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March « 2011 « SEO Positive: SEO Tutorials, PPC Pay Per Click Tutorials, Web Design & Web Development Tutorials</title>
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<div class="post-710 post type-post hentry category-display-network category-pay-per-click-ppc category-search-network tag-adwords tag-discplay-network tag-google tag-keyword-themes tag-topic" id="post-710">
<h2><a href="../../tutorials-sub/contextual-targeting-by-topics" rel="bookmark" title="Permanent Link to Update on Contextual Targeting">Update on Contextual Targeting</a></h2>
<hr/>
<p><small>March 30th, 2011 <!-- by Evaldas --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fcontextual-targeting-by-topics.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>The latest Google update for Display Network Contextual targeting is that you will be able to use targeting not only by keyword themes, audiences and <strong>by topics</strong>.</p>
<p><a href="#"></a></p>
<p>To start using targeting by Topics, click on the Topics tab and select the topics you want to target. Also you are able to exclude particular topics where you do not want your ads to be seen.</p>
<p>This update will make live easier for many advertisers using Google Display Network. From now there are 7 variations how you can reach your visitors on Display Network:</p>
<p>a. By Keywords Themes only;</p>
<p>b. By Topics only;</p>
<p>c. By Topics and Keyword Themes;</p>
<p>d. By Audiences and Keyword Themes;</p>
<p>e. By Audiences Only;</p>
<p>f. By Audiences and Topics;</p>
<p>g. By Audiences, Keyword Themes and Topics;</p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/adwords" rel="tag">adwords</a>, <a href="/" rel="tag">discplay network</a>, <a href="../../tutorials-sub/tag/google" rel="tag">google</a>, <a href="/" rel="tag">keyword themes</a>, <a href="/" rel="tag">topic</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/display-network" title="View all posts in Display Network" rel="category tag">Display Network</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/search-network" title="View all posts in Search Network" rel="category tag">Search Network</a></p>
</div>
<div class="post-700 post type-post hentry category-display-network category-google-adwords-2 category-pay-per-click-ppc tag-adwords tag-google tag-location-targeting" id="post-700">
<h2><a href="../../tutorials-sub/google-adwords-location-targeting-advanced-option" rel="bookmark" title="Permanent Link to Google Adwords Location Targeting Advanced Options">Google Adwords Location Targeting Advanced Options</a></h2>
<hr/>
<p><small>March 25th, 2011 <!-- by Evaldas --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fgoogle-adwords-location-targeting-advanced-option.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>Google has just announced about new location targeting feature for search network. This feature will allow target your ads more precisely and reach more targeted audience for your business</p>
<ul>
<li>The first new advanced location option is “<em>Targeting method</em>” which allows to “<em>Target using either physical location or search intent</em>“, “<em>Target using physical location: Device-based location signals</em>” and “<em>Target using search intent: Location terms in user queries</em>“</li>
</ul>
<p>Example:</p>
<p>You have MOT test service in Chelmsford and you want to advertise for people who are physically located in Chelmsford. You are not interested to show your ads for people who are located somewhere in UK and adding “Chelmsford” to their search queries. You can reach these potential clients with a new targeting option “<em>Target using physical location: Device-based location signal</em>“.</p>
<p><a href="#"></a></p>
<ul>
<li>Second new option is “<em>Exclusion method</em>” which allows to “<em>Exclude by physical location only</em>” or “<em>Exclude by physical location and search intent</em>“</li>
</ul>
<p>Example:</p>
<p>You run uPVC doors installation company and are advertising installers based Leeds. You don’t want to advertise Doncaster installers and people who are based in Doncaster. There is an option “<em>Exclude by physical location and search intent</em>” which help to advertise your service only for people who are based in Leeds only.</p>
<p><a href="#"></a></p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/adwords" rel="tag">adwords</a>, <a href="../../tutorials-sub/tag/google" rel="tag">google</a>, <a href="../../tutorials-sub/tag/location-targeting" rel="tag">location targeting</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/display-network" title="View all posts in Display Network" rel="category tag">Display Network</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a></p>
</div>
<div class="post-697 post type-post hentry category-google-adwords-2 category-pay-per-click-ppc tag-adwords tag-google tag-google-checkout" id="post-697">
<h2><a href="/" rel="bookmark" title="Permanent Link to Google Checkout Badge on Google Adwords Ads">Google Checkout Badge on Google Adwords Ads</a></h2>
<hr/>
<p><small>March 23rd, 2011 <!-- by Evaldas --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fgoogle-checkout-badge-google-adwords-ads.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>First of all you have to install Google Checkout payment on your website. One of the main requirements to get Google Checkout badge activated is to place Google Checkout badge before login pages. It most cases this page has to be Shopping Basket. Google recommends to put this button below the general “Go to Checkout” button.</p>
<p><a href="#"></a></p>
<p>Also this Google Checkout button has to be sourced from Google servers. Another important requirement is that this button has to link directly to the Google Checkout page, not to the internal Checkout page.</p>
<p>Full list of <a href="https://checkout.google.com/support/sell/bin/answer.py?answer=42896" target="_blank">Google Checkout Badge requirements can be found here</a>.</p>
<p>After all the requirement above is meet than you have to link your Google Adwords and Google Checkout accounts. Login to your Google Checkout then search for the “Settings” tab and select “Google Adwords”. Add your Adwords Customer ID number. After your submit your data Google Checkout team will manually review your account and will send you confirmation email.</p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/adwords" rel="tag">adwords</a>, <a href="../../tutorials-sub/tag/google" rel="tag">google</a>, <a href="/" rel="tag">google checkout</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a></p>
</div>
<div class="post-677 post type-post hentry category-htmlxhtml category-javascript tag-image-change tag-select-field" id="post-677">
<h2><a href="/" rel="bookmark" title="Permanent Link to Change Image Using Select Box and Javascript">Change Image Using Select Box and Javascript</a></h2>
<hr/>
<p><small>March 17th, 2011 <!-- by Peter --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fchange-image-using-select-box-and-javascript.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>This tutorial will show you how to change an image placeholder into a different image using a simple select field and a small bit of Javascript.</p>
<p>This could be used for instance on a product page where you have a different colour select option for an item and you want the image to change to match the select box.</p>
<p>First have your images ready, I have a blank.gif image, which is the main image that shows on page load, then I have red.gif and blue.gif that the select box will change it to.</p>
<p>Now add the following javascript code to your header:</p>
<p></p>
<p>This javascript function bascially sets up two variables: <strong>image </strong>and <strong>change</strong>. It sets the <strong>image </strong>variable to the id: <strong>imageToSwap</strong> and the <strong>change </strong>variable to the id: <strong>colour</strong>. It then makes the object’s search path that has the <strong>image </strong> ID the same value as the value of the object that has the <strong>colour </strong>id.</p>
<p>So in the page you will need to add the following image placeholder which has the <strong>imageToSwap</strong> id and the search path is whatever your default image is:</p>
<p></p>
<p>Now all you need is to add the select box with the <strong>colour</strong> id as follows:</p>
<p></p>
<p>Now when you select either red or blue the image will change to that of its option value.</p>
<p><strong>Note:</strong> You will need to add the full path if the image is not in the same directory.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">image change</a>, <a href="../../tutorials-sub/tag/select-field" rel="tag">select field</a><br/> Posted in <a href="../../tutorials-sub/category/htmlxhtml" title="View all posts in html/xhtml" rel="category tag">html/xhtml</a>, <a href="../../tutorials-sub/category/javascript" title="View all posts in javascript" rel="category tag">javascript</a></p>
</div>
<div class="post-670 post type-post hentry category-google-analytics category-web-analytics tag-analytics-settings tag-conversion-tracking tag-goals tag-google-analytics tag-roi tag-tracking-pageview tag-web-analytics" id="post-670">
<h2><a href="/" rel="bookmark" title="Permanent Link to Google Analytics. Tracking Goals With Virtual Page Views">Google Analytics. Tracking Goals With Virtual Page Views</a></h2>
<hr/>
<p><small>March 15th, 2011 <!-- by Evaldas --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fgoogle-analytics-goal-tracking-virtual-pageviews.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>Sometimes you may meet a problem that the website hasn’t separate ”Thank You” page, which is necessary for Goal Tracking as “Goal URL”. But there is a solution for this issue:</p>
<p>1. Add _trackPageview javascript method in a link which is clicked after the inquiry form is filled. Follow the example below:</p>
<p><em> <a href=”https://www.seopositive.co.uk/Contact-us” onClick=”javascript:pageTracker._trackPageview(‘/contact-us/thank-you’);”>Submit</a></em></p>
<p>The code above tricks Google Analytics thinking that <em>https://www.seopositive.co.uk</em><em>/contact-us/thank-you </em>page was clicked and Google Analytics tracking code was executed, but this page doesn’t physical exist.</p>
<p>2. After <em>_trackpageview</em> javascript code is implemented, you have to create a Goal and set “Goal URL” as <em>/contact-us/thank-you </em></p>
<p><em><a href="#"></a></em></p>
<p>3. You may be able to track your Goals without having separate thank you page.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">analytics settings</a>, <a href="/" rel="tag">conversion tracking</a>, <a href="/" rel="tag">goals</a>, <a href="../../tutorials-sub/tag/google-analytics" rel="tag">google analytics</a>, <a href="/" rel="tag">roi</a>, <a href="/" rel="tag">tracking pageview</a>, <a href="../../tutorials-sub/tag/web-analytics" rel="tag">web analytics</a><br/> Posted in <a href="../../tutorials-sub/category/web-analytics/google-analytics" title="View all posts in google analytics" rel="category tag">google analytics</a>, <a href="../../tutorials-sub/category/web-analytics" title="View all posts in web analytics" rel="category tag">web analytics</a></p>
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