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<h1 class="title">Introduction To Consumer Generated Media</h1>
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<p><strong><span style="color: #f92805;">What is Consumer Generated Media?</span><span style="color: #3366ff;"><br/>
</span></strong><br/>
<span style="color: #000000;">The term ‘consumer generated media’ was coined to describe the general activity on the web where consumers contribute their own content. This content could be, for example, conversation on forums and social network sites in general, posts and comments on blogs, product reviews on product review sites, videos on video sites and general online interactive sites. And more.</span><br/>
<span style="color: #000000;"> <strong>How does Consumer Generated Media Affect People in Marketing in General?</strong></span><br/>
<span style="color: #000000;"> Some areas of the internet that host consumer generated media activity make money from consumer content via advertising (for example, with cost-per-click ads and affiliated banner ads on blogs, social network sites, and more). Businesses, however, also use general consumer-generated-media activity within the discipline of social media marketing to listen to audiences (and so find out what audiences want), of finding new customers, building up customer loyalty, and so on – part-and-parcel of social media marketing in general.</span></p>
<p><strong><span style="color: #f92805;">Advantages of Consumer Generated Media</span></strong></p>
<ul>
<li><span style="color: #000000;">You get the views (what people think of brands, for example) from lots of people. Leading to improvements in products, services, and brands in general. </span></li>
<li><span style="color: #000000;">Often the contributions of lots of people can help fill in the gaps about a particular subject quicker than if a much smaller group of people were working on the subject (i.e Wikipedia). </span></li>
<li><span style="color: #000000;">Lots of people can contribute lots of content. This is good for building up traffic (and, possibly, advertising revenue).</span></li>
<li><span style="color: #000000;">Can save money because you don’t have to hire an expert.</span></li>
</ul>
<p><strong><span style="color: #f92805;">Disadvantages</span></strong></p>
<ul>
<li><span style="color: #000000;">Consumers can say negative things about your product. </span></li>
<li><span style="color: #000000;">Consumers aren’t necessarily experts in a particular field. How much of their content is going to be re-hashed from other content on the web, ill-thought out, and so on, compared to the contribution of an expert? This could have a negative impact on how audiences perceive the brand. Also, consumer content might attract more traffic to your blog but it may well affect the quality of traffic.</span></li>
</ul>
<p><a href="http://www.spotlightideas.co.uk/?p=2352"><span style="color: #000000;"><strong>Related to consumer generated media, is consumer generated marketing:</strong> <span style="color: #f82806;"><strong>here</strong>.</span></span></a></p>
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