File: //home/eyeconomy.co.uk/public_html/p_224_wordpress.html
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" lang="en-US">
<head profile="http://gmpg.org/xfn/11">
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/>
<title> Brand Management – Career Overview / Advice | EYEconomy</title>
<link rel="stylesheet" href="../wordpress/wp-content/themes/AggregatorInReview-3/style.css" type="text/css" media="screen"/>
<link href="http://fonts.googleapis.com/css?family=Arvo:regular,bold" rel="stylesheet" type="text/css"/>
<link rel="alternate" type="application/rss+xml" title="EYEconomy RSS Feed" href="http://eyeconomy.co.uk/?feed=rss2"/>
<link rel="alternate" type="application/atom+xml" title="EYEconomy Atom Feed" href="http://eyeconomy.co.uk/?feed=atom"/>
<link rel="pingback" href="http://eyeconomy.co.uk/wordpress/xmlrpc.php"/>
<link rel="shortcut icon" href="../wordpress/wp-content/themes/AggregatorInReview-3/favicon.ico" type="image/x-icon">
<link rel="icon" href="../wordpress/wp-content/themes/AggregatorInReview-3/favicon.ico" type="image/x-icon">
<!--[if lt IE 7]>
<link rel="stylesheet" type="text/css" href="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/css/ie6style.css" />
<script type="text/javascript" src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/js/DD_belatedPNG_0.0.8a-min.js"></script>
<script type="text/javascript">DD_belatedPNG.fix('img#logo, span.overlay, a.zoom-icon, a.more-icon, #menu, #menu-right, #menu-content, ul#top-menu ul, #menu-bar, .footer-widget ul li, span.post-overlay, #content-area, .avatar-overlay, .comment-arrow, .testimonials-item-bottom, #quote, #bottom-shadow, #quote .container');</script>
<![endif]-->
<!--[if IE 7]>
<link rel="stylesheet" type="text/css" href="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/css/ie7style.css" />
<![endif]-->
<!--[if IE 8]>
<link rel="stylesheet" type="text/css" href="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/css/ie8style.css" />
<![endif]-->
<script language="JavaScript" type="text/JavaScript">
<!�
menu_status = new Array();
function showHide(theid){
if (document.getElementById) {
var switch_id = document.getElementById(theid);
if(menu_status[theid] != 'show') {
switch_id.className = 'show';
menu_status[theid] = 'show';
}else{
switch_id.className = 'hide';
menu_status[theid] = 'hide';
}
}
}
//�>
</script>
<script type="text/javascript">
<!--
function MM_changeProp(objId,x,theProp,theValue) { //v9.0
var obj = null; with (document){ if (getElementById)
obj = getElementById(objId); }
if (obj){
if (theValue == true || theValue == false)
eval("obj.style."+theProp+"="+theValue);
else eval("obj.style."+theProp+"='"+theValue+"'");
}
}
//-->
</script>
<script type="text/javascript">
document.documentElement.className = 'js';
</script>
<link rel="alternate" type="application/rss+xml" title="EYEconomy � Feed" href="http://eyeconomy.co.uk/?feed=rss2"/>
<link rel="alternate" type="application/rss+xml" title="EYEconomy � Comments Feed" href="http://eyeconomy.co.uk/?feed=comments-rss2"/>
<link rel="alternate" type="application/rss+xml" title="EYEconomy � Brand Management � Career Overview / Advice Comments Feed" href="http://eyeconomy.co.uk/?feed=rss2&p=224"/>
<meta content="AggregatorInReview 3 v.1.5" name="generator"/><link rel="stylesheet" id="contact-form-7-css" href="../wordpress/wp-content/plugins/contact-form-7/includes/css/styles.css" type="text/css" media="all"/>
<link rel="stylesheet" id="et-rating-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/css/jquery.rating.css" type="text/css" media="all"/>
<link rel="stylesheet" id="et-shortcodes-css-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/shortcodes/css/shortcodes.css" type="text/css" media="all"/>
<link rel="stylesheet" id="fancybox-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/fancybox/jquery.fancybox-1.3.4.css" type="text/css" media="screen"/>
<link rel="stylesheet" id="et_page_templates-css" href="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/page_templates.css" type="text/css" media="screen"/>
<script type="text/javascript" src="../wordpress/wp-includes/js/comment-reply.min.js"></script>
<script type="text/javascript" src="../wordpress/wp-includes/js/jquery/jquery.js"></script>
<script type="text/javascript" src="../wordpress/wp-includes/js/jquery/jquery-migrate.min.js"></script>
<style type="text/css">img.nothumb{border:0;margin:0 0 0 2px !important;}</style>
<!-- Tweet This v1.8.3 b037 mode alpha -->
<link rel="EditURI" type="application/rsd+xml" title="RSD" href="http://eyeconomy.co.uk/wordpress/xmlrpc.php?rsd"/>
<link rel="wlwmanifest" type="application/wlwmanifest+xml" href="http://eyeconomy.co.uk/wordpress/wp-includes/wlwmanifest.xml"/>
<link rel="prev" title="Media Planning and Buying Resource" href="http://eyeconomy.co.uk/?p=223"/>
<link rel="next" title="." href="http://eyeconomy.co.uk/?p=225"/>
<meta name="generator" content="WordPress 3.8.1"/>
<link rel="canonical" href="../p_224_wordpress/"/>
<link rel="shortlink" href="http://is.gd/NsQdMZ"/>
<!-- used in scripts --><meta name="et_featured_auto_speed" content="7000"/><meta name="et_disable_toptier" content="0"/><meta name="et_featured_slider_pause" content="0"/><meta name="et_featured_slider_auto" content="0"/> <!-- Meta Manager Start -->
<!-- Meta Manager End -->
</head>
<body class="single single-post postid-224 single-format-standard unknown et_includes_sidebar">
<div id="top-header">
<div id="top-header-pattern">
<div class="container clearfix">
<a href="/">
</a>
<img src="../wordpress/wp-content/themes/AggregatorInReview-3/images/top-menu.gif" alt="" width="960" height="86" border="0" usemap="#top-menuMap" id="top-menu"/>
<map name="top-menuMap" id="top-menuMap">
<area shape="circle" coords="39,45,39" href="/" alt="EYEconomy"/>
<area shape="rect" coords="85,34,189,60" href="../aggregator/" alt="Aggregators"/>
<area shape="rect" coords="205,35,293,60" href="../page_id_10306_wordpress/" alt="Articles"/>
<area shape="rect" coords="309,36,427,60" href="../casestudies/" alt="Case Studies"/>
<area shape="rect" coords="601,36,645,60" href="/" alt="About"/>
<area shape="rect" coords="654,36,710,58" href="http://spotlightideas.co.uk/?page_id=7954" alt="Contact"/>
<area shape="rect" coords="719,35,748,62" href="https://twitter.com/ESpotlight" alt="Follow on Twitter"/>
<area shape="rect" coords="439,36,583,60" href="../page_id_10384_wordpress/" alt="Other Resources"/>
<area shape="rect" coords="759,35,942,57" href="../page_id_10386_wordpress/" alt="Browse by Media"/>
<area shape="rect" coords="202,69,354,81" href="../aggregator/" alt="Digital Marketing Aggregator"/>
<area shape="rect" coords="373,69,449,83" href="../socialmedia/" alt="Social Media Aggregator"/>
<area shape="rect" coords="467,69,515,82" href="../searchmarketing/" alt="Search Marketing Aggregator"/>
<area shape="rect" coords="533,67,601,82" href="../advertising/" alt="Advertising Aggregator"/>
<area shape="rect" coords="620,69,663,82" href="../mobile/" alt="Mobile Aggregator"/>
<area shape="rect" coords="681,67,759,82" href="../aggregator2/" alt="Web Design Aggregator"/>
<area shape="rect" coords="777,68,867,82" href="../graphicdesign/" alt="Graphic Design Aggregator"/>
<area shape="rect" coords="887,67,942,83" href="../page_id_11928_wordpress/" alt="Software Development Aggregator"/>
</map>
<div id="below-logo"></div>
<!--<span style="float:left; margin-top:30px; margin-right:10px;"><a href="https://twitter.com/#!/ESpotlight" target="_blank"><img style="float:left; margin:-3px 10px 0px 0px;" src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/twitter-small.png" width="20px" height="20px" alt="" /></a> 23,000+ followers </span>-->
<div id="slogan">Digital Headlines & Resources</div>
</div> <!-- end .container -->
</div> <!-- end #top-header-pattern -->
</div> <!-- end #top-header -->
<div id="bottom-header">
<div class="container clearfix">
<ul id="secondary-menu" class="nav">
<li><a href="/">Home</a></li>
<li class="page_item page-item-7647"><a href="../page_id_7647_wordpress/">#7647 (no title)</a></li>
<li class="page_item page-item-11928"><a href="../page_id_11928_wordpress/">#11928 (no title)</a></li>
<li class="page_item page-item-9660"><a href="../page_id_9660_wordpress/">1,000 Top Digital, Marketing & Communications Blogs in Aggregated Format</a></li>
<li class="page_item page-item-9781"><a href="../page_id_9781_wordpress/">101 Top Social Media Case Studies</a></li>
<li class="page_item page-item-9814"><a href="../page_id_9814_wordpress/">105 Top Digital Marketing (integrated / general) Case Studies</a></li>
<li class="page_item page-item-9738"><a href="../page_id_9738_wordpress/">13 Top Twitter Case Studies</a></li>
<li class="page_item page-item-9804"><a href="../page_id_9804_wordpress/">15 Top iPad Case Studies</a></li>
<li class="page_item page-item-10721"><a href="../page_id_10721_wordpress/">20 Top UK Facebook Case Studies</a></li>
<li class="page_item page-item-9810"><a href="../page_id_9810_wordpress/">20 Top Virals / Video Marketing Case Studies</a></li>
<li class="page_item page-item-9796"><a href="../page_id_9796_wordpress/">25 Top Digital – Branding / Planning / Strategy Case studies</a></li>
<li class="page_item page-item-10738"><a href="../page_id_10738_wordpress/">250+ Top UK Digital Marketing Case Studies</a></li>
<li class="page_item page-item-9807"><a href="../page_id_9807_wordpress/">34 Top Mobile Mobile / Advertising Case Studies</a></li>
<li class="page_item page-item-9717"><a href="../page_id_9717_wordpress/">44 Top Facebook Case Studies</a></li>
<li class="page_item page-item-10402"><a href="../page_id_10402_wordpress/">5 Top Email Marketing Case Studies</a></li>
<li class="page_item page-item-4719"><a href="../page_id_4719_wordpress/">500 Top Digital Marketing Cases Studies</a></li>
<li class="page_item page-item-10714"><a href="../page_id_10714_wordpress/">9 Top Augmented Reality Case Studies</a></li>
<li class="page_item page-item-10110"><a href="../page_id_10110_wordpress/">About</a></li>
<li class="page_item page-item-9884"><a href="../page_id_9884_wordpress/">Aggregators, Articles & Case Studies – Coming Soon.</a></li>
<li class="page_item page-item-10306"><a href="../page_id_10306_wordpress/">Articles (most popular)</a></li>
<li class="page_item page-item-8850"><a href="../page_id_8850_wordpress/">Articles, Interviews & Case Studies</a></li>
<li class="page_item page-item-10386"><a href="../page_id_10386_wordpress/">Browse by Media & Channels</a></li>
<li class="page_item page-item-7954"><a href="../page_id_7954_wordpress/">CONTACT</a></li>
<li class="page_item page-item-3499"><a href="/">Front Page</a></li>
<li class="page_item page-item-10196"><a href="../page_id_10196_wordpress/">Legends of Advertising: Bill Bernbach, David Ogilvy and Leo Burnett</a></li>
<li class="page_item page-item-9135"><a href="../page_id_9135_wordpress/">eyeconomy.co.uk Career Articles</a></li>
<li class="page_item page-item-10276"><a href="../page_id_10276_wordpress/">eyeconomy.co.uk Career Articles</a></li>
<li class="page_item page-item-10384"><a href="../page_id_10384_wordpress/">Other Resources (most popular)</a></li>
<li class="page_item page-item-2"><a href="../page_id_2_wordpress/">Sample Page</a></li>
<li class="page_item page-item-5690"><a href="../page_id_5690_wordpress/">Submit your Job Vacancies</a></li>
<li class="page_item page-item-9029"><a href="../page_id_9029_wordpress/">Top 200 Marketing Slideshare Prestenations – 2011 to 2017</a></li>
<li class="page_item page-item-10744"><a href="../page_id_10744_wordpress/">Top UK Digital Marketing (General / Integrated) Case Studies</a></li>
<li class="page_item page-item-10736"><a href="../page_id_10736_wordpress/">Top UK Ecommerce Case Studies</a></li>
<li class="page_item page-item-10728"><a href="../page_id_10728_wordpress/">Top UK Interactive (Online) Case Studies</a></li>
<li class="page_item page-item-10734"><a href="../page_id_10734_wordpress/">Top UK iPad Case Studies</a></li>
<li class="page_item page-item-10730"><a href="../page_id_10730_wordpress/">Top UK Mobile Apps Case Studies</a></li>
<li class="page_item page-item-10732"><a href="../page_id_10732_wordpress/">Top UK Mobile Marketing / Advertising Case Studies</a></li>
<li class="page_item page-item-10740"><a href="../page_id_10740_wordpress/">Top UK Search Marketing Case Studies</a></li>
<li class="page_item page-item-10726"><a href="../page_id_10726_wordpress/">Top UK Social Media (General) Case Studies</a></li>
<li class="page_item page-item-10724"><a href="../page_id_10724_wordpress/">Top UK Twitter Case Studies</a></li>
<li class="page_item page-item-10742"><a href="../page_id_10742_wordpress/">Top UK Virals / Video Marketing Case Studies</a></li>
<li class="cat-item cat-item-3"><a href="../cat_3_wordpress/" title="View all posts filed under Articles">Articles</a>
</li>
<li class="cat-item cat-item-4"><a href="../cat_4_wordpress/" title="View all posts filed under Career">Career</a>
</li>
<li class="cat-item cat-item-5"><a href="../cat_5_wordpress/" title="View all posts filed under Case Studies">Case Studies</a>
</li>
<li class="cat-item cat-item-6"><a href="../cat_6_wordpress/" title="View all posts filed under Favourites">Favourites</a>
</li>
<li class="cat-item cat-item-7"><a href="../cat_7_wordpress/" title="View all posts filed under Interviews">Interviews</a>
</li>
<li class="cat-item cat-item-8"><a href="../cat_8_wordpress/" title="View all posts filed under Private">Private</a>
</li>
<li class="cat-item cat-item-9"><a href="../cat_9_wordpress/" title="View all posts filed under Resources">Resources</a>
</li>
<li class="cat-item cat-item-1"><a href="../cat_1_wordpress/" title="View all posts filed under Uncategorized">Uncategorized</a>
</li>
<li class="cat-item cat-item-10"><a href="../cat_10_wordpress/" title="View all posts filed under What is">What is</a>
</li>
</ul> <!-- end ul#nav -->
<!--<div id="search-form">
<form method="get" id="searchform" action="http://eyeconomy.co.uk/">
<input type="text" value="Search this site..." name="s" id="searchinput" />
<input type="image" src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/search_btn.png" id="searchsubmit" />
</form>
</div>--> <!-- end #search-form -->
</div> <!-- end .container -->
</div> <!-- end #bottom-header -->
<div id="content-area">
<div id="top-shadow">
<div class="container">
<div id="main-content">
<div id="main-content-wrap" class="clearfix">
<div id="left-area">
<div id="breadcrumbs">
<a href="/">Home</a> <span class="raquo">»</span>
<a href="../cat_4_wordpress/">Career</a> <span class="raquo">»</span> Brand Management – Career Overview / Advice </div> <!-- end #breadcrumbs --> <div class="entry post clearfix">
<div class="post-description">
<h1 class="title">Brand Management – Career Overview / Advice</h1>
<div class="rating-container">
<div class="rating-inner clearfix">
<span>Users</span>
<div class="review-rating">
<div class="review-score" style="width: 48px;"></div>
</div>
</div> <!-- end .rating-inner -->
</div> <!-- end .rating-container -->
<div class="clear"></div>
</div> <!-- end .post-description -->
<div class="clear"></div>
<div class="entry-content">
<p><span style="color: #000000;"><strong>Best Articles on Brand Management – Career Advice</strong></span></p>
<ul>
<li><strong><span style="color: #ff6600;"><a href="http://career-advice.monster.co.uk/searching-for-jobs/job-advice-by-industry/brand-manager-job-description/article.aspx"><span style="color: #ff6600;">Job Description: Brand Manager <span style="color: #333333;">- Monster</span></span></a></span></strong></li>
<li><strong><a href="http://www.insidecareers.co.uk/career-advice/brand-marketing-manager-unilever/"><span style="color: #ff6600;">Brand Marketing Manager – Unilever</span> <span style="color: #333333;">- Inside Careers</span></a></strong></li>
<li><strong><span style="color: #ff6600;"><a href="http://marketing.about.com/cs/marketingjobs/a/careers_3.htm"><span style="color: #ff6600;">Explore Careers in Marketing: Brand Management<span style="color: #333333;"> – About.com </span></span></a></span></strong></li>
<li><span style="color: #ff6600;"><strong><a href="http://www.wetfeet.com/careers-industries/careers/brand-management"><span style="color: #ff6600;">Brand Management <span style="color: #333333;">- Wet Feet</span></span></a></strong></span></li>
<li><strong><span style="color: #ff6600;"><a href="http://www.vault.com/articles/Qualifications-for-Brand-Management-15143626.html"><span style="color: #ff6600;">Qualifications for Brand Management <span style="color: #333333;">- Vault</span></span></a></span></strong></li>
<li><strong><a href="http://www.vault.com/articles/Life-as-a-Brand-Manager-15208230.html"><span style="color: #ff6600;">Life as a Brand Manager</span> </a><span style="color: #333333;"><a href="http://www.vault.com/articles/Life-as-a-Brand-Manager-15208230.html"><span style="color: #333333;">-</span></a><a href="http://www.vault.com/articles/Life-as-a-Brand-Manager-15208230.html"><span style="color: #333333;"> Vault</span></a></span></strong></li>
<li><span style="color: #ff6600;"><strong><a href="http://www.marketingprofs.com/ea/qst_question.asp?qstID=31607"><span style="color: #ff6600;">How to Get to Brand Manager – <span style="color: #333333;">Marketing Profs </span></span></a></strong></span></li>
<li><span style="color: #ff6600;"><a href="http://www.careershifters.org/success-stories/from-analyst-to-senior-brand-manager"><span style="color: #ff6600;"><strong>From Analayst to Senior Brand Manager <span style="color: #333333;">- Career Shifters</span></strong></span></a></span></li>
<li><span style="color: #ff6600;"><strong><a href="http://www.brandrepublic.com/features/1139171/"><span style="color: #ff6600;">Brand Manager of the Week: Sophie Macauly (Brand Manager, Cravendale) <span style="color: #333333;">-</span></span></a></strong><span style="color: #333333;"><strong><a href="http://www.brandrepublic.com/features/1139171/"><span style="color: #333333;"> Brand Republic</span></a></strong></span></span></li>
<li><span style="color: #ff6600;"><strong><a href="http://www.brandrepublic.com/opinion/1159448/"><span style="color: #ff6600;">Brand Manager of the Week: Ruth Start (Brand Lead, Very.co.uk)</span></a> <span style="color: #333333;">- Brand Republic</span></strong></span></li>
<li><span style="color: #ff6600;"><strong></strong><strong><a href="http://www.brandrepublic.com/features/1122902/"><span style="color: #ff6600;">Brand Manager of the Week: Lisa Harrison (VMS Brand Manager, PharmaCare Europe)<span style="color: #333333;"> – Brand Republic</span></span></a></strong></span></li>
<li><span style="color: #ff6600;"><strong><a href="http://www.brandrepublic.com/opinion/1119427/"><span style="color: #ff6600;">Brand Manager of the Week: Amy Holdsworth (Marketing Manager Tetley Tea)</span></a> - <span style="color: #333333;">Brand Republic</span></strong></span></li>
<li><span style="color: #ff6600;"><strong><a href="http://www.brandrepublic.com/opinion/1157132/"><span style="color: #ff6600;">Brand Manager of the Week: Lee Porte (Digital Marketing Manager 7digital) <span style="color: #333333;">- Brand Republic</span></span></a></strong></span></li>
<li><span style="color: #ff6600;"><strong><a href="http://www.businessweek.com/articles/2012-08-07/a-day-in-the-life-assistant-brand-manager"><span style="color: #ff6600;">A Day in the Life of an Assistant Brand Manager <span style="color: #333333;">- Business Week</span></span></a></strong></span></li>
<li><strong><span style="color: #ff6600;"><a href="http://www.vault.com/wps/portal/usa/vcm/detail/Career-Advice/Day-in-the-Life/A-Day-in-the-Life:-Assistant-Brand-Manager?id=242&filter_type=0&filter_id=0"><span style="color: #ff6600;">A Day in the Life of an Assistant Brand Manager</span></a></span><span style="color: #333333;"> – Vault </span></strong></li>
<li><a href="http://tastycareers.org.uk/case-study/brand-manager-0"><span style="color: #ff6600;"><strong>Case Study – Brand Manager -</strong> </span><span style="color: #333333;"><strong>Tasty Careers</strong></span></a></li>
<li><strong><span style="color: #ff6600;"><a href="http://www.careeroverview.com/brand-management-careers.html"><span style="color: #ff6600;">Brand Management Careers, Jobs and Training Information <span style="color: #333333;">- Career Overview</span></span></a></span></strong></li>
</ul>
<p><span style="color: #000000;"><strong>What does a brand manager do ?</strong></span></p>
<p>The brand manager is responsible for a company’s brand (or, perhaps, product or service) or brands. The CEO or managing director is, of course, ultimately, responsible for the affairs of the company. And a CEO or managing director will play an important role in defining the values and goals of a brand. But, ultimately, it is the job of the brand manager to make sure that the brand works in terms of: standing out from the crowd (including things such as packaging, advertising, brand message, personality, and story and so on); offering something interesting and / or useful to customers (and at a good price); representing the values of the company; and, in some important way, increasing the value of the brand beyond what it is worth in terms of physical assets and / or intellectual property.</p>
<p><span style="color: #000000;"><strong>Types of people a brand manager works with</strong></span></p>
<p>Depending on the size and nature of a company, the brand manager will normally work with a wide range of people:<br/>
- market researchers (to ensure the brand is in touch with customers, the general market and so on).<br/>
- product developers (to ensure that the product fits in with the image and values of the company)<br/>
- advertising / creative (often advertising will be used but if not advertising, then, at some point creatives will be used to design brochures, websites and so on)<br/>
- marketing (marketing includes people who might work in the same company as the brand manager, but it could, also, include, digital marketing experts, for example, if the company has an important online presence).<br/>
- PR and publicity (although not that usual, it is becoming more common for brand manager to liaise with PR and publicity professionals in promoting a brand)</p>
<p><span style="color: #000000;"><strong>Skills and attributes?</strong></span></p>
<p>Analytical, good listener, good communicator, entrepreneurial, creative, visionary</p>
<p><span style="color: #000000;"><strong>Qualifications and expereince?</strong></span></p>
<p>There is a lot of competition for jobs in brand management, therefore a good degree (or HND) is required. Most types of degrees will do but certainly a degree or third-level qualification in marketing will be an important benefit.<br/>
Most brand managers start off in in-house marketing departments (including marketing roles in direct marketing / advertising agencies and so on) as well as in market research and product development.<br/>
Some people might start off in brand management with the title of brand manager, or with a more junior title such as brand executive or junior brand manager.</p>
<p><span style="color: #000000;"><strong>Work Experience</strong></span></p>
<p>Since brand management involves so many different kinds of disciplines, it would be really useful to get as much experience (work placements for example) as possible in a wide range of disciplines connected to, or intrinsically part of, brand management. People need to start as early on as possible, i.e as undergraduates, doing work experience in market research, marketing, and so on, as well as work experience in online marketing, and most importantly, in an advertising agency working directly on brands (even better in account planning or brand strategy). This would really give people an important edge in their search for brand manager (or brand executive / junior / assistant brand manager) jobs.</p>
<p><span style="color: #000000;"><strong>Graduate training schemes</strong></span></p>
<p>Lastly, many of the large multinational companies (in particular, Procter and Gamble) have decent opportunities for graduates interested in working in brand management. So it is well worth browsing their websites and seeing what they have on offer.</p>
<span class="slashdigglicious">
<a href="http://slashdot.org/bookmark.pl?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D224&title=Brand+Management+%26%238211%3B+Career+Overview+%2F+Advice" title="Slashdot It!"><img src="../favicon.ico" height="16" width="16" alt="[Slashdot]"/></a>
<a href="http://digg.com/submit?phase=2&url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D224&title=Brand+Management+%26%238211%3B+Career+Overview+%2F+Advice" title="Digg This Story"><img src="../img/favicon.a015f25c.ico" width="16" height="16" alt="[Digg]"/></a>
<a href="http://reddit.com/submit?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D224&title=Brand+Management+%26%238211%3B+Career+Overview+%2F+Advice" title="Reddit"><img src="../favicon.ico" width="16" height="16" alt="[Reddit]"/></a>
<a href="http://del.icio.us/post?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D224&title=Brand+Management+%26%238211%3B+Career+Overview+%2F+Advice" title="Save to del.icio.us" onclick="window.open('http://del.icio.us/post?v=4&noui&jump=close&url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D224&title=Brand+Management+%26%238211%3B+Career+Overview+%2F+Advice', 'delicious', 'toolbar=no,width=700,height=400'); return false;"><img src="../static/img/delicious.small.gif" width="16" height="16" alt="[del.icio.us]"/></a>
<a href="http://www.facebook.com/share.php?u=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D224" title="Share on Facebook"><img src="../favicon.ico" width="16" height="16" alt="[Facebook]"/></a>
<a href="http://technorati.com/faves?add=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D224" title="Add to my Technorati Favorites"><img src="../favicon.ico" width="16" height="16" alt="[Technorati]"/></a>
<a href="http://www.google.com/bookmarks/mark?op=edit&output=popup&bkmk=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D224&title=Brand+Management+%26%238211%3B+Career+Overview+%2F+Advice" title="Save to Google Bookmarks"><img src="../favicon.ico" width="16" height="16" alt="[Google]"/></a>
<a href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Feyeconomy.co.uk%2F%3Fp%3D224&title=Brand+Management+%26%238211%3B+Career+Overview+%2F+Advice" title="Stumble it!"><img src="../favicon.ico" width="16" height="16" alt="[StumbleUpon]"/></a>
</span><div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Brand+Management+%E2%80%93+Career+Overview+%2F+Advice+http%3A%2F%2Fis.gd%2FNsQdMZ" title="Post to Twitter"><img class="nothumb" src="../wordpress/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter.png" alt="Post to Twitter"/></a> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Brand+Management+%E2%80%93+Career+Overview+%2F+Advice+http%3A%2F%2Fis.gd%2FNsQdMZ" title="Post to Twitter">Tweet This Post</a></p></div> </div> <!-- end .entry-content -->
<!--ADSENSE-->
<!-- 1 Nove 13 -->
<p> </p>
<!-- You can start editing here. -->
<div id="comment-wrap">
<h3 id="comments">2 Comments</h3>
<ol class="commentlist clearfix">
<li class="comment even thread-even depth-1" id="li-comment-31463">
<div id="comment-31463" class="comment-body clearfix">
<div class="comment-bottom">
<div class="comment-container">
<div class="avatar-container">
<div class="avatar-box">
<img alt="" src="http://1.gravatar.com/avatar/d0e571692b66bcb018adeb37a4258e02?s=56&d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D56&r=G" class="avatar avatar-56 photo" height="56" width="56"/> <span class="avatar-overlay"></span>
</div> <!-- end .avatar-box -->
</div> <!-- end .avatar-container -->
<div class="comment-wrap clearfix">
<div class="comment-meta commentmetadata">
<div class="comment-meta_main">
<span class="fn"><a href="http://www.facebook.com/profile.php?id=585206424" rel="external nofollow" class="url">Ankit</a></span> <div class="comment-date">April 25, 2012 </div>
</div> <!-- end .comment-meta_main -->
</div> <!-- end .comment-meta -->
<div class="comment-content"><p>I have completed my MBA in marketing and have interest in being a Brand manager.<br/>
Is it ok if i join an advertising firm as a start, to become a brand manager, but i dont know which post if fit for me in an advertising firm as an MBA</p>
</div> <!-- end comment-content-->
<div class="reply-container"><a class="comment-reply-link" href="#respond" onclick="return addComment.moveForm("comment-31463", "31463", "respond", "224")">Reply</a></div> </div> <!-- end .comment-wrap-->
</div> <!-- end .comment-container-->
</div> <!-- end .comment-bottom-->
</div> <!-- end .comment-body-->
</li><!-- #comment-## -->
<li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-39477">
<div id="comment-39477" class="comment-body clearfix">
<div class="comment-bottom">
<div class="comment-container">
<div class="avatar-container">
<div class="avatar-box">
<img alt="" src="http://0.gravatar.com/avatar/292f2b79f95da9ce073c79a05ddd6f20?s=56&d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D56&r=G" class="avatar avatar-56 photo" height="56" width="56"/> <span class="avatar-overlay"></span>
</div> <!-- end .avatar-box -->
</div> <!-- end .avatar-container -->
<div class="comment-wrap clearfix">
<div class="comment-meta commentmetadata">
<div class="comment-meta_main">
<span class="fn"><a href="http://www.brandrecruitment.co.uk/marketing-job-descriptions/brand-manager-jobs/" rel="external nofollow" class="url">Steve</a></span> <div class="comment-date">September 24, 2017 </div>
</div> <!-- end .comment-meta_main -->
<div class="rating-container">
<div class="rating-inner clearfix">
<div class="review-rating">
<div class="review-score" style="width: 48px;"></div>
</div>
</div> <!-- end .rating-inner -->
</div> <!-- end .rating-container -->
</div> <!-- end .comment-meta -->
<div class="comment-content"><p>An ad agency is probably not the best first role if you want a brand manager job. Better to start in a through and through marketing role (say a marketing executive) and then move into a more specialist role. </p>
<p>Or go for a multinational and go through their graduate scheme.</p>
</div> <!-- end comment-content-->
<div class="reply-container"><a class="comment-reply-link" href="#respond" onclick="return addComment.moveForm("comment-39477", "39477", "respond", "224")">Reply</a></div> </div> <!-- end .comment-wrap-->
</div> <!-- end .comment-container-->
</div> <!-- end .comment-bottom-->
</div> <!-- end .comment-body-->
</li><!-- #comment-## -->
</ol>
<div id="respond" class="comment-respond">
<h3 id="reply-title" class="comment-reply-title"><span>Leave a Comment</span> <small><a rel="nofollow" id="cancel-comment-reply-link" href="../p_224_wordpress/#respond" style="display:none;">Cancel reply</a></small></h3>
<form action="/" method="post" id="commentform" class="comment-form">
<p class="comment-notes">Your email address will not be published. Required fields are marked <span class="required">*</span></p> <p class="comment-form-author"><label for="author">Name <span class="required">*</span></label> <input id="author" name="author" type="text" value="" size="30" aria-required="true"/></p>
<p class="comment-form-email"><label for="email">Email <span class="required">*</span></label> <input id="email" name="email" type="text" value="" size="30" aria-required="true"/></p>
<p class="comment-form-url"><label for="url">Website</label> <input id="url" name="url" type="text" value="" size="30"/></p>
<div id="et-rating" class="clearfix">
<span id="choose_rating">Choose a Rating</span>
<div class="rating-container">
<div class="rating-inner clearfix"><input name="et_star" type="radio" class="star {half:true}" value="0.5"/><input name="et_star" type="radio" class="star {half:true}" value="1"/><input name="et_star" type="radio" class="star {half:true}" value="1.5"/><input name="et_star" type="radio" class="star {half:true}" value="2"/><input name="et_star" type="radio" class="star {half:true}" value="2.5"/><input name="et_star" type="radio" class="star {half:true}" value="3"/><input name="et_star" type="radio" class="star {half:true}" value="3.5"/><input name="et_star" type="radio" class="star {half:true}" value="4"/><input name="et_star" type="radio" class="star {half:true}" value="4.5"/><input name="et_star" type="radio" class="star {half:true}" value="5"/> </div> <!-- end .rating-inner -->
</div> <!-- end .rating-container -->
</div> <!-- end #et-rating --><p class="comment-form-comment"><label for="comment">Comment</label> <textarea id="comment" name="comment" cols="45" rows="8" aria-required="true"></textarea></p> <p class="form-allowed-tags">You may use these <abbr title="HyperText Markup Language">HTML</abbr> tags and attributes: <code><a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> </code></p> <p class="form-submit">
<input name="submit" type="submit" id="submit" value="Submit"/>
<input type="hidden" name="comment_post_ID" value="224" id="comment_post_ID"/>
<input type="hidden" name="comment_parent" id="comment_parent" value="0"/>
</p>
<p style="display: none;"><input type="hidden" id="akismet_comment_nonce" name="akismet_comment_nonce" value="ab92765bac"/></p><script type="text/javascript" src="../wordpress/wp-content/plugins/akismet/_inc/form.js"></script>
<p style="display: none;"><input type="hidden" id="ak_js" name="ak_js" value="48"/></p> </form>
</div><!-- #respond -->
</div> </div> <!-- end .entry -->
<div class="cover-shadow"></div>
</div> <!-- end #left-area -->
<div id="sidebar">
<div class="sidebar-block" style="padding-top:0px;">
<div>
<!--<div style="width:100%; height:38px; padding-top:5px; padding-bottom:15px; border-bottom:1px solid #fff; color:#fff; text-align:center; font-size:15px; line-height:1.5em; background:#000;">
EYEconomy<br />
<span style="text-transform:uppercase;">Top Blog Aggregators</span>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/aggregator/">Digital Marketing</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/aggregator2/">Web Design & Dev</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/searchmarketing/">Search Marketing</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/graphicdesign/">Graphic Design</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/socialmedia/">Social Media</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/mobile/">Mobile</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:left; border-right:1px solid #fff; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/advertising/">Advertising</a>
</div>
<div style="width:143px; padding-top:8px; padding-bottom:5px; float:right; border-top:1px solid #fff; color:#fff; background:#e7121d; text-align:left; padding-left:10px; font-size:12px; font-weight:bold; text-transform:uppercase;">
<a style="color:#fff; text-decoration:none;" href="http://spotlightideas.co.uk/software-development/">Software</a>
</div>-->
<div id="text-4" class="widget widget_text"><h4 class="widgettitle">Popular articles and resources</h4> <div class="textwidget"><ul>
<li><a href="../p_3896_wordpress/">The Big Digital Marketing Resource - Stats, Strategy, Tactics, Topics, and more</a></li>
<li><a href="../p_4205_wordpress/">Mobile Marketing – Advantages / Disadvantages</a></li>
<li><a href="../p_11418_wordpress/">Digital Marketing Strategy</a></li>
<li><a href="../page_id_4719_wordpress/">500 Top Digital Marketing Cases Studies</a></li>
<li><a href="../p_874_wordpress/">225 Top Print Ads 2004 – 2018 </a></li>
<li><a href="../p_2056_wordpress/">45 Great TV Ads 1974 – 2018 </a></li>
<li><a href="../page_id_9781_wordpress/">101 Top Social Media Case Studies</a></li>
<li><a href="../p_4626_wordpress/">35 Top Mobile App Case Studies</a></li>
<li><a href="../p_2644_wordpress/">61 Top Interactive (online) Case Studies</a></li>
<li><a href="../p_302_wordpress/">Top 100 Digital / Marketing / Communications Blogs </a></li>
<li><a href="../p_909_wordpress/">Top 100 Creative Blogs – Advertising, Design, Marketing and New Media</a></li>
<li><a href="../p_119_wordpress/">What is an Advertising Creative Brief</a></li>
<li><a href="../p_7830_wordpress/">The Importance of Digital Marketing Training</a></li>
<li><a href="../p_4871_wordpress/">50 Key Landmarks in the History of Digital Marketing</a></li>
<li><a href="../p_127_wordpress/">60 Classic Straplines</a></li>
</ul></div>
</div> <!-- end .widget -->
<div class="clearfix"></div>
<!--<div style="width:100%; padding-top:10px; padding-left:5px; text-align:left; font-size:12px;">
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/">About</a>
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/casestudies/">Case Studies</a>
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/?page_id=8850">Articles</a>
<a style="color:#000; text-decoration:none; padding-right:20px;" href="http://spotlightideas.co.uk/?page_id=7954">Contact</a>
<a href="https://twitter.com/ESpotlight"><img src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/twitter-icon-red.png" width="22" height="21" alt="Twitter" title="Twitter" /></a>
</div>-->
</div>
</div>
<div class="clearfix"></div>
<!--<p> </p><br />-->
<!--<center><a href="http://spotlightideas.co.uk/aggregator/"><img src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/orange-top-100-circle.png" width="200" height="200" alt="Top 100 Blogs" /></a></center>-->
<!--<center><a href="http://spotlightideas.co.uk/aggregator/"><img src="http://eyeconomy.co.uk/wordpress/wp-content/themes/AggregatorInReview-3/images/side-right.png" width="175" height="157" alt="Top 250 Blogs" /></a></center>-->
<div class="cover-shadow"></div>
</div> <!-- end #sidebar -->
</div> <!-- end #main-content-wrap -->
</div> <!-- end #main-content -->
</div> <!-- end .container -->
</div> <!-- end #top-shadow -->
</div> <!-- end #content-area -->
<div id="footer">
<div id="footer-pattern">
<div class="container">
<div id="footer-widgets" class="clearfix">
</div> <!-- end #footer-widgets -->
</div> <!-- end .container -->
<div id="footer-bottom">
<div class="container clearfix">
<p id="copyright">© 2018, <a href="/">eyeconomy.co.uk</a>. All Rights Reserved | <a href="http://www.webmarketingplus.co.uk/about_wmp.html" target="_blank">Will Brown</a></p>
<p class="hide"></p>
</div> <!-- end .container -->
</div> <!-- end #footer-bottom -->
</div> <!-- end #footer-pattern -->
</div> <!-- end #footer -->
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.easing.1.3.js" type="text/javascript"></script>
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.cycle.all.min.js" type="text/javascript"></script>
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/superfish.js" type="text/javascript"></script>
<script src="../wordpress/wp-content/themes/AggregatorInReview-3/js/custom.js" type="text/javascript"></script>
<!--ANALYTICS-->
<script type="text/javascript" src="../wordpress/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js"></script>
<script type="text/javascript">
/* <![CDATA[ */
var _wpcf7 = {"loaderUrl":"http:\/\/eyeconomy.co.uk\/wordpress\/wp-content\/plugins\/contact-form-7\/images\/ajax-loader.gif","sending":"Sending ..."};
/* ]]> */
</script>
<script type="text/javascript" src="../wordpress/wp-content/plugins/contact-form-7/includes/js/scripts.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.MetaData.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/js/jquery.rating.pack.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/fancybox/jquery.easing-1.3.pack.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/fancybox/jquery.fancybox-1.3.4.pack.js"></script>
<script type="text/javascript" src="../wordpress/wp-content/themes/AggregatorInReview-3/epanel/page_templates/js/et-ptemplates-frontend.js"></script>
</body>
</html>