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105 Top Digital Marketing (integrated / general) Case Studies </div> <!-- end #breadcrumbs --> <div class="entry post clearfix">
<h1 class="title">105 Top Digital Marketing (integrated / general) Case Studies</h1>
<p>Top Twitter case studies from the leading digital agencies and brands – UK and worldwide<br/>
Compiled by Will Brown of eyeconomy.co.uk, 2018<br/>
<strong><span style="color: #ff0000;">Click on red text to visit case study</span><br/>
</strong><span style="color: #ffffff;">.</span><span style="color: #000000;"><br/>
<img alt="" src="../casestudies/thumbs/605_dad.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.thisisdare.com/work/case-studies/toys-unleashed"><span style="color: #ff0000;">Barclaycard – Toys Unleashed. From a credit card provider to payment expert brand </span></a></span></strong><br/>
Integrated campaign. iPhone game using augmented reality – skin-tracking technology to put characters from the TV ad in the palm of your hand. ‘Tag’ an ad using music recognition smartphone app<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/608_12345.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.thisisdare.com/work/case-studies/street-vs-street"><span style="color: #ff0000;">EA Games – Street vs Street</span></a></span></strong><br/>
Digital campaign. Video. Social Media. Facebook app which people can upload videos of their football skills – Leo Messi judges which is the best<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/512_best_20job.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.sapient.com/en-gb/sapientnitro/work.html#!project/109/tourism_queensland_best_job_in_the_world"><span style="color: #ff0000;">Tourism Queensland: Best Job in the World. Promote awareness of this travel destination</span></a></span></strong><br/>
One of the most successful marketing campaigns ever.<br/>
Awards: Cannes Grand Prix Cyber Lion – Interactive<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/479_ccc.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.codecomputerlove.com/work/bbc-childrens/"><span style="color: #ff0000;">CBBC & CBeebies. Help BBC to pioneer responsive design on their childrens sites</span></a></span></strong><br/>
Provide ideas, guidance, designs and prototypes for the development of CBBC and CBeebies apps and mobile sites<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/430_film_20pulse.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.pokelondon.com/portfolio/film-pulse/"><span style="color: #ff0000;">Orange – Film Pulse. Promote Orange BAFTA, Orange Wednesdays and Orange Film </span></a></span></strong><br/>
Orange Film Pulse: a one-stop platform to collate and crunch data about what the internets saying about film – and distilling it in to one simple score<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/483_toot.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.codecomputerlove.com/work/nus/"><span style="color: #ff0000;">NUS. Promote NUS card, making it easy to get one</span></a></span></strong><br/>
Wesbite, e-commerce, banners, email templates, screensavers, two Facebook applications, Twitter, mobile app<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/667_free.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.possible.com/work/freesat"><span style="color: #ff0000;">Freesat. Easy-to-use electronic program guide </span></a></span></strong><br/>
To make the interface as intuitive, instant, and integrated as possible, the new service is called and offers new features in a single easy-to-use guide<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/782_PRING.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.twentysixdigital.com/what-we-do/case-studies/pringles"><span style="color: #ff0000;">Pringles – Pringoooals. Integrated digital campaign</span></a></span></strong><br/>
Created augmented reality Pringoooals facebook page and online promotional advert with Peter Crouch and a 3D virtual dancing Peter and flash augmented reality engine<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/664_musical_20caps.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.possible.com/work/coca-cola-musical-caps"><span style="color: #ff0000;">Coca-Cola Musical Caps. </span></a></span></strong><br/>
Put sounds and music where teens least expected – inside the bottle. More than 30 different caps were distributed throughout the Coca-Cola portfolio, activating different instruments in the platform<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/415_12121212.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.agencyrepublic.com/work/green-blacks-art-green-blacks"><span style="color: #ff0000;">Green & Black’s – The Art of Green & Black’s. Raise awareness of the new packs</span></a></span></strong><br/>
Created a microsite where consumers could use the new Green & Black’s bars as pixels to create their own work of art. Artists with the most votes: chance to win their picture, for real, from bars<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/474_work_20it_20baby.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.indicia.com/our-work/work-it-baby"><span style="color: #ff0000;">Very – Work It Baby. Help Very connect with Mums for the first time. Microsite </span></a></span></strong><br/>
Mums are busy. Decided needed to grab their attention at places where they congregated (online baby forums). Need for a campaign that delivered compelling content with a charming, cute twist<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/537_ROAD.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.akqa.com/#/work/audi/audi-rfi/idea"><span style="color: #ff0000;">Audi – Road Frustration Index. Traffic tool</span></a></span></strong><br/>
Real-time data visualisation map. Assesses cities and draws upon factors such as infrastructure, weather, traffic and driving sentiment (via social media) to bring more driving intelligence<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/630_fuel.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.rga.com/work/nike-fuelband/"><span style="color: #ff0000;">Nike+ FuelBand. Measure activity</span></a></span></strong><br/>
Carried out the user experience of a device that tracks your daily activity<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/618_argos.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.haystackonline.com/agencies/mrm-meteorite/work/141757/world-truck/"><span style="color: #ff0000;">Argos World Truck. Create buzz around time of World Cup</span></a></span></strong><br/>
Integrated campaign. Consumers given chance of winning contents of a real delivery truck, packed with Argos goods, including everything needed to enjoy the summer of football<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/571_land.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.wunderman.co.uk/our-work/april-fool/"><span style="color: #ff0000;">Land Rover – April Fool. Microsite</span></a></span></strong><br/>
Created a press ad that ran on 1 April in The Times, announcing spoof product innovation to the world. Readers were then directed to a microsite for more info. Awards: DMA Bronze<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/753_edf.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.thebioagency.com/#/work/edf"><span style="color: #ff0000;">EDF. Communicate message that EDF is eco-friendly. Interactive and banner ads </span></a></span></strong><br/>
Created 3D digital pop-up book with catchy song, with animated pages changing according to the rhythm of the music. And created banner ads to drive traffic to site<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/551_red_20grey.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.enginecreative.co.uk/portfolio/ar-campaign-promo"><span style="color: #ff0000;">Pizza Hut – AR Menu Experience</span></a></span></strong><br/>
Augmented Reality Pizza Hut Experience – of menus, take the trivia challenge, place your order<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/599_audi_20audi.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.razorfish.com/work/2012/audi-city-configurator.htm"><span style="color: #ff0000;">Audi City Configurator. Experience full product range</span></a></span></strong><br/>
3D configurator within a ‘virtual showroom’, allowing creation of their perfect Audi. Customers can then experience the life-size product using the most sophisticated visualization and display technology<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/632_wiv.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.rga.com/work/windows-8-times-square/"><span style="color: #ff0000;">Windows – 8 Times Sq. usher in the next generation of Windows </span></a></span></strong><br/>
Integrated. Featuring Times Square, syncing 39 massive digital signs. Games, apps, pics, videos, seamlessly shared with all of Times Square<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/572_bling.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.wunderman.co.uk/our-work/bling/"><span style="color: #ff0000;">Bing – Bling it. Get Media Buyers to recommend Bing search engine</span></a></span></strong><br/>
Digital Competition. The host was a talking dog, a pug called Peaches, which set challenges that could only be answered by using Bing’s various search features. Awards: NMA Gold<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/830_insta.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.essencedigital.com/projects/cs-mr-porter-goes-global"><span style="color: #ff0000;">Mr Porter – Instagram</span></a></span></strong><br/>
Launched a digital campaign, encouraging men worldwide to take photos and tag them MrPorterGS on Instagram<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/504_jeep.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.sapient.com/en-gb/sapientnitro/work.html#!project/163/jeep_grand_cherokee_microsite"><span style="color: #ff0000;">Jeep: Grand Cherokee Microsite. Reinvigorate Jeep </span></a></span></strong><br/>
Microsites, rich media and a banner campaign<br/>
Awards: ADDY – Gold: Online<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/452_bow.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.weapon7.com/case-studies/batman/"><span style="color: #ff0000;">Xbox 360 – Alfred At Your Service. Search Engine</span></a></span></strong><br/>
Alfred At Your Service is a fully working search engine powered by Bing but certain keywords trigger results you can only get from Alfred<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/883_wrig.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://tribalworldwide.com/portfolio/submitting-the-competition/"><span style="color: #ff0000;">Wrigley. Integrated digital </span></a></span></strong><br/>
Interactive film, entertaining banners, Facebook fan page and more.<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/588_boost.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.iris-worldwide.com/latam/our-work/case-studies/adi-boost-pavegen/"><span style="color: #ff0000;">Adidas – Boost Activation. Bringing new technology to life</span></a></span></strong><br/>
Harvested the energy from people entering and exiting the expo and used this same energy to project personalized motivational messages to runners when they needed it most – at the last leg of the race<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/434_penguin.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.pokelondon.com/portfolio/pin-me-if-you-can1/"><span style="color: #ff0000;">Contiki. Promote the launch of South American trips</span></a></span></strong><br/>
Using the Google Maps API, players tried to pinpoint the locations where the video subjects were being filmed – winner won an all-expenses Contiki trip for them and a friend<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/492_red_20car.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.sapient.com/en-gb/sapientnitro/work.html#!project/270/fiat_fiat_500_abarth_reveal"><span style="color: #ff0000;">Fiat Abarth. Help bring Abarth to a wider audience</span></a></span></strong><br/>
Microsite that streamed live video from the event<br/>
Awards: ADDY: Silver<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/585_pg.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.iris-worldwide.com/europe/our-work/case-studies/pg-tips-cuppa-club/"><span style="color: #ff0000;">PG Tips – Cuppa Love. Brand loyalty, brand differentiation</span></a></span></strong><br/>
On-pack promotion connecting to: microsite, mobile site or facebook app. Supported by: eCRM, digital banners, brand site banners and Loose Women sponsorship (online presence)<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/435_balloon.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><strong><a href="http://www.pokelondon.com/portfolio/balloonacy/"><span style="color: #ff0000;">Orange – Balloonacy. Communicate information about Orange tariffs</span></a></strong></span><br/>
The worlds first balloon race across the Internet, in which dry product information became a rich, immersive and truly unique gaming experience<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/800_arriva.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.freestyleinteractive.co.uk/our-work/student-campaign-arriva/"><span style="color: #ff0000;">Arriva Bus – Student Spotify campaign. Integrated</span></a></span></strong><br/>
Worked with Spotify to create / promote student generated playlist, with incentives to promote sales of the Arriva Student Saver ticket. Also, audio advert., display advert., social community promotion and email<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/822_ebay.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.essencedigital.com/projects/cs-ebay-germany-super-sunday-"><span style="color: #ff0000;">ebay – Christmas campaign. </span></a></span></strong><br/>
sites we used included T-Online, GMX, Web.de, Yahoo!, MSN and a media first on the Facebook logout screen<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/824_ebay_203.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.essencedigital.com/projects/cs-evolving-ebays-dynamic-banner-campaigns"><span style="color: #ff0000;">Ebay – digital banner ads</span></a></span></strong><br/>
A complex creative matrix was built based on factors including first, last, most popular category visited, propensity to buy, and frequency<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/697_mini_20o.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.profero.com/works/en/london/mini-psychic-roadster"><span style="color: #ff0000;">MINI Psychic Roadster. Make brand more appealing to me</span></a></span></strong><br/>
Integrated campaign. Online the Psychic Roadster experience was brought to life through a combination of media, message and search all coming together to give a unique experience<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/398_kevin.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.metia.com/media/78066/welcomeexperience_metiacs.pdf"><span style="color: #ff0000;">Microsoft Welcome Experience: Learning goes virtual</span></a></span></strong><br/>
Virtual training experience for people in marketing and sales. From anywhere in the world and supported by a real-time CMS<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/603_open.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.endava.com/en-US/Case-Studies/The-Open-Championship.aspx"><span style="color: #ff0000;">The Open Championship. Providing CMS and CRM </span></a></span></strong><br/>
Provide the multi-lingual Content Management System and Customer Relationship Management on a fully hosting platform, which is monitored and staffed 24 hours a day, 7 days a week<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/884_bon.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.coastdigital.co.uk/case-studies/wiltshire-farm-foods/"><span style="color: #ff0000;">Wiltshire Farm Foods. Integrated digital</span></a></span></strong><br/>
SEO, PPC, email marketing, online PR, and more<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/489_GREEEEEE.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.codecomputerlove.com/work/greenpeace/"><span style="color: #ff0000;">Greenpeace. Donation product</span></a></span></strong><br/>
Co-created LiFE, a brand new donation product, and supporting digital material<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/715_red_20hat.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.thisiszone.com/work/channel-4-paralympic-games/"><span style="color: #ff0000;">Channel 4 Paralympic Games</span></a></span></strong><br/>
Website, social media (Facebook, Twitter and YouTube) and content marketing (built a dedicated editorial team to manage content across the website and social media channels)<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/413_snow.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.agencyrepublic.com/work/coldspell"><span style="color: #ff0000;">Coldspell – Agency Republic Christmas Card. Return greeting a bit more traditional & personal</span></a></span></strong><br/>
Created site turns names into snowflake patterns. Snowflake pattern cut and then hand-assembled. Card came with QR code, linking back to site to see story of their snowflakes<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/783_blue_20j.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.click.co.uk/case-studies/phoenix-health-safety/"><span style="color: #ff0000;">Phoenix (health consultants). Various digital work</span></a></span></strong><br/>
SEO, social media, email marketing, web design and build.<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/747_EXPERIAN.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.tangentsnowball.com/work/experian"><span style="color: #ff0000;">Experian – CreditExpert – Banner ads</span></a></span></strong><br/>
A series of banner ads that carefully tailored the campaigns key messages to get the most out of the creative assets in the digital medium<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/451_crm.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.weapon7.com/case-studies/crm-program/"><span style="color: #ff0000;">Mercedes Benz – CRM Program</span></a></span></strong><br/>
Created highly exclusive and personalised, data-driven CRM programs delivered across multiple brands, to make each customer feel it was just for them<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/617_inte.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.haystackonline.com/agencies/mrm-meteorite/work/141374/giant-jar/"><span style="color: #ff0000;">Argos – Giant Range. Drive awareness of product range</span></a></span></strong><br/>
Integrated campaign. Invitation to guess how many items are inside a massive jar filled with life-size products, from teddies to TVs. Users driven to landing page via email, viral seeding, blogging etc<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/400_black_20car.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.metia.com/media/78063/seat_metiacs.pdf"><span style="color: #ff0000;">Seat Exeo – Bringing the launch to life. Online Magazine</span></a></span></strong><br/>
Used Microsoft Expression Studio, Microsoft Visual Studio development system, Microsoft SQL Server data management software and Metias PageLife platform<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/702_pulse.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.realise.com/work/youtube-pulse-for-google/"><span style="color: #ff0000;">Youtube Pulse. To help buyers understand Google’s Youtube ad. packages</span></a></span></strong><br/>
Created a digital sliding wheel tool – a rich media presentation tool<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/819_york.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.brassagency.com/our-work/yorkshire-building-society.aspx"><span style="color: #ff0000;">Yorkshire Building Society – digital strategy</span></a></span></strong><br/>
Used number of different media buying methods, including ‘Cost Per Click’, ‘Cost Per Account Opened’, and ‘Cost per Thousand Ad Impressions’<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/703_colin.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.realise.com/work/axa-little-big-things/"><span style="color: #ff0000;">AXA – Little Big Things</span></a></span></strong><br/>
Integrated campaign: short form, online, mini-doc.s, also, print, outdoor, online advertising, social media channels, Zeebox integration and destination microsites<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/713_ZONE.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.thisiszone.com/work/bt-vision-customer-comms-strategy/"><span style="color: #ff0000;">TV from BT. Manage all customer communications for BT’s digital TV platform</span></a></span></strong><br/>
Dedicated team to manage all communications to BT Vision customers: online, via email and social media, on the TV platform and through direct mail campaigns<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/386_purple.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.twentysixdigital.com/what-we-do/case-studies/wella"><span style="color: #ff0000;">Wella – Professionals. Create interactive presentation tool </span></a></span></strong><br/>
Designed to use the very latest technology to show presentations. Allows P&G to create interactive animated educational materials to be viewed on desktop, touchscreen and iPad.<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/640_mitch.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.grassroots.uk.com/c/document_library/get_file?uuid=22938a77-7033-4501-9c7f-7ded6bbd89cc&groupId=10186"><span style="color: #ff0000;">Mitchells & Butlers (pub & restaurant operator). Save on training costs</span></a></span></strong><br/>
Wrote the content and designed a programme consisting of six Flash based eLearning modules hosted on the eLearning+ platform<br/>
</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/611_info.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.haystackonline.com/agencies/mrm-meteorite/work/268371/intel-ambassadors-its-your-world-now/"><span style="color: #ff0000;">Intel – Make laptops attractive to 18-24s, get them to buy</span></a></span></strong><br/>
<span style="color: #000000;">Key channel for reach and engagement is the influencers network. Christian Joy, fashion designer – has 5 million followers, via her friend Karen O, from the Yeah Yeah Yeahs</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/545_url.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.akqa.com/#/work/usps/virtual-box-simulator/awards"><span style="color: #ff0000;">USPS (US Postal Service). How to select the right package to post</span></a></span></strong><br/>
<span style="color: #000000;">Augmented reality. </span><br/>
<span style="color: #000000;">Awards: Clio, LIA, Hive, DC Addy</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/589_three_203.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.caci.co.uk/images/documents/HMRC_Self_Assessment.pdf"><span style="color: #ff0000;">HM Revenues & Customs. Self-assessment online app</span></a></span></strong><br/>
<span style="color: #000000;">Making self-assessment tool easier to use</span><br/>
<span style="color: #000000;">Awards: Government Computing (GC) Awards</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/727_jockey.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.thisiszone.com/work/prostate-cancer-uk-football-league-content-strategy/"><span style="color: #ff0000;">Prostrate Cancer UK. Get men to recognise the symptoms of prostate cancer</span></a></span></strong><br/>
<span style="color: #000000;">Content marketing / social media. Awards: Best Digital Content Solution (not-for-profit / charities) – International Content Marketing Awards</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/470_egg.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.indicia.com/our-work/what-kids-want"><span style="color: #ff0000;">Very.co.uk. engage with mums with children aged between 18 months and 8</span></a></span></strong><br/>
<span style="color: #000000;">Got kids to try out the latest toys, fashion & sportswear. Got them to rate them, share their opinions and rate each product. Email. Microsite. Social media. Direct mail. </span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/714_c4.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.thisiszone.com/work/channel-4-food-community-building/"><span style="color: #ff0000;">Channel 4 Food </span></a></span></strong><br/>
<span style="color: #000000;">Website, content marketing, SEO. </span><br/>
<span style="color: #000000;">Awards: Media Campaign – Marketing Week Engage Award</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/576_vicky.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.wunderman.co.uk/our-work/the-amazing-collective/"><span style="color: #ff0000;">Nokia – The Amazing Collective</span></a></span></strong><br/>
Launch Lumia 800. Mobil<span style="color: #000000;">e seeding. Budding photographers to community-minded mums, were targeted. Mobile app. Content creation</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/587_ajax.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.iris-worldwide.com/europe/our-work/case-studies/adidas-away-kit-ajax/"><span style="color: #ff0000;">Adidas – Ajax. WOM, buzz, social medai</span></a></span></strong><br/>
<span style="color: #000000;">The day after retaining the Dutch league title, we got three of the Ajax stars to personally deliver the first nine shirts to loyal fans who pre-ordered online</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/438_eon.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.latitudegroup.com/what-weve-done/who-weve-worked-with/anglianspongecell-advertising/"><span style="color: #ff0000;">Anglian. Online advertising</span></a></span></strong><br/>
<span style="color: #000000;">Spongecell – unique creative display format for brand awareness and driving customers to Anglian site. Users interact with the ad and rollover to watch the video for info on EcoGain offer</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/712_rev.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.thisiszone.com/work/bt-lifes-a-pitch-football-content-strategy/"><span style="color: #ff0000;">BT – Life’s a Pitch. Establish BT as a credible football ‘player’</span></a></span></strong><br/>
<span style="color: #000000;">Content Marketing / search / social media </span><br/>
<span style="color: #000000;">Awards: finalist search marketing – Revolution and finalist International Content Marketing Awards</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_40/"><img alt="" src="../casestudies/thumbs/740_HAPPY.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.thinkjam.com/case-study/view?id=15"><span style="color: #ff0000;">Warner Bros – Happy Feet (film). Creative work </span></a></span></strong><br/>
Designed and created the European digital advertising media campaign, where the aim was to emphasis the characters, the dance routines and colourful arctic fun with a number of bespoke takeovers</p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_40/"><img alt="" src="../casestudies/thumbs/475_fly_20to.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.elviscommunications.com/work/virgin-trains-frequent-flyer?phpMyAdmin=862dd214a57c004bdb86d8cae680e5ac"><span style="color: #ff0000;">Virgin Trains – Fly Virgin Trains. </span></a></span></strong><br/>
Showed iconic high-speed Pendolino trains hurtling past clouds in Red Arrows formation. Ad campaign via press, ecrm and social media</p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_40/"><img alt="" src="../casestudies/thumbs/834_wag.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.wickedweb.co.uk/casestudies/wagamama-art-and-eat-campaign/"><span style="color: #ff0000;">Wagamama ‘art and eat. Integrated digital campaign</span></a></span></strong><br/>
Integrated digital campaign, brand engagement, microsite, twitter, video, email and QR codes</p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_40/"><img alt="" src="../casestudies/thumbs/805_massi.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.freestyleinteractive.co.uk/our-work/digital-marketing-massey-ferguson-delta-9280-launch/"><span style="color: #ff0000;">Massey Ferguson – product launch. Integrated campaign</span></a></span></strong><br/>
Microsite. Email marketing. Social media programmes designed to raise awareness. CRM and Social CRM (SCRM)</p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_40/"><img alt="" src="../casestudies/thumbs/472_clothes.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.indicia.com/our-work/love-your-wardrobe"><span style="color: #ff0000;">Very – Love Your Wardrobe</span></a></span></strong><br/>
Integrated ca<span style="color: #000000;">mpaign. Put together an array of outfits to tempt, inspire and imbue potential customers with the confidence to try the latest trends </span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_40/"><img alt="" src="../casestudies/thumbs/454_ielets.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://precedent.co.uk/our-work/british-council-take-ielts"><span style="color: #ff0000;">British Council – Take Ielets. Marketing website </span></a></span></strong><br/>
<span style="color: #000000;">Simple use, has clear call to actions and one of the key innovations in front-end functionality is the development of a new interface for the test centre search function</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_40/"><img alt="" src="../casestudies/thumbs/836_econ.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.coastdigital.co.uk/case-studies/eco/"><span style="color: #ff0000;">Econsultancy – online educational platform</span></a></span></strong><br/>
<span style="color: #000000;">Moodle was chosen as a preferable platform. To ensure a streamlined experience however, the functionality of the platform was stripped back to provide the simplest user journey</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_40/"><img alt="" src="../casestudies/thumbs/806_arriva_20arriva.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.freestyleinteractive.co.uk/our-work/digital-marketing-arriva-christmas-campaign/"><span style="color: #ff0000;">Arriva (bus transport). Integrated campaign</span></a></span></strong><br/>
<span style="color: #000000;">Rich media microsites, Data capture tools, Highly-targeted campaign copy, Online advertising, Social networking, Online PR and reputation management</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_40/"><img alt="" src="../casestudies/thumbs/833_sun_20n.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.wickedweb.co.uk/casestudies/ellas-kitchen-friend-acquisition-strategy/"><span style="color: #ff0000;">Ella’s Kitchen. Digital strategy / integrated digital</span></a></span></strong><br/>
<span style="color: #000000;">International digital strategy, design, email marketing, social media, search engine optimisation</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_40/"><img alt="" src="../casestudies/thumbs/646_GREED_20_20MA.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.grassroots.uk.com/c/document_library/get_file?uuid=2c0849f3-fdf3-4a62-aae6-65c0a5e36ce5&groupId=10186"><span style="color: #ff0000;">BP. Generating and applying ‘Insights’ – Interactive learning animation</span></a></span></strong><br/>
<span style="color: #000000;">Write, design and bring to</span> <span style="color: #000000;">life through high quality animation, a series of interactive and fun games</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/882_kwik.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.bigmouthmedia.com/downloads/files/Case_Study_KWIK%20FIT%20INSURANCE.pdf"><span style="color: #ff0000;">Kwik Fit Insurance. Affiliate marketing</span></a></span></strong><br/>
<span style="color: #000000;">Sent questionnaire to the campaign affiliates to discover what would encourage them to give increased exposure to the Kwik Fit Insurance brand</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/478_mumsss.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.realadventure.co.uk/our-clients/cow-gate-2/"><span style="color: #ff0000;">Cow & Gate. CRM. Build brand affinity when market changing rapidly</span></a></span></strong><br/>
<span style="color: #000000;">On web, mobile, social media, eCRM and offline, The Real Adventure helps Cow & Gate to bring thousands of new mums together to share their emotional </span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/644_58.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.grassroots.uk.com/c/document_library/get_file?uuid=bf99fb60-348b-4191-a3ec-34072ec6940b&groupId=10186"><span style="color: #ff0000;">Acer. Online Marketing Service for the Dealer Community</span></a></span></strong><br/>
<span style="color: #000000;">Designed and dev. online marketing programme. Email marketing permission acquisition campaign. New online marketing corporate identity and then designed standard eNewsletter, Special Offer templates</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/683_north_20pole.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.stickyeyes.com/your-results/a-world-first/"><span style="color: #ff0000;">BASIC and Riders for Health. </span></a></span></strong><br/>
<span style="color: #000000;">Content, PR and Social Media. Publicise CEO David Newman’s charity trek to the North Pole, in aid of two charities </span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/741_wik.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.thinkjam.com/case-study/view?id=9"><span style="color: #ff0000;">Wicked (theatre production). Creative, Publicity, Promotions & Social Media </span></a></span></strong><br/>
<span style="color: #000000;">Developed innovative digital editorial and promotional opportunities for London’s West End musical Wicked in combination with a uniquely engaging social media strategy </span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/832_rover.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.wickedweb.co.uk/casestudies/range-rover/"><span style="color: #ff0000;">Range Rover. Promote forthcoming Sport model & raise awareness. Integrated campaign</span></a></span></strong><br/>
<span style="color: #000000;">Flash campaign microsite, video content, brand engagement, premium design, online forum</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/750_meet.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.tangentsnowball.com/work/which"><span style="color: #ff0000;">Which? – Banner ads</span></a></span></strong><br/>
<span style="color: #000000;">Shot new video footage to create a truly integrated suite of banner ads, home page takeovers, YouTube videos, emails, landing pages and interactive elements</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/804_gates.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.freestyleinteractive.co.uk/our-work/integrated-marketing-gates/"><span style="color: #ff0000;">Gates (engineering). Product launch. Integrated campaign</span></a></span></strong><br/>
<span style="color: #000000;">Integrated campaign. Planning. Audience research. Branding. Mobile enabled microsite. Video production. Sales presentation tool </span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/627_east.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.amaze.com/Images/East%20Coast%20and%20EPiServer%20%20case%20study_tcm22-4703.pdf"><span style="color: #ff0000;">East Coast Mainline. Content Management System</span></a></span></strong><br/>
<span style="color: #000000;">Live travel and disruption news (whilst in transit), Information about destinations (prior to booking), Access to rewards (in transit and prior to booking), Quick links to booking across the site (at all times)</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/444_gf.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.latitudegroup.com/what-weve-done/who-weve-worked-with/britannia-hotels-2/"><span style="color: #ff0000;">Britannia Hotels. Increase Britannias brand presence online </span></a></span></strong><br/>
<span style="color: #000000;">Affiliate Marketing. Put together a network of affiliates that we believed would offer the quality and volume of bookings that Britannia was looking for</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_60/"><img alt="" src="../casestudies/thumbs/579_mini_20mini.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.iris-worldwide.com/europe/our-work/case-studies/mininotnormal-cromwell-road/"><span style="color: #ff0000;">Mini – Digital Signage</span></a></span></strong><br/>
<span style="color: #000000;">Digital posters on Cromwell Road, London, spoke directly to 1,941 MINI drivers in a week with cheeky messages</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_60/"><img alt="" src="../casestudies/thumbs/647_ey.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.grassroots.uk.com/c/document_library/get_file?uuid=aa70c9cf-8970-4b22-8b16-67c16b07e520&groupId=10186"><span style="color: #ff0000;">Ernst & Young – Making values work </span></a></span></strong><br/>
<span style="color: #000000;">Created ‘Values Awards’, a web based instant rewards programme, designed to identify, commend, endorse and reward behaviour that exemplified the firm’s values</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_60/"><img alt="" src="../casestudies/thumbs/803_DRAM.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.freestyleinteractive.co.uk/our-work/driving-brand-awareness-for-drambuie/"><span style="color: #ff0000;">Drambuie. Microsite. Brand awareness</span></a></span></strong><br/>
<span style="color: #000000;">Created a mircosite showcasing the Drambuie Pursuit challenge event: a series of outdoor pursuit team events, drawing on the Scottish Highland heritage of Drambuie,</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_60/"><img alt="" src="../casestudies/thumbs/638_ford_20ford.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.grassroots.uk.com/c/document_library/get_file?uuid=86a3d29f-1417-4bd9-bf6f-ad77ae5b7bb6&groupId=10186"><span style="color: #ff0000;">Ford Europe. E-Learning solution</span></a></span></strong><br/>
<span style="color: #000000;">The client source materials were lengthy printed manuals and live systems. We adapted and presented them in bite sized chunks as e-learning modules in CD-Rom or web format</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_60/"><img alt="" src="../casestudies/thumbs/641_tragus.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.grassroots.uk.com/c/document_library/get_file?uuid=87a9510c-3070-44cb-8a13-c01a93f05b9f&groupId=10186"><span style="color: #ff0000;">Tragus (restaurants). Online Reward Programme</span></a></span></strong><br/>
<span style="color: #000000;">Designed and delivered an online programme that provides each restaurant with their own online points account and reward catalogue</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_60/"><img alt="" src="../casestudies/thumbs/684_1000.png" width="80" height="60"/><br/>
</a><span style="color: #ff0000;"><strong><a href="http://www.stickyeyes.com/your-results/fuelling-brand-equity/"><span style="color: #ff0000;">Motors.co.uk. Create brand awareness through buzz</span></a></strong></span><br/>
<span style="color: #000000;">Design & Development, PR, social media, SEO. Entrants simply had to nominate an unsung hero – a ‘Most Deserving’ person </span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_60/"><img alt="" src="../casestudies/thumbs/619_carcar.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.haystackonline.com/agencies/mrm-meteorite/work/6244/astra-gtc-launch/"><span style="color: #ff0000;">Astra GTC launch</span></a></span></strong><br/>
<span style="color: #000000;">Integrated campaign. Online advertising, interactive rich media placements, microsite </span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_60/"><img alt="" src="../casestudies/thumbs/685_KKK.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.stickyeyes.com/your-results/opening-the-online-door-to-shoppers/"><span style="color: #ff0000;">chess.co.uk (fashion). Launch brand into competitive world of online fashion</span></a></span></strong><br/>
<span style="color: #000000;">Design and dev, content, blogger engagement, PR, social media, SEO </span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_60/"><img alt="" src="../casestudies/thumbs/613_staffs.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.haystackonline.com/agencies/mrm-meteorite/work/140958/staffies/"><span style="color: #ff0000;">Battersea Dogs and Cats Home</span></a></span></strong><br/>
<span style="color: #000000;">Integrated campaign. The campaign – which spanned outdoor, online, doordrops and social media – has gained TV and radio airtime and even been referenced in parliamentary debates</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_60/"><img alt="" src="../casestudies/thumbs/612_vaux.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.haystackonline.com/agencies/mrm-meteorite/work/162968/ampera-launch/"><span style="color: #ff0000;">Vauxhall – Ampera launch. </span></a></span></strong><br/>
Integrated campaign. TV ad, the campaign consists of CRM activity, a campaign microsite, online advertising, iPad advertising and a YouTube channel</p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_80_start_70/"><img alt="" src="../casestudies/thumbs/614_costa.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.haystackonline.com/agencies/mrm-meteorite/work/140387/coffee-club/"><span style="color: #ff0000;">Costa – Coffee Club</span></a></span></strong><br/>
<span style="color: #000000;">Integrated campaign. We use club members’ data to deliver segmented and personalised emails – over 1.3 million email variants are sent every month. Supported by web, POS and outdoor advertising</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_80_start_70/"><img alt="" src="../casestudies/thumbs/639_LAGUNA.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.grassroots.uk.com/c/document_library/get_file?uuid=ad2a0631-6ded-4bff-8ec7-e0303dd43f9e&groupId=10186"><span style="color: #ff0000;">Renault UK Renault Laguna Challenge</span></a></span></strong><br/>
<span style="color: #000000;">Created The Laguna Challenge which was a simple mechanism rewarding individual sales personnel for every Laguna sale</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_80_start_70/"><img alt="" src="../casestudies/thumbs/734_uni.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.icrossing.co.uk/uniqlo-digital-marketing-case-study"><span style="color: #ff0000;">UNIQLO (fashion) – Reaching new customers through integrated digital</span></a></span></strong><br/>
<span style="color: #000000;">Engage with a younger and more fashion focused target customer by gaining visibility for the UNIQLO x Celia Birtwell collection in online fashion networks, social channels and search engines</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_80_start_70/"><img alt="" src="../casestudies/thumbs/736_ex.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.icrossing.co.uk/exodus-case-study"><span style="color: #ff0000;">Exodus (travel) – Intelligent Display</span></a></span></strong><br/>
<span style="color: #000000;">Strategy of social and creative retargeting in partnership with Media6Degrees and Struq and as a result we were able to deliver highly targeted ads to people who actually wanted that particular type of holiday</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_80_start_70/"><img alt="" src="../casestudies/thumbs/577_lips.png" width="80" height="60"/><br/>
</a><a href="http://www.wunderman.co.uk/our-work/valentines/">Kern – Valentines</a><br/>
<span style="color: #000000;">Sent a Valentine’s Day email inviting recipients to follow a link to a charming video: an experiment that proves it’s possible to accurately measure the weight of a kiss using Kern technology</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_80_start_70/"><img alt="" src="../casestudies/thumbs/722_steve.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.thisiszone.com/work/icap-charity-day-comms-strategy/"><span style="color: #ff0000;">ICAP (financial company) Charity Day. Email marketing / comprehensive external campaign </span></a></span></strong><br/>
<span style="color: #000000;">Steve (campaign character) hijacked the company emails to deliver his motivational mantras through short videos, hosted on his own bespoke site and on the ICAP Charity Day site</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_80_start_70/"><img alt="" src="../casestudies/thumbs/761_merc.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.thebioagency.com/#/work/mercedes"><span style="color: #ff0000;">Mercedes Benz – email marketing </span></a></span></strong><br/>
<span style="color: #000000;">Wanted to show a car moving in an email. Clever animation as if car is moving along a road. </span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_80_start_70/"><img alt="" src="../casestudies/thumbs/774_al.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.eqtr.com/portfolio/travel-leisure/thomson-al-fresco/"><span style="color: #ff0000;">Thomson – Al Fresco. Email marketing</span></a></span></strong><br/>
<span style="color: #000000;">The email design had to be representative of Thomson Al Fresco’s unique brand of family holiday, so we focused greatly on the strapline, ‘Out of the ordinary’</span></p>
<hr/>
<p><a href="../casestudies/_filter_1_industry__objectives__country__category_82_keywords__start_10_start_20_start_30_start_40_start_50_start_60_start_70_start_80_start_70/"><img alt="" src="../casestudies/thumbs/645_BP.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.grassroots.uk.com/c/document_library/get_file?uuid=9c9da02c-efff-4325-939e-19c100b3c22e&groupId=10186"><span style="color: #ff0000;">BP. Supporting communications across international boundaries</span></a></span></strong><br/>
<span style="color: #000000;">Two newsletters, three times a year for the audiences</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/604_cats.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.thisisdare.com/work/case-studies/milk-vs.-cats"><span style="color: #ff0000;">Prarie Milk. Keep audience engaged inbetween big campaigns</span></a></span></strong><br/>
<span style="color: #000000;">Using their in-device cameras and GPS technology, the free game challenges kids to swat away menacing cats while balancing their glass of milk as they walk as far as they can</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/380_GREEN_20GREEN.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.wcrs.com/workpiece/green-ops"><span style="color: #ff0000;">Green Ops – HM Armed Forces. Appeal to join forces</span></a></span></strong><br/>
<span style="color: #000000;">Created a virtual mission allowing people to see if they have what it takes</span><br/>
<span style="color: #000000;">Best Game at the 2012 BIMA Awards</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/414_three_20three.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.agencyrepublic.com/work/o2-great-niggle-nobble"><span style="color: #ff0000;">O2 – The Great Niggle Nobble. Highlight O2s commitment to consumer feedback</span></a></span></strong><br/>
<span style="color: #000000;">Facebook and iPhone game that encouraged our target market (mainly 25-35 year old tech-savvy males) to help rid the nation of broadband niggles and narks </span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/818_og.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.brassagency.com/our-work/cbbc.aspx"><span style="color: #ff0000;">BBC – CBBC. Game</span></a></span></strong><br/>
<span style="color: #000000;">Seamlessly mixing live action, musical interaction and a Wigan talent show the solution captured kids’ imaginations</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/590_ft.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.caci.co.uk/images/documents/86.pdf"><span style="color: #ff0000;">FT.com. Need to understand customer online behaviour more</span></a></span></strong><br/>
<span style="color: #000000;">Investigated use of web log data. Aggregated web log behaviour up to page viewed and time stamp level. Further variables were then defined</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/591_MOLTON.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.caci.co.uk/images/documents/874.pdf"><span style="color: #ff0000;">Molton Brown (luxury global beauty brand). Create singular customer view</span></a></span></strong><br/>
<span style="color: #000000;">Database. Designed flexible solution to receive numerous data feeds in multiple formats. The data is cleansed and enhanced before added to the SCV</span></p>
<hr/>
<p><strong><span style="color: #ff0000;"> MORE TOP DIGITAL MARKETING CASE STUDIES:</span></strong></p>
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