presentation</a> by Social@Ogilvy<br/>
</span><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;">Facebook Post Sharing</span></strong> – “What Types of Posts Get Shared the Most on Facebook” – </span><a style="line-height: 1.5em;" href="http://blog.kissmetrics.com/shared-the-most-on-facebook/">article</a><span style="color: #000000; line-height: 1.5em;"> by KISSmetrics.<br/>
</span><strong><span style="color: #ff0000;">Facebook Resources</span></strong><span style="color: #000000; line-height: 1.5em;"> – “Essential Facebook Marketing Resources: A Complete Guide” – </span><a style="line-height: 1.5em;" href="http://www.socialmediaexaminer.com/essential-facebook-marketing-resources/">article</a><span style="color: #000000; line-height: 1.5em;"> by Social Media Examiner<br/>
</span><strong><span style="color: #ff0000;">Facebook social media commerce / Shopify</span></strong><span style="line-height: 1.5em; color: #000000;"> – “Nearly two thirds of all social media visits to Shopify stores come from Facebook” – <a href="http://www.shopify.co.uk/blog/12731545-which-social-media-platforms-drive-the-most-sales-infographic">Report</a> by Shopify<br/>
</span><strong><span style="color: #ff0000;">Facebook Stats </span></strong><span style="color: #000000; line-height: 1.5em;">- “By The Numbers: 105 Amazing Facebook User Statistics (Updated April 2018) </span><a style="line-height: 1.5em;" href="http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/#.U2ybavldVqX">via</a><span style="color: #000000; line-height: 1.5em;"> Digital Marketing Ramblings<br/>
</span><strong><span style="color: #ff0000;">Instagram</span></strong><span style="line-height: 1.5em;"> </span><span style="color: #000000;">– an online photo-sharing, video-sharing and social networking service which neatly fits some key goals of marketers today. Instagram Usage in the US Surges 35% in 2017, Rivals Twitter for Smartphone Audience – <a href="http://www.emarketer.com/Article/Instagram-Usage-US-Surges-3537-2013-Rivals-Twitter-Smartphone-Audience/1010713">report</a> - eMarketer. Strength of <strong><span style="color: #ff0000;">Instagram for brands</span></strong> – <a href="http://www.l2thinktank.com/research/instagram-2014">report</a> - L2 – Business Intelligence for Digital.<br/>
</span><strong><span style="color: #ff0000;">Instagram Marketing Guide</span></strong><span style="color: #000000; line-height: 1.5em;"> – “The Ultimate Guide to Instagram Marketing” – Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/rosssimmonds/the-ultimate-guide-to-instagram-marketing">presentation</a><span style="color: #000000; line-height: 1.5em;"> by Ross Simmonds<br/>
</span><strong><span style="color: #ff0000;">LinkedIn Business Leads </span></strong><span style="color: #f82d06;"><span style="color: #000000;">- “80% of Social Media B2B Leads Come from LinkedIn [Infographic] <a href="http://wearesocialmedia.gr/80-of-social-media-b2b-leads-come-from-linkedin/">via</a> We Are Social<br/>
</span></span><strong><span style="color: #ff0000;">LinkedIn as a content portal </span></strong><span style="line-height: 1.5em;">- </span><span style="color: #000000;">LinkedIn <a href="http://blog.linkedin.com/2013/11/19/announcing-linkedin-showcase-pages/">introduces</a> Showcase Pages<br/>
</span><strong><span style="color: #ff0000;">LinkedIin Marketing Resource</span></strong><span style="color: #000000; line-height: 1.5em;"> – “Essential LinkedIn Marketing Resources: A Complete Guide” – </span><a style="line-height: 1.5em;" href="http://www.socialmediaexaminer.com/linkedin-marketing-resources/">Article</a><span style="color: #000000; line-height: 1.5em;"> by Social Media Examiner. “LinekedIn Marketing Solutions” – Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/Jasonmillerca/welcome-to-the-funnel-social-and-content-distribution-strategies">presentation</a><span style="color: #000000; line-height: 1.5em;"> by Jason Miller of LinedIn.<br/>
</span><strong><span style="color: #ff0000;">Micro video</span></strong><strong style="line-height: 1.5em;"> </strong><span style="line-height: 1.5em;">– </span><span style="color: #000000;">growth of short-length videos via apps such as Vine and Instagram’s video sharing feature. “Micro-video: how brands should tackle 2018′s hottest medium” – <a href="http://www.marketingmagazine.co.uk/article/1228513/micro-video-brands-tackle-2014s-hottest-medium">article</a> – Marketing Magazine UK<br/>
</span><strong><span style="color: #ff0000;">Pinterest</span></strong><strong style="line-height: 1.5em;"> </strong><span style="line-height: 1.5em;">–</span><span style="color: #000000;"> visual discover tool that neatly fits some key goals of marketers today. “By The Numbers: 65 Amazing Pinterest Stats” – <a href="http://expandedramblings.com/index.php/pinterest-stats/#.U2yYKvldVqV">via</a> Digital Marketing Blog. “56 Ways to Market Your Business on Pinterest” – <a href="http://www.copyblogger.com/pinterest-marketing/">article</a> – Copyblogger.<br/>
</span><strong><span style="color: #ff0000;">Social engagement metrics</span></strong><span style="color: #000000; line-height: 1.5em;"> – “Social Engagement Metrics That Matter – Measuring, Tracking, and Reporting FTW” – </span><a style="line-height: 1.5em;" href="http://moz.com/blog/social-engagement-metrics-that-matter">article</a><span style="color: #000000; line-height: 1.5em;"> by The Moz Blog.<br/>
</span><strong><span style="color: #ff0000;">Social media advertising</span></strong><span style="line-height: 1.5em;"> –</span><span style="color: #000000;"> increase of interest of social media advertising across platforms in general. “The State of Social Advertising” – <a href="http://www.socialbakers.com/blog/2122-the-state-of-social-advertising-2014">by</a> Socialbakers.<br/>
</span><strong><span style="color: #ff0000;">Social media analytics tools </span></strong><span style="color: #000000;">- 61% of organizations using them – <a href="http://www.demandmetric.com/content/social-media-analytics-benchmark-report">report</a> by Demand Metric. “50 Top Tools for Social Media Monitoring, Analytics and Management” – <a href="http://socialmediatoday.com/pamdyer/1458746/50-top-tools-social-media-monitoring-analytics-and-management-2013">List</a> – Social Media Today.<br/>
</span><strong><span style="color: #ff0000;">Social media automation</span></strong><strong style="line-height: 1.5em;"> </strong><span style="line-height: 1.5em;">- </span><span style="color: #000000;">for automation to take away a lot of the work of social marketers (i.e. timing) so that they can focus on actual social interaction. “Social Media Automation Guide Part1: Finding a Balance Between Automation and Conversation.” – <a href="http://blog.hootsuite.com/social-media-automation-part-1/">article</a> – Hootsuite.<br/>
</span><strong><span style="color: #ff0000;">Social Media Case Studies </span></strong><span style="line-height: 1.5em; color: #000000;">- “101 Top Social Media Case Studies” – </span><a style="line-height: 1.5em;" href="../page_id_9781_wordpress/">List</a><span style="line-height: 1.5em; color: #000000;"> by NDD – eyeconomy.co.uk<br/>
</span><strong><span style="color: #ff0000;">Social media / email integration</span></strong><span style="line-height: 1.5em;"><strong><span style="color: #ff0000;"> </span></strong>– </span><span style="color: #000000;">how social media and email work well together and the many ways of integrating the two. “21 Ways to Integrate Email Marketing and Social Media” – <a href="http://webmarketingtoday.com/articles/21-Ways-to-Integrate-Email-Marketing-and-Social-Media/">article</a> – Web Marketing Today.<br/>
</span><strong><span style="color: #ff0000;">Social media engagement with brands soar</span></strong><span style="line-height: 1.5em; color: #000000;"> but brands not responding nearly enough – “user engagement growing 9x faster than social networks themselves but 4 in 5 consumer questions go unanswered” – </span><span style="line-height: 1.5em;"><span style="color: #000000;">Social Sprout Index</span> </span><a style="line-height: 1.5em;" href="http://sproutsocial.com/insights/data/sprout-social-index-engagement-report/">report</a><span style="line-height: 1.5em; color: #000000;">. And </span><a style="line-height: 1.5em;" href="http://www.businessinsider.com/social-media-engagement-statistics-2013-12#!K7PJG">report findings via</a><span style="line-height: 1.5em; color: #000000;"> Business Insider.<br/>
</span><strong><span style="color: #ff0000;">Social good</span></strong> <span style="line-height: 1.5em;">– </span><span style="color: #000000;">focusing the brand on being beneficial to society i.e. the environment, charities and so on. Lists of Ted <a href="http://www.ted.com/playlists/139/social_good_inc">videos</a> on Social Good.<br/>
</span><strong><span style="color: #ff0000;">Social media growth </span></strong><span style="color: #000000;">over next 5 years: 144% CMO</span><span style="line-height: 1.5em;"> </span><a style="line-height: 1.5em;" href="http://www.cmosurvey.org/results/">survey</a><span style="color: #000000;"> (Feb 2018)<br/>
</span><strong><span style="color: #ff0000;">Social media / marketing strategy integration</span></strong><span style="line-height: 1.5em;"> – </span><span style="color: #000000;">CMO</span><span style="line-height: 1.5em;"> </span><a style="line-height: 1.5em;" href="http://www.cmosurvey.org/results/">survey </a><span style="color: #000000;">(Feb 2018) indicated that companies are failing to integrate social media with the rest of their marketing strategy. This needs to be an important focus for business in 2018 and the future. Specialized social media platforms – platforms such as Ravelry, thirdage, untapped and others, to reach niche audiences.<br/>
</span><span style="color: #f92305;"><strong><span style="color: #ff0000;">Social media is more effective than traditional marketing</span></strong> <span style="color: #000000;">- 64% of marketers believe this</span></span><span style="color: #000000;"> - according to survey by <a href="http://www.womma.org/posts/2014/04/the-state-of-womm-2014">survey</a> by</span><span style="line-height: 1.5em;"> </span><span style="line-height: 1.5em;">WOMMA</span><span style="line-height: 1.5em;"> </span><span style="color: #000000;">and</span><span style="line-height: 1.5em;"> </span><span style="line-height: 1.5em;">American Marketing Association<br/>
</span><strong><span style="color: #ff0000;">Social media on desktop versus social media on mobile</span></strong><span style="line-height: 1.5em;"> – </span><span style="color: #000000;">for more, see Comscore’s <a href="http://www.comscore.com/Insights/Presentations_and_Whitepapers/2014/2014_US_Digital_Future_in_Focus">report</a> “2018 US Digital Future in Focus”<br/>
</span><strong><span style="color: #ff0000;">Social Media Optimization</span></strong><span style="line-height: 1.5em;"> – </span><span style="color: #000000;">attracting audiences to website content via social media. <a href="http://en.wikipedia.org/wiki/Social_media_optimization">Wikipedia<br/>
</a></span><strong><span style="color: #ff0000;">Social Media ROI </span></strong><span style="line-height: 1.5em;"><span style="color: #000000;">– “How to measure social media ROI” -</span> <a href="http://www.socialmediaexaminer.com/measure-social-media-roi/">article </a>- <span style="color: #000000;">Social Media Examiner<br/>
</span></span><strong><span style="color: #ff0000;">Social Media Sharing – best worst times</span></strong><span style="color: #000000; line-height: 1.5em;"> – “The Beginner’s Guide to Timing Your Social Media Sharing” – [</span><a style="line-height: 1.5em;" href="http://lorirtaylor.com/the-best-and-worst-times-to-post-on-social-networks-infographic/">Infographic</a><span style="color: #000000; line-height: 1.5em;">] – Social Caffine<br/>
</span><strong><span style="color: #ff0000;">Social Media and SMBs </span></strong><span style="color: #000000;">- Nearly three-quarters of hypergrowth SMBs increased social media spending last year – <a href="http://www.emarketer.com/Article/SMBs-Social-Success/1010667">via </a>eMarketer.<br/>
</span><strong><span style="color: #ff0000;">Social Media Stats</span></strong><span style="color: #000000; line-height: 1.5em;"> – 22 Social Media Facts and Statistics You Should Know in 2018 -</span><a style="line-height: 1.5em;" href="http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/"> Via</a><span style="color: #000000; line-height: 1.5em;"> Jeff Bullas. “11 Shocking New Social Media Statistics in America” – </span><a style="line-height: 1.5em;" href="http://www.convinceandconvert.com/social-media-research/11-shocking-new-social-media-statistics-in-america/">via</a><span style="color: #000000; line-height: 1.5em;"> Convince and Convert<br/>
</span><strong><span style="color: #ff0000;">Social Media Tools</span></strong><span style="line-height: 1.5em; color: #000000;"> – “29 Social Media Tools Recommended by the Pros” – </span><a style="line-height: 1.5em;" href="http://www.socialmediaexaminer.com/29-social-media-tools/">Article</a><span style="line-height: 1.5em; color: #000000;"> by Social Media Examiner. “Super Tools – Social Toolbox” – </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/SearchMarketingExpo/social-media-tools-that-should-be-in-your-toolbox">Slideshare presentation</a><span style="line-height: 1.5em; color: #000000;"> by Search Marketing Expo<br/>
</span><strong><span style="color: #ff0000;">Tumblr – How Big?</span></strong><span style="color: #000000; line-height: 1.5em;"> – How Big is Tumblr? [</span><a style="line-height: 1.5em;" href="http://websitehostreview.com/tumblr/">Infographic</a><span style="color: #000000; line-height: 1.5em;">] Websitehostreviews.com<br/>
<strong><span style="color: #ff0000;">Tumblr for Marketing</span></strong> – “26 Ways to Market Your Business With Tumblr” – <a href="http://www.socialmediaexaminer.com/26-ways-to-market-your-business-with-tumblr/">article </a>- Social Media Examiner. ”The Marketer’s Guide to Tumblr” <a href="http://blog.kissmetrics.com/the-marketers-guide-to-tumblr/">guide </a>- KISSmetrics.<br/>
</span><strong><span style="color: #ff0000;">Twitter Advertising</span></strong><span style="color: #000000; line-height: 1.5em;"> – “nearly 60% of marketers are spending at least 50% more on Twitter advertising than on other networks” by </span><a style="line-height: 1.5em;" href="http://usefulsocialmedia.com/marketing/wednesday-update-including-social-login-choices-measuring-content-marketing-and-twitter-ma">via</a><span style="color: #000000; line-height: 1.5em;"> Useful Social Media<br/>
</span><strong><span style="color: #ff0000;">Twitter Cards </span></strong><span style="line-height: 1.5em;">–</span><span style="color: #000000;"> add HMTL to your site to enable Twitter users to share media rich content. “How To Deal With Twitter Cards” – Slideshare <a href="http://www.slideshare.net/bigspaceship/dealing-with-twitter-cards-31672763">presentation</a> - Big Spaceship.<br/>
</span><strong><span style="color: #ff0000;">Twitter Case Studies and marketing examples</span></strong><span style="color: #000000; line-height: 1.5em;"> – 13 Top Twitter Case Studies” – </span><a style="line-height: 1.5em;" href="../page_id_9738_wordpress/">List</a><span style="color: #000000; line-height: 1.5em;"> by NDD – eyeconomy.co.uk. ”9 Small Business Twitter Marketing Examples to Study” - <a href="http://www.socialmediaexaminer.com/small-businesses-twitter-marketing/">article</a> by Social Media Explorer<br/>
</span><strong><span style="color: #ff0000;">Twitter Engagement</span></strong><span style="color: #000000; line-height: 1.5em;"> – “Twitter Reveals Which Tweets Get the Most Engagement” – </span><a style="line-height: 1.5em;" href="http://searchenginewatch.com/article/2335279/Twitter-Reveals-Which-Tweets-Get-the-Most-Engagement-Study">article</a><span style="color: #000000; line-height: 1.5em;"> by Search Engine Journal<br/>
</span><strong><span style="color: #ff0000;">Twitter Hashtags</span></strong><strong style="line-height: 1.5em;"> </strong><span style="color: #000000;">“The Beginner’s Guide to the Hashtag” – <a href="http://mashable.com/2013/10/08/what-is-hashtag/">guide</a> – Mashable<br/>
<strong><span style="color: #ff0000;">Twitter and TV tie-ins</span></strong> <span style="color: #333333; line-height: 1.5em;">- </span><span style="color: #000000;">“Twitter takes to TV tie-ins. User growth slows, but Twitter’s ad revenues are growing rapidly – <a href="http://www.emarketer.com/Article/Twitter-Takes-TV-Tie-Ins/1010717">via</a></span><span style="line-height: 1.5em;">eMarketer</span><span style="color: #333333; line-height: 1.5em;">.<br/>
</span></span><strong><span style="color: #ff0000;">Visual social media </span></strong><span style="line-height: 1.5em;">–</span><span style="color: #000000;"> the increased demand for visuals; with visuals connecting well with audiences and popular content to share. The task is to choose quality visuals, the right platforms to use them, and the right time to publish and share them. “Are You Prepared for Social Visual Media Marketing”? <a href="http://www.clickz.com/clickz/column/2337751/are-you-prepared-for-visual-social-media-marketing">Article</a> – ClickZ. “Social Media Goes Visual – <a href="http://www.adweek.com/sa-article/social-media-goes-visual-153228">article</a> – AdWeek. “How to Create Visual Social Media Content” – <a href="http://www.socialmediaexaminer.com/visual-content-for-social-media/">article </a>- Social Media Examiner. “How To Succeed With Social Media Marketing” – <a href="http://www.convinceandconvert.com/social-pros-podcast/how-to-succeed-with-visual-social-media-marketing/">podcast </a>- Convince & Convert<br/>
</span><strong><span style="color: #ff0000;">Twitter Stats </span></strong><span style="color: #000000; line-height: 1.5em;">- “(April 2018) By The Numbers: 143 Amazing Twitter Stats” </span><a style="line-height: 1.5em;" href="http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/#.U2yelPldVqV">via</a><span style="color: #000000; line-height: 1.5em;"> Digital Marketing Ramblings<br/>
</span><strong><span style="color: #ff0000;">WhatsApp </span></strong><span style="line-height: 1.5em;">-</span><span style="color: #000000;"> Facebook buy WhatsApp for $19 billion. Mobile instant messaging service. “What’s WhatsApp and Why Did Facebook Pay $16 Billion for it?” <a href="http://mashable.com/2014/02/19/whatsapp-facebook-why/">Article</a> – Mashable</span></p>
<p><span style="color: #000000; line-height: 1.5em;"><a href="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/CONTENT-MARKETING-B.png"><img class="alignleft size-full wp-image-11586" alt="CONTENT MARKETING B" src="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/CONTENT-MARKETING-B.png" width="293" height="27"/></a><br/>
</span><span style="color: #000000; line-height: 1.5em;"><span style="color: #ffffff;">..</span><br/>
<strong><span style="color: #ff0000;">Content creation – top agenda item for brands.</span></strong> See <a href="http://www.emarketer.com/Article/UK-Key-Trends-2014-Content-Creation-Top-Agenda-Item-Brands/1010773">eMarketer</a> for more.<br/>
</span><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;">Content curation</span></strong> – audiences are attracted to editorial curation, also, it’s cheaper to show past content than continuously create new content. “39% of marketers plan to increase content curation research” byCurata <a href="http://www.emarketer.com/Article/Content-Marketing-Struggle-Start-Finish/1010550">via</a> eMarketer. “Why Content Curation Is A New Form Of Communication” – Slidshare <a href="http://www.slideshare.net/Scoopit/why-content-curation-is-a-new-form-of-communication">presenation</a> - Scoop.it.<br/>
<strong><span style="color: #ff0000;">Content Marketing Guide</span></strong> – “The Advanced Guide to Content Marketing” – <a href="http://www.quicksprout.com/the-advanced-guide-to-content-marketing/">Guide</a> – Quicksprout<br/>
<strong><span style="color: #ff0000;">Content Headache</span></strong> – “UK companies embrace content marketing, but suffer from “the content headache�?” – <a href="http://www.msllondon.com/blogs/2014/may/7/research-uk-companies-embrace-content-marketing-but-suffer-from-the-content-headache">research</a> by MSL London.<br/>
<strong><span style="color: #ff0000;">Content marketing authority</span> </strong>– brands need to stamp their content with authority. “2018 Strategies: How To Become A Content Authority”. <a href="http://www.business2community.com/content-marketing/2014-strategies-become-content-authority-0735226#!M6fao">Article</a> – Business2Community<br/>
</span><strong><span style="color: #ff0000;">Content marketing budgets to increase</span></strong><span style="color: #000000; line-height: 1.5em;"> – report</span><span style="color: #000000; line-height: 1.5em;"> </span><a style="line-height: 1.5em;" href="http://www.emarketer.com/Article/B2B-Marketers-Up-Spend-on-Content-Mobile-2014/1010541">via</a><span style="color: #000000; line-height: 1.5em;"> eMarketer<br/>
</span><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;">Content marketing strategies</span> </strong>- “Over 100 B2B Content Marketing Statisitcs for 2018 – </span><a style="line-height: 1.5em;" href="http://www.toprankblog.com/2014/05/b2b-content-marketing-statistics-2014/">article</a><span style="color: #000000; line-height: 1.5em;"> by Top Rank Blog.<br/>
<strong><span style="color: #ff0000;">Content marketing strategy – lack of </span></strong>- 38% of marketers lack an effective content marketing strategy – study by <a href="http://ascend2.com/home/key-to-content-marketing-success-calibrate-before-you-create/">Ascend2</a><br/>
</span><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;">Content Marketing Stats</span></strong> <span style="color: #ff0000;">-</span> “59 Killer Content Marketing Stats: 2018 Edition” </span><a style="line-height: 1.5em;" href="http://writtent.com/blog/59-killer-content-marketing-stats-2014-edition/">List </a><span style="color: #000000; line-height: 1.5em;">Written<br/>
</span><strong><span style="color: #ff0000;">Content personalisation</span></strong><span style="color: #000000; line-height: 1.5em;"> – content personalized to a particular visitor. <a href="http://www.marketingweek.co.uk/sectors/media/news/huffington-post-ceo-on-native-ads-content-personalisation-and-uk-plans/4009831.article">Article </a>- Marketing Week UK<br/>
</span><strong><span style="color: #ff0000;">Content strategy</span></strong><span style="color: #000000; line-height: 1.5em;"> (as opposed to content marketing strategy). See<a href="http://contentmarketinginstitute.com/developing-a-strategy/"> resource</a> on this by Content Marketing Institute<br/>
<strong><span style="color: #ff0000;">Content marketing strategy</span></strong>. The Essential Guide to Creating a Successful Content Marketing Strategy – <a href="http://blog.hubspot.com/marketing/content-marketing-blueprint-ht">Guide </a>- HubSpot.<br/>
</span><strong><span style="color: #ff0000;">Growth-hacking content marketing</span></strong><span style="color: #000000; line-height: 1.5em;"> – </span><a style="line-height: 1.5em;" href="http://blog.kissmetrics.com/growth-hack-content-marketing/">article</a><span style="color: #000000; line-height: 1.5em;"> by KISSmetrics<br/>
</span><strong><span style="color: #ff0000;">Localize Your Content </span></strong><span style="color: #000000; line-height: 1.5em;">- </span><span style="line-height: 1.5em;"><span style="color: #000000;">Slideshare</span> </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/EnVeritasGroup/localize-your-content">presentation</a><span style="color: #000000; line-height: 1.5em;"> by EnVeritas Group.<br/>
</span><strong><span style="color: #ff0000;">Periodic Table of Content Marketing</span></strong><span style="color: #000000; line-height: 1.5em;"> – </span><a style="line-height: 1.5em;" href="https://econsultancy.com/blog/64539-introducing-the-periodic-table-of-content-marketing#i.cxoiujhfme6fq1">chart</a><span style="color: #000000; line-height: 1.5em;"> by Econsultancy<br/>
</span><strong><span style="color: #ff0000;">Short Content</span></strong><strong style="color: #000000; line-height: 1.5em;"> </strong><span style="color: #000000; line-height: 1.5em;">- increase of short content to meet audience demand, in terms of how they experience content through a particular technology or platform, as well as how they experience content at a particular moment in their day. “Short vs. Long Content: What’s Better for Rankings, Engagements and More [<a href="http://socialmediatoday.com/expresswriters/2195186/short-vs-long-content-what-s-better-rankings-engagements-more-case-study">Case Study</a>] Social Media Today. “Google: Short Content Is Not Low Quality Content” – <a href="http://www.seroundtable.com/google-short-long-content-18533.html">via</a> Search Engine Roundtable<br/>
</span><strong><span style="color: #ff0000;">The State of Content Marketing</span></strong><span style="color: #000000; line-height: 1.5em;"> – [Infographic] </span><a style="line-height: 1.5em;" href="http://www.marketingtechblog.com/infographic-state-content-marketing-2014/#gsc.tab=0">via</a><span style="color: #000000; line-height: 1.5em;"> Marketing Tech Blog<br/>
</span><strong><span style="color: #ff0000;">Visual Content Marketing</span></strong><span style="color: #000000; line-height: 1.5em;"> – “Visual Content Marketing Look Book” – Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/CMI/visual-content-marketing-look-book">presentation</a><span style="color: #000000; line-height: 1.5em;"> by Content Marketing Institute.</span></p>
<p><a style="line-height: 1.5em;" href="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/ADVERT.png"><img alt="ADVERT" src="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/ADVERT.png" width="295" height="27"/></a></p>
<p><strong><span style="color: #ff0000;">Ads On Clean Sites Are Far More Likely to Be Effective</span></strong><span style="line-height: 1.5em;"><strong> </strong>- </span><a style="line-height: 1.5em;" href="https://adblockplus.org/blog/eyetracking-study-results">Study</a><span style="line-height: 1.5em;"> <span style="color: #000000;">by AdblockPlus</span><br/>
</span><strong><span style="color: #ff0000;">Ad targeting </span></strong><span style="line-height: 1.5em;"><span style="color: #000000;">– or targetted advertising based on factors such as demographics, audience behaviour, and so on.</span> <a href="http://en.wikipedia.org/wiki/Targeted_advertising">Wikipedia</a>.<br/>
</span><strong><span style="color: #ff0000;">Benchmarks</span></strong><span style="line-height: 1.5em;"><strong><span style="color: #ff0000;"> </span></strong>- <span style="color: #000000;">“Digital Advertising Benchmarks – 2018″ - </span></span><span style="line-height: 1.5em;"><span style="color: #000000;">Slideshare</span> </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/augustinefou/digital-advertising-benchmarks-2014-by-augustine-fou">presentation</a><span style="line-height: 1.5em;"> <span style="color: #000000;">by Dr Augustine Fou</span><br/>
</span><strong><span style="color: #ff0000;">Digital ad spending increases</span> </strong><span style="line-height: 1.5em;"><span style="color: #000000;">- “Digital ad spending worldwide to hit $137.6 billion in 2018 – Spending on digital ads will make up around one-quarter of total media ad spending around the world -</span> <a href="http://www.emarketer.com/Article/Digital-Ad-Spending-Worldwide-Hit-3613753-Billion-2014/1010736">estimate</a> <span style="color: #000000;">by </span></span><span style="line-height: 1.5em; color: #000000;">eMarketer</span><span style="line-height: 1.5em;"><span style="color: #000000;">.</span><br/>
</span><strong><span style="color: #ff0000;">Digital and traditional in overall campaign.</span></strong><span style="line-height: 1.5em;"> <span style="color: #000000;">Advertisers Blend Digital and TV for Well-Rounded Campaigns -</span> <a href="http://www.emarketer.com/Article/Advertisers-Blend-Digital-TV-Well-Rounded-Campaigns/1010670">via</a> </span><span style="color: #000000;"><a style="line-height: 1.5em;" href="http://www.emarketer.com/Article/Advertisers-Blend-Digital-TV-Well-Rounded-Campaigns/1010670"><span style="color: #000000;">eMarketer</span></a></span><span style="line-height: 1.5em;"><span style="color: #000000;">.</span><br/>
</span><strong><span style="color: #ff0000;">Dynamic Creative Optimization</span></strong><span style="line-height: 1.5em;"><span style="color: #ff0000;"> </span>- <span style="color: #000000;">mixing online advertising with advertising creative.</span> <a href="http://www.sizmek.com/assets/images/uploads/Making_Dynamic_Creative_Work_By_Vertical.pdf">Guide</a> <span style="color: #000000;">by</span></span><span style="color: #000000;"><a style="line-height: 1.5em;" href="http://www.sizmek.com/assets/images/uploads/Making_Dynamic_Creative_Work_By_Vertical.pdf"><span style="color: #000000;"> </span></a><span style="line-height: 1.5em;">Sizmek</span></span><span style="line-height: 1.5em;"><span style="color: #000000;">.</span><br/>
</span><strong><span style="color: #ff0000;">Google’s Product Listing Ads (PLAs) – increase in growth / success</span></strong><span style="line-height: 1.5em;"><strong><span style="color: #ff0000;">. </span></strong><span style="color: #000000;">“Nearly seven in 10 marketers say PLAs perform better than paid search ads</span>” </span><span style="line-height: 1.5em;"><a href="http://www.emarketer.com/Article/Googlersquos-Search-Revenues-Shift/1010764">via</a> </span><span style="line-height: 1.5em; color: #000000;">eMarketer</span><span style="line-height: 1.5em;"><span style="color: #000000;">.<br/>
</span><strong><span style="color: #ff0000;">Guide to Online Advertising</span></strong> – <a href="http://adjuggler.com/docs/AdJuggler_guidetoonlineadv.pdf">Guide</a> Adjuggler<br/>
</span><strong><span style="color: #ff0000;">IAB Rising Stars Ads Outperform Standard Banners</span></strong><span style="line-height: 1.5em;"> - <a href="http://www.emarketer.com/Article/IAB-Rising-Stars-Ads-Outperform-Standard-Banners/1010761">via</a> </span><span style="line-height: 1.5em;">eMarketer</span><span style="line-height: 1.5em;">.<br/>
</span><strong><span style="color: #ff0000;">Native advertising</span></strong><strong style="line-height: 1.5em;"></strong><span style="color: #ff0000;"><strong style="line-height: 1.5em;"> </strong></span><span style="line-height: 1.5em;"><span style="color: #000000;">– advertising by providing content in the context of the user’s experience. “Native Advertising Effectiveness Study by IPG Media Lab and Sharethrough”</span> </span><a style="line-height: 1.5em;" href="http://www.sharethrough.com/2013/05/infographic-native-advertising-effectiveness-study-by-ipg-media-labs/">infographic</a><span style="line-height: 1.5em;">. <span style="color: #000000;">Social networks, media publishers see huge potential in native ads</span> – <a href="http://www.emarketer.com/Article/Whatrsquos-Next-Native-Ads/1010696">report</a> <span style="color: #000000;">by </span></span><span style="line-height: 1.5em; color: #000000;">Emarketer</span><span style="line-height: 1.5em;"><span style="color: #000000;">. ”Thoughts on Native Advertising” – Slideshare</span> </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/juntajoe/the-state-of-native-advertising">presentation</a><span style="line-height: 1.5em;"><span style="color: #000000;"> - Content Marketing Institute.</span><br/>
</span><strong><span style="color: #ff0000;">Optimization Pyramids for Digital Ads</span></strong><span style="line-height: 1.5em;"><strong><span style="color: #ff0000;"> </span></strong><span style="color: #000000;">- </span></span><span style="line-height: 1.5em;"><span style="color: #000000;">Slideshare</span> </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/augustinefou/optimization-pyramids-for-digital-ads-by-augustine-fou">presentation</a><span style="line-height: 1.5em;"> <span style="color: #000000;">by Dr Augustine Fou</span><br/>
</span><strong><span style="color: #ff0000;">Programmatic ads</span></strong><span style="line-height: 1.5em;"><span style="color: #000000;"> – using software to purchase digital advertising. What is it?</span> <a href="http://digiday.com/platforms/what-is-programmatic-advertising/">Article </a><span style="color: #000000;">- Digiday</span><br/>
</span><strong><span style="color: #ff0000;">Type versus spend</span></strong><span style="line-height: 1.5em;"><strong><span style="color: #ff0000;"> </span></strong><span style="color: #000000;">- “Digital Ads – Type versus spend” - </span></span><span style="line-height: 1.5em; color: #000000;">Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/augustinefou/revenue-model-of-digital-ads-plus-2013-sizing-by-augustine-fou">presentation</a><span style="line-height: 1.5em;"> <span style="color: #000000;">by Dr Augustine Fou</span><br/>
</span><strong><span style="color: #ff0000;">UK ad spend hits £6.3 billion</span></strong><span style="line-height: 1.5em;"><span style="color: #ff0000;"><strong> </strong></span>- </span><span style="line-height: 1.5em; color: #000000;">IAB / PwC Digital Adspend </span><a style="line-height: 1.5em;" href="http://www.iabuk.net/about/press/archive/tablet-ownership-up-63-as-uk-digital-ad-spend-hits-63bn">Study<br/>
</a><strong><span style="color: #ff0000;">UK ad spend hits £17.8bn in 2017</span></strong><span style="line-height: 1.5em;"> -</span><a style="line-height: 1.5em;" href="http://expenditurereport.warc.com/"> Report</a><span style="line-height: 1.5em;"> -<span style="color: #000000;"> Advertising Association and Warc</span></span></p>
<p><a href="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/MOBILE.png"><img alt="MOBILE" src="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/MOBILE.png" width="293" height="27"/></a></p>
<p><strong><span style="color: #ff0000;">Apps Case Studies</span><span style="color: #ff0000;"> </span></strong><span style="color: #000000;">- “Mobile Apps (35 case studies)”</span> - <a href="../p_4626_wordpress/">List </a><span style="color: #000000;">by NDD – eyeconomy.co.uk </span><strong><br/>
<span style="color: #ff0000;">App downloads - continues to increase</span></strong><span style="color: #ff0000;">.</span> “<span style="color: #000000;">App Downloads Will Double in Next Four Years” – <a href="http://www.emarketer.com/Article/App-Downloads-Will-Double-Next-Four-Years/1010579"><span style="color: #000000;">via</span></a> eMarketer.</span><br/>
<span style="color: #000000;"> Context awareness – mobile devices with location awareness</span><br/>
<strong><span style="color: #ff0000;">Apps / consumer time</span><span style="color: #ff0000;"> </span></strong>-<span style="color: #000000;"> most of consumer time on mobile devices is spent with apps – “Apps continued to cement their lead, and commanded 86% of the average US mobile consumer’s time”</span> -<a href="http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution#.U2tUffldVqU"> analyzed data</a> by Flurry.<br/>
<strong><span style="color: #ff0000;">Apps – general.</span></strong> <span style="color: #000000;">“How to Create a Great Mobile App”</span> - <a href="http://www.apadmi.com/blog/how-to-create-a-great-mobile-app/">Infographic</a> -<span style="color: #000000;"> Apadmi</span><br/>
<strong><span style="color: #ff0000;">iBEACON</span> </strong><span style="color: #000000;">– new technology, allowing transmitters to tell iPhones, nearby, of their presence. “Trending the Future – Apple i-</span>Beacon” - Slideshare<a href="http://www.slideshare.net/space150/trending-the-future-apple-ibeacon"> presentation</a> -<span style="color: #000000;">Space 150 “Almost half of mobile consumers willing to receive retailer messages via beacon technology”</span> - <a href="http://www.edigitalresearch.com/news/item/nid/690233215">research</a> <span style="color: #000000;">by eDigitalResearch. <a href="../p_11357_wordpress/">iBeacon</a> short intro by NDD. </span><br/>
<strong><span style="color: #ff0000;">iPad Case Studies</span></strong><span style="line-height: 1.5em;"> <span style="color: #000000;">- 15 Top iPad Case Studies</span> - </span><a style="line-height: 1.5em;" href="../page_id_9804_wordpress/">List</a><span style="line-height: 1.5em;"> <span style="color: #000000;">by NDD – eyeconomy.co.uk</span></span><span style="line-height: 1.5em;"><br/>
</span><strong><span style="color: #ff0000;">Give Mobile Marketing a Push</span></strong><span style="line-height: 1.5em;"> - </span><a style="line-height: 1.5em;" href="http://www.responsys.com/blogs/nsm/mobile-marketing/give-mobile-marketing-push-infographic/">Infographic </a>-<span style="line-height: 1.5em;"> Responsys<br/>
</span><strong><span style="color: #ff0000;">Location-based marketing and advertising market to grow</span></strong><span style="line-height: 1.5em;"> -<span style="color: #000000;"> “The total value of the global real-time mobile location-based marketing and advertising market will grow from € 1.2 billion in 2017 at a CAGR of 54 percent to € 10.7 billion in 2018″ <a href="http://www.berginsight.com/ShowReport.aspx?m_m=3&id=183">by</a></span> </span><span style="line-height: 1.5em; color: #000000;">Berg Insight.</span><a href="http://www.berginsight.com/ShowReport.aspx?m_m=3&id=183"><br/>
</a><span style="line-height: 1.5em;"><span style="color: #000000;"><strong><span style="color: #ff0000;">Missed revenue for SMEs without mobile websites</span></strong> – <a href="http://business.hibu.co.uk/knowledge/articles/2014/feb/smes-missing-mobile-revenue/">infographic</a> by Hibu</span><br/>
</span><span style="line-height: 1.5em;"><strong><span style="color: #ff0000;">Mobile Advertising – Facebook – “Facebook Just Proved It’s the Future of Mobile Advertising”</span></strong> - </span><a style="line-height: 1.5em;" href="http://www.wired.com/2014/04/facebook-ad-clicks-skyrocket/">article </a><span style="line-height: 1.5em;">- Wired.<br/>
</span><strong><span style="color: #ff0000;">Mobile Ad Market Soars 105% in 2017</span></strong><span style="line-height: 1.5em;"> </span><a style="line-height: 1.5em;" href="http://www.emarketer.com/Article/Driven-by-Facebook-Google-Mobile-Ad-Market-Soars-10537-2013/1010690">Emarketer.<br/>
</a><strong><span style="color: #ff0000;">Mobile advertising hasn’t caught on on mobile as much as mobile usage itself</span></strong><span style="line-height: 1.5em;"><strong><span style="color: #ff0000;">. </span></strong><span style="color: #000000;">“Advertiser adoption hasn’t caught up with mobile usage. Mobile holds a 12 percent share of U.S. consumers’ media time, but only a 3 percent share of ad revenue”</span> <a href="http://www.bia.com/Research-and-Analysis/Reports/Sponsored-Research/Mobile-Advertising-Attribution.asp">by</a> </span><span style="line-height: 1.5em; color: #000000;">BIA Kelsey</span><a href="http://www.bia.com/Research-and-Analysis/Reports/Sponsored-Research/Mobile-Advertising-Attribution.asp"><br/>
</a><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Mobile Analytics</span> </strong><span style="line-height: 1.5em;">– <span style="color: #000000;">An example of its growing importance:</span></span><a style="line-height: 1.5em;" href="http://www.emarketer.com/Article/Driven-by-Facebook-Google-Mobile-Ad-Market-Soars-10537-2013/1010690"> </a><a href="http://www.flurry.com/aboutus/…..011210.pdf" target="_blank" rel="nofollow"><span style="line-height: 1.5em;">mobile analytics Firm Flurry received $7 Million in funding</span><br/>
</a><span style="line-height: 1.5em;"><strong><span style="color: #ff0000;">Mobile Marketing Best Practice </span></strong>- </span><a style="line-height: 1.5em;" href="http://www.mmaglobal.com/education/bestpractice">Resource</a><span style="line-height: 1.5em;"> <span style="color: #000000;">by Mobile Marketing Association</span></span><a href="http://www.flurry.com/aboutus/…..011210.pdf" target="_blank" rel="nofollow"><br/>
</a><strong><span style="color: #ff0000;">Mobile commerce – growth of</span></strong><span style="line-height: 1.5em;"><strong><span style="color: #ff0000;">. </span></strong><span style="color: #000000;">See</span> </span><a style="line-height: 1.5em;" href="https://www.comscore.com/Insights/Presentations_and_Whitepapers/2014/2014_US_Digital_Future_in_Focus">Comscore</a><span style="line-height: 1.5em;"> <span style="color: #000000;">and</span> </span><a style="line-height: 1.5em;" href="http://www.pfsweb.com/blog/global-mobile-commerce-growth-infographic/">PFS Web</a><span style="line-height: 1.5em;"> <span style="color: #000000;">for more.</span><br/>
</span><strong><span style="color: #ff0000;">Mobile data – growth of.</span></strong><span style="line-height: 1.5em;"> <span style="color: #000000;">See </span></span><span style="line-height: 1.5em; color: #000000;">Cisco’s </span><a style="line-height: 1.5em;" href="http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html">report</a><span style="line-height: 1.5em;"> <span style="color: #000000;">for various data.</span><br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Mobile email growth</span> </strong><span style="line-height: 1.5em;"><span style="color: #000000;">- dominating desktop email. Report <a href="http://marketingland.com/report-mobile-email-consumption-continues-to-surge-as-61-of-brand-emails-viewed-on-smartphones-tablets-63818">via</a> Marketing Land</span><br/>
</span><span style="line-height: 1.5em;"><span style="color: #ffcc99;"><strong><span style="color: #ff0000;">Mobile display ad spending rising fast in the UK</span></strong>-</span><a href="http://www.emarketer.com/Article/Digital-Display-Ad-Spend-Creeping-Up-UK-Driven-by-Mobile/1010798">via</a> </span><span style="line-height: 1.5em; color: #000000;">eMarketer</span><span style="line-height: 1.5em;"><span style="color: #000000;">.</span><br/>
</span><span style="line-height: 1.5em;"><strong><span style="color: #ff0000;">Mobile deal-seeking shopping – “Mobile Draws in Deal-Seeking Grocery Shoppers</span></strong> <a href="http://www.emarketer.com/Article/Mobile-Draws-Deal-Seeking-Grocery-Shoppers/1010778">via</a> </span><span style="line-height: 1.5em; color: #000000;">Emarketer</span><span style="line-height: 1.5em;"><span style="color: #000000;">.</span><br/>
</span><strong><span style="color: #ff0000;">Mobile First Design</span></strong><span style="line-height: 1.5em;"> <span style="color: #000000;">– Focusing on designing for mobile first, ahead of desktop. “Thinking mobile first? Think again ..”</span> - </span><a style="line-height: 1.5em;" href="https://econsultancy.com/blog/64331-thinking-mobile-first-think-again#i.cxoiujhfme6fq1">article</a><span style="line-height: 1.5em;"> <span style="color: #000000;">by Econsultancy. </span><br/>
</span><strong><span style="color: #ff0000;">Mobile marketing / advertising case studies </span></strong><span style="line-height: 1.5em;"><span style="color: #000000;">- ”34 Top Mobile / Advertising Case Studies” -</span> </span><a style="line-height: 1.5em;" href="../page_id_9807_wordpress/">List</a><span style="line-height: 1.5em;"> <span style="color: #000000;">by NDD – eyeconomy.co.uk</span><br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Mobile marketing / advertising growth</span> </strong><span style="line-height: 1.5em;">– <span style="color: #000000;">as mobile becomes more ubiquitous, the marketing community’s scramble for mobile marketing and advertising increases</span>. <a href="http://www.sizmek.com/assets/images/uploads/Sizmek_Mobile_Benchmark_Whitepaper.pdf">Stats:</a> </span><span style="line-height: 1.5em;"><span style="color: #000000;">Sizmek Mobile Benchmarks</span>. </span><span style="line-height: 1.5em;"> <span style="color: #000000;">Across Industries, Mobile Ad Spend Increases Dramatically</span> – </span><span style="line-height: 1.5em;"><a href="http://www.emarketer.com/Article/Across-Industries-Mobile-Ad-Spend-Increases-Dramatically/1010499">via</a> </span><span style="line-height: 1.5em; color: #000000;">eMarketer</span><span style="text-decoration: underline;"><br/>
</span><strong><span style="color: #ff0000;">Mobile Marketing Landscape for 2018</span></strong><span style="line-height: 1.5em;"> - </span><a style="line-height: 1.5em;" href="http://www.webdam.com/2014-mobile-marketing-infographic/">Infographic</a><span style="line-height: 1.5em;"> - <span style="color: #000000;">WebDam</span><br/>
</span><strong><span style="color: #ff0000;">Mobile Marketer’s Mobile Outlook 2018</span></strong><span style="line-height: 1.5em;"> - </span><a style="line-height: 1.5em;" href="http://www.mobilemarketer.com/cms/opinion/classic-guides/17337.html">Study</a><span style="line-height: 1.5em;"> - <span style="color: #000000;">Mobile Marketer</span><br/>
<strong><span style="color: #ff0000;">Mobile Marketing Stats</span></strong> – <a href="http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/">Via</a> <span style="color: #000000;">Smart Insights. And “25 Statistics That Will Drive the Future of Mobile Marketing (<a href="http://www.searchenginejournal.com/2014-mobile-landscape-25-statistics-will-drive-future-mobile-marketing-infographic/89507/">Infographic</a>] – </span><span style="color: #000000;">Search Engine Journal.<br/>
</span></span><strong><span style="color: #ff0000;">Mobile messaging</span></strong><span style="line-height: 1.5em;"> – <span style="color: #000000;">Growth in mobile-focused social messaging apps such as WhatsApp, Snapchat, Pheed and others. “The 10 Most Popular Mobile Messaging Apps In The World!</span> - <a href="http://readwrite.com/2014/03/06/10-biggest-popular-mobile-messaging-apps-world-whatsapp#awesm=~oEfjhznic3yVcX">article</a> by<span style="color: #000000;"> Read Write.<br/>
</span></span><strong><span style="color: #ff0000;">Mobile path to purchase</span></strong><span style="line-height: 1.5em;"> <span style="color: #000000;">From research to purchase - </span></span><a style="line-height: 1.5em;" href="http://www.thinkwithgoogle.com/research-studies/mobile-path-to-purchase-5-key-findings.html">study</a> <span style="line-height: 1.5em; color: #000000;">by Google with Nielsen<br/>
</span><strong><span style="color: #ff0000;">Mobile Revenue</span></strong><span style="line-height: 1.5em;"><strong><span style="color: #ff0000;"> </span></strong>- <span style="color: #000000;">“Missed revenue for SMEs without mobile websites” -</span> </span><a style="line-height: 1.5em;" href="http://business.hibu.co.uk/knowledge/articles/2014/feb/smes-missing-mobile-revenue/">infographic</a><span style="line-height: 1.5em;"> <span style="color: #000000;">by Hibu<br/>
</span><strong><span style="color: #ff0000;">Mobile search </span></strong><span style="line-height: 1.5em;"><span style="color: #000000;">– increase and sophistication of mobile search. Mobile search stats</span> [<a href="http://www.slicktext.com/blog/2013/10/mobile-search-today-infographic/">infographic</a>] <span style="color: #000000;">SlickText<br/>
</span></span></span><strong><span style="color: #ff0000;">Mobile and in-store shopping on increase</span></strong><span style="line-height: 1.5em;"><strong><span style="color: #ff0000;">.</span> </strong><span style="color: #000000;">“An overwhelming majority of shoppers use their smartphones in brick-and-mortars” by</span> <a href="http://www.emarketer.com/Article/Smartphones-In-Store-Shopping-Companions/1010800">via</a> </span><span style="line-height: 1.5em; color: #000000;">eMarketer</span><span style="line-height: 1.5em;"><span style="color: #000000;">. “The Future of Mobile and In-store Shopping” -</span> </span><a style="line-height: 1.5em;" href="http://blog.mobstac.com/2014/03/infographic-the-future-of-in-store-shopping/">Infographic</a><span style="line-height: 1.5em;"> <span style="color: #000000;">- Mobstac<br/>
</span></span><strong><span style="color: #ff0000;">Smartphone market share</span></strong><span style="line-height: 1.5em;"> <span style="color: #000000;">- for more details see for more, see </span></span><span style="line-height: 1.5em; color: #000000;">Comscore’s </span><a style="line-height: 1.5em;" href="http://www.comscore.com/Insights/Presentations_and_Whitepapers/2014/2014_US_Digital_Future_in_Focus">report</a><span style="line-height: 1.5em;"> <span style="color: #000000;">“2018 US Digital Future in Focus”<br/>
</span></span><span style="color: #ff0000;"><strong>Smartphone ownership – growth of</strong><strong style="line-height: 1.5em;"> </strong></span><span style="line-height: 1.5em;">-<span style="color: #000000;"> from 2009 19% to 2017 65%</span> (</span><a style="line-height: 1.5em;" href="http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2014%20Reports/the-digital-consumer-report-feb-2014.pdf">Nielson</a><span style="line-height: 1.5em;">).<br/>
</span><strong><span style="color: #ff0000;">Snapchat</span></strong><span style="line-height: 1.5em;"><strong> </strong><span style="color: #000000;">- photo messaging app. “The Ultimate Guide to Snapchat Marketing” - </span></span><span style="line-height: 1.5em; color: #000000;">Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/rosssimmonds/uncensored-guide-to-snapchat">presentation </a><span style="line-height: 1.5em; color: #000000;">by Ross Simmonds<br/>
</span><strong><span style="color: #ff0000;">The Age of Living Mobile </span></strong><span style="line-height: 1.5em;">-<span style="color: #000000;"> </span></span><span style="line-height: 1.5em; color: #000000;">Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/FlurryMobile/source14-the-age-of">presentation</a><span style="line-height: 1.5em;"> <span style="color: #000000;">by Flurry<br/>
</span></span><strong><span style="color: #ff0000;">UK consumers / mobile purchases</span></strong><span style="line-height: 1.5em;"><strong><span style="color: #ff0000;"> </span></strong>- <span style="color: #000000;">32% of UK consumers make purchases on a smartphone: stats</span> - </span><a style="line-height: 1.5em;" href="https://econsultancy.com/blog/64511-32-of-uk-consumers-make-purchases-on-a-smartphone-stats#i.cxoiujhfme6fq1">via</a><span style="line-height: 1.5em;"> eConsultancy.<br/>
</span><strong><span style="color: #ff0000;">4G users more likely to shop from their smartphone</span></strong><span style="line-height: 1.5em;"> - </span><a style="line-height: 1.5em;" href="http://www.edigitalresearch.com/news/item/nid/167620889">Report </a><span style="line-height: 1.5em; color: #000000;">by eDigitalResearch</span></p>
<p><span style="color: #000000; line-height: 1.5em;"><span style="color: #ffffff;"> <a href="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/SEARC.png"><img class="alignleft size-full wp-image-11590" alt="SEARC" src="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/SEARC.png" width="295" height="28"/></a>..</span></span></p>
<p><strong><span style="color: #000000;">Search – General</span></strong><br/>
<strong><span style="color: #ff0000;">Search Marketing Case Studies</span></strong> -<span style="color: #000000;">“29 Top Search Marketing Case Studies” <a href="../p_2665_wordpress/">List</a> by NDD – eyeconomy.co.uk<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #000000;">Organic search<br/>
</span></strong><strong><span style="color: #f82d06;"><span style="color: #ff0000;">Author rank</span></span></strong><strong style="line-height: 1.5em;"><span style="color: #f82d06;"> </span></strong><span style="line-height: 1.5em;">– <span style="color: #000000;">creating Google authorship and attaching it to your content to increase kudos in Google search results. “Why Google authorship is so important for the content you create and how to set it up”</span> – <a href="http://blog.bufferapp.com/why-google-authorship-is-so-important-for-the-content-you-create-and-how-to-set-it-up">Article</a> – <span style="color: #000000;">BufferApp</span><br/>
</span><strong><span style="color: #ff0000;">Desktop Search to Decline</span></strong><span style="color: #000000;"> $1.4 Billion as Google Users Shift to Mobile</span><span style="line-height: 1.5em;"> – </span><a style="line-height: 1.5em;" href="http://www.emarketer.com/Article/Desktop-Search-Decline-14-Billion-Google-Users-Shift-Mobile/1010668">eMarketer</a><span style="line-height: 1.5em;">.<br/>
</span><strong><span style="color: #ff0000;">Google Analytics for SEO</span></strong><span style="color: #000000; line-height: 1.5em;"> – </span><span style="line-height: 1.5em;">Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/jeffsauermn/google-analytics-for-seo">presentation</a><span style="color: #000000; line-height: 1.5em;"> by Jeff Sauer. “10 Ways to Prove SEO Value in Google Analytics” – </span><a style="line-height: 1.5em;" href="http://moz.com/blog/proving-seo-value-in-google-analytics">article</a><span style="color: #000000; line-height: 1.5em;"> by the Moz Blog. “10 Actionable Google Analytics Tips” </span><a style="line-height: 1.5em;" href="http://online-behavior.com/analytics/actionable-tips">article</a><span style="color: #000000; line-height: 1.5em;"> by online-behaviour. “Google Analytics Checklist for New Projects” </span><a style="line-height: 1.5em;" href="http://moz.com/blog/google-analytics-checklist-for-new-projects">article</a><span style="color: #000000; line-height: 1.5em;"> by the Moz Blog<br/>
</span><strong><span style="color: #ff0000;">Google’s Hummingbird – what it means and what you can do</span></strong><span style="line-height: 1.5em; color: #000000;"> – Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/searchengineland/google-hummingbird-what-it-means-and-what-you-can-do-about-it">presentation</a><span style="line-height: 1.5em; color: #000000;"> - Search Engine Land<br/>
</span><strong><span style="color: #ff0000;">Google+ and SEO</span></strong><span style="line-height: 1.5em;"> –<span style="color: #000000;"> the effect of Google+ on boosting search rankings. “3 Ways to Use Google+ To Increase Search Rankings” – <a href="http://www.socialmediaexaminer.com/use-google-increase-search-rankings/">article </a>- Social Media Explorer<br/>
</span></span><strong><span style="color: #ff0000;">Google Ranking Factors</span></strong> <span style="line-height: 1.5em; color: #000000;">- ”Correlations, Testing & Hypothesis” – </span><span style="line-height: 1.5em;"><span style="color: #000000;">Slideshare</span> </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/randfish/google-ranking-factors-2014-correlations-testing-hypotheses">presentation</a><span style="line-height: 1.5em; color: #000000;"> by Rand Fishkin<br/>
</span><strong><span style="color: #ff0000;">Guest blogging</span></strong><strong style="line-height: 1.5em;"> </strong><span style="color: #000000;">– In January (2018) Matt Cutts of Google <a href="http://www.mattcutts.com/blog/guest-blogging/">spoke</a> of the “decay and fall of guest blogging for SEO.�?<br/>
</span><strong><span style="color: #ff0000;">Local Search</span></strong><span style="line-height: 1.5em;"> – </span><span style="color: #000000;">“10 Steps a Local Business Can Take Today To Improve Search Rankings”</span><span style="line-height: 1.5em;"> -</span><a style="line-height: 1.5em;" href="http://www.copyblogger.com/local-seo/"> article</a><span style="color: #000000;">by Copyblogger. “How to do SEO for Local Business, WITHOUT Content Marketing” <a href="http://searchenginewatch.com/article/2335517/How-to-do-SEO-for-Local-Business-WITHOUT-Content-Marketing">article</a> by Search Engine Watch” – 5 Tips on Local SEO” – <a href="http://www.rimmkaufman.com/blog/video-5-tips-on-local-seo/06032014/">Video</a> by RKG<br/>
</span><strong><span style="color: #ff0000;">Quality content is key, more and more, in SEO</span></strong><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;">.</span></strong> “Quality content is viewed as the most effective search engine optimization (SEO) tactic by 57 percent of companies” – <a href="http://ascend2.com/home/seo-marketing-benchmark-report-reveals-interesting-irony/">report </a>- </span><span style="line-height: 1.5em;">Ascend2<br/>
</span><strong><span style="color: #ff0000;">SEO IS Dead – Long Live OC/DC</span></strong> <span style="color: #000000; line-height: 1.5em;">- </span><a style="line-height: 1.5em;" href="http://www.copyblogger.com/ocdc/">article</a><span style="color: #000000; line-height: 1.5em;"> by Copyblogger<br/>
</span><strong><span style="color: #ff0000;">SEO Metrics </span></strong><span style="color: #000000; line-height: 1.5em;">- “The Death of Keyword Ranking Reports? 10 Superior SEO Stats” – </span><a style="line-height: 1.5em;" href="http://moz.com/blog/death-of-keyword-ranking-reports-whiteboard-friday">article</a><span style="color: #000000; line-height: 1.5em;"> by The Moz Blog<br/>
</span><strong><span style="color: #ff0000;">Single search journeys involving both traditional and mobile search</span></strong><span style="line-height: 1.5em;"> – </span><span style="color: #000000;">“The consumer journey now takes place across devices” – <a href="http://www.emarketer.com/Article/Mobile-Search-Reshapes-Path-Purchase/1010749">report</a> by</span><a style="line-height: 1.5em;" href="http://www.emarketer.com/Article/Mobile-Search-Reshapes-Path-Purchase/1010749"> </a><span style="line-height: 1.5em;">eMarketer.<br/>
</span><strong><span style="color: #ff0000;">The Evolving State of SEO</span></strong><span style="color: #000000; line-height: 1.5em;"> – Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/searchengineland/the-evolving-state-of-seo-according-to-search-engine-land-march-2014">presentation</a><span style="color: #000000; line-height: 1.5em;"> - Search Engine Land<br/>
</span><strong><span style="color: #ff0000;">Traffic </span></strong><span style="color: #000000; line-height: 1.5em;">- “12 Ways to Increase Traffic From Google Without Building Links” – </span><a style="line-height: 1.5em;" href="http://moz.com/blog/google-traffic-links">article</a><span style="color: #000000; line-height: 1.5em;"> by the Moz Blog<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #000000;">Paid Search<br/>
</span></strong><strong style="line-height: 1.5em;"><span style="color: #f82806;">Clicks Climb</span><span style="color: #000000;"> </span></strong><span style="color: #000000;">at the End of 2017, as Do CPCs -</span><span style="line-height: 1.5em;"> </span><a style="line-height: 1.5em;" href="http://www.emarketer.com/Article/Paid-Search-Clicks-Climb-End-of-2013-Do-CPCs/1010553">Emarketer<br/>
</a><strong style="color: #000000; line-height: 1.5em;"><span style="color: #f82806;">Forecast </span></strong><span style="color: #000000; line-height: 1.5em;">- “What Paid Search Will Look Like in 2018″ – </span><a style="line-height: 1.5em;" href="https://econsultancy.com/blog/64070-what-will-paid-search-look-like-in-2014#i.cxoiujhfme6fq1">via</a><span style="color: #000000; line-height: 1.5em;"> Econsultancy<br/>
</span><strong style="color: #000000; line-height: 1.5em;"><span style="color: #f92705;">Google Adwords Distribution Hack</span><span style="color: #f92705;">s</span></strong><span style="color: #000000; line-height: 1.5em;"> – </span><span style="line-height: 1.5em; color: #000000;">Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/500startups/google-badwords-500-startups-presentation01">presenation</a><span style="color: #000000; line-height: 1.5em;"> – by 500 Hacks<br/>
</span><span style="color: #f82806;"><strong><span style="color: #ff0000;">Google’s Product Listing Ads</span></strong> </span><span style="color: #000000;">- Search ads that include richer product info. “Google Sees Success with Product Listing Ads” – <a href="http://www.emarketer.com/Article/Google-Sees-Success-with-Product-Listing-Ads/1010581">via</a> eMarketer.<br/>
</span><strong><span style="line-height: 1.5em; color: #ff0000;">Guide</span></strong><span style="line-height: 1.5em;"> -</span><span style="color: #000000; line-height: 1.5em;"> “PPC Hero’s Beginner’s Guide to PPC” - </span><a style="line-height: 1.5em;" href="http://www.ppchero.com/ppc-heros-beginners-guide-to-ppc/">guide</a><span style="color: #000000; line-height: 1.5em;"> - PPC Hero. </span></p>
<p><span style="color: #000000;"><strong><a href="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/EMAIL-MARKETING.png"><img class="alignleft size-full wp-image-12056" alt="EMAIL MARKETING" src="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/EMAIL-MARKETING.png" width="294" height="27"/></a></strong></span></p>
<p><span style="color: #ffffff;">.</span><span style="color: #ffffff; line-height: 1.5em;">..</span></p>
<p><strong><span style="color: #ff0000;">Agile Creative – The Future of Email?</span></strong><span style="color: #f72407;"><span style="color: #000000;"> – <a href="https://econsultancy.com/blog/64792-agile-creative-the-future-of-email?utm_medium=feeds&utm_source=blog#i.1iv3g3u1ei0ffb">article</a> - Econsultancy</span></span><strong><span style="color: #f72407;"><br/>
</span><span style="color: #ff0000;">Automation – marketers not making most of email automation</span></strong> <span style="color: #f72407;"><span style="color: #000000;">- <a href="https://econsultancy.com/blog/64668-email-marketers-not-making-the-most-of-automation-report#i.w8b9gk15xae4g1">report</a> from Econsultancy.<br/>
</span></span><strong><span style="color: #ff0000;">Coupons help in email campaigns</span></strong> <span style="color: #f72407;"><span style="color: #000000;">- <a href="http://www.experian.com/marketing-services/coupons-in-email.html">report</a> by Experian<a href="http://www.experian.com/marketing-services/coupons-in-email.html"><br/>
</a></span></span><strong><span style="color: #ff0000;">Creating great emails </span></strong><span style="color: #f72407;"><span style="color: #000000;">- “How to Create Great Emails That Get Opened And Clicked” – </span><span style="color: #000000;">Slideshare</span><span style="color: #000000;"> <a href="http://www.slideshare.net/kissmetrics/how-to-create-great-emails-that-get-opened-and-clicked-30111257">presentation</a> by KISSmetrics</span></span><strong><span style="color: #f72407;"><br/>
</span><span style="color: #ff0000;">Landing pages</span></strong> <span style="color: #000000;">- “Landing Pages Are the Top Channel Used with Email Marketing” </span><span style="color: #f82806;"><a href="http://www.emarketer.com/Article/Landing-Pages-Top-Channel-Used-with-Email-Marketing/1010726"><span style="color: #f82806;">via</span></a></span> <span style="color: #000000;">eMarketer<br/>
</span><strong><span style="color: #ff0000;">Guides</span></strong> – <span style="color: #000000;">some</span> <span style="color: #000000;">top email marketing guides: </span><span style="color: #000000;">Beginner’s</span><span style="color: #000000;"> <a href="http://blog.kissmetrics.com/beginners-guide-email-marketing/">Guide</a> by KISSmetrics, Small Business <a href="http://www.simplybusiness.co.uk/microsites/email-marketing-guide/">Guide</a>, Mailchimp <a href="http://mailchimp.com/resources/guides/email-marketing-field-guide/">Guide</a>, Econsultancy email marketing <a href="https://econsultancy.com/blog/63233-60-amazing-email-marketing-best-practice-tips-stats-blog-posts-and-more#i.w8b9gk15xae4g1">Resource</a>, AWeber <a href="http://www.aweber.com/blog/guides">Guides</a>, and Vertical Response <a href="http://www.verticalresponse.com/marketing-resources/guides/email-marketing">Guides</a>. </span><a href="http://www.emarketer.com/Article/Landing-Pages-Top-Channel-Used-with-Email-Marketing/1010726"><br/>
</a><span style="color: #000000;"><strong><span style="color: #ff0000;">Mobile versus desktop email</span></strong> – “Increases in email-generated revenue – mobile: 52% and desktop: 18% – <a href="http://www.yesmail.com/resources/benchmarks/yesmail-email-compass-subscriber-domain-edition">report</a> by Yesmail. </span><a href="http://www.emarketer.com/Article/Landing-Pages-Top-Channel-Used-with-Email-Marketing/1010726"><br/>
</a><span style="color: #000000;"><strong><span style="color: #ff0000;">Personlization of emails</span></strong> – “all email communication will be fully personalized” – <a href="https://econsultancy.com/reports/email-census">census </a>by Econsultancy.<br/>
<strong><span style="color: #ff0000;">Stats</span></strong> – “The ultimate mobile email statistics overview” – <a href="http://www.emailmonday.com/mobile-email-usage-statistics">By</a> Email Monday<br/>
</span><strong><span style="color: #ff0000;">Tactics</span></strong><span style="color: #000000; line-height: 1.5em;"> – “The Most Commonly Used Email Marketing Tactics” – </span><a style="line-height: 1.5em;" href="http://www.marketingprofs.com/charts/2014/24507/the-most-commonly-used-email-marketing-tactics">article</a><span style="color: #000000; line-height: 1.5em;"> by Marketing Profs</span></p>
<p><a href="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/UX.png"><img class="alignleft size-full wp-image-11609" alt="UX" src="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/UX.png" width="294" height="26"/></a><span style="color: #ffffff;">..</span></p>
<p><span style="color: #000000;"><strong><span style="color: #ff0000;">Device Fragmentation – “The Death of Web Design”</span></strong> – <a href="http://www.clickz.com/clickz/column/2324298/device-fragmentation-the-death-of-web-design">article</a> - ClickZ</span><br/>
<strong><span style="color: #ff0000;">Flat UI Design</span></strong> – design without three-dimensional effects – increase of. <a href="http://en.wikipedia.org/wiki/Flat_UI_Design">Wikipedia</a>.<br/>
<strong><span style="color: #ff0000;">Grid-style layouts</span></strong>. <span style="color: #000000;">“60+ Engaging Examples of Website Design with a Grid-Style Featured Gallery</span><a href="http://www.onextrapixel.com/2013/04/16/60-engaging-examples-of-website-design-with-a-grid-style-featured-gallery/"> by</a> <span style="color: #000000;">Onextrapixel</span><br/>
<strong><span style="color: #ff0000;">HTML5 – increase in importance of.</span></strong> <span style="color: #000000;">“HTML5 emerged as an important asset in the advertiser’s arsenal, breaking boundaries with new creative elements and expanding potential reach to mobile devices that don’t support Flash” – <a href="http://go.sizmek.com/EB04-2014GlobalBenchmarks_Registration.html">report</a> by </span>Sizmek.<br/>
<span style="color: #000000;"><strong><span style="color: #ff0000;">Less text in design</span></strong><span style="color: #ff0000;"><strong><span style="color: #000000;"> –</span></strong></span> there’s a drive for less text and more visual, however, balance need to be found between less text and being comprehensible. “Minimalistic Text-Based Web Designs” – <a href="http://www.designerledger.com/minimalistic-text-based-web-designs/">Examples</a> by Design Ledger.<br/>
</span><strong><span style="color: #ff0000;">Micro UX</span></strong><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;"> </span></strong>– attention to detail in web design – increase of. “17 Delightful micro UX effects and transitions for your website” – <a href="https://econsultancy.com/blog/63042-17-delightful-micro-ux-effects-and-transitions-for-your-website#i.w8b9gk15xae4g1">Examples</a> by Econsultancy<br/>
<span style="color: #000000;"><strong><span style="color: #ff0000;">Responsive Design </span></strong>– web design approach to optimize viewing experience across a range of platforms. </span><span style="color: #000000;">“The importance of responsive design for B2B companies” – <a href="https://econsultancy.com/blog/64416-the-importance-of-responsive-design-for-b2b-companies#i.cxoiujhfme6fq1">article</a> by Econsultancy. </span><span style="color: #000000;">“5 Top Reasons to Adopt Responsive Web Design in 2018″ – <a href="http://webdesignledger.com/tips/top-5-reasons-to-adopt-responsive-web-design-in-2014">article</a> by Web Design Ledger. “Responsive design: 25 of the best sites from 2017″ - <a href="https://econsultancy.com/blog/64072-responsive-design-25-of-the-best-sites-from-2013#i.cxoiujhfme6fq1">article</a> by Econsultancy. ”</span></span><span style="color: #000000; line-height: 1.5em;"><span>4 SEO Benefits of Responsive Web Design” – <a href="http://www.searchenginejournal.com/4-seo-benefits-responsive-web-design/92807/">article</a> by Search Engine Journal<br/>
</span></span><strong style="color: #000000; line-height: 1.5em;"><span style="color: #ff0000;">Storytelling Design</span></strong><span style="color: #000000; line-height: 1.5em;"> – see </span><a style="line-height: 1.5em;" href="http://www.forbes.com/sites/allbusiness/2014/01/14/3-major-web-design-trends-for-2014/">Forbes </a><span style="color: #000000; line-height: 1.5em;">for more.<br/>
</span><strong style="color: #000000; line-height: 1.5em;"><span style="color: #ff0000;">Website budget increases with SMBs</span></strong><span style="line-height: 1.5em;"> – <a href="http://www.emarketer.com/Article/SMBs-Up-Website-Spending/1010741">via </a></span><span style="line-height: 1.5em;">eMarketer<br/>
</span><strong style="line-height: 1.5em;"><span style="color: #ff0000;">Website Case Studies</span></strong><span style="color: #000000; line-height: 1.5em;"> – “75 Top Website Case Studies” – </span><a style="line-height: 1.5em;" href="../p_2647_wordpress/">List </a><span style="color: #000000; line-height: 1.5em;">by NDD – eyeconomy.co.uk</span></p>
<p><span style="line-height: 1.5em;"><a href="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/ecommerce.png"><img class="alignleft size-full wp-image-12075" alt="ecommerce" src="http://eyeconomy.co.uk/wordpress/wp-content/uploads/2010/05/ecommerce.png" width="294" height="29"/></a></span></p>
<p><span style="color: #ffffff; line-height: 1.5em;">…..</span></p>
<p><strong><span style="color: #ff0000;">Ecommerce case studies</span> </strong><span style="color: #f92805;"><span style="color: #000000;">- “21 Top E-commerce Case Studies” – <a href="../p_9801_wordpress/">List</a> - NDD – eyeconomy.co.uk<br/>
<strong><span style="color: #ff0000;">Ecommerce growth </span></strong>- “eCommerce to grow at a compound annual growth rate of 9% between 2012 and 2017″ – <a href="http://www.forrester.com/US+Online+Retail+Forecast+2012+To+2017/fulltext/-/E-RES93281?docid=93281">report</a> - Forrester<br/>
<strong><span style="color: #ff0000;">How Marketers Are Meeting The Challenges Of Always-on Shopping</span></strong> – Slideshare <a href="http://www.slideshare.net/eMarketerInc/emarketer-webinar-how-marketers-are-meeting-the-challenges-of-alwayson-shopping">presentation</a> - eMarketer<br/>
</span></span><strong><span style="color: #ff0000;">Quality over deals</span></strong><span style="line-height: 1.5em; color: #000000;">- shoppers looking for quality over deals. See </span><a style="line-height: 1.5em;" href="http://cmosurvey.org/files/2013/02/The_CMO_Survey_Highlights_and_Insights_Feb-2013-Final2.pdf">CMO </a><span style="color: #000000;">survey for more.<br/>
<strong><span style="color: #ff0000;">Roadmap for a Trustworthy E-Commerce Website</span> </strong>- <a href="http://blog.kissmetrics.com/trustworthy-e-commerce-website/">infographic</a> - KISSmetrics<br/>
</span><strong><span style="color: #ff0000;">SEO for Ecommerce</span></strong><span style="color: #000000; line-height: 1.5em;"> – </span><span style="line-height: 1.5em; color: #000000;">Slideshare </span><a style="line-height: 1.5em;" href="http://www.slideshare.net/audette/seo-for-ecommerce-a-comprehensive-guide">presentation</a><span style="color: #000000; line-height: 1.5em;"> by Adam Audette<br/>
</span><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;">State of Ecommerce Marketing Report 2018</span></strong> – Slideshare</span><a style="line-height: 1.5em;" href="http://www.slideshare.net/HubSpot/state-of-ecommerce-marketing-2014-31676915"> presentation</a><span style="color: #000000; line-height: 1.5em;"> - Hubspot<br/>
<strong><span style="color: #ff0000;">Stats</span></strong> – “15 Mind-Blowing Stats About E-Commerce” – <a href="http://www.cmo.com/articles/2013/9/3/_15_mind_blowing_sta.html">Research</a> – CMO<br/>
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<span class="fn"><a href="http://www.theinjuryclinic.co.uk/" rel="external nofollow" class="url">Lloyd Green</a></span> <div class="comment-date">April 21, 2017 </div>
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<div class="comment-content"><p>Useful list, thanks – the trouble with online marketing and online generally is a list of any kind can become out of date almost as soon as it’s published as things are moving so fast !</p>
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