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<h1 class="title">35 Top Mobile App Case Studies</h1>
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<p><span style="color: #000000;">Top Mobile App case studies from the leading digital agencies and brands – UK and worldwide<br/>
</span><span style="color: #000000; line-height: 1.5em;">Compiled by Will Brown of eyeconomy.co.uk, 2018<br/>
</span><span style="color: #000000; line-height: 1.5em;"><strong><span style="color: #ff0000;">Click on red text to visit case study</span></strong><br/>
</span><span style="color: #ffffff; line-height: 1.5em;">…. </span></p>
<p><span style="color: #000000;"> <img alt="" src="../casestudies/thumbs/766_NM.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://london.vml.com/clients/australian-defence-force"><span style="color: #ff0000;">Australian Defense Force – Mobile Medic. To recruit medical students. Augmented app </span></a></span></strong><br/>
</span><span style="color: #000000;">Augmented reality mobile app – users interact to virtually identify and treat real medical conditions. Awards: Gold Media Lion for Best Use of Mobile Devices</span><span style="color: #000000;"><br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/538_goal.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.akqa.com/#/work/heineken/star-player"><span style="color: #ff0000;">Heineken – Star Player. </span></a></span></strong><br/>
</span><span style="color: #000000;">Anticipate the outcome of match moments in real time – social experience</span><br/>
<span style="color: #000000;">Awards: Cannes Cyber Lions<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/546_twp.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.akqa.com/#/work/volkswagen/real-racing-gti"><span style="color: #ff0000;">Volkswagen – Real Racing GTI. </span></a></span></strong><br/>
Popular mobile game more-a-less sponsored by Volkswagen, saving a lot of money. Awards: Cannes Lions – Titanium<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/497_ikea.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.sapient.com/en-gb/sapientnitro/work.html#!project/238/ikea_ikea_ps_interior_app"><span style="color: #ff0000;">IKEA PS Interior app. Overcome the purchase barrier of ‘insufficient imagination’</span></a></span></strong><br/>
Using cell phone camera, customers can then position the furniture in their home and take a picture of it. Awards: Cannes Gold Lion<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/636_hbo.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.rga.com/work/nike-gps/"><span style="color: #ff0000;">Nike+ GPS app</span></a></span></strong><br/>
Using a chip in shoe connected to GPS, the mobile app provides various info about running, route and ability to share info with friends<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/510_autotrader.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.sapient.com/en-gb/sapientnitro/work.html#!project/151/auto_trader_uk_autotrader_iphone_app"><span style="color: #ff0000;">AutoTrader UK. Make it easier for novices to buy cars</span></a></span></strong><br/>
Allows people to take picture of any car and instantly get info about that make and model. Awards: Silver Cannes Cyber Lion – Mobile<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/622_knor.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.tmw.co.uk/our-work/case-study-knorr-kitchen-academy"><span style="color: #ff0000;">Knorr Kitchen Academy. </span></a></span></strong><br/>
A Knorr Facebook page that could offer more than just great content and deliver a brand-led service in the form of an actual online cooking school.<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/536_2_20MOB.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.akqa.com/#/work/mtv/under-the-thumb/idea"><span style="color: #ff0000;">MTV – Under the Thumb. </span></a></span></strong><br/>
Stream favourite MTV programmes wherever you are, whenever you want. Watch and chat live with friends. At home, app becomes a remote control, taking over laptop or PC<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/701_vbvb.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.realise.com/work/beam-me-up/"><span style="color: #ff0000;">CBS Chello Zone UK Channels – Beam Me Up. Tap into Star Trek community </span></a></span></strong><br/>
By pointing their app at a specially constructed stage, eager Trekkies were able to beam themselves off the Star Trek transporter at the event<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/583_brit.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.iris-worldwide.com/europe/our-work/case-studies/j20-spin2win/"><span style="color: #ff0000;">Britvic J20 – Spin2Win. Interactive experience / order more of product in bar</span></a></span></strong><br/>
21st century re-working of the old pub favourite used special edition beermats as AR markers to create the reels of the SPIN 2 WIN fruit machine, playing for 1,000s of prizes from the J2O Kitt<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"> <img alt="" src="../casestudies/thumbs/513_gools.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.sapient.com/en-gb/sapientnitro/work.html#!project/273/procter_gamble_pringoooalsapp"><span style="color: #ff0000;">Procter & Gamble: Pringoooals App</span></a></span></strong><br/>
App with 7 funny football sounds including booing and an air horn. The funniest feature is a voice shouting ‘Goal’ when shaking the iPhone. Awards: Emma Award – Most Effective Mobile Advertising<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/407_CAB_20App.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.rippleffect.com/our-work/cab-app"><span style="color: #ff0000;">Cab:app. Allows passengers to hail a London black cab to their specific location </span></a></span></strong><br/>
App caters for two distinct types of user, driver and passenger, with different interfaces and functionality for each<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/450_qwqwqw.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.weapon7.com/case-studies/city-golf/"><span style="color: #ff0000;">Mercedes-Benz – City Golf. Re-energise association with British Open for younger audience</span></a></span></strong><br/>
So our idea was to reinvent golf for a city environment – by using the smartphone itself as the club. To feel like you were playing real golf, we included elements of augmented reality<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/656_the_20the.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.possible.com/work/the-end-app"><span style="color: #ff0000;">The End App </span></a></span></strong><br/>
Game-changing freemium game in the endless action video genre, where users are guided through 14 days, with five challenges for each day. Downloaded more than 3.7 million times<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/493_AUDI_20audi.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.sapient.com/en-gb/sapientnitro/work.html#!project/289/audi_audi_mobile_configurator"><span style="color: #ff0000;">Audi Mobile Configurator. </span></a></span></strong><br/>
Enables customers and fans to configure their perfect vehicle via a mobile app<br/>
Awards: red dot: communication design<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/379_crystal.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.wcrs.com/workpiece/bmwibecome-electric/"><span style="color: #ff0000;">BMW i – Become Electric. Launch of BMWs first electric car, the BMW i3</span></a></span></strong><br/>
Created the worlds first fully interactive 360 degrees film. Invites users to take a Virtual Test Drive, by assuming the position of driver<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/495_hugo.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.sapient.com/en-gb/sapientnitro/work.html#!project/252/hugo_boss_iphoneapp"><span style="color: #ff0000;">Hugo Boss. Be trendsetter in the fashion community with innovative brand experience</span></a></span></strong><br/>
Color Matching function, letting users filter for collection pieces whose colors match their own wardrobe. Awards: iF communication design<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/570_pampers.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.rapp.com/work/pampers"><span style="color: #ff0000;">Pampers – Out and About. Develop relationship with Mums</span></a></span></strong><br/>
Mobile App. Search for and share baby-friendly places to change and feed your baby when you’re out and about<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/535_dance.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.akqa.com/#/work/xbox-360/dancecam2/awards"><span style="color: #ff0000;">Dance Central 2: Dance* Cam</span></a></span></strong><br/>
Extending game from console to mobile app. Let’s people create stylized music videos to set to beat of hit songs and to share battle each other. Awards: SF Big Awards, Mobile<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><img alt="" src="../casestudies/thumbs/610_peng.png" width="80" height="60"/><br/>
<strong><span style="color: #ff0000;"><a href="http://www.thisisdare.com/work/case-studies/myfry"><span style="color: #ff0000;">Penguin – Stephen Fry’s autobiography – iPhone app</span></a></span></strong><br/>
Began by redefining the definition of a ‘book’ with a tagged colourwheel and more<br/>
Awards: Guardian Innovation<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_89_keywords__start_10_start_20_start_30_start_20_start_10_start_0_start_10_start_0/"><img alt="" src="../casestudies/thumbs/544_qwx.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.akqa.com/#/work/nike/true-city/awards"><span style="color: #ff0000;">Nike True City. </span></a></span></strong><br/>
Niche tourism app for various world cities<br/>
Awards: Creative Showcase, FWA Site of the Day<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_89_keywords__start_10_start_20_start_30_start_20_start_10_start_0_start_10_start_0/"><img alt="" src="../casestudies/thumbs/543_724.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.akqa.com/#/work/nike/nike-training-club/idea"><span style="color: #ff0000;">Nike Training Club</span></a></span></strong><br/>
Own personal trainer. Inspired by elite athletes and Nike, the app is a new way to get fit. Customised work outs. Professional guidance and support. Own music. Rewards. Awards: Webby<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_89_keywords__start_10_start_20_start_30_start_20_start_10_start_0_start_10_start_0/"><img alt="" src="../casestudies/thumbs/392_phone.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.metia.com/portfolio/amazonfresh-for-iphone-and-windows-phone/"><span style="color: #ff0000;">Amazon Fresh. Need a high-quality shopping experience </span></a></span></strong><br/>
Focus on search and convenience. Intuitive and informative search. Tap to view the product page with ingredients and nutrition facts. Customers can schedule deliveries from anywhere<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_89_keywords__start_10_start_20_start_30_start_20_start_10_start_0_start_10_start_0/"><img alt="" src="../casestudies/thumbs/718_could.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.thisiszone.com/work/diabetes-uk-iphone-app/"><span style="color: #ff0000;">Diabetes UK iPhone app. Help people control their condition</span></a></span></strong><br/>
Works with Facebook.<br/>
Awards: Best Charity and Not-for-Profit – Nominet Internet Awards<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_89_keywords__start_10_start_20_start_30_start_20_start_10_start_0_start_10_start_0/"><img alt="" src="../casestudies/thumbs/659_android.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.possible.com/work/allrecipes"><span style="color: #ff0000;">Allrecipes.com. Enhancements to mobile app</span></a></span></strong><br/>
Designed and developed the Dinner Spinner Android app from scratch. Implemented key social network sharing features within the iPad & iPhone apps<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_89_keywords__start_10_start_20_start_30_start_20_start_10_start_0_start_10_start_0/"><img alt="" src="../casestudies/thumbs/688_omo_20o.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.profero.com/works/en/shanghai/omo-playpal"><span style="color: #ff0000;">OMO. Tapping into idea kids in China need to play more</span></a></span></strong><br/>
Mobile App (/ integrated campaign). Immersive, informative, educational and fun app giving Chinese Mum tools she needs for child to go out get dirty (improve child’s development)<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_89_keywords__start_10_start_20_start_30_start_20_start_10_start_0_start_10_start_0/"><img alt="" src="../casestudies/thumbs/445_two_20phones.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.hugoandcat.com/work/carbon-calculator-iphone-app"><span style="color: #ff0000;">Tourism Ireland. To promote Ireland as a green destination</span></a></span></strong><br/>
A carbon-calculating iPhone app for business people – does useful things, like comparing CO2 emissions from multiple departure points and destinations in one go<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_89_keywords__start_10_start_20_start_30_start_20_start_10_start_0_start_10_start_0/"><img alt="" src="../casestudies/thumbs/463_soooo.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://precedent.co.uk/our-work/perth-arena"><span style="color: #ff0000;">Perth Arena. Extend their presence from the physical to the digital experience </span></a></span></strong><br/>
Event search, category browsing, details, bookings, journey planning using Google Transit, suggestions for alternative parking, ability to find seat, social check-in to find friends and interactive voting<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_89_keywords__start_10_start_20_start_30_start_20_start_10_start_0_start_10_start_0/"><img alt="" src="../casestudies/thumbs/710_gv.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.realise.com/work/sli-mobile-apps/"><span style="color: #ff0000;">Standard Life Investments </span></a></span></strong><br/>
Mobile app that provides users with instant access to live fund prices, performance data and a wealth of other useful facilities including fund manager videos<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_89_keywords__start_10_start_20_start_30_start_20_start_10_start_0_start_10_start_0/"><img alt="" src="../casestudies/thumbs/811_zuf.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.fivebyfiveuk.com/2013/03/chessington-world-of-adventures-resort-%E2%80%93-zufari-mobile-app/?cat=21"><span style="color: #ff0000;">Chessington World of Adventures Resort – mobile app</span></a></span></strong><br/>
Mobile project was built in Flash (using AIR technology enabling it to run on both iOS and Android devices) and featured three core themes: Play, Explore and Win<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_89_keywords__start_10_start_20_start_30_start_20_start_10_start_0_start_10_start_0/"><img alt="" src="../casestudies/thumbs/854_gg.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.puca.com/sites/default/files/Puca_CaseStudy_O2_ElectricNav_0.pdf"><span style="color: #ff0000;">O2 Electric Nav – Mobile Event Guide</span></a></span></strong><br/>
O2 helps Electric Picnic festival goers navigate the weekend with an interactive festival guide on their mobile phones<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_89_keywords__start_10_start_20_start_30_start_20_start_10_start_0_start_10_start_0/"><img alt="" src="../casestudies/thumbs/384_gum.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.twentysixdigital.com/what-we-do/case-studies/cartoon-network"><span style="color: #ff0000;">Cartoon Network – Gumball. Expand the shows appeal, and deepen engagement</span></a></span></strong><br/>
Harnessed the shows popularity – crazy scenarios & awesome characters into 3 very different pick up & play games filled with humour, colour, movement & giggles<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_89_keywords__start_10_start_20_start_30_start_20_start_10_start_0_start_10_start_0/"><img alt="" src="../casestudies/thumbs/704_clock.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.realise.com/work/hsbc-augmented-reality/"><span style="color: #ff0000;">HSBC Augmented Reality</span></a></span></strong><br/>
Harnessing power of HP Autonomy’s leading augmented reality platform, Aurasma, developed two ‘Auras’ triggered by HSBC icons giving access to video content<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_89_keywords__start_10_start_20_start_30_start_20_start_10_start_0_start_10_start_0/"><img alt="" src="../casestudies/thumbs/853_OA.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.ogilvy.co.uk/our-work/fanta-sound-app-goes-down-a-storm/"><span style="color: #ff0000;">Fanta sound app goes down a storm</span></a></span></strong><br/>
Ogilvy Advertising’s ground-breaking mobile phone application for Fanta allows the brands’ mainly young consumers to communicate with each other without adults hearing<br/>
</span></p>
<hr/>
<p><span style="color: #000000;"><a href="../casestudies/_filter_1_industry__objectives__country__category_89_keywords__start_10_start_20_start_30_start_20_start_10_start_0_start_10_start_0/"><img alt="" src="../casestudies/thumbs/615_info_20stream.png" width="80" height="60"/><br/>
</a><strong><span style="color: #ff0000;"><a href="http://www.haystackonline.com/agencies/mrm-meteorite/work/139192/info-stream-football/"><span style="color: #ff0000;">Intel – Info Stream: Football. </span></a></span></strong><br/>
To connect the brand with individual passions, MRM Meteorite conceived a mobile app that would let football fans get closer to their favourite team through technology<br/>
</span></p>
<hr/>
<p><strong><span style="color: #ff0000;"> MORE TOP DIGITAL MARKETING CASE STUDIES:</span></strong></p>
<ul>
<li><span style="color: #000000;"><strong><a href="../page_id_4719_wordpress/"><span style="color: #000000;">500 Top Digital Marketing Case Studies by Media / Channel. </span></a></strong></span></li>
<li><span style="color: #000000;"><strong></strong><strong><a href="../casestudies/"><span style="color: #000000;">500 Top Digital Marketing Case Studies by Media / Channel, Industry, Objectives and Country</span></a></strong></span></li>
</ul>
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