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 			  				<h1 id="features_header">Engaged tone</h1>
							<p id="article_info"><span>Published 01 September 2023</span></p>
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  								<p>Better use of the telephone can help deal with rent arrears, and avoid legal action. Mike Barry explains</p>
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									<p>Rent arrears will arise in the area of social housing. Tenants have difficulty in making payment to various &lsquo;creditors&rsquo; from limited resources. Their priorities may not be those of their landlords.</p>
<p>They may receive letters from various creditors &ndash; they can be ignored, put behind the clock, or thrown away. </p>
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									<p>Any &lsquo;threat&rsquo; they contain diminishes as days pass. So in dealing with rent arrears the landlord needs to &lsquo;engage&rsquo; with the tenant, by telephone.</p>
<p>The telephone is simply a tool and, like any other tool, it is only ever as effective as the person using it. Knowledge and skill are the crucial attributes of the caller.</p>
<p>For example, what does the caller know about the tenant? What can be learnt about the tenant during the conversation? What is the landlord&rsquo;s policy on arrears? What &lsquo;arrangements&rsquo; are acceptable? The caller is &lsquo;speaking for the landlords&rsquo; and must have all the knowledge to be able to do so.</p>
<p>The caller needs a variety of skills. First, tone of voice is important. Aggression breeds aggression, so a loud voice or a bullying tone will lead to a heated, but fruitless conversation.</p>
<p>Other points for the &lsquo;collector&rsquo; to bear in mind include:</p>
<ul>
<li>Get personal. Give your name, and use the tenant&rsquo;s name, often. Use your first name if you wish, but give the tenant the courtesy of &lsquo;Mr&rsquo; or &lsquo;Mrs&rsquo;.</li>
<li>Don&rsquo;t criticise. The tenant&rsquo;s rent money may have been spent on something else. No point in saying: &lsquo;You shouldn&rsquo;t have done that, should you?&rsquo; Much better to say &lsquo;I understand why you did that, but it means that the rent is unpaid, doesn&rsquo;t it?&rsquo;</li>
<li>Don&rsquo;t make comparisons. The tenant may say that he/she had other bills that had to be paid. Don&rsquo;t say &lsquo;We all have bills to pay, I have to pay mine!&rsquo;</li>
<li>Don&rsquo;t interrupt. Let the tenant finish what he is saying. For example, the tenant may explain that he/she &lsquo;took the children out for the day and...&rsquo; Let them finish. Don&rsquo;t interrupt with &lsquo;What did that cost you?&rsquo;</li>
<li>Be sympathetic. Try to build a relationship with the tenant. Avoid using &lsquo;you&rsquo; and &lsquo;I&rsquo;. Use &lsquo;we&rsquo; instead. For example, don&rsquo;t say: &lsquo;But the rent is due Mr. Blank, and you need to pay it. I have to point out that.&rsquo; Say, instead: &lsquo;But we agree that the rent is in arrears and we need to work out how it can be paid.&rsquo;</li>
<li>Listen &ndash; and use the &lsquo;silences&rsquo;. Collecting means listening as well as talking. Say what you need to say, and then listen and try to understand the tenant&rsquo;s problems. If you have said what you need to say, wait for a response. Don&rsquo;t &lsquo;leap in&rsquo; if there is a silence.</li>
<li>Keep your temper. Don&rsquo;t get angry! You may feel better for doing so, but you will have achieved nothing!</li>
<li>Keep the objective in mind. The call is intended to resolve the arrears problem. Keep that in mind. Keep bringing the tenant back to that issue. </li>
<li>Confirm &lsquo;agreement&rsquo;. The call must have a conclusion. What has been agreed? Whatever it is, go over it again to avoid any misunderstanding. If the tenant has no proposals, confirm that. &lsquo;So you&rsquo;re saying, Mr Blank, that you are not prepared to pay, and would prefer us to take the matter to court. Is that what you really want?&rsquo; That may provide an opportunity to &lsquo;re-open&rsquo; the conversation.</li>
</ul>
<p>An effective telephone call can establish a good personal relationship with the tenant, under the control of the caller. Letters cannot do that. The telephone, used effectively, can.</p>
<p><em>Mike Barry is a trainer for the Institute of Credit Management</em></p>
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