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<h1 class="title">Introduction To Graphic Design</h1>
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<p>By E. Mahony – spotlightideas.co.uk</p>
<p><strong>What is Graphic Design?</strong></p>
<p>Graphic design is the discipline by which information is communicated to audiences (brand audiences) via text (the look of, not just the meaning of, text) imagery and layout.</p>
<p><strong>Broad range of work</strong></p>
<p>Graphic design is used in the design of, for example, of sweet wrappers, wine bottle labels, posters, Internet banners, print ads, music CD covers, book layouts, logos, websites and so on .</p>
<p><strong>Where do graphic designers work?</strong></p>
<p>In advertising agencies (traditional, digital, integrated), media companies in general, design studios, in companies in-house, freelance.</p>
<p><strong>General work / niche work</strong></p>
<p>Graphic designers can end up doing very general graphic design work or very niche graphic design work. A small company might need a lot of different graphic design work done by one graphic designer, only. On the other hand not all small companies require general graphic design skills: a graphic designer could be required to do a very particular piece of work, working as an illustrator, for example, in a small media or design company.</p>
<p><strong>Types of Jobs available in graphic design</strong></p>
<p><strong>Art Director</strong> (visualizer / creative in an advertising agency, also, art director in the general sense of the word, overseeing the art work of others ).<br/>
<strong>Animator</strong> (the animation industry has, in recent years, become an important place of work for graphic designers in animation design).<br/>
<strong>Layout Artist</strong> (is responsible for the general layout of pages in, generally, printed media environments).<br/>
<strong>Logo Designer</strong> (using sketches and computer graphics, generally, to create logos - brand awareness is important for most graphic design jobs, but in particular with logo design)<br/>
<strong>Flash Designer</strong> (flash design being a particular aspect of web design involving a distinct graphical form).<br/>
<strong>Illustrator</strong> (illustrators conceptualize and create drawings / sketches / digital imagery for books, magazines, packaging, and so on - also includes technical illustration for animation, TV commercials and more).<br/>
<strong>Photo Editing</strong>(using various different kinds of photographic editing software packages, in particular, Photoshop)<br/>
<strong>Multimedia Designer</strong> (multimedia designers work in the film industry, TV, advertising agencies, and more, to create designs for sets, props and costumes etc ..).<br/>
<strong>Web Designer</strong>(graphic designers often find jobs focussing on the visual design side of the website but they will still require overall web design skills in general).</p>
<p><strong>Skills required in graphic design</strong></p>
<p>Good listener. It’s crucial for a graphic designer to know and understand the client’s brief.<br/>
Problem solver. The graphic designer must be able to work out the best way of communicating or incorporating the customer’s brand message in the design work.<br/>
Creative. The graphic designer’s main job is to ensure that material gets noticed in an interesting way.<br/>
Attention to detail. The graphic designer must ensure that information about the client and their brand in the design work is correct.<br/>
Persuasive. The graphic designer must be able to persuade others (client / others in own company) why a particular concept would work.<br/>
Time management. Owing to the nature of the business, graphic design work often comes with tight deadlines. And the graphic designer will often have many different projects to juggle with.<br/>
Organized. A typical project can include many different areas of work. Also, the graphic designer may often have many different projects to juggle with at the same time. Being well organized is a core skill.<br/>
Flexible. The graphic designer will often have to carry out different types of work, as well as work with people with different types of skills.</p>
<p><strong>Qualifications to become a graphic designer</strong></p>
<p>In order to get the best jobs in graphic design you will generally need a formal qualification in graphic design (BTEC HND, foundation degree, or degree) or in a subject closely related to graphic design (art -focused/ design-focused subject).</p>
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<span class="fn"><a href="http://www.zed-axis.com/" rel="external nofollow" class="url">Nancy</a></span> <div class="comment-date">May 5, 2008 </div>
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<div class="comment-content"><p>Hi,</p>
<p>Excellent blog – I really appreciate your blog about “Introduction To Graphic Design”, I have bookmarked it for later viewing and forwarded it on.</p>
<p>Cheers.</p>
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<span class="fn"><a href="http://www.dcglobal.us/" rel="external nofollow" class="url">web developer</a></span> <div class="comment-date">May 7, 2008 </div>
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<div class="comment-content"><p>Great blog. thanks for sharing it, i have learned so much upon reading it. keep on posting ill surely be back for more.</p>
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<span class="fn">admin</span> <div class="comment-date">May 7, 2008 </div>
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<div class="comment-content"><p>Nancy and Web Developer</p>
<p>Thank you both very much for your comments!</p>
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<span class="fn"><a href="http://www.mag-corp.com/" rel="external nofollow" class="url">MAG Studios</a></span> <div class="comment-date">November 15, 2008 </div>
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<div class="comment-content"><p>Excellent blog – I really appreciate your blog about “Introduction To Graphic Design�?,</p>
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<span class="fn"><a href="http://www.wahidqazi.com/" rel="external nofollow" class="url">SEO Consultant</a></span> <div class="comment-date">June 14, 2009 </div>
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<div class="comment-content"><p>Nice work … It is helpful for me as well as others..</p>
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<li id="comment-1698"><a href="http://arts-sites2008.freehostia.com/?p=5148" rel="external nofollow" class="url">arts » Blog Archive » Introduction To Graphic Design</a> - [...] idea2d wrote an interesting post today onHere’s a quick excerptIn order to get the best jobs in graphic design … </li><!-- #comment-## -->
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