File: //home/eyeconomy.co.uk/public_html/p_2414_wordpress.html
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" lang="en-US">
<head profile="http://gmpg.org/xfn/11">
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/>
<title> Advertising / Branding Quotes | EYEconomy</title>
<link rel="stylesheet" href="../wordpress/wp-content/themes/AggregatorInReview-3/style.css" type="text/css" media="screen"/>
<link href="http://fonts.googleapis.com/css?family=Arvo:regular,bold" rel="stylesheet" type="text/css"/>
<link rel="alternate" type="application/rss+xml" title="EYEconomy RSS Feed" href="http://eyeconomy.co.uk/?feed=rss2"/>
<link rel="alternate" type="application/atom+xml" title="EYEconomy Atom Feed" href="http://eyeconomy.co.uk/?feed=atom"/>
<link rel="pingback" href="http://eyeconomy.co.uk/wordpress/xmlrpc.php"/>
<link rel="shortcut icon" href="../wordpress/wp-content/themes/AggregatorInReview-3/favicon.ico" type="image/x-icon">
<link rel="icon" href="../wordpress/wp-content/themes/AggregatorInReview-3/favicon.ico" type="image/x-icon">
<!--[if lt IE 7]>
<link rel="stylesheet" type="text/css" href="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/css/ie6style.css" />
<script type="text/javascript" src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/js/DD_belatedPNG_0.0.8a-min.js"></script>
<script type="text/javascript">DD_belatedPNG.fix('img#logo, span.overlay, a.zoom-icon, a.more-icon, #menu, #menu-right, #menu-content, ul#top-menu ul, #menu-bar, .footer-widget ul li, span.post-overlay, #content-area, .avatar-overlay, .comment-arrow, .testimonials-item-bottom, #quote, #bottom-shadow, #quote .container');</script>
<![endif]-->
<!--[if IE 7]>
<link rel="stylesheet" type="text/css" href="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/css/ie7style.css" />
<![endif]-->
<!--[if IE 8]>
<link rel="stylesheet" type="text/css" href="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/css/ie8style.css" />
<![endif]-->
<script language="JavaScript" type="text/JavaScript">
<!�
menu_status = new Array();
function showHide(theid){
if (document.getElementById) {
var switch_id = document.getElementById(theid);
if(menu_status[theid] != 'show') {
switch_id.className = 'show';
menu_status[theid] = 'show';
}else{
switch_id.className = 'hide';
menu_status[theid] = 'hide';
}
}
}
//�>
</script>
<script type="text/javascript">
<!--
function MM_changeProp(objId,x,theProp,theValue) { //v9.0
var obj = null; with (document){ if (getElementById)
obj = getElementById(objId); }
if (obj){
if (theValue == true || theValue == false)
eval("obj.style."+theProp+"="+theValue);
else eval("obj.style."+theProp+"='"+theValue+"'");
}
}
//-->
</script>
<script type="text/javascript">
document.documentElement.className = 'js';
</script>
<link rel="alternate" type="application/rss+xml" title="EYEconomy � Feed" href="http://eyeconomy.co.uk/?feed=rss2"/>
<link rel="alternate" type="application/rss+xml" title="EYEconomy � Comments Feed" href="http://eyeconomy.co.uk/?feed=comments-rss2"/>
<link rel="alternate" type="application/rss+xml" title="EYEconomy � Advertising / Branding Quotes Comments Feed" href="http://eyeconomy.co.uk/?feed=rss2&p=2414"/>
<meta content="AggregatorInReview 3 v.1.5" name="generator"/><link rel="stylesheet" id="contact-form-7-css" href="../wordpress/wp-content/plugins/contact-form-7/includes/css/styles.css" type="text/css" media="all"/>
<link rel="stylesheet" id="et-rating-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/css/jquery.rating.css" type="text/css" media="all"/>
<link rel="stylesheet" id="et-shortcodes-css-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/shortcodes/css/shortcodes.css" type="text/css" media="all"/>
<link rel="stylesheet" id="fancybox-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/fancybox/jquery.fancybox-1.3.4.css" type="text/css" media="screen"/>
<link rel="stylesheet" id="et_page_templates-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/page_templates.css" type="text/css" media="screen"/>
<script type="text/javascript" src="../wordpress/wp-includes/js/comment-reply.min.js"></script>
<script type="text/javascript" src="../wordpress/wp-includes/js/jquery/jquery.js"></script>
<script type="text/javascript" src="../wordpress/wp-includes/js/jquery/jquery-migrate.min.js"></script>
<style type="text/css">img.nothumb{border:0;margin:0 0 0 2px !important;}</style>
<!-- Tweet This v1.8.3 b037 mode alpha -->
<link rel="EditURI" type="application/rsd+xml" title="RSD" href="http://eyeconomy.co.uk/wordpress/xmlrpc.php?rsd"/>
<link rel="wlwmanifest" type="application/wlwmanifest+xml" href="http://eyeconomy.co.uk/wordpress/wp-includes/wlwmanifest.xml"/>
<link rel="prev" title="Introduction To Creative Jobs in Advertising, Marketing and Digital" href="http://eyeconomy.co.uk/?p=2404"/>
<link rel="next" title="75 Tips for Finding and Landing a Job" href="http://eyeconomy.co.uk/?p=2471"/>
<meta name="generator" content="WordPress 3.8.1"/>
<link rel="canonical" href="../p_2414_wordpress/"/>
<link rel="shortlink" href="http://is.gd/rA6gn7"/>
<!-- used in scripts --><meta name="et_featured_auto_speed" content="7000"/><meta name="et_disable_toptier" content="0"/><meta name="et_featured_slider_pause" content="0"/><meta name="et_featured_slider_auto" content="0"/> <!-- Meta Manager Start -->
<!-- Meta Manager End -->
</head>
<body class="single single-post postid-2414 single-format-standard unknown et_includes_sidebar">
<div id="top-header">
<div id="top-header-pattern">
<div class="container clearfix">
<a href="/">
</a>
<img src="../wordpress/wp-content/themes/AggregatorInReview-3/images/top-menu.gif" alt="" width="960" height="86" border="0" usemap="#top-menuMap" id="top-menu"/>
<map name="top-menuMap" id="top-menuMap">
<area shape="circle" coords="39,45,39" href="/" alt="EYEconomy"/>
<area shape="rect" coords="85,34,189,60" href="../aggregator/" alt="Aggregators"/>
<area shape="rect" coords="205,35,293,60" href="../page_id_10306_wordpress/" alt="Articles"/>
<area shape="rect" coords="309,36,427,60" href="../casestudies/" alt="Case Studies"/>
<area shape="rect" coords="601,36,645,60" href="/" alt="About"/>
<area shape="rect" coords="654,36,710,58" href="http://spotlightideas.co.uk/?page_id=7954" alt="Contact"/>
<area shape="rect" coords="719,35,748,62" href="https://twitter.com/ESpotlight" alt="Follow on Twitter"/>
<area shape="rect" coords="439,36,583,60" href="../page_id_10384_wordpress/" alt="Other Resources"/>
<area shape="rect" coords="759,35,942,57" href="../page_id_10386_wordpress/" alt="Browse by Media"/>
<area shape="rect" coords="202,69,354,81" href="../aggregator/" alt="Digital Marketing Aggregator"/>
<area shape="rect" coords="373,69,449,83" href="../socialmedia/" alt="Social Media Aggregator"/>
<area shape="rect" coords="467,69,515,82" href="../searchmarketing/" alt="Search Marketing Aggregator"/>
<area shape="rect" coords="533,67,601,82" href="../advertising/" alt="Advertising Aggregator"/>
<area shape="rect" coords="620,69,663,82" href="../mobile/" alt="Mobile Aggregator"/>
<area shape="rect" coords="681,67,759,82" href="../aggregator2/" alt="Web Design Aggregator"/>
<area shape="rect" coords="777,68,867,82" href="../graphicdesign/" alt="Graphic Design Aggregator"/>
<area shape="rect" coords="887,67,942,83" href="../page_id_11928_wordpress/" alt="Software Development Aggregator"/>
</map>
<div id="below-logo"></div>
<!--<span style="float:left; margin-top:30px; margin-right:10px;"><a href="https://twitter.com/#!/ESpotlight" target="_blank"><img style="float:left; margin:-3px 10px 0px 0px;" src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/twitter-small.png" width="20px" height="20px" alt="" /></a> 23,000+ followers </span>-->
<div id="slogan">Digital Headlines & Resources</div>
</div> <!-- end .container -->
</div> <!-- end #top-header-pattern -->
</div> <!-- end #top-header -->
<div id="bottom-header">
<div class="container clearfix">
<ul id="secondary-menu" class="nav">
<li><a href="/">Home</a></li>
<li class="page_item page-item-7647"><a href="../page_id_7647_wordpress/">#7647 (no title)</a></li>
<li class="page_item page-item-11928"><a href="../page_id_11928_wordpress/">#11928 (no title)</a></li>
<li class="page_item page-item-9660"><a href="../page_id_9660_wordpress/">1,000 Top Digital, Marketing & Communications Blogs in Aggregated Format</a></li>
<li class="page_item page-item-9781"><a href="../page_id_9781_wordpress/">101 Top Social Media Case Studies</a></li>
<li class="page_item page-item-9814"><a href="../page_id_9814_wordpress/">105 Top Digital Marketing (integrated / general) Case Studies</a></li>
<li class="page_item page-item-9738"><a href="../page_id_9738_wordpress/">13 Top Twitter Case Studies</a></li>
<li class="page_item page-item-9804"><a href="../page_id_9804_wordpress/">15 Top iPad Case Studies</a></li>
<li class="page_item page-item-10721"><a href="../page_id_10721_wordpress/">20 Top UK Facebook Case Studies</a></li>
<li class="page_item page-item-9810"><a href="../page_id_9810_wordpress/">20 Top Virals / Video Marketing Case Studies</a></li>
<li class="page_item page-item-9796"><a href="../page_id_9796_wordpress/">25 Top Digital – Branding / Planning / Strategy Case studies</a></li>
<li class="page_item page-item-10738"><a href="../page_id_10738_wordpress/">250+ Top UK Digital Marketing Case Studies</a></li>
<li class="page_item page-item-9807"><a href="../page_id_9807_wordpress/">34 Top Mobile Mobile / Advertising Case Studies</a></li>
<li class="page_item page-item-9717"><a href="../page_id_9717_wordpress/">44 Top Facebook Case Studies</a></li>
<li class="page_item page-item-10402"><a href="../page_id_10402_wordpress/">5 Top Email Marketing Case Studies</a></li>
<li class="page_item page-item-4719"><a href="../page_id_4719_wordpress/">500 Top Digital Marketing Cases Studies</a></li>
<li class="page_item page-item-10714"><a href="../page_id_10714_wordpress/">9 Top Augmented Reality Case Studies</a></li>
<li class="page_item page-item-10110"><a href="../page_id_10110_wordpress/">About</a></li>
<li class="page_item page-item-9884"><a href="../page_id_9884_wordpress/">Aggregators, Articles & Case Studies – Coming Soon.</a></li>
<li class="page_item page-item-10306"><a href="../page_id_10306_wordpress/">Articles (most popular)</a></li>
<li class="page_item page-item-8850"><a href="../page_id_8850_wordpress/">Articles, Interviews & Case Studies</a></li>
<li class="page_item page-item-10386"><a href="../page_id_10386_wordpress/">Browse by Media & Channels</a></li>
<li class="page_item page-item-7954"><a href="../page_id_7954_wordpress/">CONTACT</a></li>
<li class="page_item page-item-3499"><a href="/">Front Page</a></li>
<li class="page_item page-item-10196"><a href="../page_id_10196_wordpress/">Legends of Advertising: Bill Bernbach, David Ogilvy and Leo Burnett</a></li>
<li class="page_item page-item-9135"><a href="../page_id_9135_wordpress/">eyeconomy.co.uk Career Articles</a></li>
<li class="page_item page-item-10276"><a href="../page_id_10276_wordpress/">eyeconomy.co.uk Career Articles</a></li>
<li class="page_item page-item-10384"><a href="../page_id_10384_wordpress/">Other Resources (most popular)</a></li>
<li class="page_item page-item-2"><a href="../page_id_2_wordpress/">Sample Page</a></li>
<li class="page_item page-item-5690"><a href="../page_id_5690_wordpress/">Submit your Job Vacancies</a></li>
<li class="page_item page-item-9029"><a href="../page_id_9029_wordpress/">Top 200 Marketing Slideshare Prestenations – 2011 to 2017</a></li>
<li class="page_item page-item-10744"><a href="../page_id_10744_wordpress/">Top UK Digital Marketing (General / Integrated) Case Studies</a></li>
<li class="page_item page-item-10736"><a href="../page_id_10736_wordpress/">Top UK Ecommerce Case Studies</a></li>
<li class="page_item page-item-10728"><a href="../page_id_10728_wordpress/">Top UK Interactive (Online) Case Studies</a></li>
<li class="page_item page-item-10734"><a href="../page_id_10734_wordpress/">Top UK iPad Case Studies</a></li>
<li class="page_item page-item-10730"><a href="../page_id_10730_wordpress/">Top UK Mobile Apps Case Studies</a></li>
<li class="page_item page-item-10732"><a href="../page_id_10732_wordpress/">Top UK Mobile Marketing / Advertising Case Studies</a></li>
<li class="page_item page-item-10740"><a href="../page_id_10740_wordpress/">Top UK Search Marketing Case Studies</a></li>
<li class="page_item page-item-10726"><a href="../page_id_10726_wordpress/">Top UK Social Media (General) Case Studies</a></li>
<li class="page_item page-item-10724"><a href="../page_id_10724_wordpress/">Top UK Twitter Case Studies</a></li>
<li class="page_item page-item-10742"><a href="../page_id_10742_wordpress/">Top UK Virals / Video Marketing Case Studies</a></li>
<li class="cat-item cat-item-3"><a href="../cat_3_wordpress/" title="View all posts filed under Articles">Articles</a>
</li>
<li class="cat-item cat-item-4"><a href="../cat_4_wordpress/" title="View all posts filed under Career">Career</a>
</li>
<li class="cat-item cat-item-5"><a href="../cat_5_wordpress/" title="View all posts filed under Case Studies">Case Studies</a>
</li>
<li class="cat-item cat-item-6"><a href="../cat_6_wordpress/" title="View all posts filed under Favourites">Favourites</a>
</li>
<li class="cat-item cat-item-7"><a href="../cat_7_wordpress/" title="View all posts filed under Interviews">Interviews</a>
</li>
<li class="cat-item cat-item-8"><a href="../cat_8_wordpress/" title="View all posts filed under Private">Private</a>
</li>
<li class="cat-item cat-item-9"><a href="../cat_9_wordpress/" title="View all posts filed under Resources">Resources</a>
</li>
<li class="cat-item cat-item-1"><a href="../cat_1_wordpress/" title="View all posts filed under Uncategorized">Uncategorized</a>
</li>
<li class="cat-item cat-item-10"><a href="../cat_10_wordpress/" title="View all posts filed under What is">What is</a>
</li>
</ul> <!-- end ul#nav -->
<!--<div id="search-form">
<form method="get" id="searchform" action="http://eyeconomy.co.uk/">
<input type="text" value="Search this site..." name="s" id="searchinput" />
<input type="image" src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/search_btn.png" id="searchsubmit" />
</form>
</div>--> <!-- end #search-form -->
</div> <!-- end .container -->
</div> <!-- end #bottom-header -->
<div id="content-area">
<div id="top-shadow">
<div class="container">
<div id="main-content">
<div id="main-content-wrap" class="clearfix">
<div id="left-area">
<div id="breadcrumbs">
<a href="/">Home</a> <span class="raquo">»</span>
<a href="../cat_9_wordpress/">Resources</a> <span class="raquo">»</span> Advertising / Branding Quotes </div> <!-- end #breadcrumbs --> <div class="entry post clearfix">
<div class="post-description">
<h1 class="title">Advertising / Branding Quotes</h1>
<div class="clear"></div>
</div> <!-- end .post-description -->
<div class="clear"></div>
<div class="entry-content">
<p><span style="color: #000000;"> Quotations in Categories – spotlightideas.co.uk</span></p>
<p><strong><span style="color: #ff6600;">Brands - general</span></strong></p>
<ul>
<li><span style="color: #000000;">“A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless” - <strong>Stephen King</strong> (formerly of JWT ad agency)</span></li>
<li><span style="color: #000000;"> ”A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well”. <strong>Jeff Bezos</strong></span></li>
<li><span style="color: #000000;">“Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.” <strong>Edwin Artzt</strong></span></li>
<li><span style="color: #000000;">“Your brand is created out of customer contact and the experience your customers have of you.” -<strong> Stelios Haji-Ioannou</strong></span></li>
<li><span style="color: #000000;">“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” – <strong>Michael Eisner, Walt Disney</strong></span></li>
<li><span style="color: #000000;">“A Brand becomes stronger when you narrow the focus” – <strong>Al Ries & Laura Ries</strong></span></li>
<li><span style="color: #000000;">“Your brand’s power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets”. – <strong>Al Ries</strong></span></li>
<li><span style="color: #000000;">“We are no doubt in the Great Age of the Brand”. – <strong>Tom Peters</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Brand personality</span></strong></p>
<ul>
<li><span style="color: #000000;">“To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can’t use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality”. <strong>Morris Hite</strong></span></li>
<li><span style="color: #000000;"><strong> </strong>“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”<strong> David Ogilvy</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Brand Image</span></strong></p>
<ul>
<li><span style="color: #000000;">“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image”. <strong>David Ogilvy</strong></span></li>
<li><span style="color: #000000;"><strong> </strong>“Big ideas are so hard to recognize, so fragile, so easy to kill. Don’t forget that, all of you who don’t have them”. <strong>John Elliott</strong></span></li>
<li><span style="color: #000000;"><strong> </strong>“I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think”. <strong>Leo Burnett</strong></span></li>
<li><span style="color: #000000;"><strong> </strong>“If you have a good selling idea, your secretary can write your ad for you.” <strong>Morris Hite</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Brand Equity</span></strong></p>
<ul>
<li><span style="color: #000000;">“Long-term brand equity and growth depends on our ability to successfully integrate and implement all elements of a comprehensive marketing program”. – <strong>Timm F Crull, Nestle</strong></span></li>
<li><span style="color: #000000;">“Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company”. – <strong>Christopher Betzter</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Capturing the essence of a business / brand </span></strong></p>
<ul>
<li><span style="color: #000000;">“Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink”. <strong>Leo Burnett</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Advertising as a sales tool</span></strong></p>
<ul>
<li><span style="color: #000000;">“The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.” <strong>Daniel Starch</strong></span></li>
<li><span style="color: #000000;"><strong> </strong>“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.” <strong>Morris Hite</strong></span></li>
<li><span style="color: #000000;"><strong></strong>“Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force – an extension, if you will, of the merchant who cries aloud his wares.” <strong>Rosser Reeves</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Advertising is about selling not art</span></strong></p>
<ul>
<li><span style="color: #000000;">“Great designers seldom make great advertising men, because they get overcome by the beauty of the picture – and forget that merchandise must be sold.” <strong>James Randolph Adams</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Planning: Strategy</span></strong></p>
<ul>
<li><span style="color: #000000;">“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’” <strong>Jef I. Richards</strong></span></li>
<li><span style="color: #000000;"><strong></strong>“Techniques of art, layout, typography, radio and television productions and fine writing are important. Nevertheless, they are secondary to the basic selling proposition around which the ad or commercial is built. It is not the purpose of the ad or commercial to make the reader or listener say ‘My, what a clever ad.’ It is the purpose of advertising to make the reader or listener say, ‘I believe I’ll buy one when I’m shopping tomorrow,’ or ‘I wonder if Joe could get one for me wholesale? The place to start in advertising is the basic selling appeal. An appeal that fulfills some existing need in the prospect’s mind, an appeal that can be readily understood and believed.” <strong>Morris Hite</strong></span></li>
<li><span style="color: #000000;">“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills”. <strong>Al Ries</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Planning: Research / Test</span></strong></p>
<ul>
<li><strong></strong><span style="color: #000000;">“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.” <strong>David Ogilvy</strong></span></li>
<li><span style="color: #000000;">“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” <strong>David Ogilvy</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">The importance of ads being noticed</span></strong></p>
<ul>
<li><span style="color: #000000;">“If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.” <strong>Leo Burnett</strong></span></li>
<li><span style="color: #000000;">“If your advertising goes unnoticed, everything else is academic.” <strong>William Bernbach</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Being credible</span></strong></p>
<ul>
<li><span style="color: #000000;">“A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothing.” <strong>Leo Burnett</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Be interesting</span></strong></p>
<ul>
<li><span style="color: #000000;">“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”<strong> Leo Burnett</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Communicating</span></strong></p>
<ul>
<li><span style="color: #000000;">“Advertising doesn’t create a product advantage. It can only convey it.” <strong>William Bernbach</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Advertising is about informing</span></strong></p>
<ul>
<li><span style="color: #000000;">“I do not regard advertising as entertainment or an art form, but as a medium of information.” <strong>David Ogilvy</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Style</span></strong></p>
<ul>
<li><span style="color: #000000;">“Today’s smartest advertising style is tomorrow’s corn.” <strong>William Bernbach</strong></span></li>
<li><span style="color: #000000;">“There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.” <strong>David Ogilvy</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Substance over style</span></strong></p>
<ul>
<li><span style="color: #000000;">“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” <strong>David Ogilvy</strong></span></li>
<li><span style="color: #000000;">“What you say in advertising is more important than how you say it.” <strong>David Ogilvy</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Importance of facts</span></strong></p>
<ul>
<li><span style="color: #000000;">“The more facts you tell, the more you sell. An advertisement’s chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.” <strong>Dr Charles Edwards</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Creativity in advertising</span></strong></p>
<ul>
<li><span style="color: #000000;">“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.” <strong>Leo Burnett</strong></span></li>
<li><span style="color: #000000;">“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.” <strong>Leo Burnett</strong></span></li>
<li><span style="color: #000000;">“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.”<strong> Leo Burnett</strong></span></li>
<li><span style="color: #000000;">“Creativity is an advertising agency’s most valuable asset, because it is the rarest.” <strong>Jeff I. Richards</strong></span></li>
<li><span style="color: #000000;">“Properly practiced creativity can make one ad do the work of ten.” <strong>William Bernbach</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Ideas / ‘big idea’</span></strong></p>
<ul>
<li><span style="color: #000000;">“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.” <strong>David Ogilvy</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Targetting your audience</span></strong></p>
<ul>
<li><span style="color: #000000;">“There is no such thing as national advertising. All advertising is local and personal. It’s one man or woman reading one newspaper in the kitchen or watching TV in the den.” <strong>Morris Hite</strong></span></li>
<li><span style="color: #000000;">“There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.” <strong>Fairfax Cone</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Focusing on / knowing the audience</span></strong></p>
<ul>
<li><span style="color: #000000;">“If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.” <strong>Leo Burnett</strong></span></li>
<li><span style="color: #000000;"><strong>“</strong>The consumer isn’t a moron. She is your wife.” <strong>David Ogilvy</strong></span></li>
</ul>
<p><span style="color: #ff6600;"><strong>Word of mouth</strong></span></p>
<ul>
<li><span style="color: #000000;">“Word of mouth is the best medium of all.” <strong>William Bernbach</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Focusing on / knowing your product</span></strong></p>
<ul>
<li><span style="color: #000000;">“We think we will never know as much about a product as a client. After all, he sleeps and breathes his product. He’s built it. He’s lived with it most of his life. We couldn’t possible know as much about it as he does. By the same token, we firmly believe that he can’t know as much about advertising. Because we live and breathe that all day long.” <strong>William Bernbach</strong></span></li>
<li><span style="color: #000000;">“There’s no secret formula for advertising success, other than to learn everything you can about the product. Most products have some unique characteristic, and the really great advertising comes right out of the product and says something about the product that no one else can say. Or at least no one else is saying.” <strong>Morris Hite</strong></span></li>
<li><span style="color: #000000;">“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”<strong> David Ogilvy</strong></span></li>
<li><span style="color: #000000;">“In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them, and any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.” <strong>John Wanamker</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">How committees can ruin a campaign</span></strong></p>
<ul>
<li><span style="color: #000000;">“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”<strong> David Ogilvy</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Account Handlers / Executives</span></strong></p>
<ul>
<li><span style="color: #000000;">“If I had to sum it all up, I’d say there are three breeds of account executives: the play-it-safe-and-by-the-rule-book transmitting agent; the neutralist, who’s never quite sure from one day to the next of his role in the agency-client relationship; and the truly creative account man, who may never write a line of copy in his life, but who, in his own wy, is every bit as creative as the finest copywriter in the business.” <strong>Emil Mogul</strong></span></li>
<li><span style="color: #000000;">“The ultimate test of a finished account executive is his ability to write a sound marketing plan.” <strong>Morris Hite</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Recruitment</span></strong></p>
<ul>
<li><span style="color: #000000;">“If each of us hires people who are smaller than we are, we shall become a company ofdwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” <strong>David Ogilvy</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Clients</span></strong></p>
<ul>
<li><span style="color: #000000;">“Most agencies run scared, most of the time. . . . Frightened people are powerless to produce good advertising. . . . If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.” <strong>David Ogilvy</strong></span></li>
<li><span style="color: #000000;">“I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.” <strong>David Ogilvy</strong></span></li>
<li><span style="color: #000000;">“The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.” <strong>David Ogilvy</strong></span></li>
<li><span style="color: #000000;">“I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.” <strong>Leo Burnett</strong></span></li>
<li><span style="color: #000000;">“I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.” <strong>Leo Burnett</strong></span></li>
</ul>
<p><strong><span style="color: #ff6600;">Miscellaneous</span></strong></p>
<ul>
<li><span style="color: #000000;">Advertising is “the lubricant for the free-enterprise system.” <strong>Leo-Arthur Kelmenson</strong></span></li>
<li><span style="color: #000000;">“Advertising is the ‘wonder’ in Wonder Bread.” <strong>Jef I. Richards</strong></span></li>
</ul>
<span class="slashdigglicious">
<a href="http://slashdot.org/bookmark.pl?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2414&title=Advertising+%2F+Branding+Quotes" title="Slashdot It!"><img src="../favicon.ico" height="16" width="16" alt="[Slashdot]"/></a>
<a href="http://digg.com/submit?phase=2&url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2414&title=Advertising+%2F+Branding+Quotes" title="Digg This Story"><img src="../img/favicon.a015f25c.ico" width="16" height="16" alt="[Digg]"/></a>
<a href="http://reddit.com/submit?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2414&title=Advertising+%2F+Branding+Quotes" title="Reddit"><img src="../favicon.ico" width="16" height="16" alt="[Reddit]"/></a>
<a href="http://del.icio.us/post?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2414&title=Advertising+%2F+Branding+Quotes" title="Save to del.icio.us" onclick="window.open('http://del.icio.us/post?v=4&noui&jump=close&url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2414&title=Advertising+%2F+Branding+Quotes', 'delicious', 'toolbar=no,width=700,height=400'); return false;"><img src="../static/img/delicious.small.gif" width="16" height="16" alt="[del.icio.us]"/></a>
<a href="http://www.facebook.com/share.php?u=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2414" title="Share on Facebook"><img src="../favicon.ico" width="16" height="16" alt="[Facebook]"/></a>
<a href="http://technorati.com/faves?add=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2414" title="Add to my Technorati Favorites"><img src="../favicon.ico" width="16" height="16" alt="[Technorati]"/></a>
<a href="http://www.google.com/bookmarks/mark?op=edit&output=popup&bkmk=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2414&title=Advertising+%2F+Branding+Quotes" title="Save to Google Bookmarks"><img src="../favicon.ico" width="16" height="16" alt="[Google]"/></a>
<a href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D2414&title=Advertising+%2F+Branding+Quotes" title="Stumble it!"><img src="../favicon.ico" width="16" height="16" alt="[StumbleUpon]"/></a>
</span><div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Advertising+%2F+Branding+Quotes+http%3A%2F%2Fis.gd%2F5yxWfw" title="Post to Twitter"><img class="nothumb" src="../wordpress/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter.png" alt="Post to Twitter"/></a> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Advertising+%2F+Branding+Quotes+http%3A%2F%2Fis.gd%2F5yxWfw" title="Post to Twitter">Tweet This Post</a></p></div> </div> <!-- end .entry-content -->
<!--ADSENSE-->
<!-- 1 Nove 13 -->
<p> </p>
<!-- You can start editing here. -->
<div id="comment-wrap">
<h3 id="comments">One Comment</h3>
<ol class="commentlist clearfix">
<li class="comment even thread-even depth-1" id="li-comment-5533">
<div id="comment-5533" class="comment-body clearfix">
<div class="comment-bottom">
<div class="comment-container">
<div class="avatar-container">
<div class="avatar-box">
<img alt="" src="http://0.gravatar.com/avatar/084101a5058ff1a3e43155c08db25e0f?s=56&d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D56&r=G" class="avatar avatar-56 photo" height="56" width="56"/> <span class="avatar-overlay"></span>
</div> <!-- end .avatar-box -->
</div> <!-- end .avatar-container -->
<div class="comment-wrap clearfix">
<div class="comment-meta commentmetadata">
<div class="comment-meta_main">
<span class="fn"><a href="http://www.robfrankel.com/" rel="external nofollow" class="url">Rob Frankel</a></span> <div class="comment-date">June 5, 2009 </div>
</div> <!-- end .comment-meta_main -->
</div> <!-- end .comment-meta -->
<div class="comment-content"><p>“Branding is being perceived as the only solution to your prospect’s problem.”<br/>
From “The Revenge of Brand X” – <a href="http://www.revengeofbrandx.com/" rel="nofollow">http://www.revengeofbrandx.com</a> and at Amazon.com</p>
</div> <!-- end comment-content-->
<div class="reply-container"><a class="comment-reply-link" href="../p_2414_replytocom_5533_wordpress/#respond" onclick="return addComment.moveForm("comment-5533", "5533", "respond", "2414")">Reply</a></div> </div> <!-- end .comment-wrap-->
</div> <!-- end .comment-container-->
</div> <!-- end .comment-bottom-->
</div> <!-- end .comment-body-->
</li><!-- #comment-## -->
</ol>
<div id="trackbacks">
<h3 id="trackbacks-title">Trackbacks/Pingbacks</h3>
<ol class="pinglist">
<li id="comment-5534"><a href="http://www.life-aids.com/Internet-Marketing/internet-reputation-management-removes-negative-online-publicity/" rel="external nofollow" class="url">Internet Reputation Management - Removes Negative Online Publicity | Internet Marketing</a> - [...] Advertising / Branding Quotes [...] </li><!-- #comment-## -->
</ol>
</div>
<div id="respond" class="comment-respond">
<h3 id="reply-title" class="comment-reply-title"><span>Leave a Comment</span> <small><a rel="nofollow" id="cancel-comment-reply-link" href="../p_2414_wordpress/#respond" style="display:none;">Cancel reply</a></small></h3>
<form action="/" method="post" id="commentform" class="comment-form">
<p class="comment-notes">Your email address will not be published. Required fields are marked <span class="required">*</span></p> <p class="comment-form-author"><label for="author">Name <span class="required">*</span></label> <input id="author" name="author" type="text" value="" size="30" aria-required="true"/></p>
<p class="comment-form-email"><label for="email">Email <span class="required">*</span></label> <input id="email" name="email" type="text" value="" size="30" aria-required="true"/></p>
<p class="comment-form-url"><label for="url">Website</label> <input id="url" name="url" type="text" value="" size="30"/></p>
<div id="et-rating" class="clearfix">
<span id="choose_rating">Choose a Rating</span>
<div class="rating-container">
<div class="rating-inner clearfix"><input name="et_star" type="radio" class="star {half:true}" value="0.5"/><input name="et_star" type="radio" class="star {half:true}" value="1"/><input name="et_star" type="radio" class="star {half:true}" value="1.5"/><input name="et_star" type="radio" class="star {half:true}" value="2"/><input name="et_star" type="radio" class="star {half:true}" value="2.5"/><input name="et_star" type="radio" class="star {half:true}" value="3"/><input name="et_star" type="radio" class="star {half:true}" value="3.5"/><input name="et_star" type="radio" class="star {half:true}" value="4"/><input name="et_star" type="radio" class="star {half:true}" value="4.5"/><input name="et_star" type="radio" class="star {half:true}" value="5"/> </div> <!-- end .rating-inner -->
</div> <!-- end .rating-container -->
</div> <!-- end #et-rating --><p class="comment-form-comment"><label for="comment">Comment</label> <textarea id="comment" name="comment" cols="45" rows="8" aria-required="true"></textarea></p> <p class="form-allowed-tags">You may use these <abbr title="HyperText Markup Language">HTML</abbr> tags and attributes: <code><a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> </code></p> <p class="form-submit">
<input name="submit" type="submit" id="submit" value="Submit"/>
<input type="hidden" name="comment_post_ID" value="2414" id="comment_post_ID"/>
<input type="hidden" name="comment_parent" id="comment_parent" value="0"/>
</p>
<p style="display: none;"><input type="hidden" id="akismet_comment_nonce" name="akismet_comment_nonce" value="c708c4740a"/></p><script type="text/javascript" src="../wordpress/wp-content/plugins/akismet/_inc/form.js"></script>
<p style="display: none;"><input type="hidden" id="ak_js" name="ak_js" value="14"/></p> </form>
</div><!-- #respond -->
</div> </div> <!-- end .entry -->
<div class="cover-shadow"></div>
</div> <!-- end #left-area -->
<div id="sidebar">
<div class="sidebar-block" style="padding-top:0px;">
<div>
<!--<div style="width:100%; height:38px; padding-top:5px; padding-bottom:15px; border-bottom:1px solid #fff; color:#fff; text-align:center; font-size:15px; line-height:1.5em; background:#000;">
EYEconomy<br />
<span style="text-transform:uppercase;">Top Blog Aggregators</span>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/aggregator/">Digital Marketing</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/aggregator2/">Web Design & Dev</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/searchmarketing/">Search Marketing</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/graphicdesign/">Graphic Design</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/socialmedia/">Social Media</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/mobile/">Mobile</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/advertising/">Advertising</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/software-development/">Software</a>
</div>-->
<div id="text-4" class="widget widget_text"><h4 class="widgettitle">Popular articles and resources</h4> <div class="textwidget"><ul>
<li><a href="../p_3896_wordpress/">The Big Digital Marketing Resource - Stats, Strategy, Tactics, Topics, and more</a></li>
<li><a href="../p_4205_wordpress/">Mobile Marketing – Advantages / Disadvantages</a></li>
<li><a href="../p_11418_wordpress/">Digital Marketing Strategy</a></li>
<li><a href="../page_id_4719_wordpress/">500 Top Digital Marketing Cases Studies</a></li>
<li><a href="../p_874_wordpress/">225 Top Print Ads 2004 – 2018 </a></li>
<li><a href="../p_2056_wordpress/">45 Great TV Ads 1974 – 2018 </a></li>
<li><a href="../page_id_9781_wordpress/">101 Top Social Media Case Studies</a></li>
<li><a href="../p_4626_wordpress/">35 Top Mobile App Case Studies</a></li>
<li><a href="../p_2644_wordpress/">61 Top Interactive (online) Case Studies</a></li>
<li><a href="../p_302_wordpress/">Top 100 Digital / Marketing / Communications Blogs </a></li>
<li><a href="../p_909_wordpress/">Top 100 Creative Blogs – Advertising, Design, Marketing and New Media</a></li>
<li><a href="../p_119_wordpress/">What is an Advertising Creative Brief</a></li>
<li><a href="../p_7830_wordpress/">The Importance of Digital Marketing Training</a></li>
<li><a href="../p_4871_wordpress/">50 Key Landmarks in the History of Digital Marketing</a></li>
<li><a href="../p_127_wordpress/">60 Classic Straplines</a></li>
</ul></div>
</div> <!-- end .widget -->
<div class="clearfix"></div>
<!--<div style="width:100%; padding-top:10px; padding-left:5px; text-align:left; font-size:12px;">
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/">About</a>
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/casestudies/">Case Studies</a>
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/?page_id=8850">Articles</a>
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/?page_id=7954">Contact</a>
<a href="https://twitter.com/ESpotlight"><img src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/twitter-icon-red.png" width="22" height="21" alt="Twitter" title="Twitter" /></a>
</div>-->
</div>
</div>
<div class="clearfix"></div>
<!--<p> </p><br />-->
<!--<center><a href="http://spotlightideas.co.uk/aggregator/"><img src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/orange-top-100-circle.png" width="200" height="200" alt="Top 100 Blogs" /></a></center>-->
<!--<center><a href="http://spotlightideas.co.uk/aggregator/"><img src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/side-right.png" width="175" height="157" alt="Top 250 Blogs" /></a></center>-->
<div class="cover-shadow"></div>
</div> <!-- end #sidebar -->
</div> <!-- end #main-content-wrap -->
</div> <!-- end #main-content -->
</div> <!-- end .container -->
</div> <!-- end #top-shadow -->
</div> <!-- end #content-area -->
<div id="footer">
<div id="footer-pattern">
<div class="container">
<div id="footer-widgets" class="clearfix">
</div> <!-- end #footer-widgets -->
</div> <!-- end .container -->
<div id="footer-bottom">
<div class="container clearfix">
<p id="copyright">© 2018, <a href="/">eyeconomy.co.uk</a>. All Rights Reserved | <a href="http://www.webmarketingplus.co.uk/about_wmp.html" target="_blank">Will Brown</a></p>
<p class="hide"></p>
</div> <!-- end .container -->
</div> <!-- end #footer-bottom -->
</div> <!-- end #footer-pattern -->
</div> <!-- end #footer -->
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.easing.1.3.js" type="text/javascript"></script>
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.cycle.all.min.js" type="text/javascript"></script>
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/superfish.js" type="text/javascript"></script>
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/custom.js" type="text/javascript"></script>
<!--ANALYTICS-->
<script type="text/javascript" src="../wordpress/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js"></script>
<script type="text/javascript">
/* <![CDATA[ */
var _wpcf7 = {"loaderUrl":"http:\/\/eyeconomy.co.uk\/wordpress\/wp-content\/plugins\/contact-form-7\/images\/ajax-loader.gif","sending":"Sending ..."};
/* ]]> */
</script>
<script type="text/javascript" src="../wordpress/wp-content/plugins/contact-form-7/includes/js/scripts.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.MetaData.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.rating.pack.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/fancybox/jquery.easing-1.3.pack.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/fancybox/jquery.fancybox-1.3.4.pack.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/et-ptemplates-frontend.js"></script>
</body>
</html>