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<h1 class="title">75 Tips for Finding and Landing a Job</h1>
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<p>By E. Mahony – spotlightideas.co.uk</p>
<p>Have put together some key words with some brief explanations for people to follow when applying for jobs in general (with a section, as well, on marketing jobs). Intended for both graduates and people with work experience.</p>
<p><strong>GENERAL ADVICE</strong></p>
<p><strong><span style="font-weight: normal;"><span style="color: #ff6600;"><span style="color: #ff6600;"><strong><span style="color: #ff6600;">Research</span></strong></span></span>. Research thoroughly, the advertised job: the position, the company, the products, the marketplace, the competition, the customers, and so on (for interview / CV/resume, and for general application).<br/>
<span style="color: #ff6600;"><span style="color: #000000;"><strong><span style="color: #ff6600;">Stratey</span></strong></span></span><span style="color: #000000;">. </span>Have an overall strategy / plan for your job hunting.<br/>
<span style="color: #ff6600;"><strong>Open-minded approach</strong></span>. Have a strategy / plan. But be open-minded, flexible and open to opportunities, as well.<br/>
<span style="color: #ff6600;"><strong>Get advice / mentor</strong></span>. Get advice from people in general but try and find someone quite specific to the role you would like to do, as well.<br/>
<span style="color: #ff6600;"><strong>Be the Recruiter</strong></span>. Try and see things from the recruiter’s point-of view (for CV /resume / interview and general application).<br/>
<span style="color: #ff6600;"><strong>Patience / Perseverance / Passion</strong></span>. Patience (getting the job you want, normally, doesn’t happen right away). Perseverance (don’t give up, and explore every opportunity) + Passion (or enthusiasm – enthusiasm will help you in how you approach your CV, perform in your interview as well as in general job-hunting approach).<br/>
<span style="color: #ff6600;"><strong>Networking</strong></span>. Become good at networking in general (offline and online). It will help you a great deal in your job search. And it will impress potential employees, as well: employers like employees who are good at networking.<br/>
<span style="color: #ff6600;"><strong>Over-qualified</strong></span>. Be careful about applying for jobs that you are clearly over-qualified for. ‘Over-qualified’ and the recruiter might well think you would soon get bored of the job. It won’t always be a case of ‘clearly over-qualified’: it very much depends on the company, position and recruiter. But it’s something to think about in the planning stage of your job search.<br/>
<span style="color: #ff6600;"><strong>Under-qualified / inexperienced</strong></span>. See section ‘Advice for Graduates’ if you are a graduate and the recruiter says that you are under-qualified or too inexperienced for the position.<br/>
<span style="color: #ff6600;"><strong>Job or Career?</strong></span> Are you applying for a job or a career? This all depends on the particular position, the company, the recruiter but it, also, depends on you – what you want out of this position. Something to think about in general.<br/>
<span style="color: #ff6600;"><strong>Check, Check, Check</strong></span>. Little mistakes in your cover letter /CV and elsewhere often stand out, leaving big, negative, impressions. Check your job applications (including cover letters / CV etc) and get someone to have a look too, if you can. Check your appearance, as well, on day the of interview.<br/>
<span style="color: #ff6600;"><strong>Use of Email</strong></span>. If you would like to send in a cover letter and CV via email, check first (don’t presume, although it is, increasingly, becoming more common to apply for jobs via email). Try and use a non-free email service (and avoid, at all costs, email services that includes ads – tacky). Avoid using email addresses with silly names.<br/>
<span style="color: #ff6600;"><strong>Sense of humour.</strong></span> It’s a serious business finding a job but don’t lose your sense of humour over it. You’re not going to get far with a recruiter if you’re really intense and stressed out. Employers want people who are serious about their work but who are, also, optimistic and have a sense of fun.</span></strong></p>
<p><span style="color: #000000;"><strong>ADVICE FOR GRADUATES – WORK EXPERIENCE<br/>
</strong></span><br/>
<strong><span style="color: #ff6600;">Why work experience?</span> </strong>Great way of getting valuable, hands-on experience. The particular work placement could lead to a direct, full-time position.<br/>
<span style="color: #ff6600;"><strong>How to get work experience? </strong></span>Send in a CV. Make the the CV stand out from others. Always send the CV to a specific person (with name and job title). Research their company and why you would like to work for them, and what you can offer them. Be patient. Follow up with a telephone call if you don’t hear back for a while. Don’t be pushy.<br/>
<span style="color: #ff6600;"><strong>During work experience. </strong></span>Be enthusiastic. Do the jobs that others don’t want to do. Work hard but have fun. Try and get to know as many people as you can during the work placement (they could become useful contacts in future job search). *Please turn to section on CV for more information about CV and to the rest of this page for more information about job application in general.</p>
<p><strong>ADVICE FOR GRADUATES – GENERAL<br/>
<span style="font-weight: normal;"><span style="color: #ff6600;"><strong><br/>
Being entrepreneurial.</strong></span> Being entrepreneurial in approach has, of course, always been important / a great asset. But now more than ever owing to the way business has moved onto the web, and just the pressures of modern business life. Develop your entrepreneurial skills. For example, you could set up a blog and make some money with AdSense.<br/>
<span style="color: #ff6600;"><strong>Gain some leadership experience</strong></span>. Do things in your free time that require some levels of responsibility / leadership skills i.e helping to organize and run a children’s summer camp.<br/>
<span style="color: #ff6600;"><strong>Sales experience</strong></span>. Business is, ultimately, about selling products or services. You might not be going for a sales role, but some experience in sales will give your CV a more rounded look.<br/>
<span style="color: #ff6600;"><strong>Do a variety of interesting things in free-time</strong></span>. Do lots of interesting things in your free time. Travel to far-flung places, for example – travel involves planning, decision-making, and sense-of-adventure.<br/>
<span style="color: #ff6600;"><strong>Entrepreneurial / corporate type? </strong></span>Figure out whether you are the entrepreneurial or corporate type. And then gear your job-search towards this.</span></strong></p>
<p><strong>MOVING ON FROM LOSING A JOB</strong>. For most people losing a job can be a confidence-knocker. But often there is (or should be) no shame whatsoever in losing a job (especially in today’s economic climate). The job search can’t really begin properly until you’ve left all negative thoughts behind.</p>
<p><strong>WHERE TO LOOK FOR JOBS – TRADITIONAL AREAS OF FOCUS</strong></p>
<p><strong> </strong></p>
<p><strong><span style="color: #ff6600;">Job Boards<br/>
Newspaper / trade magazines<br/>
Recruitment agencies<br/>
Careers fairs<br/>
Companies’ visits to universities (Milkrounds)<br/>
Company websites<br/>
Network / contacts</span></strong></p>
<p><strong>WHERE TO LOOK FOR JOBS – SOCIAL MEDIA </strong><strong>(or, rather, where people will coming looking for you</strong>)</p>
<p><strong>Social Media – general</strong>. By having a social media presence on the web, employers can get to know what you know, what you’re like, and so on (and many of the best companies have people browsing the social media landscape for potential employees). It works best for people with some work experience. But can, also, work for graduates too.<br/>
<span style="color: #ff6600;"><strong>Blog </strong></span>- Think of your blog as a kind of CV. The blog can give potential employers a good idea of what you know, what you’re like, how you communicate, and so on. Besides just posts / articles on your site, you can, also, include videos, podcasts, and more.<br/>
<span style="color: #ff6600;"><strong>Twitter </strong></span>- For some great posts on using Twitter to find jobs read<a href="http://www.litmanlive.co.uk/2009/01/how-to-use-twitter-to-find-your-next-job/"> <span style="color: #808080;"><span style="color: #ff6600;"><strong>here</strong></span></span></a>, <span style="color: #808080;"><a href="http://www.mpdailyfix.com/2009/03/guest_post_how_i_got_my_job_th.html#more"><span style="color: #ff6600;"><strong>here</strong></span><strong> </strong></a></span><span style="color: #333333;"><span style="color: #808080;"><span style="color: #ff6600;"><span style="color: #ff6600;"><strong><a href="http://www.webinknow.com/2008/11/how-david-murray-found-a-new-job-via-twitter.html"><br/>
</a><span style="color: #000000; font-weight: normal;">LinkedIn</span><span style="color: #000000; font-weight: normal;"> – Great post by Guy Kawasaki on using LinkedIn to get a job <span style="color: #808080;"><a href="http://blog.guykawasaki.com/2009/02/10-ways-to-use.html"><span style="color: #ff6600;"><strong>here</strong></span></a></span></span></strong></span></span></span></span></p>
<p><strong>GENERAL SKILLS / ACCOMPLISHMENTS TO GET ACROSS<br/>
</strong><br/>
Here are some generic skills / accomplishments you want to get across (via CV, interview, references). Some are easier to get down on CV than others – ensure that all skills / accomplishments mentioned in CV and during interview are backed up with good, clear examples.</p>
<p><strong><span style="color: #ff6600;">Just gets things done<br/>
Goes beyond what is expected<br/>
Team-work<br/>
Planning / organizational<br/>
Decision-making (and decision-making under pressure)<br/>
Problem-solving<br/>
Strategic-thinking<br/>
Open to new ideas / innovator<br/>
Able to manage self<br/>
Independent learner<br/>
Written and oral communication<br/>
Creates order out of disorderly situations</span></strong></p>
<p><strong>SPECIFIC SKILLS / ACCOMPLISHMENTS.</strong> Focus on including, with examples, the specific skills / accomplishments that are required for the job in your CV. But, also, think about these skills in general and the sort of discussion you might have about them with the interviewer.<br/>
<strong><br/>
</strong><strong>COVER LETTER</strong></p>
<p><strong>Cover letter as Introduction.</strong> The cover letter is an introduction to your CV / yourself. Introduce yourself in a way that makes you stand out from other applicants (but not in a sensational / dramatic way) in a way that captures the interest of the recruiter (and makes them want to read your CV with interest).<br/>
<span style="color: #ff6600;"><strong>Why applying</strong></span>. Say why you want to work in that position and in the company in general.<br/>
<span style="color: #ff6600;"><strong>30 Seconds</strong></span>. A recruiter normally spends about 30 seconds reading a cover letter. They are normally good at reading quickly, but make their experience easier by making the cover letter easy for them to follow. So aim to make your cover letter no longer than it would take someone reading quickly to read your cover letter in around 30 seconds.</p>
<p><strong>CV / RESUME<br/>
<span style="font-weight: normal;"><span style="color: #ff6600;"><strong><br/>
CV as advertisement</strong></span>. Think of a CV as a kind of long copy advertisement. It should contain the right key words to grab recruiters’ attention (and for them to want to find out more about you). And like an advertisement the copy should be clear and concise. But for most jobs (exceptions can be made for some roles in advertising, for example), keep the CV business-like. There are lots of things you could do, and people have different ideas about the perfect CV, but here are a few general pointers:<br/>
<span style="color: #ff6600;"><strong>1 Page</strong></span>. Generally a CV should be no longer than one page in length (exceptions for people with some years experience).<br/>
<strong><span style="color: #ff6600;">Avoid typos / misspellings</span><br/>
<span style="font-weight: normal;"><span style="color: #ff6600;"><strong>Active verbs</strong></span>. Like good story-tellers, use active verbs (‘I led’, ‘I exceeded’, ‘I created’) etc ..<br/>
<strong><span style="color: #ff6600;">Clear / concise use of language.</span><br/>
<span style="font-weight: normal;"><span style="color: #ff6600;"><strong>Flow to CV</strong></span>. Your CV should read as if there has been a plan (but don’t over do it) to your career.<br/>
<strong><span style="color: #ff6600;">Bullet points<br/>
Facts / examples<br/>
Focus on job position<br/>
Tailor CV to job</span></strong></span></strong></span></strong></span></strong></p>
<p><strong>INTERVIEW<br/>
<span style="font-weight: normal;"><span style="color: #ff6600;"><strong><br/>
Apperance</strong></span>. Dress appropriately (someone going for a job in an ad agency might well dress quite differently for someone going for a job in a bank). Tidy, clean clothes and appearance in general.<br/>
<span style="color: #ff6600;"><strong>Prepare and Practice questions beforehand</strong></span>. Try and think of as many questions or possible discussions you could have with the interviewer and prepare for them by going over your answers in your head (or out loud if you like ..).<br/>
<span style="color: #ff6600;"><strong>Be prepared for difficult questions</strong></span>. You won’t be able to prepare for all possible questions but you can prepare yourself so that you don’t appear stumped.<br/>
<span style="color: #ff6600;"><strong>Don’t get defensive</strong></span>. A challenging question is an opportunity for you to deal with a difficult situation in a positive way.<br/>
<span style="color: #ff6600;"><strong>Be human</strong></span>. Yes, of course, be professional. Demonstrate that you are a hard worker and competent. But be human too. You might be competent, professional, and so on, but can people work with you?<br/>
<span style="color: #ff6600;"><strong>Use examples</strong></span>. Don’t just say, for example, ‘I am good under-pressure.’ Give an example of this.<br/>
<span style="color: #ff6600;"><strong>Listen carefully </strong></span>(don’t just talk). Be conversational.<br/>
<span style="color: #ff6600;"><strong>Don’t rush your answers</strong></span>. You’ll come out with a better answer, anyway, but, also it will demonstrate that you are a thinker, and a thinker under pressure, too. Don’t procrastinate / don’t take too long either ..<br/>
<span style="color: #ff6600;"><strong>Answer the question</strong></span>. Don’t digress (don’t answer yes / no either – unless asked ..).<br/>
<span style="color: #ff6600;"><strong>Slow down</strong></span>. It’s easy to talk too quickly during interviews because of nerves. Slow down.<br/>
<span style="color: #ff6600;"><strong>Be yourself</strong></span>. It won’t take them long to tell you’re acting. But act professional as well.<br/>
<span style="color: #ff6600;"><strong>Be calm</strong></span>. Be calm (but alert and enthusiastic). Don’t let your nerves take over.<br/>
<span style="color: #ff6600;"><strong>Contribute</strong></span>. The interview is, ultimately, about how you are going to make life easier for people in the company, and improve the company’s prospects, in general. It’s ultimately about how you could contribute to the company.<br/>
<span style="color: #ff6600;"><strong>Pen and Paper</strong></span>. Bring in a pen and a note pad (even if you don’t use it).<br/>
<span style="color: #ff6600;"><strong>Eye-contact</strong></span>. Keep eye-contact, in a respectful way.<br/>
<span style="color: #ff6600;"><strong>Enthusiastic</strong></span>. Be enthusiastic (not over-the-top) and be interested in what your interviewer says.<br/>
<span style="color: #ff6600;"><strong>Will he/she fit into the company culture?</strong></span> – this is at back at interviewer’s mind during interview.<br/>
<strong><span style="color: #ff6600;">Demonstrate that you would be able to get into the job quickly<br/>
Post Interview ‘thank-you’ letter</span></strong></span></strong></p>
<p><strong>SPECIFIC ADVICE FOR PEOPLE LOOKING FOR MARKETING / ONLINE MARKETING / ADVERTISING JOBS<br/>
</strong><br/>
In considering the below points, remember that marketing covers a broad range of positions, companies, brands, and consumers (so the approach to a position as an advertising copywriter, for example, might be quite different to a position as a marketing executive in a B2B / financial company).<br/>
<span style="color: #ff6600;"><strong><br/>
Stand out from the crowd</strong></span>. You could say the same for practically all jobs but in marketing, and in particular advertising and online marketing there is the opportunity to demonstrate this in the application process. For example, you could publish a blog.<br/>
<span style="color: #ff6600;"><strong>Linear / lateral thinker</strong></span>. Recruiters, in particular in advertising / branding, like people who are good at both linear and lateral thinking. Give examples of how you are good at both linear and lateral thinking, and prepare for a discussion on this topic for interview.<br/>
<span style="color: #ff6600;"><strong>Learn about social media</strong></span>. Learn about social media (better, do social media) whether you want to work as a social media specialist or not. Social media is becoming an essential tool of business in general. People in marketing should certainly know more about it than others.<br/>
<span style="color: #ff6600;"><strong>Be, thoroughly, aware of old marketing versus new marketing</strong></span>. In a nutshell, old marketing is about telling / pushing your views onto others. New marketing is about really listening to what audiences want, having a discussion, attracting/inviting potential audiences to what you have to say.<br/>
<span style="color: #ff6600;"><strong>Forget the glamour</strong></span>. Marketing / advertising / PR is hard work. In most cases ‘glamour’ only comes into it in a very small way.</p>
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<span class="fn"><a href="http://marketinginteractions.com/" rel="external nofollow" class="url">Ardath Albee</a></span> <div class="comment-date">June 16, 2009 </div>
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<div class="comment-content"><p>Great tips and resource! May I add #76?</p>
<p>Check out <a href="http://www.getbacktoworkfaster.com/" rel="nofollow">http://www.getbacktoworkfaster.com</a></p>
<p>Complimentary Book Download (pdf) on job creation strategies. This new book provides insights that help you accomplish all the things on this comprehensive list.</p>
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<span class="fn"><a href="http://theworldofm.wordpress.com/" rel="external nofollow" class="url">M</a></span> <div class="comment-date">June 18, 2009 </div>
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<div class="comment-content"><p>All great advice. I’d like to add a bit to the work experience bit. Having been on both sides of that fence, I noticed that these days graduates are finding it hard to get into work placements because staff in companies these days have work stacked to the celiing and have no time to guide the intern. The only alternative would be to remember that there is none, and to send out or call as many companies as humanly possible, but remembering not to simply copy and paste the CV/Cover letter but to treat the work placement just as you would an interview for a real job. Tailor your cv/cover letter and do a bit of research on the company that you’re applying to get your work experiece from</p>
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<span class="fn"><a href="http://jobsforcreatives.com/" rel="external nofollow" class="url">Mort</a></span> <div class="comment-date">June 20, 2009 </div>
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<div class="comment-content"><p>What worked for me was cold calling every single design firm in my area. I got one positive response that lead to a bunch of work, but I’m not sure what I’d have done if that didn’t work out.</p>
<p>I’d suggest that any recent graduates remain light on their feet and ready to move to where the jobs are.</p>
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