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34 Top Mobile Mobile / Advertising Case Studies </div> <!-- end #breadcrumbs --> <div class="entry post clearfix">
<h1 class="title">34 Top Mobile Mobile / Advertising Case Studies</h1>
<p>Top mobile advertising / marketing case studies from the leading digital agencies and brands – UK and worldwide<br/>
Compiled by Will Brown of eyeconomy.co.uk, 2018<br/>
<strong><span style="color: #ff0000;">Click on red text to visit case study</span><br/>
</strong><span style="color: #ffffff;">..</span><br/>
<img alt="" src="../casestudies/thumbs/555_CHOC.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.enginecreative.co.uk/portfolio/digitally-enhanced-ar-shopping-experience"><span style="color: #ff0000;">Tesco Choc A Block. Augmented Reality </span></a></span></strong><br/>
<span style="color: #000000;">Scan their ChokaBlok bar using the ‘Tesco Discover’ app to reveal a video of the ChokaBlok factory and the delicious chocolate range being created by the Choklateers</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/694_mothers.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.profero.com/works/en/london/ms-blooming-qr-code"><span style="color: #ff0000;">M&S bring a whole new meaning to ‘saying it with flowers’ for Mother’s Day</span></a></span></strong><br/>
<span style="color: #000000;">Created the world’s first Blooming QR Code: the first ever QR code made from 10,000 fresh flowers. With competition. Ability to makes purchases</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/557_lacoste.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.enginecreative.co.uk/portfolio/lcst-ar-global-communication-campaign"><span style="color: #ff0000;">Lacoste. Extended brand global launch of LCST</span></a></span></strong><br/>
<span style="color: #000000;">Augmented reality. App allows consumers to ‘Bring the Colour’ to their city by scanning store window displays, in-store signage and promotional postcards </span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/821_pret_20a_20manager.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.essencedigital.com/projects/cs-beyond-responsive-pret-a-manger-mobile"><span style="color: #ff0000;">Pret A Manager – mobile platform</span></a></span></strong><br/>
<span style="color: #000000;">Employed a unique Perceptive Design approach that combines real-time context sensing, physical and virtual data interpretation and responsive optimisation </span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/866_boots.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Puca_CaseStudy_Boots_Oct09.pdf"><span style="color: #ff0000;">Boots Swine Flu – advice about flu. Mobile Site & Banners</span></a></span></strong><br/>
Developed a mobile guide to swine flu. Supported by a targeted mobile advertising campaign across Vodafone Live!</p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/569_uni.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.rapp.com/work/virgin-media"><span style="color: #ff0000;">Virgin – Unlimitacular. To bring mobile tariff to life</span></a></span></strong><br/>
<span style="color: #000000;">Created a new word with spectacular visual text – UNLIMITACULAR</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/842_REE.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Case_Study-Reebok-Launch_of_Sprintfit_Boot.pdf"><span style="color: #ff0000;">Reebok scores with Mobile Ad Campaign</span></a></span></strong><br/>
<span style="color: #000000;">Created a banner ad for Reebok on the Vodafone</span> <span style="color: #000000;">live! portal which invited consumers to click through to enter a competition or download content</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/823_ebay_202.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.essencedigital.com/projects/cs-ebay-m-commerce"><span style="color: #ff0000;">ebay – drive mobile traffic</span></a></span></strong><br/>
<span style="color: #000000;">Created series of static campaigns to promote eBay’s mobile offerings for a variety of mobile and tablet devices and platforms. Also, created eBay’s first Apple iAd</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/807_bus_20ticket.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.freestyleinteractive.co.uk/our-work/digital-marketing-arriva-mobile-ticketing/"><span style="color: #ff0000;">Arriva (bus transport company). Mobile ticketing </span></a></span></strong><br/>
<span style="color: #000000;">Campaign focussed on educating existing customers about what m-ticketing is, how it works and the benefits of convenience, speed and an improved travelling experience</span></p>
<hr/>
<p><img alt="" src="../casestudies/thumbs/850_95.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.admob.com/marketing/pdf/CapitalRadio_AdMobCaseStudy.pdf"><span style="color: #ff0000;">95.8 Capital FM. Increase listeners. Mobile advertising / AdMob</span></a></span></strong><br/>
<span style="color: #000000;">95.8 Capital FM used geo-targeting to access the more than one million unique iPhone and iPod Touch users in the UK on the AdMob network each month</span></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/862_honda.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Case_Study-Honda-Civic_Type_R.pdf"><span style="color: #ff0000;">Honda. Engage with young, male audience and brand statement. Mobile interactive / SMS </span></a></span><br/>
</strong><span style="color: #000000;">The campaign incorporated a large billboard poster on Wexford street with the tagline ‘Wake the Beast’ asking passers-by to Text START to 51500</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/848_mixology.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.admob.com/marketing/pdf/Mixology_AdMobCaseStudy.pdf"><span style="color: #ff0000;">Mixology (drink guide app). Boost downloads. Mobile advertising / AdMob</span></a></span><br/>
</strong><span style="color: #000000;">AdMob ran text ads across more than 3,000 iPhone apps in their network. When clicked, the ads led users directly to the Mixology page in the App Store</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/837_lucozade.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Case_Study-Lucozade_Mar_08.pdf"><span style="color: #ff0000;">Lucozade Campaign Energized by Mobile Marketing – banner ads and Bluetooth </span></a></span><br/>
</strong><span style="color: #000000;">First mobile internet element comprised a banner campaign on the O2. The second element was a Bluetooth promotion in Dublin’s three universities</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/849_simply.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.admob.com/marketing/pdf/SimplyDada_CaseStudy.pdf"><span style="color: #ff0000;">Simply. Mobile advertising / AdMob</span></a></span><br/>
</strong><span style="color: #000000;">AdMob’s sophisticated targeting capabilities allowed Simply to focus text link ads on the exact traffic they wanted to reach for each of Dada’s mobile properties</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/809_john_20lewis.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.freshegg.co.uk/john-lewis-insurance"><span style="color: #ff0000;">John Lewis Insurance – Mobile site design & build</span></a></span><br/>
</strong><span style="color: #000000;">Built a mobile site for John Lewis Insurance to improve user experience and increase conversion rates of mobile users</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/843_volkswagen.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.admob.com/marketing/pdf/VW_AdMobCaseStudy.pdf"><span style="color: #ff0000;">Volkswagen. Mobile advertising. Drive increased brand awareness of the new Golf</span></a></span><br/>
</strong><span style="color: #000000;">Leveraged AdMob’s significant reach and geo-targeting capabilities in order to focus this campaign specifically to consumers in Germany across a range of premium mobile sites and applications</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/852_whack.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.admob.com/marketing/pdf/WhackEm_AdMobCaseStudy.pdf"><span style="color: #ff0000;">Whack ‘em All (iPhone app). Mobile advertising / AdMob </span></a></span><br/>
</strong><span style="color: #000000;">The campaign utilized AdMob’s Download Tracking service to measure the number of downloads generated as a result of each ad</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/851_mtv.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.admob.com/marketing/pdf/MTV_AdMobCaseStudy.pdf"><span style="color: #ff0000;">MTV. Mobile advertising / AdMob</span></a></span><br/>
</strong><span style="color: #000000;">Used AdMob’s mobile ad platform to run eye-catching display banners and local language text link ads to country-specific mobile sites</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/846_autoweek.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.admob.com/marketing/pdf/AutoWeek_AdMobCaseStudy.pdf"><span style="color: #ff0000;">AutoWeek (traditional media publisher). Mobile advertising / AdMob </span></a></span><br/>
</strong><span style="color: #000000;">AutoWeek became an AdMob publisher by implementing AdMob’s iPhone SDK in order to be able to serve ads and monetize users</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/857_FORD_20FORD.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Case_Study-Ford_Response.pdf"><span style="color: #ff0000;">Ford Direct Response Campaign. Mobile SMS </span></a></span><br/>
</strong><span style="color: #000000;">Allocated different SMS keywords on the standard rate short-code 51500 to correspond with different campaigns run by Ford</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/865_peak.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Puca_CaseStudy_Coors_Dec09.pdf"><span style="color: #ff0000;">Coors Light Peak Promotion. Mobile integrated </span></a></span><br/>
</strong><span style="color: #000000;">Allow customers to use their mobiles to register. Generate opt-in mobile databases and effectively measure responsiveness <strong><br/>
</strong></span></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/860_vision.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Case_Study-World_Vision-Sponsor_a_Child.pdf"><span style="color: #ff0000;">Sponsor a Child Response Campaign. Mobile SMS</span></a></span><br/>
</strong><span style="color: #000000;">Test the text response mechanism – this would allow WVI to control the process, allowing them to call prospects back when they could manage</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/845_o2.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.admob.com/marketing/pdf/O2_AdMobCaseStudy.pdf"><span style="color: #ff0000;">Telefonica O2. Increase adoption of their free SIM. Mobile advertising / AdMob </span></a></span><br/>
</strong><span style="color: #000000;">O2 was able to evaluate multiple messaging and targeting options by creating several different text link ads with images</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/840_mars.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Puca_CaseStudy_Mars_Aug09.pdf"><span style="color: #ff0000;">Mars ‘Summer of Sport’ Txt2Win campaign</span></a></span><br/>
</strong><span style="color: #000000;">Developed an instant win SMS competition which allowed consumers to enter by simply texting MARS to 51500 to find out instantly whether or not they have won</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/864_fist.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Puca_CaseStudy_Sol_Sept09_detail.pdf"><span style="color: #ff0000;">Sol Mobile Ticketing campaign </span></a></span><br/>
</strong><span style="color: #000000;">Issued the mobile tickets via SMS. Each SMS contained a unique ticket code and a WAP link to a 2D barcode which could be scanned and validated </span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/838_puca.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Case_Study-Deep_River_Rock-Hourly_festival_giveaway.pdf"><span style="color: #ff0000;">Deep River Rock – to increase sales and boost awareness.Text2Win </span></a></span><br/>
</strong><span style="color: #000000;">Customers could enter via the festival website or by SMS advertised on-pack – these were validated by Puca’s system in real time</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/469_tesco.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://precedent.co.uk/our-work/tesco-bank"><span style="color: #ff0000;">Tesco Bank. </span></a></span><br/>
</strong><span style="color: #000000;">Emphasising usability whilst travelling, the mobile site also automatically saves at each step of the application process to avoid internet dropouts deleting a partly completed application </span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/835_morgan.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.coastdigital.co.uk/case-studies/morgan-crucible-plc/"><span style="color: #ff0000;">Morgan Crucible plc. Mobile site</span></a></span><br/>
</strong><span style="color: #000000;">A sitemap for the mobile website was developed, followed by the creation of wireframes for mobile pages and the optimisation of content for mobile devices</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/856_O22.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Puca_CaseStudy_O2TravelInsurance_Dec09.pdf"><span style="color: #ff0000;">O2 Travel Insurance on your Mobile</span></a></span><br/>
</strong><span style="color: #000000;">Developed a robust mobile commerce storefront for the service which incorporated both Laser and Credit Card payment. The site is fully integrated with the card processing</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/841_fax.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Case_Study-Halifax_Mobile_advertising_and_Brochure_site.pdf"><span style="color: #ff0000;">Halifax Mobile Advertising Campaign</span></a></span><br/>
</strong><span style="color: #000000;">Developed a simple mobile banner and mobile internet site which was then advertised on the Vodafone Live!</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/847_flixster.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.admob.com/marketing/pdf/Flixster_AdMobCaseStudy.pdf"><span style="color: #ff0000;">Flixster (film reviews). To increase downloads. Mobile advertising / AdMob</span></a></span><br/>
</strong><span style="color: #000000;">The campaign utilized AdMob’s Download Tracking to measure downloads generated as a result of each ad</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/861_TODAY.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Puca_CaseStudy_TodayFMFloodApeal_Dec09.pdf"><span style="color: #ff0000;">Today FM’s charity flood appeal. Mobile SMS</span></a></span><br/>
</strong><span style="color: #000000;">The appeal, which was to help people affected by Ireland’s floods, was organised by the Ray Foley Show and involved listeners texting an SMS ‘pledge’</span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/855_alert.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Case_Study-Lucozade_Mar_08.pdf"><span style="color: #ff0000;">Lucozade. Launch Lucozade Alert. Mobile site and Bluetooth. </span></a></span><br/>
</strong><span style="color: #000000;">A banner campaign on the O2 Active mobile site which invited visitors to ‘engage your brain’. </span><strong><br/>
</strong></p>
<hr/>
<p><strong><img alt="" src="../casestudies/thumbs/844_land_20rover.png" width="80" height="60"/><br/>
<span style="color: #ff0000;"><a href="http://mm.admob.com/web/pdf/case_studies/LandRover_AdMobCaseStudy.pdf"><span style="color: #ff0000;">Land Rover. Build purchase consideration. Admob mobile ads</span></a></span><br/>
</strong><span style="color: #000000;">AdMob ran graphical banner ads and text link ads with sophisticated targeting to reach Land Rover’s target audience of high net worth males</span><strong><br/>
</strong></p>
<hr/>
<p><strong><span style="color: #ff0000;"> MORE TOP DIGITAL MARKETING CASE STUDIES:</span></strong></p>
<ul>
<li><span style="color: #000000;"><strong><a href="../page_id_4719_wordpress/"><span style="color: #000000;">500 Top Digital Marketing Case Studies by Media / Channel. </span></a></strong></span></li>
<li><span style="color: #000000;"><strong></strong><strong><a href="../casestudies/"><span style="color: #000000;">500 Top Digital Marketing Case Studies by Media / Channel, Industry, Objectives and Country</span></a></strong></span></li>
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