File: //home/eyeconomy.co.uk/public_html/p_2947_wordpress.html
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" lang="en-US">
<head profile="http://gmpg.org/xfn/11">
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/>
<title> 3 Key Words for Marketing Now | EYEconomy</title>
<link rel="stylesheet" href="../wordpress/wp-content/themes/AggregatorInReview-3/style.css" type="text/css" media="screen"/>
<link href="http://fonts.googleapis.com/css?family=Arvo:regular,bold" rel="stylesheet" type="text/css"/>
<link rel="alternate" type="application/rss+xml" title="EYEconomy RSS Feed" href="http://eyeconomy.co.uk/?feed=rss2"/>
<link rel="alternate" type="application/atom+xml" title="EYEconomy Atom Feed" href="http://eyeconomy.co.uk/?feed=atom"/>
<link rel="pingback" href="http://eyeconomy.co.uk/wordpress/xmlrpc.php"/>
<link rel="shortcut icon" href="../wordpress/wp-content/themes/AggregatorInReview-3/favicon.ico" type="image/x-icon">
<link rel="icon" href="../wordpress/wp-content/themes/AggregatorInReview-3/favicon.ico" type="image/x-icon">
<!--[if lt IE 7]>
<link rel="stylesheet" type="text/css" href="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/css/ie6style.css" />
<script type="text/javascript" src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/js/DD_belatedPNG_0.0.8a-min.js"></script>
<script type="text/javascript">DD_belatedPNG.fix('img#logo, span.overlay, a.zoom-icon, a.more-icon, #menu, #menu-right, #menu-content, ul#top-menu ul, #menu-bar, .footer-widget ul li, span.post-overlay, #content-area, .avatar-overlay, .comment-arrow, .testimonials-item-bottom, #quote, #bottom-shadow, #quote .container');</script>
<![endif]-->
<!--[if IE 7]>
<link rel="stylesheet" type="text/css" href="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/css/ie7style.css" />
<![endif]-->
<!--[if IE 8]>
<link rel="stylesheet" type="text/css" href="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/css/ie8style.css" />
<![endif]-->
<script language="JavaScript" type="text/JavaScript">
<!�
menu_status = new Array();
function showHide(theid){
if (document.getElementById) {
var switch_id = document.getElementById(theid);
if(menu_status[theid] != 'show') {
switch_id.className = 'show';
menu_status[theid] = 'show';
}else{
switch_id.className = 'hide';
menu_status[theid] = 'hide';
}
}
}
//�>
</script>
<script type="text/javascript">
<!--
function MM_changeProp(objId,x,theProp,theValue) { //v9.0
var obj = null; with (document){ if (getElementById)
obj = getElementById(objId); }
if (obj){
if (theValue == true || theValue == false)
eval("obj.style."+theProp+"="+theValue);
else eval("obj.style."+theProp+"='"+theValue+"'");
}
}
//-->
</script>
<script type="text/javascript">
document.documentElement.className = 'js';
</script>
<link rel="alternate" type="application/rss+xml" title="EYEconomy � Feed" href="http://eyeconomy.co.uk/?feed=rss2"/>
<link rel="alternate" type="application/rss+xml" title="EYEconomy � Comments Feed" href="http://eyeconomy.co.uk/?feed=comments-rss2"/>
<link rel="alternate" type="application/rss+xml" title="EYEconomy � 3 Key Words for Marketing Now Comments Feed" href="http://eyeconomy.co.uk/?feed=rss2&p=2947"/>
<meta content="AggregatorInReview 3 v.1.5" name="generator"/><link rel="stylesheet" id="contact-form-7-css" href="../wordpress/wp-content/plugins/contact-form-7/includes/css/styles.css" type="text/css" media="all"/>
<link rel="stylesheet" id="et-rating-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/css/jquery.rating.css" type="text/css" media="all"/>
<link rel="stylesheet" id="et-shortcodes-css-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/shortcodes/css/shortcodes.css" type="text/css" media="all"/>
<link rel="stylesheet" id="fancybox-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/fancybox/jquery.fancybox-1.3.4.css" type="text/css" media="screen"/>
<link rel="stylesheet" id="et_page_templates-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/page_templates.css" type="text/css" media="screen"/>
<script type="text/javascript" src="../wordpress/wp-includes/js/comment-reply.min.js"></script>
<script type="text/javascript" src="../wordpress/wp-includes/js/jquery/jquery.js"></script>
<script type="text/javascript" src="../wordpress/wp-includes/js/jquery/jquery-migrate.min.js"></script>
<style type="text/css">img.nothumb{border:0;margin:0 0 0 2px !important;}</style>
<!-- Tweet This v1.8.3 b037 mode alpha -->
<link rel="EditURI" type="application/rsd+xml" title="RSD" href="http://eyeconomy.co.uk/wordpress/xmlrpc.php?rsd"/>
<link rel="wlwmanifest" type="application/wlwmanifest+xml" href="http://eyeconomy.co.uk/wordpress/wp-includes/wlwmanifest.xml"/>
<link rel="prev" title="Online Interview with Paul Isakson (Strategy / Planning)" href="http://eyeconomy.co.uk/?p=2912"/>
<link rel="next" title="Be a social media entrepreneur � not an expert" href="http://eyeconomy.co.uk/?p=3029"/>
<meta name="generator" content="WordPress 3.8.1"/>
<link rel="canonical" href="../p_2947_wordpress/"/>
<link rel="shortlink" href="http://is.gd/uOI3TJ"/>
<!-- used in scripts --><meta name="et_featured_auto_speed" content="7000"/><meta name="et_disable_toptier" content="0"/><meta name="et_featured_slider_pause" content="0"/><meta name="et_featured_slider_auto" content="0"/> <!-- Meta Manager Start -->
<!-- Meta Manager End -->
</head>
<body class="single single-post postid-2947 single-format-standard unknown et_includes_sidebar">
<div id="top-header">
<div id="top-header-pattern">
<div class="container clearfix">
<a href="/">
</a>
<img src="../wordpress/wp-content/themes/AggregatorInReview-3/images/top-menu.gif" alt="" width="960" height="86" border="0" usemap="#top-menuMap" id="top-menu"/>
<map name="top-menuMap" id="top-menuMap">
<area shape="circle" coords="39,45,39" href="/" alt="EYEconomy"/>
<area shape="rect" coords="85,34,189,60" href="../aggregator/" alt="Aggregators"/>
<area shape="rect" coords="205,35,293,60" href="../page_id_10306_wordpress/" alt="Articles"/>
<area shape="rect" coords="309,36,427,60" href="../casestudies/" alt="Case Studies"/>
<area shape="rect" coords="601,36,645,60" href="/" alt="About"/>
<area shape="rect" coords="654,36,710,58" href="http://spotlightideas.co.uk/?page_id=7954" alt="Contact"/>
<area shape="rect" coords="719,35,748,62" href="https://twitter.com/ESpotlight" alt="Follow on Twitter"/>
<area shape="rect" coords="439,36,583,60" href="../page_id_10384_wordpress/" alt="Other Resources"/>
<area shape="rect" coords="759,35,942,57" href="../page_id_10386_wordpress/" alt="Browse by Media"/>
<area shape="rect" coords="202,69,354,81" href="../aggregator/" alt="Digital Marketing Aggregator"/>
<area shape="rect" coords="373,69,449,83" href="../socialmedia/" alt="Social Media Aggregator"/>
<area shape="rect" coords="467,69,515,82" href="../searchmarketing/" alt="Search Marketing Aggregator"/>
<area shape="rect" coords="533,67,601,82" href="../advertising/" alt="Advertising Aggregator"/>
<area shape="rect" coords="620,69,663,82" href="../mobile/" alt="Mobile Aggregator"/>
<area shape="rect" coords="681,67,759,82" href="../aggregator2/" alt="Web Design Aggregator"/>
<area shape="rect" coords="777,68,867,82" href="../graphicdesign/" alt="Graphic Design Aggregator"/>
<area shape="rect" coords="887,67,942,83" href="../page_id_11928_wordpress/" alt="Software Development Aggregator"/>
</map>
<div id="below-logo"></div>
<!--<span style="float:left; margin-top:30px; margin-right:10px;"><a href="https://twitter.com/#!/ESpotlight" target="_blank"><img style="float:left; margin:-3px 10px 0px 0px;" src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/twitter-small.png" width="20px" height="20px" alt="" /></a> 23,000+ followers </span>-->
<div id="slogan">Digital Headlines & Resources</div>
</div> <!-- end .container -->
</div> <!-- end #top-header-pattern -->
</div> <!-- end #top-header -->
<div id="bottom-header">
<div class="container clearfix">
<ul id="secondary-menu" class="nav">
<li><a href="/">Home</a></li>
<li class="page_item page-item-7647"><a href="../page_id_7647_wordpress/">#7647 (no title)</a></li>
<li class="page_item page-item-11928"><a href="../page_id_11928_wordpress/">#11928 (no title)</a></li>
<li class="page_item page-item-9660"><a href="../page_id_9660_wordpress/">1,000 Top Digital, Marketing & Communications Blogs in Aggregated Format</a></li>
<li class="page_item page-item-9781"><a href="../page_id_9781_wordpress/">101 Top Social Media Case Studies</a></li>
<li class="page_item page-item-9814"><a href="../page_id_9814_wordpress/">105 Top Digital Marketing (integrated / general) Case Studies</a></li>
<li class="page_item page-item-9738"><a href="../page_id_9738_wordpress/">13 Top Twitter Case Studies</a></li>
<li class="page_item page-item-9804"><a href="../page_id_9804_wordpress/">15 Top iPad Case Studies</a></li>
<li class="page_item page-item-10721"><a href="../page_id_10721_wordpress/">20 Top UK Facebook Case Studies</a></li>
<li class="page_item page-item-9810"><a href="../page_id_9810_wordpress/">20 Top Virals / Video Marketing Case Studies</a></li>
<li class="page_item page-item-9796"><a href="../page_id_9796_wordpress/">25 Top Digital – Branding / Planning / Strategy Case studies</a></li>
<li class="page_item page-item-10738"><a href="../page_id_10738_wordpress/">250+ Top UK Digital Marketing Case Studies</a></li>
<li class="page_item page-item-9807"><a href="../page_id_9807_wordpress/">34 Top Mobile Mobile / Advertising Case Studies</a></li>
<li class="page_item page-item-9717"><a href="../page_id_9717_wordpress/">44 Top Facebook Case Studies</a></li>
<li class="page_item page-item-10402"><a href="../page_id_10402_wordpress/">5 Top Email Marketing Case Studies</a></li>
<li class="page_item page-item-4719"><a href="../page_id_4719_wordpress/">500 Top Digital Marketing Cases Studies</a></li>
<li class="page_item page-item-10714"><a href="../page_id_10714_wordpress/">9 Top Augmented Reality Case Studies</a></li>
<li class="page_item page-item-10110"><a href="../page_id_10110_wordpress/">About</a></li>
<li class="page_item page-item-9884"><a href="../page_id_9884_wordpress/">Aggregators, Articles & Case Studies – Coming Soon.</a></li>
<li class="page_item page-item-10306"><a href="../page_id_10306_wordpress/">Articles (most popular)</a></li>
<li class="page_item page-item-8850"><a href="../page_id_8850_wordpress/">Articles, Interviews & Case Studies</a></li>
<li class="page_item page-item-10386"><a href="../page_id_10386_wordpress/">Browse by Media & Channels</a></li>
<li class="page_item page-item-7954"><a href="../page_id_7954_wordpress/">CONTACT</a></li>
<li class="page_item page-item-3499"><a href="/">Front Page</a></li>
<li class="page_item page-item-10196"><a href="../page_id_10196_wordpress/">Legends of Advertising: Bill Bernbach, David Ogilvy and Leo Burnett</a></li>
<li class="page_item page-item-9135"><a href="../page_id_9135_wordpress/">eyeconomy.co.uk Career Articles</a></li>
<li class="page_item page-item-10276"><a href="../page_id_10276_wordpress/">eyeconomy.co.uk Career Articles</a></li>
<li class="page_item page-item-10384"><a href="../page_id_10384_wordpress/">Other Resources (most popular)</a></li>
<li class="page_item page-item-2"><a href="../page_id_2_wordpress/">Sample Page</a></li>
<li class="page_item page-item-5690"><a href="../page_id_5690_wordpress/">Submit your Job Vacancies</a></li>
<li class="page_item page-item-9029"><a href="../page_id_9029_wordpress/">Top 200 Marketing Slideshare Prestenations – 2011 to 2017</a></li>
<li class="page_item page-item-10744"><a href="../page_id_10744_wordpress/">Top UK Digital Marketing (General / Integrated) Case Studies</a></li>
<li class="page_item page-item-10736"><a href="../page_id_10736_wordpress/">Top UK Ecommerce Case Studies</a></li>
<li class="page_item page-item-10728"><a href="../page_id_10728_wordpress/">Top UK Interactive (Online) Case Studies</a></li>
<li class="page_item page-item-10734"><a href="../page_id_10734_wordpress/">Top UK iPad Case Studies</a></li>
<li class="page_item page-item-10730"><a href="../page_id_10730_wordpress/">Top UK Mobile Apps Case Studies</a></li>
<li class="page_item page-item-10732"><a href="../page_id_10732_wordpress/">Top UK Mobile Marketing / Advertising Case Studies</a></li>
<li class="page_item page-item-10740"><a href="../page_id_10740_wordpress/">Top UK Search Marketing Case Studies</a></li>
<li class="page_item page-item-10726"><a href="../page_id_10726_wordpress/">Top UK Social Media (General) Case Studies</a></li>
<li class="page_item page-item-10724"><a href="../page_id_10724_wordpress/">Top UK Twitter Case Studies</a></li>
<li class="page_item page-item-10742"><a href="../page_id_10742_wordpress/">Top UK Virals / Video Marketing Case Studies</a></li>
<li class="cat-item cat-item-3"><a href="../cat_3_wordpress/" title="View all posts filed under Articles">Articles</a>
</li>
<li class="cat-item cat-item-4"><a href="../cat_4_wordpress/" title="View all posts filed under Career">Career</a>
</li>
<li class="cat-item cat-item-5"><a href="../cat_5_wordpress/" title="View all posts filed under Case Studies">Case Studies</a>
</li>
<li class="cat-item cat-item-6"><a href="../cat_6_wordpress/" title="View all posts filed under Favourites">Favourites</a>
</li>
<li class="cat-item cat-item-7"><a href="../cat_7_wordpress/" title="View all posts filed under Interviews">Interviews</a>
</li>
<li class="cat-item cat-item-8"><a href="../cat_8_wordpress/" title="View all posts filed under Private">Private</a>
</li>
<li class="cat-item cat-item-9"><a href="../cat_9_wordpress/" title="View all posts filed under Resources">Resources</a>
</li>
<li class="cat-item cat-item-1"><a href="../cat_1_wordpress/" title="View all posts filed under Uncategorized">Uncategorized</a>
</li>
<li class="cat-item cat-item-10"><a href="../cat_10_wordpress/" title="View all posts filed under What is">What is</a>
</li>
</ul> <!-- end ul#nav -->
<!--<div id="search-form">
<form method="get" id="searchform" action="http://eyeconomy.co.uk/">
<input type="text" value="Search this site..." name="s" id="searchinput" />
<input type="image" src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/search_btn.png" id="searchsubmit" />
</form>
</div>--> <!-- end #search-form -->
</div> <!-- end .container -->
</div> <!-- end #bottom-header -->
<div id="content-area">
<div id="top-shadow">
<div class="container">
<div id="main-content">
<div id="main-content-wrap" class="clearfix">
<div id="left-area">
<div id="breadcrumbs">
<a href="/">Home</a> <span class="raquo">»</span>
<a href="../cat_8_wordpress/">Private</a> <span class="raquo">»</span> 3 Key Words for Marketing Now </div> <!-- end #breadcrumbs --> <div class="entry post clearfix">
<div class="post-description">
<h1 class="title">3 Key Words for Marketing Now</h1>
<div class="clear"></div>
</div> <!-- end .post-description -->
<div class="clear"></div>
<div class="entry-content">
<p>By E. Mahony – spotlightideas.co.uk</p>
<p><span style="color: #000000;">There’s so much going on in marketing now. Consumers are busier (and so more critical of marketing – bad marketing, at least) and there are more channels to use for marketing than ever before. More competition. Marketing, successfully, is just that bit more challenging. Some would argue that marketing doesn’t even exist anymore. Add then add to all of this: the economic downturn and all the talk about social media. Potential for real maelstrom.<br/>
How to keep a steady ship .. three key words (really, three main ideas or areas of <a href="http://www.spotlightideas.co.uk/?p=2810"><span style="color: #ff6600;"><strong>marketing strategy</strong></span></a>) to focus on: <strong>Product</strong>, <strong>Content</strong>, <strong>Listen</strong>.</span></p>
<p><strong><span style="color: #ff6600;">Product</span></strong><br/>
<span style="color: #000000;">This covers product/s and service/s. I don’t just mean quality (quality in terms of value for money) of product but, also, relevancy of product. Of course, ‘relevancy’ has, always been important but now more than ever. For various reasons but mainly because of the economic downturn (the necessity of spending money on things you really need). Rather than seeing the downturn as just a negative thing, the downturn is an opportunity for making better (in terms of both quality and relevancy) products and services. It’s not just about surviving and doing well in the downturn. It’s, also, about developing products and services that will be ready / tweaked for the upturn surge. Now is the time to prepare for that.<br/>
There’s a lot of talk about social media (and for good reason). But something you don’t hear nearly so much about is <a href="http://www.spotlightideas.co.uk/?p=2498"><span style="color: #ff6600;"><strong>research</strong></span></a>. We should be talking about it more. We should be talking more about researching our customer-base, researching the market-place in general, and so on. We should be talking more about quantitative research (facts/figures-type data) and qualitative research (more subjective-like than quantitative research – and, often, much cheaper). And connected to / part of this idea of research is listening (getting a feel for what people think / zeitgeist) – and, yes, listening is something that social media can play a key role in.<br/>
Lastly, you don’t want to create products that are just relevant to your audience. You, also, want to offer exciting (at least, aim for) products (well, exceptions, perhaps with utility products ..) as well. Products that are beyond what your customers would have expected or thought about. Products that involve creative work during the developing process. And, yes, creativity involves, of course, hard work and risk. But the risk must, always, be rooted, firstly, in knowing your customers, the market place, and so on. Calculated risk as opposed to wild, irresponsible risk.<br/>
Although some argue marketing no longer exists, product design / development is something that marketing people should be involved in now more than ever. And focusing on product development is now more important than ever. Marketers should really be trying to work with brands that pay attention to the role of marketing people in product design / development. With word-of-mouth, the most important goal in marketing, relying, mainly, on this, the case can be made that marketing (or the skills traditionally associated with marketing people) is now more important than ever.</span></p>
<p><strong><span style="color: #ff6600;">Content</span></strong><br/>
<span style="color: #000000;">Content covers online content. Or online experience. This covers everything from offering: interesting / useful written, visual and audio content; entertaining / useful apps; interesting online brand story. And so on. Content is all about offering value add. It’s about offering an experience that is of genuine interest to your audience. It’s about attracting relevant and loyal followers. But, like product development, online content, is, also, about creativity. You want to create great content that is unique and different.<br/>
Paid advertising/marketing comes under ‘content’. Again, the same principles apply: quality, relevancy, creative approach. If your overall content approach is solid (as well as, of course, offering great products ..), then it’s more likely that your spend on paid advertising/marketing is going to be less and that your approach to paid advertising/marketing is going to be more effective, too.</span></p>
<p><strong><span style="color: #ff6600;">Listen</span></strong><br/>
<span style="color: #000000;">Already mentioned ‘listen’ but worth devoting a section, as a general marketing strategy, to it, I think.<br/>
Many organizations are big enough to have people dedicated to social media. But even in such organizations, listening should be, surely, one of the key aspects of the social media strategy. Sure, social media is a lot more than just listening. It’s about, for example, talking with people so as to build up contacts and loyal followers and more. But on the point of ‘loyal followers’, focusing on, firstly, effective products, and, secondly, effective online content is far more important than just ‘talking to’ customers). And by, listening to our customers and people, via online social media, for example, we are able to improve products and online content. A listening strategy is not about not talking. But it’s about really listening to what our customers and people in general are saying - about products, companies, the market place in general. It’s about getting a feel for people’s attitudes in general, zeitgeist, and so on. Listening, via online social media, provides an invaluable, holistic insight (as well as, potentially, specific insights as well) into the kind of world we want to market in.<br/>
But instead of just having a vague social media strategy, it might be far more useful to focus more on having a concrete ‘listening’ strategy. Getting that right, first, and only then turning to social media, in general, and all the benefits it has to offer.</span></p>
<p><span style="color: #000000;">What do you think?</span></p>
<span class="slashdigglicious">
<a href="http://slashdot.org/bookmark.pl?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2947&title=3+Key+Words+for+Marketing+Now" title="Slashdot It!"><img src="../favicon.ico" height="16" width="16" alt="[Slashdot]"/></a>
<a href="http://digg.com/submit?phase=2&url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2947&title=3+Key+Words+for+Marketing+Now" title="Digg This Story"><img src="../img/favicon.a015f25c.ico" width="16" height="16" alt="[Digg]"/></a>
<a href="http://reddit.com/submit?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2947&title=3+Key+Words+for+Marketing+Now" title="Reddit"><img src="../favicon.ico" width="16" height="16" alt="[Reddit]"/></a>
<a href="http://del.icio.us/post?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2947&title=3+Key+Words+for+Marketing+Now" title="Save to del.icio.us" onclick="window.open('http://del.icio.us/post?v=4&noui&jump=close&url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2947&title=3+Key+Words+for+Marketing+Now', 'delicious', 'toolbar=no,width=700,height=400'); return false;"><img src="../static/img/delicious.small.gif" width="16" height="16" alt="[del.icio.us]"/></a>
<a href="http://www.facebook.com/share.php?u=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2947" title="Share on Facebook"><img src="../favicon.ico" width="16" height="16" alt="[Facebook]"/></a>
<a href="http://technorati.com/faves?add=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2947" title="Add to my Technorati Favorites"><img src="../favicon.ico" width="16" height="16" alt="[Technorati]"/></a>
<a href="http://www.google.com/bookmarks/mark?op=edit&output=popup&bkmk=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2947&title=3+Key+Words+for+Marketing+Now" title="Save to Google Bookmarks"><img src="../favicon.ico" width="16" height="16" alt="[Google]"/></a>
<a href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2947&title=3+Key+Words+for+Marketing+Now" title="Stumble it!"><img src="../favicon.ico" width="16" height="16" alt="[StumbleUpon]"/></a>
</span><div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=3+Key+Words+for+Marketing+Now+http%3A%2F%2Fis.gd%2FjbkD68" title="Post to Twitter"><img class="nothumb" src="../wordpress/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter.png" alt="Post to Twitter"/></a> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=3+Key+Words+for+Marketing+Now+http%3A%2F%2Fis.gd%2FjbkD68" title="Post to Twitter">Tweet This Post</a></p></div> </div> <!-- end .entry-content -->
<!--ADSENSE-->
<!-- 1 Nove 13 -->
<p> </p>
<!-- You can start editing here. -->
<div id="comment-wrap">
<div id="comment-section" class="nocomments">
<!-- If comments are open, but there are no comments. -->
</div>
<div id="respond" class="comment-respond">
<h3 id="reply-title" class="comment-reply-title"><span>Leave a Comment</span> <small><a rel="nofollow" id="cancel-comment-reply-link" href="../p_2947_wordpress/#respond" style="display:none;">Cancel reply</a></small></h3>
<form action="/" method="post" id="commentform" class="comment-form">
<p class="comment-notes">Your email address will not be published. Required fields are marked <span class="required">*</span></p> <p class="comment-form-author"><label for="author">Name <span class="required">*</span></label> <input id="author" name="author" type="text" value="" size="30" aria-required="true"/></p>
<p class="comment-form-email"><label for="email">Email <span class="required">*</span></label> <input id="email" name="email" type="text" value="" size="30" aria-required="true"/></p>
<p class="comment-form-url"><label for="url">Website</label> <input id="url" name="url" type="text" value="" size="30"/></p>
<div id="et-rating" class="clearfix">
<span id="choose_rating">Choose a Rating</span>
<div class="rating-container">
<div class="rating-inner clearfix"><input name="et_star" type="radio" class="star {half:true}" value="0.5"/><input name="et_star" type="radio" class="star {half:true}" value="1"/><input name="et_star" type="radio" class="star {half:true}" value="1.5"/><input name="et_star" type="radio" class="star {half:true}" value="2"/><input name="et_star" type="radio" class="star {half:true}" value="2.5"/><input name="et_star" type="radio" class="star {half:true}" value="3"/><input name="et_star" type="radio" class="star {half:true}" value="3.5"/><input name="et_star" type="radio" class="star {half:true}" value="4"/><input name="et_star" type="radio" class="star {half:true}" value="4.5"/><input name="et_star" type="radio" class="star {half:true}" value="5"/> </div> <!-- end .rating-inner -->
</div> <!-- end .rating-container -->
</div> <!-- end #et-rating --><p class="comment-form-comment"><label for="comment">Comment</label> <textarea id="comment" name="comment" cols="45" rows="8" aria-required="true"></textarea></p> <p class="form-allowed-tags">You may use these <abbr title="HyperText Markup Language">HTML</abbr> tags and attributes: <code><a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> </code></p> <p class="form-submit">
<input name="submit" type="submit" id="submit" value="Submit"/>
<input type="hidden" name="comment_post_ID" value="2947" id="comment_post_ID"/>
<input type="hidden" name="comment_parent" id="comment_parent" value="0"/>
</p>
<p style="display: none;"><input type="hidden" id="akismet_comment_nonce" name="akismet_comment_nonce" value="ea0fb7ecf0"/></p><script type="text/javascript" src="../wordpress/wp-content/plugins/akismet/_inc/form.js"></script>
<p style="display: none;"><input type="hidden" id="ak_js" name="ak_js" value="185"/></p> </form>
</div><!-- #respond -->
</div> </div> <!-- end .entry -->
<div class="cover-shadow"></div>
</div> <!-- end #left-area -->
<div id="sidebar">
<div class="sidebar-block" style="padding-top:0px;">
<div>
<!--<div style="width:100%; height:38px; padding-top:5px; padding-bottom:15px; border-bottom:1px solid #fff; color:#fff; text-align:center; font-size:15px; line-height:1.5em; background:#000;">
EYEconomy<br />
<span style="text-transform:uppercase;">Top Blog Aggregators</span>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/aggregator/">Digital Marketing</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/aggregator2/">Web Design & Dev</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/searchmarketing/">Search Marketing</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/graphicdesign/">Graphic Design</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/socialmedia/">Social Media</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/mobile/">Mobile</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/advertising/">Advertising</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/software-development/">Software</a>
</div>-->
<div id="text-4" class="widget widget_text"><h4 class="widgettitle">Popular articles and resources</h4> <div class="textwidget"><ul>
<li><a href="../p_3896_wordpress/">The Big Digital Marketing Resource - Stats, Strategy, Tactics, Topics, and more</a></li>
<li><a href="../p_4205_wordpress/">Mobile Marketing – Advantages / Disadvantages</a></li>
<li><a href="../p_11418_wordpress/">Digital Marketing Strategy</a></li>
<li><a href="../page_id_4719_wordpress/">500 Top Digital Marketing Cases Studies</a></li>
<li><a href="../p_874_wordpress/">225 Top Print Ads 2004 – 2018 </a></li>
<li><a href="../p_2056_wordpress/">45 Great TV Ads 1974 – 2018 </a></li>
<li><a href="../page_id_9781_wordpress/">101 Top Social Media Case Studies</a></li>
<li><a href="../p_4626_wordpress/">35 Top Mobile App Case Studies</a></li>
<li><a href="../p_2644_wordpress/">61 Top Interactive (online) Case Studies</a></li>
<li><a href="../p_302_wordpress/">Top 100 Digital / Marketing / Communications Blogs </a></li>
<li><a href="../p_909_wordpress/">Top 100 Creative Blogs – Advertising, Design, Marketing and New Media</a></li>
<li><a href="../p_119_wordpress/">What is an Advertising Creative Brief</a></li>
<li><a href="../p_7830_wordpress/">The Importance of Digital Marketing Training</a></li>
<li><a href="../p_4871_wordpress/">50 Key Landmarks in the History of Digital Marketing</a></li>
<li><a href="../p_127_wordpress/">60 Classic Straplines</a></li>
</ul></div>
</div> <!-- end .widget -->
<div class="clearfix"></div>
<!--<div style="width:100%; padding-top:10px; padding-left:5px; text-align:left; font-size:12px;">
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/">About</a>
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/casestudies/">Case Studies</a>
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/?page_id=8850">Articles</a>
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/?page_id=7954">Contact</a>
<a href="https://twitter.com/ESpotlight"><img src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/twitter-icon-red.png" width="22" height="21" alt="Twitter" title="Twitter" /></a>
</div>-->
</div>
</div>
<div class="clearfix"></div>
<!--<p> </p><br />-->
<!--<center><a href="http://spotlightideas.co.uk/aggregator/"><img src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/orange-top-100-circle.png" width="200" height="200" alt="Top 100 Blogs" /></a></center>-->
<!--<center><a href="http://spotlightideas.co.uk/aggregator/"><img src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/side-right.png" width="175" height="157" alt="Top 250 Blogs" /></a></center>-->
<div class="cover-shadow"></div>
</div> <!-- end #sidebar -->
</div> <!-- end #main-content-wrap -->
</div> <!-- end #main-content -->
</div> <!-- end .container -->
</div> <!-- end #top-shadow -->
</div> <!-- end #content-area -->
<div id="footer">
<div id="footer-pattern">
<div class="container">
<div id="footer-widgets" class="clearfix">
</div> <!-- end #footer-widgets -->
</div> <!-- end .container -->
<div id="footer-bottom">
<div class="container clearfix">
<p id="copyright">© 2018, <a href="/">eyeconomy.co.uk</a>. All Rights Reserved | <a href="http://www.webmarketingplus.co.uk/about_wmp.html" target="_blank">Will Brown</a></p>
<p class="hide"></p>
</div> <!-- end .container -->
</div> <!-- end #footer-bottom -->
</div> <!-- end #footer-pattern -->
</div> <!-- end #footer -->
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.easing.1.3.js" type="text/javascript"></script>
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.cycle.all.min.js" type="text/javascript"></script>
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/superfish.js" type="text/javascript"></script>
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/custom.js" type="text/javascript"></script>
<!--ANALYTICS-->
<script type="text/javascript" src="../wordpress/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js"></script>
<script type="text/javascript">
/* <![CDATA[ */
var _wpcf7 = {"loaderUrl":"http:\/\/eyeconomy.co.uk\/wordpress\/wp-content\/plugins\/contact-form-7\/images\/ajax-loader.gif","sending":"Sending ..."};
/* ]]> */
</script>
<script type="text/javascript" src="../wordpress/wp-content/plugins/contact-form-7/includes/js/scripts.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.MetaData.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.rating.pack.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/fancybox/jquery.easing-1.3.pack.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/fancybox/jquery.fancybox-1.3.4.pack.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/et-ptemplates-frontend.js"></script>
</body>
</html>