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<h1 class="title">25 Top Digital – Branding / Planning / Strategy Case studies</h1>
<p><span style="color: #000000;">Top Digital – Branding / Planning / Strategy case studies from the leading digital agencies and brands – UK and worldwide </span><br/>
<span style="color: #000000;">Compiled by Will Brown of eyeconomy.co.uk, 2018</span><br/>
<span style="color: #000000;"><strong><span style="color: #ff0000;">Click on red text to visit case study</span><br/>
</strong><span style="color: #ffffff;">…</span><br/>
<img alt="" src="../casestudies/thumbs/717_soon.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.thisiszone.com/work/coca-cola-digital-strategy/"><span style="color: #ff0000;">Coca-Cola digital strategy. </span></a></span></strong><br/>
Various websites unified. Content marketing with editorial team. Applications. Awards: Finalist – Best Content Marketing Solution of the Year (consumer) – International Content Marketing Awards</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/663_caca.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.possible.com/work/canon-europe"><span style="color: #ff0000;">Canon Europe. Needed a strategic digital roadmap</span></a></span></strong><br/>
Co-created an image management platform designed to seamlessly bring users’ entire digital photography collections together<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/869_dairy.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/"><span style="color: #ff0000;">Dairy Queen (ice-cream). Blog / Podcasting / Facebook / Twitter </span></a></span></strong><br/>
Dairy Queen by nature is a very social brand. Everyone in their corporation understand the impact of social media<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/394_rough.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.metia.com/media/78057/roughguides_metiacs.pdf"><span style="color: #ff0000;">Metia and Rough Guides bring out beauty of world and web with Microsoft Internet Explorer</span></a></span></strong><br/>
Online travel photography website, uses latest features of Microsoft Internet Explorer and integration with Rough Guides content to share travel experiences with users<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/532_70_20and_2030.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.akqa.com/#/work/nike/kinect-training/idea"><span style="color: #ff0000;">Nike + Kinect Training (Xbox 360)</span></a></span></strong><br/>
Get fit via Xbox Kinect’s body sensor technology. Take an assessment, set your goal and receive a training programme unique to you. Choose personal trainer. Real-time feedback<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/720_econ.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.thisiszone.com/work/economist-iphone-app-digital-strategy/"><span style="color: #ff0000;">Economist. Reinterpret the Economist’s annual MBA rankings for digital media </span></a></span></strong><br/>
Created interactive versions of the ranking data for both Economist.com and for the iPhone, producing the magazine’s first paid-for mobile application<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/729_power.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.thisiszone.com/work/european-digital-strategy/"><span style="color: #ff0000;">Powerade (sports drink). European digital strategy</span></a></span></strong><br/>
Content marketing and social media. Interviews and games with sports stars. Training tips, behind-the-scenes videos and exclusive photo shoots. Website. CMS. Content via Twitter, YouTube and Facebook.<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/464_labels.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://precedent.co.uk/our-work/royal-australian-college-of-general-practitioners"><span style="color: #ff0000;">Royal Australian College of General Practitioners. Engage with key audiences </span></a></span></strong><br/>
Central to strategy was development of personas to encourage user-centred thinking across The College. The personas were based on key audiences that were identified in stakeholder workshops<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/726_org.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.thisiszone.com/work/a-new-brand-and-supporting-advertising-campaign/"><span style="color: #ff0000;">Organic Milk Suppliers’ Co-operativ – Organic Milk. New brand and ad campaig</span></a></span></strong><br/>
To reverse the long-term decline in the market for organic milk, and to create a platform for sustainable growth. Awards: New Brand – The Marketing Society Awards for Excellence<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_105_keywords__start_10_start_20_start_10_start_0_start_10/"><img alt="" src="../casestudies/thumbs/582_mini_20mini.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.iris-worldwide.com/europe/our-work/case-studies/not-normal/"><span style="color: #ff0000;">Mini – Not normal. Global brand positioning. </span></a></span></strong><br/>
Campaign pays homage to MINI owners by celebrating the creative ways they show their love for the brand. Across digital and social channels as well as traditional media<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_105_keywords__start_10_start_20_start_10_start_0_start_10/"><img alt="" src="../casestudies/thumbs/730_blue_20man.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.thisiszone.com/work/brand-digital-strategy/"><span style="color: #ff0000;">Relentless (sports drink). Brand digital strategy. Grow the community</span></a></span></strong><br/>
Content marketing. Website. Social Media<br/>
Best Website – Revolution Awards<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_105_keywords__start_10_start_20_start_10_start_0_start_10/"><img alt="" src="../casestudies/thumbs/457_melb.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://precedent.co.uk/our-work/city-of-melbourne"><span style="color: #ff0000;">City of Melbourne. Customer-centric, outcome-focused digital business transformation </span></a></span></strong><br/>
7 strategic principles to focus on: thinking, design, experiences, content, mobile, governance/leadership and sustainability/continual delivery<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_105_keywords__start_10_start_20_start_10_start_0_start_10/"><img alt="" src="../casestudies/thumbs/552_aaa.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.enginecreative.co.uk/portfolio/brand-creation"><span style="color: #ff0000;">Errol Flynn Filmhouse – Create distinct, refined film for film lovers</span></a></span></strong><br/>
Developed contemporary identity, referencing a rich cinematic heritage yet feels modern and refined. Simple, clever typographic logo – works well in both physical and digital world<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_105_keywords__start_10_start_20_start_10_start_0_start_10/"><img alt="" src="../casestudies/thumbs/633_owl.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.rga.com/work/the-watermark/"><span style="color: #ff0000;">Getty Images – The Watermark. Change brand perceptions from cold & exclusive </span></a></span></strong><br/>
Instead of just altering the logo design, we made the Watermark useful by embedding a behaviour in it, in the form of a quick link to purchase.<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_105_keywords__start_10_start_20_start_10_start_0_start_10/"><img alt="" src="../casestudies/thumbs/653_vols.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.proximitylondon.com/portfolio/vw-contact-strategy/"><span style="color: #ff0000;">Volkswagen Contact Strategy</span></a></span></strong><br/>
Intensive data analysis covering length of ownership, model migration and enquiry behaviour identified key points for messaging. A rolling multi-channel contact strategy was developed<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_105_keywords__start_10_start_20_start_10_start_0_start_10/"><img alt="" src="../casestudies/thumbs/731_scout.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.thisiszone.com/work/scouts-digital-strategy/"><span style="color: #ff0000;">The Scout Association. Create a digital strategy</span></a></span></strong><br/>
5 year investment plan: web, mobile and social media. Audit of the organisation’s existing digital footprint. Research project. Identified key-user journeys<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_105_keywords__start_10_start_20_start_10_start_0_start_10/"><img alt="" src="../casestudies/thumbs/437_spring_20sale.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.latitudegroup.com/what-weve-done/who-weve-worked-with/anglian-home-improvements/"><span style="color: #ff0000;">Anglian. Drive more consumers back to the Anglian site, increase online enquiries via GDN </span></a></span></strong><br/>
Created different combinations to re-target non-converting consumers – visitors to homepage; visitors to windows page; visitors to doors page; and visitors to conservatories page<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><span style="color: #ff0000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_105_keywords__start_10_start_20_start_10_start_0_start_10/"><span style="color: #ff0000;"><img alt="" src="../casestudies/thumbs/460_brill.png" width="80" height="60"/><br/>
</span></a><strong><a href="http://precedent.co.uk/our-work/monash-university"><span style="color: #ff0000;">Monash University. Help drive student recruitment, retention & more efficient operating model </span></a></strong></span><br/>
Redefined web presence to more focused outlook, ensuring usable and accessible websites not only enhanced online experience to its key audiences, but also communicated Monashs brand value accurately<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_105_keywords__start_10_start_20_start_10_start_0_start_10/"><img alt="" src="../casestudies/thumbs/467_pen_20pen.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://precedent.co.uk/our-work/rule-financial"><span style="color: #ff0000;">Rule Financial (IT services). A full re-brand across digital and print</span></a></span></strong><br/>
Needed to get their personality across to the customer/client and we needed to highlight their knowledge and expertise. They needed a human face<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_105_keywords__start_10_start_20_start_10_start_0_start_10/"><img alt="" src="../casestudies/thumbs/466_blue.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://precedent.co.uk/our-work/rspca-australia"><span style="color: #ff0000;">RSPCA. Provide engaging and consistent user experience, improve online donatting</span></a></span></strong><br/>
Carried out a project to assess what each association was trying to achieve through their website to understand to what extent they were achieving their business objectives<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_105_keywords__start_10_start_20_start_10_start_0_start_10/"><img alt="" src="../casestudies/thumbs/422_IF.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.pokelondon.com/portfolio/if-insurance/"><span style="color: #ff0000;">If (insurance). Recommend digital opportunities to improve experiences for customers</span></a></span></strong><br/>
Four key themes emerged: Targeting, Reaching, Managing, and Selling. Focusing on these areas, we brought theory to life<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_105_keywords__start_10_start_20_start_10_start_0_start_10/"><img alt="" src="../casestudies/thumbs/858_aib.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Case_Study-AIB_Better_Ireland_2008.pdf"><span style="color: #ff0000;">AIB – Better Ireland Campaign. Mobile SMS</span></a></span></strong><br/>
Used text voting for the very first time with Puca providing the text voting mechanic<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_105_keywords__start_10_start_20_start_10_start_0_start_10/"><img alt="" src="../casestudies/thumbs/859_TREACT.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Case_Study-Teagasc-Communication_by_SMS.pdf"><span style="color: #ff0000;">Teagasc (Irish food agency). Mobile SMS </span></a></span></strong><br/>
EU-wide tender for the provision of a custom interactive SMS service at Teagasc, the Irish food and farming agency<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_105_keywords__start_10_start_20_start_10_start_0_start_10/"><img alt="" src="../casestudies/thumbs/620_frog.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.haystackonline.com/agencies/mrm-meteorite/work/6252/sky-hd/"><span style="color: #ff0000;">Sky+ HD</span></a></span></strong><br/>
Integrated campaign that would boost sales of its Sky+HD offering<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"> </span><img style="line-height: 1.5em;" alt="" src="../casestudies/thumbs/770_hotel_20hotel.png" width="80" height="60"/><br/>
<strong style="line-height: 1.5em;"><a href="http://www.epiphanysearch.co.uk/case-studies/kempinski/"><span style="color: #ff0000;">Kempinski (hotels) SEO / PPC</span><br/>
</a></strong><span style="line-height: 1.5em; color: #000000;">Key objective was to devise a set of campaigns that would improve the consistency of the brand message globally, increase ROI and ultimately drive greater volumes of bookings to each destination.</span></p>
<p> </p>
<hr/>
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