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<h1 class="title">Online Interview with Drew McLellan of Drew’s Marketing Minute</h1>
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<p><span style="color: #000000;"><strong>I</strong></span><span style="color: #000000;"><span style="color: #000000;"><strong>NTERVIEW NO. 1</strong></span></span><span style="color: #ff6600;"> <span style="color: #000000;">in</span> </span><span style="color: #ff6600;"><span style="color: #ff6600;"><strong>I</strong></span></span><span style="color: #ff6600;"><span style="color: #ff6600;"><strong>NTERVIEWS WITH TOP BLOGGERS</strong></span> </span><span style="color: #000000;">series.</span></p>
<p><a href="../wordpress/wp-content/uploads/2008/11/drew.png"><img class="aligncenter size-large wp-image-10591" alt="drew" src="../wordpress/wp-content/uploads/2008/11/drew-400x68.png" width="400" height="68"/></a></p>
<p><span style="color: #000000;">I’m really pleased to publish Spotlight Ideas’ online interview with Drew McLellan (with brief bio. / details below) of <strong><span style="color: #f92305;"><a href="http://www.drewsmarketingminute.com/"><span style="color: #f92305;">Drew’s Marketing Minute</span></a> </span></strong>blog. </span></p>
<p><span style="color: #000000;"><strong>WHAT THE INTERVIEW IS ABOUT</strong>:</span></p>
<ul>
<li><span style="color: #000000;"><strong>marketing mix</strong> (nature of)</span></li>
<li><span style="color: #000000;"><strong>marketing technologies</strong> (most important ones of 2008)</span></li>
<li><span style="color: #000000;"><strong>marketing mistakes</strong> (common mistakes people make in marketing)</span></li>
<li><span style="color: #000000;"><strong>favourite entrepeneur</strong> (from marketing perspective)</span><br/>
<span style="color: #000000;"> and more ..</span></li>
</ul>
<p><span style="color: #ff6600;"><strong><span style="color: #f62908;">NewsDrillDigital:</span> <span style="color: #000000;">What does ‘marketing mix’ mean to you?</span></strong></span></p>
<p><strong><span style="color: #f62908;">Drew:</span></strong> <span style="color: #000000;">I think in today’s world, marketing mix should be about the blend of branding (true branding, not a new logo or tagline), traditional marketing and social media/online marketing. Those three elements are the legs on the marketing stool of today’s business – whether you are an international entity or a local Ma and Pa store or service provider.</span></p>
<p><span style="color: #000000;">You must have a strong brand – a way to differentiate yourself and give your potential buyers a reason to consider you over your competitors. This is where being remarkable comes in. Creating word of mouth/buzz simply because you have figured out how to be worthy of being the subject of someone’s story.</span></p>
<p><span style="color: #000000;">With most of the world still living offline and not being active in social media – you cannot ignore traditional marketing. You need to know your target audience well enough to know what media has significance in their world. And then you need to be there consistently with a rock solid, consistent message that you know matters to them.</span></p>
<p><span style="color: #000000;">Social media – blogs, Facebook, Twitter, etc. is the great equalizer. It allows everyone to have a voice. Any business who isn’t experimenting and exploring is missing a huge opportunity. Sooner or later, everyone will figure it out. But if they hop on the train right now, they can be an early adopter and get all the benefit/buzz from that.</span></p>
<p><span style="color: #000000;">The blend of the three is strength, consistency, going to garner them the biggest bang for the buck. Each “leg” of the stool supports and helps the other.</span></p>
<p><strong><span style="color: #f62908;">NewsDrillDigital:</span> <span style="color: #000000;">What have been your three favourite marketing technologies of 2008 so far?</span></strong></p>
<p><strong><span style="color: #f62908;">Drew:</span></strong></p>
<ol type="1">
<li><span style="color: #000000;">Blogging. It simply is the best way to connect with potential customers. IF it is done right. You can share your expertise, demonstrate what it would be like to work with you, and create a community that sooner or later, will need/want to buy what you sell.</span></li>
<li><span style="color: #000000;">Text messaging. We’re just beginning to see the power of this technology, in terms of marketing. When someone gives you permission to nudge them on their most used tool (PDA/phone) you know you’ve got a connection. As long as you keep adding value, your audience will also let you soft sell.</span></li>
<li><span style="color: #000000;">Microblogging (Twitter, Plurk, etc) Again, I think we are just beginning to see the potential here. Once we get to the point where private Twitter networks (whether they are provided by Twitter or someone else) where intact teams or customer focus groups out in the wild etc. are using the tool – wow!</span></li>
</ol>
<p><strong><span style="color: #f72e07;">NewsDrillDigital:</span> <span style="color: #000000;">Why blogging at number one?</span></strong></p>
<p><strong><span style="color: #f72e07;">Drew:</span></strong> <span style="color: #000000;">because it is the most widely accepted and mainstream of the three. And right now, it presents the immediate opportunity to connect and create a community.</span></p>
<p><strong><span style="color: #f43d0a;">NewsDrillDigital:</span><span style="color: #000000;"> Who is your favourite entrepreneur from a marketing / branding perspective? Why?</span><br/>
</strong><br/>
<strong><span style="color: #f43d0a;">Drew:</span></strong> <span style="color: #000000;">Walt Disney. He understood branding from the heart. He knew it couldn’t be about him – it had to be about the customer experience. He understood and preached that branding happens or is destroyed in the minute details, not the big, glaring things. He was a brilliant storyteller but chose the stories that he told carefully – knowing they had to align with the brand.</span></p>
<p><span style="color: #000000;">And ultimately, I choose him over all the others because he knew a brand was much bigger than one man. He made his brand vision contagious and it lives on and grows long after his own passing.</span></p>
<p><strong><span style="color: #f43d0a;">NewsDrillDigital:</span> <span style="color: #000000;">What is the most common mistake / mistakes that people make in marketing?</span><br/>
</strong><br/>
<strong><span style="color: #f43d0a;">Drew:</span> </strong> <span style="color: #000000;">I believe the most common mistake people make in marketing is that they let it happen by accident. They don’t know/understand their own brand. They don’t invest the time to discover it. They don’t spend time making sure their employees get it and understand their responsibility and freedom in delivering it. They don’t create a marketing plan and actually honor it. And so their marketing – both good and bad, just happens. And that inconsistency and bad marketing has killed many a business.</span></p>
<p><strong><span style="color: #f43d0a;">NewsDrillDigital:</span><span style="color: #000000;"> Your favourite TV commercial / viral for 2008?</span></strong></p>
<p><strong><span style="color: #f43d0a;">Drew:</span></strong> <span style="color: #000000;">There was a public service series on <a href="http://www.youtube.com/watch?v=9A2Ap3DyvLg"><span style="color: #000000;"><span style="color: #000000;">the importance of being a dad</span></span></a>. It was very memorable, funny but also drove the point home.</span></p>
<p><strong><span style="color: #f43d0a;">NewsDrillDigital:</span> <span style="color: #000000;">What do you enjoy most about what you do as a marketer?</span><br/>
</strong><br/>
<strong><span style="color: #f43d0a;">Drew:</span></strong> <span style="color: #000000;">I love it when a client sees the light and begins to realize what smart branding and marketing can do for their business That absolutely thrills me.</span></p>
<p><span style="color: #000000;"><strong>Biography</strong></span><br/>
<span style="color: #000000;"> Drew is ’Top Dog’ at <a href="http://www.mclellanmarketing.com/"><span style="color: #000000;"><span style="color: #000000;">McLellan Marketing Group</span></span></a>(Des Moines, Iowa) and co-editor / author of Age of Conversation. For more info. visit <a href="http://www.linkedin.com/in/drewmclellan"><span style="color: #000000;">Drew’s Linkedin profile</span></a>.</p>
<p>(at the time of this interview, eyeconomy.co.uk was spotlightideas.co.uk)<br/>
</span></p>
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<li id="comment-3900"><a href="http://bestvirtualadvertising.info/?p=3940" rel="external nofollow" class="url">Best Virtual Advertising » Blog Archive » Online Interview with Drew McLellan of Drew’s Marketing Minute</a> - [...] admin wrote an interesting post today onOnline Interview with Drew McLellan of Drewâ??s Marketing MinuteHere’s a quick excerptDrew: I … </li><!-- #comment-## -->
<li id="comment-37699"><a href="http://electronicmk.wordpress.com/2013/04/04/list-of-top-100-digital-marketing-communications-blogs-and-online-magazines-2012/" rel="external nofollow" class="url">List of Top 100 Digital / Marketing / Communications Blogs and Online Magazines – 2012 | ElectronicMK Blog</a> - [...] Drew’s Marketing Minute – Marketing and branding in general (for Spotlight Ideas interview with Drew Mclellan of Drew’s Marketing here). @DrewMcLellan [...] </li><!-- #comment-## -->
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