File: //home/eyeconomy.co.uk/public_html/p_3137_wordpress.html
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" lang="en-US">
<head profile="http://gmpg.org/xfn/11">
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/>
<title> Actually, what is social media? | EYEconomy</title>
<link rel="stylesheet" href="../wordpress/wp-content/themes/AggregatorInReview-3/style.css" type="text/css" media="screen"/>
<link href="http://fonts.googleapis.com/css?family=Arvo:regular,bold" rel="stylesheet" type="text/css"/>
<link rel="alternate" type="application/rss+xml" title="EYEconomy RSS Feed" href="http://eyeconomy.co.uk/?feed=rss2"/>
<link rel="alternate" type="application/atom+xml" title="EYEconomy Atom Feed" href="http://eyeconomy.co.uk/?feed=atom"/>
<link rel="pingback" href="http://eyeconomy.co.uk/wordpress/xmlrpc.php"/>
<link rel="shortcut icon" href="../wordpress/wp-content/themes/AggregatorInReview-3/favicon.ico" type="image/x-icon">
<link rel="icon" href="../wordpress/wp-content/themes/AggregatorInReview-3/favicon.ico" type="image/x-icon">
<!--[if lt IE 7]>
<link rel="stylesheet" type="text/css" href="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/css/ie6style.css" />
<script type="text/javascript" src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/js/DD_belatedPNG_0.0.8a-min.js"></script>
<script type="text/javascript">DD_belatedPNG.fix('img#logo, span.overlay, a.zoom-icon, a.more-icon, #menu, #menu-right, #menu-content, ul#top-menu ul, #menu-bar, .footer-widget ul li, span.post-overlay, #content-area, .avatar-overlay, .comment-arrow, .testimonials-item-bottom, #quote, #bottom-shadow, #quote .container');</script>
<![endif]-->
<!--[if IE 7]>
<link rel="stylesheet" type="text/css" href="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/css/ie7style.css" />
<![endif]-->
<!--[if IE 8]>
<link rel="stylesheet" type="text/css" href="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/css/ie8style.css" />
<![endif]-->
<script language="JavaScript" type="text/JavaScript">
<!�
menu_status = new Array();
function showHide(theid){
if (document.getElementById) {
var switch_id = document.getElementById(theid);
if(menu_status[theid] != 'show') {
switch_id.className = 'show';
menu_status[theid] = 'show';
}else{
switch_id.className = 'hide';
menu_status[theid] = 'hide';
}
}
}
//�>
</script>
<script type="text/javascript">
<!--
function MM_changeProp(objId,x,theProp,theValue) { //v9.0
var obj = null; with (document){ if (getElementById)
obj = getElementById(objId); }
if (obj){
if (theValue == true || theValue == false)
eval("obj.style."+theProp+"="+theValue);
else eval("obj.style."+theProp+"='"+theValue+"'");
}
}
//-->
</script>
<script type="text/javascript">
document.documentElement.className = 'js';
</script>
<link rel="alternate" type="application/rss+xml" title="EYEconomy � Feed" href="http://eyeconomy.co.uk/?feed=rss2"/>
<link rel="alternate" type="application/rss+xml" title="EYEconomy � Comments Feed" href="http://eyeconomy.co.uk/?feed=comments-rss2"/>
<link rel="alternate" type="application/rss+xml" title="EYEconomy � Actually, what is social media? Comments Feed" href="http://eyeconomy.co.uk/?feed=rss2&p=3137"/>
<meta content="AggregatorInReview 3 v.1.5" name="generator"/><link rel="stylesheet" id="contact-form-7-css" href="../wordpress/wp-content/plugins/contact-form-7/includes/css/styles.css" type="text/css" media="all"/>
<link rel="stylesheet" id="et-rating-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/css/jquery.rating.css" type="text/css" media="all"/>
<link rel="stylesheet" id="et-shortcodes-css-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/shortcodes/css/shortcodes.css" type="text/css" media="all"/>
<link rel="stylesheet" id="fancybox-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/fancybox/jquery.fancybox-1.3.4.css" type="text/css" media="screen"/>
<link rel="stylesheet" id="et_page_templates-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/page_templates.css" type="text/css" media="screen"/>
<script type="text/javascript" src="../wordpress/wp-includes/js/comment-reply.min.js"></script>
<script type="text/javascript" src="../wordpress/wp-includes/js/jquery/jquery.js"></script>
<script type="text/javascript" src="../wordpress/wp-includes/js/jquery/jquery-migrate.min.js"></script>
<style type="text/css">img.nothumb{border:0;margin:0 0 0 2px !important;}</style>
<!-- Tweet This v1.8.3 b037 mode alpha -->
<link rel="EditURI" type="application/rsd+xml" title="RSD" href="http://eyeconomy.co.uk/wordpress/xmlrpc.php?rsd"/>
<link rel="wlwmanifest" type="application/wlwmanifest+xml" href="http://eyeconomy.co.uk/wordpress/wp-includes/wlwmanifest.xml"/>
<link rel="prev" title="Introduction to social media marketing strategy" href="http://eyeconomy.co.uk/?p=3091"/>
<link rel="next" title="." href="http://eyeconomy.co.uk/?p=3144"/>
<meta name="generator" content="WordPress 3.8.1"/>
<link rel="canonical" href="../p_3137_wordpress/"/>
<link rel="shortlink" href="http://is.gd/aNH5g9"/>
<!-- used in scripts --><meta name="et_featured_auto_speed" content="7000"/><meta name="et_disable_toptier" content="0"/><meta name="et_featured_slider_pause" content="0"/><meta name="et_featured_slider_auto" content="0"/> <!-- Meta Manager Start -->
<!-- Meta Manager End -->
</head>
<body class="single single-post postid-3137 single-format-standard unknown et_includes_sidebar">
<div id="top-header">
<div id="top-header-pattern">
<div class="container clearfix">
<a href="/">
</a>
<img src="../wordpress/wp-content/themes/AggregatorInReview-3/images/top-menu.gif" alt="" width="960" height="86" border="0" usemap="#top-menuMap" id="top-menu"/>
<map name="top-menuMap" id="top-menuMap">
<area shape="circle" coords="39,45,39" href="/" alt="EYEconomy"/>
<area shape="rect" coords="85,34,189,60" href="../aggregator/" alt="Aggregators"/>
<area shape="rect" coords="205,35,293,60" href="../page_id_10306_wordpress/" alt="Articles"/>
<area shape="rect" coords="309,36,427,60" href="../casestudies/" alt="Case Studies"/>
<area shape="rect" coords="601,36,645,60" href="/" alt="About"/>
<area shape="rect" coords="654,36,710,58" href="http://spotlightideas.co.uk/?page_id=7954" alt="Contact"/>
<area shape="rect" coords="719,35,748,62" href="https://twitter.com/ESpotlight" alt="Follow on Twitter"/>
<area shape="rect" coords="439,36,583,60" href="../page_id_10384_wordpress/" alt="Other Resources"/>
<area shape="rect" coords="759,35,942,57" href="../page_id_10386_wordpress/" alt="Browse by Media"/>
<area shape="rect" coords="202,69,354,81" href="../aggregator/" alt="Digital Marketing Aggregator"/>
<area shape="rect" coords="373,69,449,83" href="../socialmedia/" alt="Social Media Aggregator"/>
<area shape="rect" coords="467,69,515,82" href="../searchmarketing/" alt="Search Marketing Aggregator"/>
<area shape="rect" coords="533,67,601,82" href="../advertising/" alt="Advertising Aggregator"/>
<area shape="rect" coords="620,69,663,82" href="../mobile/" alt="Mobile Aggregator"/>
<area shape="rect" coords="681,67,759,82" href="../aggregator2/" alt="Web Design Aggregator"/>
<area shape="rect" coords="777,68,867,82" href="../graphicdesign/" alt="Graphic Design Aggregator"/>
<area shape="rect" coords="887,67,942,83" href="../page_id_11928_wordpress/" alt="Software Development Aggregator"/>
</map>
<div id="below-logo"></div>
<!--<span style="float:left; margin-top:30px; margin-right:10px;"><a href="https://twitter.com/#!/ESpotlight" target="_blank"><img style="float:left; margin:-3px 10px 0px 0px;" src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/twitter-small.png" width="20px" height="20px" alt="" /></a> 23,000+ followers </span>-->
<div id="slogan">Digital Headlines & Resources</div>
</div> <!-- end .container -->
</div> <!-- end #top-header-pattern -->
</div> <!-- end #top-header -->
<div id="bottom-header">
<div class="container clearfix">
<ul id="secondary-menu" class="nav">
<li><a href="/">Home</a></li>
<li class="page_item page-item-7647"><a href="../page_id_7647_wordpress/">#7647 (no title)</a></li>
<li class="page_item page-item-11928"><a href="../page_id_11928_wordpress/">#11928 (no title)</a></li>
<li class="page_item page-item-9660"><a href="../page_id_9660_wordpress/">1,000 Top Digital, Marketing & Communications Blogs in Aggregated Format</a></li>
<li class="page_item page-item-9781"><a href="../page_id_9781_wordpress/">101 Top Social Media Case Studies</a></li>
<li class="page_item page-item-9814"><a href="../page_id_9814_wordpress/">105 Top Digital Marketing (integrated / general) Case Studies</a></li>
<li class="page_item page-item-9738"><a href="../page_id_9738_wordpress/">13 Top Twitter Case Studies</a></li>
<li class="page_item page-item-9804"><a href="../page_id_9804_wordpress/">15 Top iPad Case Studies</a></li>
<li class="page_item page-item-10721"><a href="../page_id_10721_wordpress/">20 Top UK Facebook Case Studies</a></li>
<li class="page_item page-item-9810"><a href="../page_id_9810_wordpress/">20 Top Virals / Video Marketing Case Studies</a></li>
<li class="page_item page-item-9796"><a href="../page_id_9796_wordpress/">25 Top Digital – Branding / Planning / Strategy Case studies</a></li>
<li class="page_item page-item-10738"><a href="../page_id_10738_wordpress/">250+ Top UK Digital Marketing Case Studies</a></li>
<li class="page_item page-item-9807"><a href="../page_id_9807_wordpress/">34 Top Mobile Mobile / Advertising Case Studies</a></li>
<li class="page_item page-item-9717"><a href="../page_id_9717_wordpress/">44 Top Facebook Case Studies</a></li>
<li class="page_item page-item-10402"><a href="../page_id_10402_wordpress/">5 Top Email Marketing Case Studies</a></li>
<li class="page_item page-item-4719"><a href="../page_id_4719_wordpress/">500 Top Digital Marketing Cases Studies</a></li>
<li class="page_item page-item-10714"><a href="../page_id_10714_wordpress/">9 Top Augmented Reality Case Studies</a></li>
<li class="page_item page-item-10110"><a href="../page_id_10110_wordpress/">About</a></li>
<li class="page_item page-item-9884"><a href="../page_id_9884_wordpress/">Aggregators, Articles & Case Studies – Coming Soon.</a></li>
<li class="page_item page-item-10306"><a href="../page_id_10306_wordpress/">Articles (most popular)</a></li>
<li class="page_item page-item-8850"><a href="../page_id_8850_wordpress/">Articles, Interviews & Case Studies</a></li>
<li class="page_item page-item-10386"><a href="../page_id_10386_wordpress/">Browse by Media & Channels</a></li>
<li class="page_item page-item-7954"><a href="../page_id_7954_wordpress/">CONTACT</a></li>
<li class="page_item page-item-3499"><a href="/">Front Page</a></li>
<li class="page_item page-item-10196"><a href="../page_id_10196_wordpress/">Legends of Advertising: Bill Bernbach, David Ogilvy and Leo Burnett</a></li>
<li class="page_item page-item-9135"><a href="../page_id_9135_wordpress/">eyeconomy.co.uk Career Articles</a></li>
<li class="page_item page-item-10276"><a href="../page_id_10276_wordpress/">eyeconomy.co.uk Career Articles</a></li>
<li class="page_item page-item-10384"><a href="../page_id_10384_wordpress/">Other Resources (most popular)</a></li>
<li class="page_item page-item-2"><a href="../page_id_2_wordpress/">Sample Page</a></li>
<li class="page_item page-item-5690"><a href="../page_id_5690_wordpress/">Submit your Job Vacancies</a></li>
<li class="page_item page-item-9029"><a href="../page_id_9029_wordpress/">Top 200 Marketing Slideshare Prestenations – 2011 to 2017</a></li>
<li class="page_item page-item-10744"><a href="../page_id_10744_wordpress/">Top UK Digital Marketing (General / Integrated) Case Studies</a></li>
<li class="page_item page-item-10736"><a href="../page_id_10736_wordpress/">Top UK Ecommerce Case Studies</a></li>
<li class="page_item page-item-10728"><a href="../page_id_10728_wordpress/">Top UK Interactive (Online) Case Studies</a></li>
<li class="page_item page-item-10734"><a href="../page_id_10734_wordpress/">Top UK iPad Case Studies</a></li>
<li class="page_item page-item-10730"><a href="../page_id_10730_wordpress/">Top UK Mobile Apps Case Studies</a></li>
<li class="page_item page-item-10732"><a href="../page_id_10732_wordpress/">Top UK Mobile Marketing / Advertising Case Studies</a></li>
<li class="page_item page-item-10740"><a href="../page_id_10740_wordpress/">Top UK Search Marketing Case Studies</a></li>
<li class="page_item page-item-10726"><a href="../page_id_10726_wordpress/">Top UK Social Media (General) Case Studies</a></li>
<li class="page_item page-item-10724"><a href="../page_id_10724_wordpress/">Top UK Twitter Case Studies</a></li>
<li class="page_item page-item-10742"><a href="../page_id_10742_wordpress/">Top UK Virals / Video Marketing Case Studies</a></li>
<li class="cat-item cat-item-3"><a href="../cat_3_wordpress/" title="View all posts filed under Articles">Articles</a>
</li>
<li class="cat-item cat-item-4"><a href="../cat_4_wordpress/" title="View all posts filed under Career">Career</a>
</li>
<li class="cat-item cat-item-5"><a href="../cat_5_wordpress/" title="View all posts filed under Case Studies">Case Studies</a>
</li>
<li class="cat-item cat-item-6"><a href="../cat_6_wordpress/" title="View all posts filed under Favourites">Favourites</a>
</li>
<li class="cat-item cat-item-7"><a href="../cat_7_wordpress/" title="View all posts filed under Interviews">Interviews</a>
</li>
<li class="cat-item cat-item-8"><a href="../cat_8_wordpress/" title="View all posts filed under Private">Private</a>
</li>
<li class="cat-item cat-item-9"><a href="../cat_9_wordpress/" title="View all posts filed under Resources">Resources</a>
</li>
<li class="cat-item cat-item-1"><a href="../cat_1_wordpress/" title="View all posts filed under Uncategorized">Uncategorized</a>
</li>
<li class="cat-item cat-item-10"><a href="../cat_10_wordpress/" title="View all posts filed under What is">What is</a>
</li>
</ul> <!-- end ul#nav -->
<!--<div id="search-form">
<form method="get" id="searchform" action="http://eyeconomy.co.uk/">
<input type="text" value="Search this site..." name="s" id="searchinput" />
<input type="image" src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/search_btn.png" id="searchsubmit" />
</form>
</div>--> <!-- end #search-form -->
</div> <!-- end .container -->
</div> <!-- end #bottom-header -->
<div id="content-area">
<div id="top-shadow">
<div class="container">
<div id="main-content">
<div id="main-content-wrap" class="clearfix">
<div id="left-area">
<div id="breadcrumbs">
<a href="/">Home</a> <span class="raquo">»</span>
<a href="../cat_3_wordpress/">Articles</a> <span class="raquo">»</span> Actually, what is social media? </div> <!-- end #breadcrumbs --> <div class="entry post clearfix">
<div class="post-description">
<h1 class="title">Actually, what is social media?</h1>
<div class="clear"></div>
</div> <!-- end .post-description -->
<div class="clear"></div>
<div class="entry-content">
<p>By E. Mahony – spotlightideas.co.uk – 2010</p>
<p>If your boss, client or job interviewer asked you to explain social media in a nutshell, how would you explain it?</p>
<p><strong>Social media in a nutshell</strong> – 4 key points</p>
<p>- <strong>Cheaper</strong><br/>
- <strong>Word-of-mouth</strong><br/>
- <strong>Listening</strong><br/>
- <strong>Conversations</strong></p>
<p><span style="color: #3366ff;"><strong>Cheaper</strong><br/>
</span>Online social media channels (i.e. blogs, Twitter, Facebook, Youtube, and so on) allow people involved in branding, PR, customer service, and so on, to carry out their work in ways that are, relatively cheaper (in particular for start-ups and small businesses) than traditional media channels.<br/>
They are also, typically, easier to implement.<br/>
And social media is varied in what you can do with it. A blog platform (such as WordPress with lots of plugins), for example, can do / carry out various functions: articles, online video, integratration with other social media platforms such as Twitter. And it’s not just that there are so many options within a particular social media platform, but that there are so many different types of social media platforms/technologies to use – again, with a variety of different functions.</p>
<p><span style="color: #ff6600;"><strong><span style="color: #3366ff;">Word-of-mouth</span><br/>
</strong></span>Word-of-mouth is about creating <span style="text-decoration: underline;">great</span> products (and / services / brands /online content) that are <span style="text-decoration: underline;">relevant </span>to audiences. The ‘great’ and ‘relevant’ leads to free word-of-mouth (where the products etc .. market themselves).<br/>
Social media can play an important role in products that are able to market themselves. You can use social media to, for example:<br/>
- listen to what people are saying in general about a type of product, the product’s marketplace, the product’s competition and so on.<br/>
- to get ideas for online content<br/>
- to invite consumers to get, directly, involved in the development of products and online content, for example.<br/>
- social media platforms/technologies provide you with an environment in which you are able to be creative in how you present content (could be in the ‘environment’ of an interactive website, multimedia website, software app. and so on).</p>
<p><strong><span style="color: #3366ff;">Listening</span></strong><br/>
As briefly discussed, listening is a key part of word-of-mouth. It deserves its own area of focus.<br/>
Listening is about absorbing ideas, impressions, facts, and figures, that go into the creation of products, services, brands and online content.<br/>
‘Absorbing’ can be done by:<br/>
- turning to the blogs and tweets, for example of people you follow regularly and read what they are saying.<br/>
- turning to sites that publish aggregated content or to sites that recommend other sites in general (articles, blog posts, news, and so on).<br/>
- doing a search for various words or phrases on social media sites.<br/>
- using analytics tools to find out which part of your online content is attracting the best attention.<br/>
And more.</p>
<p><span style="color: #3366ff;"><strong>Conversations</strong><br/>
</span>Social media allows you have two-way, instant communication (i.e. through tweets) with your customers, as well as through less instant communication (i.e. conversation on blog comments, forums and so on). Conversations can help win the confidence of your audience. They can make you appear more open; and your brand, more authentic. Conversations can make you more human. All of this can lead to increased brand loyalty with existing customers, and increased brand awareness as customers recommend you to others.</p>
<p>What do you think?</p>
<span class="slashdigglicious">
<a href="http://slashdot.org/bookmark.pl?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D3137&title=Actually%2C+what+is+social+media%3F" title="Slashdot It!"><img src="../favicon.ico" height="16" width="16" alt="[Slashdot]"/></a>
<a href="http://digg.com/submit?phase=2&url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D3137&title=Actually%2C+what+is+social+media%3F" title="Digg This Story"><img src="../img/favicon.a015f25c.ico" width="16" height="16" alt="[Digg]"/></a>
<a href="http://reddit.com/submit?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D3137&title=Actually%2C+what+is+social+media%3F" title="Reddit"><img src="../favicon.ico" width="16" height="16" alt="[Reddit]"/></a>
<a href="http://del.icio.us/post?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D3137&title=Actually%2C+what+is+social+media%3F" title="Save to del.icio.us" onclick="window.open('http://del.icio.us/post?v=4&noui&jump=close&url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D3137&title=Actually%2C+what+is+social+media%3F', 'delicious', 'toolbar=no,width=700,height=400'); return false;"><img src="../static/img/delicious.small.gif" width="16" height="16" alt="[del.icio.us]"/></a>
<a href="http://www.facebook.com/share.php?u=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D3137" title="Share on Facebook"><img src="../favicon.ico" width="16" height="16" alt="[Facebook]"/></a>
<a href="http://technorati.com/faves?add=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D3137" title="Add to my Technorati Favorites"><img src="../favicon.ico" width="16" height="16" alt="[Technorati]"/></a>
<a href="http://www.google.com/bookmarks/mark?op=edit&output=popup&bkmk=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D3137&title=Actually%2C+what+is+social+media%3F" title="Save to Google Bookmarks"><img src="../favicon.ico" width="16" height="16" alt="[Google]"/></a>
<a href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D3137&title=Actually%2C+what+is+social+media%3F" title="Stumble it!"><img src="../favicon.ico" width="16" height="16" alt="[StumbleUpon]"/></a>
</span><div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Actually%2C+what+is+social+media%3F+http%3A%2F%2Fis.gd%2FemJJNB" title="Post to Twitter"><img class="nothumb" src="../wordpress/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter.png" alt="Post to Twitter"/></a> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Actually%2C+what+is+social+media%3F+http%3A%2F%2Fis.gd%2FemJJNB" title="Post to Twitter">Tweet This Post</a></p></div> </div> <!-- end .entry-content -->
<!--ADSENSE-->
<!-- 1 Nove 13 -->
<p> </p>
<!-- You can start editing here. -->
<div id="comment-wrap">
<h3 id="comments">3 Comments</h3>
<ol class="commentlist clearfix">
<li class="comment even thread-even depth-1" id="li-comment-8190">
<div id="comment-8190" class="comment-body clearfix">
<div class="comment-bottom">
<div class="comment-container">
<div class="avatar-container">
<div class="avatar-box">
<img alt="" src="http://0.gravatar.com/avatar/6e3066a0ce4e15a8cd1174587eaffea5?s=56&d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D56&r=G" class="avatar avatar-56 photo" height="56" width="56"/> <span class="avatar-overlay"></span>
</div> <!-- end .avatar-box -->
</div> <!-- end .avatar-container -->
<div class="comment-wrap clearfix">
<div class="comment-meta commentmetadata">
<div class="comment-meta_main">
<span class="fn"><a href="http://www.volume.co.uk/" rel="external nofollow" class="url">Katie Colbourne</a></span> <div class="comment-date">October 15, 2009 </div>
</div> <!-- end .comment-meta_main -->
</div> <!-- end .comment-meta -->
<div class="comment-content"><p>Great summary points <img src="../wordpress/wp-includes/images/smilies/icon_smile.gif" alt=":)" class="wp-smiley"/><br/>
It is cheaper, but a lot of people think it is ‘free’ as they forget about the human capital cost – you still need to pay someone to manage the conversation, but obviously in relation to other mediums it is much cheaper.</p>
</div> <!-- end comment-content-->
<div class="reply-container"><a class="comment-reply-link" href="../p_3137_replytocom_8190_wordpress/#respond" onclick="return addComment.moveForm("comment-8190", "8190", "respond", "3137")">Reply</a></div> </div> <!-- end .comment-wrap-->
</div> <!-- end .comment-container-->
</div> <!-- end .comment-bottom-->
</div> <!-- end .comment-body-->
</li><!-- #comment-## -->
<li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-8189">
<div id="comment-8189" class="comment-body clearfix">
<div class="comment-bottom">
<div class="comment-container">
<div class="avatar-container">
<div class="avatar-box">
<img alt="" src="http://0.gravatar.com/avatar/aedb6881e1901eae2a83ae31b00816f7?s=56&d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D56&r=G" class="avatar avatar-56 photo" height="56" width="56"/> <span class="avatar-overlay"></span>
</div> <!-- end .avatar-box -->
</div> <!-- end .avatar-container -->
<div class="comment-wrap clearfix">
<div class="comment-meta commentmetadata">
<div class="comment-meta_main">
<span class="fn"><a href="http://www.spotlightideas.co.uk/" rel="external nofollow" class="url">Edmond</a></span> <div class="comment-date">October 15, 2009 </div>
</div> <!-- end .comment-meta_main -->
</div> <!-- end .comment-meta -->
<div class="comment-content"><p>Katie<br/>
Good point, in particular, about ‘human capital cost’ – and if you have good people, this could be a lot! But, certainly, – sure you would agree – that for start-ups and small businesses (and bigger ones) it can be very affordable (i.e. to do something that really makes a difference on a limited budget).</p>
</div> <!-- end comment-content-->
<div class="reply-container"><a class="comment-reply-link" href="../p_3137_replytocom_8189_wordpress/#respond" onclick="return addComment.moveForm("comment-8189", "8189", "respond", "3137")">Reply</a></div> </div> <!-- end .comment-wrap-->
</div> <!-- end .comment-container-->
</div> <!-- end .comment-bottom-->
</div> <!-- end .comment-body-->
</li><!-- #comment-## -->
<li class="comment even thread-even depth-1" id="li-comment-8191">
<div id="comment-8191" class="comment-body clearfix">
<div class="comment-bottom">
<div class="comment-container">
<div class="avatar-container">
<div class="avatar-box">
<img alt="" src="http://0.gravatar.com/avatar/2d4a205c1895c3cb329f0877fb485765?s=56&d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D56&r=G" class="avatar avatar-56 photo" height="56" width="56"/> <span class="avatar-overlay"></span>
</div> <!-- end .avatar-box -->
</div> <!-- end .avatar-container -->
<div class="comment-wrap clearfix">
<div class="comment-meta commentmetadata">
<div class="comment-meta_main">
<span class="fn"><a href="http://www.stallioncommunications.co.uk/" rel="external nofollow" class="url">Jennifer Lee</a></span> <div class="comment-date">September 21, 2010 </div>
</div> <!-- end .comment-meta_main -->
</div> <!-- end .comment-meta -->
<div class="comment-content"><p>Great article we have started implementing some of these techniques but most of what we have read is overwhelming and filled with alot of technical jargon. You have summed it up clearly and made it so easy for anyone to fully understand. I look forward to reading more of your articles. Thanks!!</p>
</div> <!-- end comment-content-->
<div class="reply-container"><a class="comment-reply-link" href="../p_3137_replytocom_8191_wordpress/#respond" onclick="return addComment.moveForm("comment-8191", "8191", "respond", "3137")">Reply</a></div> </div> <!-- end .comment-wrap-->
</div> <!-- end .comment-container-->
</div> <!-- end .comment-bottom-->
</div> <!-- end .comment-body-->
</li><!-- #comment-## -->
</ol>
<div id="trackbacks">
<h3 id="trackbacks-title">Trackbacks/Pingbacks</h3>
<ol class="pinglist">
<li id="comment-8192"><a href="http://adnews.us/?p=7419" rel="external nofollow" class="url">What is Digital Marketing? | Advertising News</a> - [...] What is Social Media? [...] </li><!-- #comment-## -->
</ol>
</div>
<div id="respond" class="comment-respond">
<h3 id="reply-title" class="comment-reply-title"><span>Leave a Comment</span> <small><a rel="nofollow" id="cancel-comment-reply-link" href="../p_3137_wordpress/#respond" style="display:none;">Cancel reply</a></small></h3>
<form action="/" method="post" id="commentform" class="comment-form">
<p class="comment-notes">Your email address will not be published. Required fields are marked <span class="required">*</span></p> <p class="comment-form-author"><label for="author">Name <span class="required">*</span></label> <input id="author" name="author" type="text" value="" size="30" aria-required="true"/></p>
<p class="comment-form-email"><label for="email">Email <span class="required">*</span></label> <input id="email" name="email" type="text" value="" size="30" aria-required="true"/></p>
<p class="comment-form-url"><label for="url">Website</label> <input id="url" name="url" type="text" value="" size="30"/></p>
<div id="et-rating" class="clearfix">
<span id="choose_rating">Choose a Rating</span>
<div class="rating-container">
<div class="rating-inner clearfix"><input name="et_star" type="radio" class="star {half:true}" value="0.5"/><input name="et_star" type="radio" class="star {half:true}" value="1"/><input name="et_star" type="radio" class="star {half:true}" value="1.5"/><input name="et_star" type="radio" class="star {half:true}" value="2"/><input name="et_star" type="radio" class="star {half:true}" value="2.5"/><input name="et_star" type="radio" class="star {half:true}" value="3"/><input name="et_star" type="radio" class="star {half:true}" value="3.5"/><input name="et_star" type="radio" class="star {half:true}" value="4"/><input name="et_star" type="radio" class="star {half:true}" value="4.5"/><input name="et_star" type="radio" class="star {half:true}" value="5"/> </div> <!-- end .rating-inner -->
</div> <!-- end .rating-container -->
</div> <!-- end #et-rating --><p class="comment-form-comment"><label for="comment">Comment</label> <textarea id="comment" name="comment" cols="45" rows="8" aria-required="true"></textarea></p> <p class="form-allowed-tags">You may use these <abbr title="HyperText Markup Language">HTML</abbr> tags and attributes: <code><a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> </code></p> <p class="form-submit">
<input name="submit" type="submit" id="submit" value="Submit"/>
<input type="hidden" name="comment_post_ID" value="3137" id="comment_post_ID"/>
<input type="hidden" name="comment_parent" id="comment_parent" value="0"/>
</p>
<p style="display: none;"><input type="hidden" id="akismet_comment_nonce" name="akismet_comment_nonce" value="501082e8ce"/></p><script type="text/javascript" src="../wordpress/wp-content/plugins/akismet/_inc/form.js"></script>
<p style="display: none;"><input type="hidden" id="ak_js" name="ak_js" value="8"/></p> </form>
</div><!-- #respond -->
</div> </div> <!-- end .entry -->
<div class="cover-shadow"></div>
</div> <!-- end #left-area -->
<div id="sidebar">
<div class="sidebar-block" style="padding-top:0px;">
<div>
<!--<div style="width:100%; height:38px; padding-top:5px; padding-bottom:15px; border-bottom:1px solid #fff; color:#fff; text-align:center; font-size:15px; line-height:1.5em; background:#000;">
EYEconomy<br />
<span style="text-transform:uppercase;">Top Blog Aggregators</span>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/aggregator/">Digital Marketing</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/aggregator2/">Web Design & Dev</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/searchmarketing/">Search Marketing</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/graphicdesign/">Graphic Design</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/socialmedia/">Social Media</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/mobile/">Mobile</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/advertising/">Advertising</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/software-development/">Software</a>
</div>-->
<div id="text-4" class="widget widget_text"><h4 class="widgettitle">Popular articles and resources</h4> <div class="textwidget"><ul>
<li><a href="../p_3896_wordpress/">The Big Digital Marketing Resource - Stats, Strategy, Tactics, Topics, and more</a></li>
<li><a href="../p_4205_wordpress/">Mobile Marketing – Advantages / Disadvantages</a></li>
<li><a href="../p_11418_wordpress/">Digital Marketing Strategy</a></li>
<li><a href="../page_id_4719_wordpress/">500 Top Digital Marketing Cases Studies</a></li>
<li><a href="../p_874_wordpress/">225 Top Print Ads 2004 – 2018 </a></li>
<li><a href="../p_2056_wordpress/">45 Great TV Ads 1974 – 2018 </a></li>
<li><a href="../page_id_9781_wordpress/">101 Top Social Media Case Studies</a></li>
<li><a href="../p_4626_wordpress/">35 Top Mobile App Case Studies</a></li>
<li><a href="../p_2644_wordpress/">61 Top Interactive (online) Case Studies</a></li>
<li><a href="../p_302_wordpress/">Top 100 Digital / Marketing / Communications Blogs </a></li>
<li><a href="../p_909_wordpress/">Top 100 Creative Blogs – Advertising, Design, Marketing and New Media</a></li>
<li><a href="../p_119_wordpress/">What is an Advertising Creative Brief</a></li>
<li><a href="../p_7830_wordpress/">The Importance of Digital Marketing Training</a></li>
<li><a href="../p_4871_wordpress/">50 Key Landmarks in the History of Digital Marketing</a></li>
<li><a href="../p_127_wordpress/">60 Classic Straplines</a></li>
</ul></div>
</div> <!-- end .widget -->
<div class="clearfix"></div>
<!--<div style="width:100%; padding-top:10px; padding-left:5px; text-align:left; font-size:12px;">
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/">About</a>
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/casestudies/">Case Studies</a>
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/?page_id=8850">Articles</a>
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/?page_id=7954">Contact</a>
<a href="https://twitter.com/ESpotlight"><img src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/twitter-icon-red.png" width="22" height="21" alt="Twitter" title="Twitter" /></a>
</div>-->
</div>
</div>
<div class="clearfix"></div>
<!--<p> </p><br />-->
<!--<center><a href="http://spotlightideas.co.uk/aggregator/"><img src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/orange-top-100-circle.png" width="200" height="200" alt="Top 100 Blogs" /></a></center>-->
<!--<center><a href="http://spotlightideas.co.uk/aggregator/"><img src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/side-right.png" width="175" height="157" alt="Top 250 Blogs" /></a></center>-->
<div class="cover-shadow"></div>
</div> <!-- end #sidebar -->
</div> <!-- end #main-content-wrap -->
</div> <!-- end #main-content -->
</div> <!-- end .container -->
</div> <!-- end #top-shadow -->
</div> <!-- end #content-area -->
<div id="footer">
<div id="footer-pattern">
<div class="container">
<div id="footer-widgets" class="clearfix">
</div> <!-- end #footer-widgets -->
</div> <!-- end .container -->
<div id="footer-bottom">
<div class="container clearfix">
<p id="copyright">© 2018, <a href="/">eyeconomy.co.uk</a>. All Rights Reserved | <a href="http://www.webmarketingplus.co.uk/about_wmp.html" target="_blank">Will Brown</a></p>
<p class="hide"></p>
</div> <!-- end .container -->
</div> <!-- end #footer-bottom -->
</div> <!-- end #footer-pattern -->
</div> <!-- end #footer -->
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.easing.1.3.js" type="text/javascript"></script>
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.cycle.all.min.js" type="text/javascript"></script>
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/superfish.js" type="text/javascript"></script>
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/custom.js" type="text/javascript"></script>
<!--ANALYTICS-->
<script type="text/javascript" src="../wordpress/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js"></script>
<script type="text/javascript">
/* <![CDATA[ */
var _wpcf7 = {"loaderUrl":"http:\/\/eyeconomy.co.uk\/wordpress\/wp-content\/plugins\/contact-form-7\/images\/ajax-loader.gif","sending":"Sending ..."};
/* ]]> */
</script>
<script type="text/javascript" src="../wordpress/wp-content/plugins/contact-form-7/includes/js/scripts.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.MetaData.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.rating.pack.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/fancybox/jquery.easing-1.3.pack.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/fancybox/jquery.fancybox-1.3.4.pack.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/et-ptemplates-frontend.js"></script>
</body>
</html>