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<div class="post-935 post type-post hentry category-google-adwords-2 category-pay-per-click-ppc category-search-network tag-adwords tag-click-through-rate tag-clicks tag-ctr tag-google-adwords tag-impressions tag-search-network-2" id="post-935">
<h2><a href="../../tutorials-sub/ctr-improve-google-adwords" rel="bookmark" title="Permanent Link to How to get higher CTR?">How to get higher CTR?</a></h2>
<hr/>
<p><small>November 18th, 2011 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fctr-improve-google-adwords.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>There are a number strategies and ways how to increase your ppc campaign’s CTR (Click Through Rates). So I’ll try to give you some tips, how to improve your <a href="../../pay-per-click" target="_blank">PPC campaign</a>‘s Click Through Rates (CTR).</p>
<p>1. <strong>Target right Audience.</strong> The most important thing before planning any <a href="../../pay-per-click" target="_blank">PPC campaign</a> is to select right keywords and phrases you want to target. These keywords should be related to your product or service you want to advertise via your PPC campaign. It is not recommended to choose very obvious keywords which may generate a lot of impressions and huge amount of low quality clicks. To get higher CTR you may have to use descriptive keywords, so your text will be displayed only for users who are interested to your product.</p>
<p>2.<strong> Use Appropriate Keywords Matching. </strong>Google Adwords uses various methods of targeting like: Broad Match targeting (PPC Management), Phrase Match targeting (“PPC Management”), Exact Match targeting ([<a href="../../pay-per-click" target="_blank">PPC Management</a>]) and Advanced Broad Match targeting (“+PPC +Management”). By using these keyword targeting methods you may reach more targeted audiences and avoid irrelevant impressions as well as clicks.</p>
<p>3. <strong>Negative Keyword Strategy. </strong>By implementing negative keyword strategy you can reduce your advertising costs and bring more relevant visitors to your website. It is important to select negative keywords properly, because you have to make sure that your negative keywords won’t influence search phrases you want to be advertised for.</p>
<p>4. <strong> Create relevant ad groups for different keywords. </strong>You will be able to maximize your Click Through Rates by creating relevant ad groups for similar keyword sets.</p>
<p>4. <strong>Write a compeling copy of text ads. </strong>Another important factor for maintaining healthy CTR is to write a compelling ad copy, by including keywords used in the search query (Automatic keyword insert) and using strong call to action elements.</p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/adwords" rel="tag">adwords</a>, <a href="/" rel="tag">click through rate</a>, <a href="/" rel="tag">clicks</a>, <a href="/" rel="tag">ctr</a>, <a href="../../tutorials-sub/tag/google-adwords" rel="tag">google adwords</a>, <a href="/" rel="tag">impressions</a>, <a href="/" rel="tag">search network</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/search-network" title="View all posts in Search Network" rel="category tag">Search Network</a></p>
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<div class="post-917 post type-post hentry category-photoshop category-website-design tag-image-effects tag-shadows" id="post-917">
<h2><a href="/" rel="bookmark" title="Permanent Link to Add an Effective Shadow for an Isolated Image">Add an Effective Shadow for an Isolated Image</a></h2>
<hr/>
<p><small>November 4th, 2011 <!-- by Peter --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fadd-shadow-for-an-isolated-image.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>Adding an effective shadow can really enhance any design to add realism and depth. This tutorial will show how to create an attractive effect in Photoshop that can be used on any isolated image, as shown here on a van.</p>
<p></p>
<p>First, open a new file in Photoshop and drag you image in. If your image is not yet isolated then use the <strong>Polygonal Lasso Tool</strong> to select around your image and remove the background.</p>
<p>Once you have your image isolated create a new layer and place this below your image layer. Using the <strong>Polygonal Lasso Tool</strong> again create a shape that resembles the bottom of the image where the shadow would land and fill with solid black like that show below:</p>
<p></p>
<p>Press <strong>CTRL + D</strong> to deselect the shape and go to <strong>Filter > Blur > Gaussian Blur</strong> and depending on the size of your image enter the apprpriate radius to make a subtle blur to the shape, this image used a <strong>2 pixel radius</strong>. Now you can adjust the <strong>Opacity</strong> of the layer to suit, you can leave this as <strong>100%</strong> if that looks best or if, for instance, it is sitting on a dark background.</p>
<p>Now the basis of you shadow is done. If you have parts of your image that sit on the ground more than the rest (for instance the van has wheels) then repeat this process on each individual section using a smaller radius on the Gaussian Blur.</p>
<p>For whole images like the button shown below, for instance, where the whole image is resting on the ground you can cheat and select the <strong>Elliptical Marquee Tool</strong> to create a flat oval shape around the base of the image instead of using the <strong>Polygonal Lasso Tool.</strong> You can then Press<strong> CTRL + T</strong> to amend the length, shape or height of the shadow and because it is blurred you wont notice much pixelation.</p>
<p></p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">image effects</a>, <a href="/" rel="tag">shadows</a><br/> Posted in <a href="../../tutorials-sub/category/photoshop" title="View all posts in Photoshop" rel="category tag">Photoshop</a>, <a href="../../tutorials-sub/category/website-design" title="View all posts in website design" rel="category tag">website design</a></p>
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