File: //home/seopositiveltd.co.uk/tutorials-sub/2011/04.html
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "https://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="https://www.w3.org/1999/xhtml" dir="ltr" lang="en-US">
<head profile="https://gmpg.org/xfn/11">
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/>
<title>
April « 2011 « SEO Positive: SEO Tutorials, PPC Pay Per Click Tutorials, Web Design & Web Development Tutorials</title>
<link rel="canonical" href="https://www.seopositiveltd.co.uk/tutorials-sub/2011/04" />
<link rel="stylesheet" href="https://tutorials.seopositiveltd.co.uk/wp-content/themes/seopositive/style.css" type="text/css" media="screen"/>
<link rel="pingback" href="https://tutorials.seopositiveltd.co.uk/xmlrpc.php"/>
<!--[if IE 6]>
<link rel="stylesheet" href="/wp-content/themes/seopositive/ie6.css" type="text/css" media="screen" />
<![endif]-->
<!--[if IE 7]>
<link rel="stylesheet" href="/wp-content/themes/seopositive/ie7.css" type="text/css" media="screen" />
<![endif]-->
<script src="../../ajax/libs/jquery/1.4.2/jquery.min.js" type="text/javascript"></script>
<link rel="stylesheet" id="contact-form-7-css" href="https://tutorials.seopositiveltd.co.uk/wp-content/plugins/contact-form-7/styles.css?ver=2.4.2" type="text/css" media="all"/>
<script type="text/javascript" src="https://tutorials.seopositiveltd.co.uk/wp-includes/js/jquery/jquery.js?ver=1.4.2"></script>
<link rel="index" title="SEO Positive: SEO Tutorials, PPC Pay Per Click Tutorials, Web Design & Web Development Tutorials" href="https://tutorials.seopositiveltd.co.uk"/>
<script src="https://tutorials.seopositiveltd.co.uk/wp-content/themes/seopositive/js/AC_RunActiveContent.js" type="text/javascript"></script>
</head>
<body class="archive date">
<div id="wrapper">
<div class="hidden"></div>
<div id="header">
<div class="hidden">
</div>
<div id="logo"><a href="https://www.seopositive.co.uk/"></a></div>
<div id="header-info">
<div class="menu-top-container"><ul id="menu-top" class="menu"><li id="menu-item-4228" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4228"><a href="https://my.seopositive.co.uk/">Client Login</a></li>
<li id="menu-item-4227" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4227"><a href="https://www.seopositive.co.uk/careers.php">Careers</a></li>
<li id="menu-item-4229" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4229"><a href="https://www.seopositive.co.uk/partners.php">Partners</a></li>
</ul></div>
<div class="clear"></div>
<div class="call-us"> 0800 088 6000</div>
<div class="clear"></div>
</div>
<div class="clear"></div>
</div>
<div id="content-container">
<div id="content" class="narrowcolumn" role="main">
<ul id="menu-main">
<li><a href="/">Home</a>
<ul class="first"><li><a href="/">Home</a></li></ul>
</li>
<li><a href="../../about-us">About us</a>
<ul><li><a href="../../about-us">About us</a></li></ul>
</li>
<li><a>Services</a>
<ul class="dropdown"><li><a>Services</a></li></ul>
<ul class="services-bg">
<ul>
<li><a href="../../search-engine-optimisation">Search Engine Optimisation</a></li>
<li><a href="../../pay-per-click">Pay Per Click</a></li>
<li><a href="https://www.webdesignpositive.co.uk/">Website Design</a></li>
<li><a href="../../website-design-portfolio">Design Portfolio</a></li>
</ul>
<ul>
<li><a href="../../email-marketing">Email Marketing</a></li>
<li><a href="../../reputation-management">Reputation Management</a></li>
<li><a href="../../link-building">Link Building</a></li>
<li><a href="../../hosting">Hosting</a></li>
</ul>
<div class="clear"></div>
</ul>
</li>
<li><a href="../../search-engine-optimisation">SEO Services</a>
<ul><li><a href="../../search-engine-optimisation">SEO Services</a></li></ul>
</li>
<li><a href="../../pay-per-click">PPC Services</a>
<ul><li><a href="../../pay-per-click">PPC Services</a></li></ul>
</li>
<li><a>Testimonials</a>
<ul class="dropdown"><li><a>Testimonials</a></li></ul>
<ul class="testimonials-bg">
<ul>
<li><a href="../../seo-testimonials">Search Engine Optimisation</a></li>
<li><a href="../../ppc-testimonials">Pay Per Click</a></li>
<li><a href="../../web-design-testimonials">Website Design</a></li>
</ul>
<div class="clear"></div>
</ul>
</li>
<li><a href="../../awards">Awards</a>
<ul><li><a href="../../awards">Awards</a></li></ul>
</li>
<li><a href="../../contact-us">Contact us</a>
<ul><li><a href="../../contact-us">Contact us</a></li></ul>
</li>
<li><a>Blog</a>
<ul class="last"><li><a href="../../blog">Blog</a></li></ul>
</li>
</ul>
<div id="main-content">
<div id="content-left">
<div class="post-716 post type-post hentry category-display-network category-google-adwords-2 category-pay-per-click-ppc category-search-network tag-conversion-tracking tag-conversions tag-google tag-google-adwords tag-search-funnels" id="post-716">
<h2><a href="/" rel="bookmark" title="Permanent Link to Google Adwords Search Funnels">Google Adwords Search Funnels</a></h2>
<hr/>
<p><small>April 7th, 2011 <!-- by Evaldas --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fgoogle-adword-search-funnels.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>In order make smarter decisions while making changes for your Adwords account there is very useful tool called “<strong>Search Funnel Analysis</strong>“. You can find this tool under the “Reporting and Tools” tab and link to to “Conversions”. As you may know Google is attaching conversions to the last click made. But before making the last decision to buy or not users tends to come back to the website via different sources, because they are comparing prices and looking for the best deal. So it is important to know what was the role of adwords before getting the sale.</p>
<p>Search Funnel Analysis are providing 8 types of different reports:</p>
<ul>
<li>Assist Clicks and Impressions;</li>
<li>Assisted Conversions;</li>
<li>First-Click Analysis;</li>
<li>Last Click Analysis;</li>
<li>Top Paths;</li>
<li>Time lag;</li>
<li>Path Length.</li>
</ul>
<p><iframe title="YouTube video player" width="425" height="349" src="https://www.youtube.com/embed/Wwj5W0UzAlo" frameborder="0" allowfullscreen></iframe></p>
<p>I am following my next post about each of the search funnel report.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">conversion tracking</a>, <a href="/" rel="tag">conversions</a>, <a href="../../tutorials-sub/tag/google" rel="tag">google</a>, <a href="../../tutorials-sub/tag/google-adwords" rel="tag">google adwords</a>, <a href="/" rel="tag">search funnels</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/display-network" title="View all posts in Display Network" rel="category tag">Display Network</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/search-network" title="View all posts in Search Network" rel="category tag">Search Network</a></p>
</div>
<div class="navigation">
<div class="alignleft"><p></p></div>
<div class="alignright"><p></p></div>
</div>
<div class="clear"></div>
<hr/>
</div>
<div id="sidebar">
<h3 class="widget-title">Categories</h3> <ul>
<li class="cat-item cat-item-10"><a href="../../tutorials-sub/category/apache" title="View all posts filed under apache">apache</a>
</li>
<li class="cat-item cat-item-3"><a href="../../tutorials-sub/category/brain-candy" title="View all posts filed under Brain Candy">Brain Candy</a>
</li>
<li class="cat-item cat-item-214"><a href="../../tutorials-sub/category/cms" title="View all posts filed under CMS">CMS</a>
</li>
<li class="cat-item cat-item-66"><a href="../../tutorials-sub/category/other-technology/cold-fusion" title="View all posts filed under cold fusion">cold fusion</a>
</li>
<li class="cat-item cat-item-29"><a href="../../tutorials-sub/category/command-line-editors" title="View all posts filed under Command Line Editors">Command Line Editors</a>
</li>
<li class="cat-item cat-item-206"><a href="../../tutorials-sub/category/pay-per-click-ppc/conversion-tracking-pay-per-click-ppc" title="View all posts filed under Conversion Tracking">Conversion Tracking</a>
</li>
<li class="cat-item cat-item-11"><a href="../../tutorials-sub/category/css" title="View all posts filed under css">css</a>
</li>
<li class="cat-item cat-item-133"><a href="../../tutorials-sub/category/pay-per-click-ppc/display-network" title="View all posts filed under Display Network">Display Network</a>
</li>
<li class="cat-item cat-item-174"><a href="../../tutorials-sub/category/google-1" title="View all posts filed under Google +1">Google +1</a>
</li>
<li class="cat-item cat-item-132"><a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts filed under Google Adwords">Google Adwords</a>
</li>
<li class="cat-item cat-item-115"><a href="../../tutorials-sub/category/web-analytics/google-analytics" title="View all posts filed under google analytics">google analytics</a>
</li>
<li class="cat-item cat-item-102"><a href="../../tutorials-sub/category/shopping-feeds/google-product-feed" title="View all posts filed under Google Product Feed">Google Product Feed</a>
</li>
<li class="cat-item cat-item-190"><a href="../../tutorials-sub/category/shopping-feeds/google-shopping-shopping-feeds" title="View all posts filed under Google Shopping">Google Shopping</a>
</li>
<li class="cat-item cat-item-200"><a href="../../tutorials-sub/category/google-webmaster" title="View all posts filed under Google Webmaster">Google Webmaster</a>
</li>
<li class="cat-item cat-item-12"><a href="../../tutorials-sub/category/htmlxhtml" title="View all posts filed under html/xhtml">html/xhtml</a>
</li>
<li class="cat-item cat-item-128"><a href="../../tutorials-sub/category/illustrator" title="View all posts filed under Illustrator">Illustrator</a>
</li>
<li class="cat-item cat-item-13"><a href="../../tutorials-sub/category/javascript" title="View all posts filed under javascript">javascript</a>
</li>
<li class="cat-item cat-item-42"><a href="../../tutorials-sub/category/joomla" title="View all posts filed under joomla">joomla</a>
</li>
<li class="cat-item cat-item-22"><a href="../../tutorials-sub/category/jquery" title="View all posts filed under jQuery">jQuery</a>
</li>
<li class="cat-item cat-item-21"><a href="../../tutorials-sub/category/jquery-tutorial" title="View all posts filed under jQuery Tutorial">jQuery Tutorial</a>
</li>
<li class="cat-item cat-item-27"><a href="../../tutorials-sub/category/linux" title="View all posts filed under Linux">Linux</a>
</li>
<li class="cat-item cat-item-41"><a href="../../tutorials-sub/category/mootools" title="View all posts filed under mootools">mootools</a>
</li>
<li class="cat-item cat-item-14"><a href="../../tutorials-sub/category/mysql" title="View all posts filed under mysql">mysql</a>
</li>
<li class="cat-item cat-item-71"><a href="../../tutorials-sub/category/mysql/mysqli" title="View all posts filed under MySQLi">MySQLi</a>
</li>
<li class="cat-item cat-item-131"><a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts filed under Pay Per Click PPC">Pay Per Click PPC</a>
</li>
<li class="cat-item cat-item-67"><a href="../../tutorials-sub/category/other-technology/perl" title="View all posts filed under perl">perl</a>
</li>
<li class="cat-item cat-item-19"><a href="../../tutorials-sub/category/photoshop" title="View all posts filed under Photoshop">Photoshop</a>
</li>
<li class="cat-item cat-item-9"><a href="../../tutorials-sub/category/php" title="View all posts filed under php">php</a>
</li>
<li class="cat-item cat-item-51"><a href="../../tutorials-sub/category/php/php-framework" title="View all posts filed under php framework">php framework</a>
</li>
<li class="cat-item cat-item-69"><a href="../../tutorials-sub/category/php/programming-php" title="View all posts filed under Programming PHP">Programming PHP</a>
</li>
<li class="cat-item cat-item-169"><a href="../../tutorials-sub/category/robots-txt" title="View all posts filed under robots.txt">robots.txt</a>
</li>
<li class="cat-item cat-item-134"><a href="../../tutorials-sub/category/pay-per-click-ppc/search-network" title="View all posts filed under Search Network">Search Network</a>
</li>
<li class="cat-item cat-item-23"><a href="../../tutorials-sub/category/seo" title="View all posts filed under seo">seo</a>
</li>
<li class="cat-item cat-item-101"><a href="../../tutorials-sub/category/shopping-feeds" title="View all posts filed under Shopping Feeds">Shopping Feeds</a>
</li>
<li class="cat-item cat-item-1"><a href="../../tutorials-sub/category/uncategorized" title="View all posts filed under Uncategorized">Uncategorized</a>
</li>
<li class="cat-item cat-item-28"><a href="../../tutorials-sub/category/unix" title="View all posts filed under Unix">Unix</a>
</li>
<li class="cat-item cat-item-114"><a href="../../tutorials-sub/category/web-analytics" title="View all posts filed under web analytics">web analytics</a>
</li>
<li class="cat-item cat-item-62"><a href="../../tutorials-sub/category/website-design" title="View all posts filed under website design">website design</a>
</li>
<li class="cat-item cat-item-39"><a href="../../tutorials-sub/category/wordpress" title="View all posts filed under wordpress">wordpress</a>
</li>
</ul>
<h3 class="widget-title">Archives</h3> <ul>
<li><a href="../../tutorials-sub/2011/11" title="November 2011">November 2011</a></li>
<li><a href="../../tutorials-sub/2011/10" title="October 2011">October 2011</a></li>
<li><a href="../../tutorials-sub/2011/09" title="September 2011">September 2011</a></li>
<li><a href="../../tutorials-sub/2011/08" title="August 2011">August 2011</a></li>
<li><a href="../../tutorials-sub/2011/07" title="July 2011">July 2011</a></li>
<li><a href="../../tutorials-sub/2011/04" title="April 2011">April 2011</a></li>
<li><a href="../../tutorials-sub/2011/03" title="March 2011">March 2011</a></li>
<li><a href="../../tutorials-sub/2011/02" title="February 2011">February 2011</a></li>
<li><a href="../../tutorials-sub/2011/01" title="January 2011">January 2011</a></li>
<li><a href="../../tutorials-sub/2010/12" title="December 2010">December 2010</a></li>
<li><a href="../../tutorials-sub/2010/11" title="November 2010">November 2010</a></li>
<li><a href="../../tutorials-sub/2010/10" title="October 2010">October 2010</a></li>
<li><a href="../../tutorials-sub/2010/09" title="September 2010">September 2010</a></li>
<li><a href="../../tutorials-sub/2010/08" title="August 2010">August 2010</a></li>
<li><a href="../../tutorials-sub/2010/07" title="July 2010">July 2010</a></li>
<li><a href="../../tutorials-sub/2010/06" title="June 2010">June 2010</a></li>
<li><a href="../../tutorials-sub/2010/05" title="May 2010">May 2010</a></li>
</ul>
<h3 class="widget-title">Blogroll</h3>
<ul class="xoxo blogroll">
<li><a href="https://www.seopositive.co.uk/cheap-seo.php">Cheap SEO</a></li>
<li><a href="https://www.integratedcctv.co.uk/" title="Integrated CCTV, Security, news and reviews">Integrated CCTV</a></li>
<li><a href="https://www.payperclick.org/">Pay Per Click Management</a></li>
<li><a href="https://www.payday-loans.co.uk/">Payday Loans</a></li>
<li><a href="https://www.seopositive.co.uk/pay-per-click.php">PPC Marketing</a></li>
<li><a href="https://www.searchengineoptimisation.org.uk/">Search Engine Optimisation</a></li>
<li><a href="https://www.seopositive.co.uk/">SEO</a></li>
<li><a href="https://www.seopositive.co.uk/blog">SEO Blog</a></li>
<li><a href="https://www.seopositive.net/">SEO Positive</a></li>
<li><a href="https://my.seopositive.co.uk/">SEO Positive</a></li>
<li><a href="https://news.seopositive.co.uk/">SEO Positive News</a></li>
<li><a href="https://tutorials.seopositive.co.uk/">SEO Positive Tutorials</a></li>
<li><a href="https://www.promocodes.co.uk/">voucher codes website</a></li>
<li><a href="https://www.seopositive.co.uk/website-design.php">Website Design Company</a></li>
</ul>
</div>
<div class="clear"></div>
</div>
</div>
</div>
<div id="footer" role="contentinfo">
<div id="footer-content">
<div class="footer-section">
<h3>Additional Pages</h3>
<div class="menu-additional-pages-container"><ul class="menu" id="menu-additional-pages"><li class="menu-item menu-item-type-custom menu-item-645" id="menu-item-645"><a href="../../my-sub/index">Client Login</a></li>
<li class="menu-item menu-item-type-post_type menu-item-44" id="menu-item-44"><a href="../../terms">Terms & Conditions</a></li>
<li class="menu-item menu-item-type-post_type menu-item-270" id="menu-item-270"><a href="../../privacy-policy">Privacy Policy</a></li>
<li class="menu-item menu-item-type-custom menu-item-2699" id="menu-item-2699"><a href="../../tutorials-sub/index">Tutorials</a></li>
</ul></div></div>
<div class="footer-section">
<h3>Sitemaps & Feeds</h3>
<div class="menu-sitemaps-feeds-container"><ul class="menu" id="menu-sitemaps-feeds"><li class="menu-item menu-item-type-post_type menu-item-697" id="menu-item-697"><a href="../../sitemap">Sitemap</a></li>
<li class="menu-item menu-item-type-custom menu-item-699" id="menu-item-699"><a href="https://www.seopositiveltd.co.uk/sitemap.xml">XML Sitemap</a></li>
<li class="menu-item menu-item-type-custom menu-item-2740" id="menu-item-2740"><a href="../../blog">Blog</a></li>
<li class="menu-item menu-item-type-custom menu-item-2761" id="menu-item-2761"><a href="../../news-sub/index">News</a></li>
</ul></div></div>
<div class="footer-section footer-section-big">
<h3>Our Address</h3>
<p><strong>Chelmsford Head Office</strong><br/>Milstrete House<br/>29 New Street<br/>Chelmsford<br/>CM1 1NT</p>
</div>
<div class="footer-section">
<h3> </h3>
<p><strong>London Head Office</strong><br/>3rd Floor<br/>1 Ropemaker Street<br/>London<br/>EC2Y 9HT</p>
</div>
<div class="footer-section footer-section-small no-padding-right">
<h3>Social Links</h3>
<a href="/" target="_blank" rel="nofollow"></a>
<a href="https://twitter.com/seopositiveltd" target="_blank" rel="nofollow"></a>
<a href="https://www.youtube.com/user/seopositive" target="_blank" rel="nofollow"></a>
<h3>W3C Compliant</h3>
</div>
<div class="clear"></div>
</div>
<div id="footer-btm">
<p>© Copyright 2010 SEO Positive Ltd | Registered company in England & Wales | Company Number: 06643590 | VAT Number: 974449769</p>
</div>
</div>
</div>
<script src="https://tutorials.seopositiveltd.co.uk/wp-content/themes/seopositive/js/jqueryui.js" type="text/javascript"></script>
<script src="https://tutorials.seopositiveltd.co.uk/wp-content/themes/seopositive/js/jquery.anythingslider.js" type="text/javascript"></script>
<script src="https://tutorials.seopositiveltd.co.uk/wp-content/themes/seopositive/js/mac-screen-slider.js" type="text/javascript"></script>
<script src="https://tutorials.seopositiveltd.co.uk/wp-content/themes/seopositive/js/class.horinaja.jquery.js" type="text/javascript"></script>
<script src="https://tutorials.seopositiveltd.co.uk/wp-content/themes/seopositive/js/javascript.js" type="text/javascript"></script>
<script src="https://tutorials.seopositiveltd.co.uk/wp-content/themes/seopositive/js/read-more.js" type="text/javascript"></script>
<script type="text/javascript" src="https://tutorials.seopositiveltd.co.uk/wp-content/plugins/contact-form-7/jquery.form.js?ver=2.47"></script>
<script type="text/javascript" src="https://tutorials.seopositiveltd.co.uk/wp-content/plugins/contact-form-7/scripts.js?ver=2.4.2"></script>
</body>
</html>