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<p><strong><span style="color: #ff0000;">THIS SITE IS CURRENTLY UNDER-GOING MAJOR CHANGES. THINGS SHOULD BE BACK TO NORMAL SOON!<br/>
THANK YOU. </span></strong></p>
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<p>This post is really an introduction to getting into advertising as many of the particular topics on this subject have already been covered by previously published articles on this site.</p>
<p>A good place to start : <a href="http://www.spotlightideas.co.uk/?p=186"><strong><span style="color: #ff6600;">What is Advertising</span></strong></a>?<br/>
Advertising has changed, distinctly, in many ways and for many reasons. Audiences, generally, have less time to hear what advertisers have to say, and there is far more competition, in advertising, to be heard. As a result audiences are more critical of advertising, in general. Audiences are now doing and experiencing more things than ever before. This challenges people in advertising to understand their audiences better.</p>
<p>Different Advertising roles.<br/>
Have put-together an overview of some of the main job roles in advertising: <a href="http://www.spotlightideas.co.uk/?p=665"><strong><span style="color: #ff6600;">Account Planning</span> </strong></a>(coming up with the branding / marketing ideas behind campaigns); <a href="http://www.spotlightideas.co.uk/?p=606"><strong><span style="color: #ff6600;">Account Handling</span> </strong></a>(being the face of the agency to the client, in general); <a href="http://www.spotlightideas.co.uk/?p=606"><span style="color: #ff6600;"><strong>Media Planning</strong></span></a><span style="color: #ff6600;"><strong> </strong><span style="color: #000000;">(</span></span>selecting the best media channels for a campaign); <a href="http://www.spotlightideas.co.uk/?p=126"><span style="color: #ff6600;"><strong>Copywriting </strong></span></a>and <a href="http://www.spotlightideas.co.uk/?p=829"><span style="color: #ff6600;"><strong>Art Direction</strong></span></a>.</p>
<p>For general advice about getting a job in advertising (and marketing) in general: <a href="http://www.spotlightideas.co.uk/?p=2471"><span style="color: #ff6600;"><strong>75 Tips for Finding and Landing a Job</strong></span></a>.</p>
<p>This site, also, has other useful pages for those looking to get into advertising:<br/>
The Top 100 Blog Posts – Advertising, Marketing, Media & PR<br/>
The Top 250 Blog Posts – Advertising, Marketing, Media & PR<br/>
Marketing Case Studies (Top, right of site, in particular, <a href="http://www.spotlightideas.co.uk/?p=2670"><strong><span style="color: #ff6600;">30 Top Social Media Case Studies</span></strong></a>)<br/>
Best TV Ads of last 2 years, Top 40 TV Ads of last few decades, Best Print Ads of 2008</p>
<p>For those looking, specifically, to get into digital marketing, have put together: <a href="http://www.spotlightideas.co.uk/?p=126"><span style="color: #ff6600;"><strong>Getting into Digital Marketing</strong></span></a></p>
<p>There are, also, useful categories , in general, on this site for ‘Getting into Advertising’ such as the ‘What Is?’ section (what is a <a href="http://www.spotlightideas.co.uk/?p=119"><span style="color: #ff6600;"><strong>Creative Brief</strong></span>;</a> what is an <a href="http://www.spotlightideas.co.uk/?p=619"><span style="color: #ff6600;"><strong>Advertising Portfolio</strong></span></a>; and so on), ‘Resources’ (i.e Advertising / Branding quotes – in categories), and Articles (i.e <a href="http://www.spotlightideas.co.uk/?p=2670"><span style="color: #ff6600;"><strong>Introduction to Digital Strategy</strong></span></a>; <a href="http://www.spotlightideas.co.uk/?p=48"><span style="color: #ff6600;"><strong>10 Key Words for Creative Thinking</strong></span></a>; and more) sections – all on right of site – as well as ‘Interviews’ with leading people in advertising and marketing which provide useful, general insights into the type of work they do.</p>
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<span class="fn">george</span> <div class="comment-date">October 20, 2009 </div>
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<div class="comment-content"><p>like this piece .am into advertising and marketing new and like to know more about it.so please will be very glad if u can mail me more details on it,thank u</p>
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