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<h1 class="title">Career in Account Handling</h1>
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<p><span style="color: #000000;"><strong>Introduction </strong></span></p>
<p><span style="color: #000000;"><strong>What does an account handler do?</strong></span><br/>
<span style="color: #000000;"> An account handler acts as the main contact in an agency for a client, on a day-to-day basis, helping to ensure that the client’s overall needs are met:</span></p>
<ul>
<li><span style="color: #000000;">that the specific needs and requirements of the client are understood and adhered to</span></li>
<li><span style="color: #000000;">that agency work is done on time</span></li>
<li><span style="color: #000000;">that agency work is done to a high standard</span></li>
<li><span style="color: #000000;">helping to build up the long-term relationship with the client</span></li>
</ul>
<p><span style="color: #000000;"><strong>Answers to? </strong></span><br/>
<span style="color: #000000;"> The account handler answers to the account manager or account director. The latter act as the overall representative of the agency to the client.</span></p>
<p><span style="color: #000000;"><strong>Other job titles for account handler:<br/>
</strong>Account handlers are sometimes, also, referred to as advertising, marketing or PR executives. </span></p>
<p><span style="color: #000000;"><strong>Where do account handlers work?<br/>
</strong>In traditional, creative advertising agencies (or, in many cases now, integrated agencies), direct marketing agencies, digital agencies, as well as in various kinds of marketing, media and PR agencies.</span></p>
<p><span style="color: #000000;"><strong>Why a career in account handling?</strong></span></p>
<p><span style="color: #000000;"><strong>- Fun and glamorous?</strong></span><br/>
<span style="color: #000000;"> Yes, account handling can be fun. But there is too much hard, practical work involved, for there to be the opportunity to associate account handling, really, with being ‘glamorous’.</span></p>
<p><span style="color: #000000;"><strong>- A career in the advertising industry.</strong></span><br/>
<span style="color: #000000;"> For many, account handling is a door into the advertising industry as a whole. Many account handlers move onto to be be account managers and account directors, and eventually, managing directors / company directors. Some people use account handling as an opportunity to get into account planning (and some account handling jobs involve both account handling and account planning) and in some cases, the production or creative departments.</span></p>
<p><span style="color: #000000;"><strong>- Leading to opportunities outside the advertising industry.</strong></span><br/>
<span style="color: #000000;"> Many account handlers go on to important management roles, in general, outside the advertising industry. Others (after using account handling as an opportunity to get into account planning, or carrying out a dual role of account handling / account planning) move into marketing and brand management jobs, client side.</span></p>
<p><span style="color: #000000;"><strong>Details about what an account handler does</strong></span></p>
<ul>
<li><span style="color: #000000;"><strong>Listening to / knowing the client</strong>. Understanding the specific requirements of what a client needs (for a campaign and / or for branding assistance in general). This involves not just careful listening, and understanding, but, also, taking an interest in the client’s brand and business, overall.</span></li>
<li><span style="color: #000000;"><strong>Liaising with client on day-to-day basis</strong>: to organize and set-up meetings between client and agency staff, to update client about progress of work, and other sundry issues.</span></li>
<li><span style="color: #000000;"><strong>Briefing others in agency</strong>. In conjunction with the account manager, the account handler, briefs others in the agency (in particular the account planners, but, also, the creative team and others) about a new campaign, or some other kind of project, on behalf of the client.</span></li>
<li><span style="color: #000000;"><strong>Delegation of work</strong>: delegating work to members of the agency in general (account planners, the creative team, the admin staff, and others)</span></li>
<li><span style="color: #000000;"><strong>Negotiating</strong> <strong>with the client and members of agency</strong>: about the details of a campaign (time frame, agenda, and so on).</span></li>
<li><span style="color: #000000;"><strong>Overseeing campaigns</strong>: that they are carried out on time; that the client brief has been carried out; monitoring effectiveness and success, overall, of campaigns</span></li>
<li><span style="color: #000000;"><strong>Financial control</strong>: campaign budgets and other kinds of budgets</span></li>
<li><span style="color: #000000;"><strong>General administrative tasks</strong>: including writing reports, keeping records, and more.</span></li>
<li><span style="color: #000000;"><strong>Assist in securing new business</strong>: pitching for new accounts, as well as, helping secure new projects from existing clients</span></li>
</ul>
<p><span style="color: #000000;"><strong>Building a special working relationship with account planners and creatives<br/>
</strong>Since the practical side of account handling / management is quite different to the creative side of account planning / copywriting / art direction, so account handlers must play special attention to the relationship they have with account planners and creatives, in general (but at the same time, not forgetting, that the needs / requirements / expectations of the client are of key importance).</span></p>
<p><span style="color: #000000;"><strong>Skills / attributes</strong></span></p>
<ul>
<li><span style="color: #000000;">listener / good at absorbing information</span></li>
<li><span style="color: #000000;">Good with people / work with broad range of people / team player</span></li>
<li><span style="color: #000000;">Good at delegating work</span></li>
<li><span style="color: #000000;">Negotiation skills</span></li>
<li><span style="color: #000000;">Motivated</span></li>
<li><span style="color: #000000;">Good at thinking-on-feet</span></li>
<li><span style="color: #000000;">Keeping-to-deadlines</span></li>
<li><span style="color: #000000;">Organizational / administrative skills / budgetary skills</span></li>
<li><span style="color: #000000;">Lateral-minded thinking / works well with creative-minded people</span></li>
<li><span style="color: #000000;">Communications skills</span></li>
<li><span style="color: #000000;">Multitasker / flexible work approach</span></li>
</ul>
<p><span style="color: #000000;"><strong>Qualifications</strong></span></p>
<p><span style="color: #000000;">Don’t need any specific qualifications. Most degrees (and HNDs) will do, in particular, marketing (but, marketing is by no means, essential).</span></p>
<p><span style="color: #000000;"><strong>Getting in account handling</strong></span></p>
<p><span style="color: #000000;"><strong>Work Experience</strong></span><br/>
<span style="color: #000000;"> Depending on the type / size of agency, you will normally need some work experience:</span><br/>
<span style="color: #000000;"> – work placement in account handling (a particular work placement could develop into a full-time job).</span><br/>
<span style="color: #000000;"> – and / or some experience in marketing / sales</span></p>
<p><span style="color: #000000;"><strong>Graduate training schemes</strong></span><br/>
<span style="color: #000000;"> Many of the larger advertising agencies run graduate training schemes for account handling</span></p>
<p><span style="color: #000000;"><strong>Non-account handling work</strong></span><br/>
<span style="color: #000000;"> Some account handlers get into account handling (in particular, in the bigger, better-known advertising agencies) by starting off in admin / office roles.</span></p>
<p><span style="color: #000000;"><strong>Where to look for jobs</strong></span></p>
<ul>
<li><span style="color: #000000;">Advertising agency websites: recruitment section and company blogs.</span></li>
<li><span style="color: #000000;">Employment agencies, trade magazines and newspapers, job boards. But these sort of positions will normally require at least a year’s experience (in account handling).</span></li>
<li><span style="color: #000000;">Networking. Get to meet people who work in advertising. Work experience can be a good way of making important contacts. A lot of people are now trying social networking on the Internet to find jobs in general (including account handling).</span></li>
</ul>
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